This is ONE of my weekly ezines called Marlon’s Marketing Method:
In my email list marketing model, I teach a basic plan:
TARGET means knowing the desires, wants, results, and problems of a group of people.
Then you have to COMMUNICATE.
Funny that a LOT of Internet marketing comes down to COMMUNICATING, PROBLEM SOLVING, the basics of communication and learning to play a Game and win.
If you can learn to play a Game, get better at the Game daily, until you’re better than most others at that Game, then on that particular Game you can win.
That way, even if you have to switch email list vendors, you can still get out offers to your customers.
Get offers out to the people on your list.
I’ve talk to you about doing a 10 day challenge and your DAILY CHART.
Focus on doing your numbers EVERY DAY for 10 days.
That’s what you may be asking yourself.
WordPress is like your Swiss Army Knife you can use to do all kinds of things.
The MAIN REASONS to use WordPress are as follows:
You can send out links to posts on your blog and be perceived as sending CONTENT vs. just pounding your list with another pitch.
For the most part, if you think about it, you only go to a sales letter once or twice. You don’t frequently re-visit it. That means a sales letter is a once shot deal.
You get the sale or you don’t.
If you like a blog, like the content, like the style, you go there over and over.
In other words, you use your WordPress blog to get subscribers. This is another type of LIST you create for your business. There are email list subscriptions to a BLOG and also RSS feeds where people can read your blog in Google Reader or other RSS feed readers.
Here’s the thing:
People don’t buy products. They buy concepts. The product is the means to fulfill the concept.
My CONCEPT behind WP dashboard is NOT just that you need a blog.
a. You may already have one
b. Blogs are a dime a dozen
c. Just having a blog isn’t where it’s at. The main purpose of your blog is to get subscribers and pump up your email list.
Sure I’m going to show how to set it up and trick it out. But more than that, I’m going to show how to turn it into a TOOL for getting new subscribers, making sales and building your business.
And how to do this using a few new cutting edge things that really aren’t being taught elsewhere.
Beyond that, my CONCEPT for the new WP Dashboard (when it’s released) is actually being stated right here, right now.
These LAWS are part of the overall concept.
Your DP STACK is your DIFFERENTIATION and PROOF.
You can put this on your blog and talk about it WITHOUT it seeming like a sales pitch.
The “B” in DBP stack stands for BLATANT, COMPELLING BENEFIT.
Now in a recent issue of Marlon’s Marketing Method, I talked about DIFFERENTIATION.
This is the path OUT of the trap of being a commodity and competing on price.
In your blog, you have a chance to talk about what makes you, your product, your idea and your CONCEPT different.
You can also talk about that one INSTANTLY understandable benefit you offer. It’s so big, so powerful that people don’t have to read a billion pages to “get it.”
That’s what a GREAT USP or Unique Selling Proposition does for.
Like my Dashboards: Step-By-Step, A to Z, click the icon and follow the instructions.
It’s a pretty clear USP. And I think sales over the years since I invented the concept prove that.
I won’t go into detail here on HOW to do this.
The point is you can DO IT IN YOUR BLOG without it coming across as a sales pitch.
Another thing you can do is present your PROOF or CASE STUDIES that whatever your concept is works.
Keep this in mind:
My friend Joe Vitale is fond of saying Money Loves SPEED!
And with WordPress, you can throw up your ideas, your proof, your ideas, your concepts at RECORD SPEED!
With simple, free, you can split test whatever you want – EASY!
This is really a boon for scientific marketing – and it’s so easy!
With simple, free, you can split test whatever you want – EASY!
This is really a boon for scientific marketing – and it’s so easy! By split testing and trying different things you ramp up your effectiveness at getting subscribers and building your email list.
Blogs are the greatest networking tools.
There’s like this secret club of bloggers who exchange guest posts, link to each other, do interviews with each other and help each other get traction in the market.
As a skilled, knowledgeable blogger, you have the opportunity to use your blog as a networking platform.
It allows you to do what all newbies struggle with which is GIVE VALUE to another person and establish a RECIPROCITY VACUUM!
This is extremely powerful.
On a blog, you can feature someone else’s guest post. You can do a short interview with them and publish it on your blog.
The GREAT thing is bloggers are USED to doing these things. You don’t have to be beg because they do it ALL the time if they’re a good blogger!
You get the chance to put yourself right in the middle of those value exchange relationships.
Now, I DO have sales letters that get traffic from Google, which amazes me. But no matter what you do, your sales letters will have high bounce rates…that is, the people who go there and then leave in under X seconds, as measured in Google Analytics and displayed in your stats.
It’s a KEY METRIC Google uses.
They literally feel that if your site has a high bounce rate IT STINKS!
I’ve literally heard people in that genre say that.
If you do your blog RIGHT, you can get your bounce rates under 50% and even under 30%.
How cool is that?
Now, you just became more attractive to Google. Imagine what happens to your ability to get subscribers to your email list when you get juicy Google listings!
Blogs are totally set up to link from one page to another. This allows you to post CONTENT that people want to read but then link to another POST that has a low-key pitch for a product.
Or it allows you to put your affiliate links within the post. Naturally, you’ll want to use one of the nifty plugins to make those links look NATURAL vs. an ugly affiliate link. One way to use internal linking is to link to your squeeze page. That’s an easy way to take people who walk in from a front door like a search engine and feed them onto your email list.
Facebook, Twitter, Stumble Upon. You name it. They’re all baked right into your blog!
There’s your viral traffic right there.
I can see at a glance what posts get shared on Twitter or Facebook.
This tells me what is hot and what is not.
WordPress has hecome a standard, so it’s easy to find new resources and get help on forums or freelance sites. NO STRUGGLES!
Here is my blog #1: http://www.salesletters.com
That blog brings in fresh blood or potential new customers. This is a PROSPECTING blog in my 3—blog model.
Here is my blog #2: http://www.promotemarlon.com/blog
This is my AFFILIATE blog and is my channel to communicate with my AFFILIATES.
Here is my blog #3: http://www.marlonsnews.com
That is my CUSTOMER blog and is my channel for consistent communications with my customers.
SUMMARY: By using WordPress the RIGHT WAY with the right KNOW HOW and the right UNDERSTANDING of HOW to use it, WordPress can quickly become one of the most valuable tools you have for communicating with affiliates, customers and potential prospects.
You can get subscribers, build your email list, obtain subscribers free and, in general, rock out your WordPress marketing!
Copyright 2014 Higher Response Marketing Inc.
All rights reserved.