This past week I had a call with members who purchased my Affiliate Dashboard.
One of the members on the call said that he was spending all his time learning and no time doing. This is a trap that is VERY easy to fall into.
Now, make no mistake. A really important part of this business is acquiring skills and know how.
Just this week I hired a new designer named Frank. Frank is very talented. But I needed to put up the audio of a conference call using the Sonic Memo software by Jay Jennings.
Matt had done a Camtasia video on how to do it. But he left out crucial steps because he was trying to get a lot of instructions done in a short time span. So Frank had to muck around a day or a day and a half to get things to work right. I brought in a second person (who is working on trial) to help out.
And if you think that’s unusual, you REALLY will benefit from reading this article.
Here are 3 crucial issues:
1. Most people spend all their time learning "know how" from ebooks and courses and no time learning skills.
Learning skills like Dreamweaver and Sound Forge (for audio) are just as important as your know how in my estimation.
You don’t need to become a master. But the basics sure help. Otherwise, everytime you turn your head, you’ll be outsourcing. I’m big on using virtual assistants. I’ve been doing it since WAY before just about anyone in this industry was doing it. (I hired Lisa in Canada 5 or 6 years ago.)
But I still believe you need to learn the basics.
2. Most people waste time gaining "know how" that will be "broken" 12 months from now. The model I teach is evergreen.
It has been working for 7+ years. And will be working 7 years from now. I’m shocked at how many of my customers do NOT own "Amazing Formula" or "Gimme My Money Now." But they’ll fork over bux for the latest good-sounding whatever that comes down the pike and is promoted by a million people.
A common complaint I hear is, "I wasted money on such and such program." Yeah, you did if you bought something that breaks in a year. Money spent learning MARKETING is NEVER wasted. If nothing else, you can use that knowledge to help your son or daughter get a job, your Church get more attendees, your group expand.
3. Most people don’t balance learning and doing.
I contend you need to spend half your time DOING. And the other half learning. Even if you have no idea what you’re doing. Do anyway. You learn what it is you don’t know by doing.
So get busy. Take something you learned and go try it. It may or may not work. So? You’ll learn. Start a blog. Do a teleconference. Create a viral PDF or ebook. Do a Butterfly site. Even if it’s not the world’s best.
Here’s the thing: DOING means you’ll get frustrated with skills you don’t have. And things that don’t work. And THAT is why I say half your learning time needs to be devoted to figuring out the stuff that doesn’t work in your doing time.
So that is why I had Frank spend all that time mucking around with Sonic Memo. By the way, the program works fine. Jay has a wonderful program there. And he has support videos. But that doesn’t mean there isn’t a learning curve to tweaking the audio and so forth.
Everything involves a learning curve. The good news is that in today’s world, if you spend a few hours each Saturday on your learning curve, you can knock it out of the way pretty fast.
Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit:
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How to get your market targeted, your products ready, your promos out, and your affiliate program humming — In short, what you need to know and do to get your products and services selling like ice in the Mojave Desert.
I want to talk to you about a crucial psychological aspect of getting your Internet marketing signed, sealed and delivered!
In other lessons, I will go into specific details about marketing. But first, I need to lay a very important piece of groundwork and that is to find your "just right" gradient and put it on a screen saver, so it’s in your face ever day.
Let me explain: The first secret of getting things humming is called "decreasing the gradient."
Let me explain: In behavioral psychology, there is a thing called your gradient. That is the degree of difficulty of what you’re trying to accomplish. The very first thing you should do if it seems like you’re making no progress is to decrease your gradient. That means you don’t tackle such a steep slope all at once. That means dividing your objective or goal into smaller chunks and giving yourself kudos when each one is accomplished.
If you are beginning your online endeavors with very little experience in business, marketing, computers or networking, you’ve got to be a lot more patient with your progress than a person does who comes into the arena bringing a lot of experience.
You’ve got to walk before you run. And you’ve got to run before you fly. Marketing "gurus" are flyers. They fly. But realize that most have prior business experience, knowledge and so forth.
For example, one of my friends came into this industry and succeeded very quickly. But he had also ran his own business before, had attended numerous business seminars, and had developed potent networking skills.
The point is, tackle a LEARNING CURVE that is appropriate to where you are. It’s hard when you have the pressure of bills, or a spouse or family member who doesn’t fully support your endeavors…it’s hard to find your "just right" gradient. When you feel stuck or stymied, it’s a sign that you need to decrease your gradient or chunk down what you’re doing.
Let’s say you’re writing an ebook. Intstead of making your goal to get the whole thing written, work JUST on the table of contents or the first chapter. Put your focus on that.
If you feel OVERWHELMED, it’s a sign you’re focusing on too big a picture. Set your sights on a smaller, more easily accomplished objective.
For example, when I created my new Marketing Dashboard, I divided the objective into 6 major actions and 6 steps for each action. How do you know if you have selected the gradient that is "just right" for you?
1. Do you feel excited and challenged?
If you don’t feel excited and you don’t feel challenged, then your goal or your gradient is actually TOO SMALL! You need excitement and emotion to movitate you to take action and get things done.
2. Do you feel frustrated, overwhelmed or lost?
If so, your big picture needs to be chunked down into manageable steps.
Once you break your goal down into steps that are challenging but not overwhelming, you write these out and put them on a SCREEN SAVER that will be in front of your face on your computer all the time. Every time you take a break and come back to your computer, there your goals will be in front of your face.
If you’d like help in chunking your online selling goal down into a manageable, step-by-step system, check out my new Design Dashboard at: http://www.designdashboard.com
How To Avoid The Four Most Common Mistakes In Finding A Product Or Service To Sell
I don’t want you to be an easy “Mark” that others can take advantage of.
I want you to be educated and sophisticated in what you’re doing.
If you avoid the mistakes I’m about to give you, you’ll avoid a lot of the traps and pitfalls that others fall into.
Most of these wrong paths involve the following mistakes:
1. Believing that someone else has a turnkey, complete, ready-to-go money machine that requires hardly any skill, knowledge, effort, ability or capital to run.
It sounds ridiculous.
But so many people fall for this pitch, it’s staggering. But you know WHY they fall for it? It’s what THEY want to hear.
They don’t want to spend long hours reading, researching or working.
They don’t want to do what it really takes to make money.
They think that someone can and will hand them a money machine that a monkey could run and make a killing with.
2. Selling a product to anyone and everyone with little or no targeting.
Targeting a market is a confounding thing. It’s sounds good in theory but takes work and thought in reality. You CAN’T target small businesses. It’s darned near impossible. But everyone wants to.
Finding your target market takes research, thought and effort. That’s why it’s a temptation to skip.
3. Selling a product or service with a million competitors most of whom have more marketing training, business experience, skill and knowledge than you
OK. This again falls in the category of ridiculous. But I see it every day.
Everyone wants to be a marketing guru. Everyone wants to sell “how to make money online.” While it’s a BIG market, it’s also extremely competitive. If you want to play the game, you can’t be an amateur.
You have to be GOOD. Very good.
There are many people willing to sell you the dream of making money in the marketplace (usually by buying THEIR product or service to resell).
Yeah, maybe they did it. But they probably neglected to tell you the long hours they worked. Or the prior business experience they had. Or they big list they had already put together prior to launching the magical money making event.
4. Being married to a product or service no one wants.
It’s easy to get married to a product or service YOU like. You believe in. But no one else wants to buy. That is called a hard sell. There are lots of hard sells in the world.
The primary cause of this insanity is the “word” of someone else who swears a product is hot and sells well. They always quote their “poster boy” results without telling you that the poster boy has 20 years of business experience, a huge existing list and so forth.