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Weekend Wrap-up for weekend ending 4-21-07

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Memo From: Marlon Sanders
Re: Weekend Wrapup

Lots have gone on this week in Internet marketing.  This
email will give you a quick wrap-up of my observations on
the week.

First, I’m speaking at the Big Seminar coming up in a week
or so. If you haven’t signed up, go to BigSeminar.com.

First as you know, we did our survey on our new blog
designs. I’ll be announcing the winner later. One of the
designs that scored VERY high absolutely shocked me!

And then, my favorite design totally flopped! I hate it
when that happens. But it IS the reason I’ve been teaching
and preaching surveys ever since I learned the importance
of them from Ben Suarez back in 1978.

If you don’t know, Gary Halbert passed away in the last
week or so. There were some tributes to him. I’m surprised
there weren’t more. But a lot of you have come into
Internet marketing recently so you don’t know the genius
and madness of Gary.

But one note is that he was the person that originally
taught Ben Suarez how to make direct mail pay out. Ben
went on to build a 650+ employee machine. But you wonder
what would have happened if he didn’t have Gary to teach
him some of the ropes?

Even the smartest, most talented person needs someone to
show them the ropes.

I talked about the 12-product survey early on in “Amazing
Formula”. But then, laid out the actual 12-product
procedure I use in Gimme Money Now —
http://www.hypertracker.com/go/marlon/0421el/top

That was the very first prototype for what Phil Wiley later
went on to name “mini sites” with his own clever and unique
twists.  I actually got the initial idea from Corey. He gave
the model of how he was selling car secrets online with an
affiliate program and 2-page sales letter.

Not being too slow of mind, I quickly created a product
explaining the whole model!

The very FIRST time I taught a survey method was my first
speech on Internet marketing on the Tag Powell cruise
where I spoke with Ted Nicholas and the legendary E.
Joseph Cossman.

Now, a note on graphic design…

I’ve noticed that several products have come out in the
past month with graphic design at a much higher level of
skill than before I came out with “Design Dashboard.” Have
you all noticed this also?

One product hit two weeks ago with a hot design on the
sales page. Then another one hit yesterday. I can’t say I
started this trend. But I can say that you didn’t see this
happening before Design Dashboard and before I started
talking about the importance of using graphics to stand
out from the noise.

Now, “Design Dashboard” —
http://www.hypertracker.com/go/marlon/0421edd/top isn’t
all you need and you’ll still probably hire designers when
you have the dough. But it sure does help to be able to
know how to change the text on a PSD file in a jiffy. Or
whip out your own header overnight when you’re in a rush.

I talked to Armand the other day. And he told me the
reason he did his own graphics was for speed number one.
And also consistency.

So here’s one for ya: What if you had a list of 500,000
subsribers and the average sub was worth $70? (In my next
Milcer’s newsletter, I’ll be talking about this company
and how they do it.)

But here’s the point: If you aren’t tracking each month
the size of your list and how much each subscriber is
worth, and you’re operating on a list revenue model (vs.
adsense), then you’ve got to do this.

As a sidenote, the company with the 500,000 list is
selling 100 million online. That’s a tidy sum. But the
CRAZY thing is, their emails in Yahoo look like junk. They
literally don’t wrap correctly.

It proves that you don’t gotta be perfect. But you do
gotta get it going.

One thing I haven’t been tracking is my list retention.
I’m going to start doing that. That is, over a year what %
of your subscribers do you retain?

OK. That’s my weekend wrapup. I’ll be releasing the
results of the blog header survey shortly.

////////////////////////////////////////

RESOURCES

Discover my formula for doing 12-product surveys, with
your KSL, quickie info product and traffic from an
associate program. This is the ORIGINAL mini-site model:

http://www.hypertracker.com/go/marlon/0421el/bottom

Save yourself a boatload of hassle by discovering how to
do at least some of your own design yourself. Plus save on
resources.

http://www.hypertracker.com/go/marlon/0421edd/bottom

Will You Bet Your Future On Google Or Affiliates?

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Hello,

Who do you want to bet your future on?

Google or affiliates?

It’s a crucial question and has everything to do with what
you do tomorrow morning to get traffic. And what you do
the rest of this year and the balance of your future in
Internet marketing.

To answer the question, I spent the past two months doing
deep research on the current state-of-the-art in Internet
marketing.

The Pay Per Click Formula, XRay Domination, tons of WSO’s
from Marketing Warriors, and so forth. Plus, attended
seminars, spoke at others, and networked with other top
marketers.

In this week’s article, I’ll share what I’ve learned.

“Google or Affiliates — Who Will You Bet Your Future On?
Will Your Model Succeed Or Blow Up In Your Face And Leave
You Crying In Forums Looking For Sympathy?”

Elsewhere, I had problems with not being able to customize
Blogger the way I wanted. So I gave in and installed WordPress.
I’m having Lisa do some new designs.

Look for new blogs and a fresh approach shortly.

Finally, I hired Tim to handle support. I will slowly work
him into the mix. So if you talk to Tim instead of Matt,
you’ll know who he is.

Matt will return to handling marketing and operations
issues. I’m also adding on D.J. to help out part time for
awhile.

Best wishes,

Marlon Sanders

******************************************
Marlon Sanders’ Sell Products Like Crazy Ezine
http://www.sellproductslikecrazy.com
Vol. 2, #4, March 31, 2007
******************************************

This issue contains:

A. Shameless Plugs

B. Announcements from Marlon

C. Featured Article: “Internet Marketing Secret: Why
Internet Marketing Secrets Don’t Work and how to make them
work”

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. Shameless Plugs

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

+++ How to Set Up Your OWN Affiliate Program

THE PROMISE: You will get access to my
never-before-released, step-by-step, “point ‘n click”
Affiliate Dashboard that turns generating traffic to your
affiliate program into a virtual no-brainer.

Plus you will ALSO get 6 teleconference calls with me
where I take you by the hand and walk you every step of
the way through the material.

THE UNIQUENESS: You will discover UNIQUE traffic
generating resources that command results — guaranteed.
You will do that faster, simpler, easier and cheaper than
with any other alternative. Period.

PLUS, the methods you’re about to discover will absolutely
guarantee you do NOT pay for the eyeballs until
AFTER a sale is made!

THE OFFER: Click the icons. Follow the step-by-step
instructions, complete with visual screen captures that
show you exactly what to do and how to do it. We ever
delve further into the material in our 6 week conference
call series.

Not only that, but you can get in on call number 1 for
just $10. So you can listen in and gage whether the
coaching program is for you. If you decide it’s not, you
won’t be charged a dime more. In fact – I’ll even return
your initial $10 investement. And we’ll still be friends.

THE CREDIBILITY: Based on my own systems that generated
more than 2.8 million web visitors since 1999.

http://www.affiliatedashboard.com/coaching.html

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “Announcements from Marlon”

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

One: BIG Milcer Update Coming

I’ve created a CMS (Content Management System) for Milcers
that allows me to revamp what I’m doing and present the
info in a much clearer format.

I’m also going to do a name change since people have
trouble pronouncing Milcers.

Two: Customer Support Issue fixed

We upgraded our support desk software and it had a glitch
that caused a number of tickets to not be received. Matt’s
keen eye spotted this, got Rick Hanson to fix it and all
tickets are now responded to.

Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.

http://www.marlonsanders/support

Three: Big Seminar In April — I’m speaking

At the end of April, I’m speaking at the Big Seminar.
http://www.bigseminar.com

It’s a party. Be there or miss out.

Four: Red Factor: I’ve put Red Factor into the new CMS
module too. The Yahoo groups thing just wasn’t a very
attractive presentation of the info.

The new system rocks. Lisa took a week off so between
support tickets and calls Matt has been tweaking the
graphics. Soon as it looks good, I’ll get you the URL.

I have 1 more module to complete for you and 1 more phone
call cdoming up.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. FEATURED ARTICLE:

“Google or Affiliates — Who Will You Bet Your Future On?
Will Your Model Succeed Or Blow Up In Your Face And Leave
You Crying In Forums Looking For Sympathy?”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

By Marlon Sanders

Who are you going to bet your future on?

Google? Or Affiliates?

That may seem like an odd question. It takes a lot to
explain why I’m even asking. If you read this whole
article, I’ll circle back around to that at the end.

First off, I’m no newbie in this business. I developed a
lot of the concepts that people use and teach. And created
whole entire categories of products that people now sell
(such as letter generators).

But time flies and I wanted to see if my model was still
relevant and current — or not.

So I spent the last two months deep in research on
state-of -the-art Internet marketing. I’ve bought the big
name promotions, WSO’s from Warriors, attended seminars,
spoke at seminars, networked and tapped into my resources.

You haven’t heard from me much. Mostly, I’ve been doing
research.

In 2007, does “The Amazing Formula” still work? Does it
still apply? Here’s what I’ve found:

People are STILL obsessed with search engine traffic. It’s
ironic to me because it was true when I wrote the very
first edition of “Amazing Formula” — and it’s still true.

Virtually all of the methods people are teaching and
talking about concern pay-per-click marketing and seo
positioning.

That was true years ago when I first pecked out Amazing
Formula and it’s still true today. I mean, I was really
the SECOND person to come along and say, “Don’t play the
seo game. The affiliate model is better.”

My friends Declan Dunn and Jonanthan Mizel deserve credit
for being the FIRST I know to do and say that.  I’ve often
not given them enough credit for their contributions to
this industry early on.

“Gimme My Money Now” as a follow up to “Amazing Formula”
certainly had a HUGE role early on in convincing a lot of
people to do affiliate programs. My friend Paul Myers says
the model basically bought a house for him. Then again,
Paul IS my friend (see talkbiz.com). But others have said
the same.

Early on, (we’re talking old days here folks) it was
Sitesell vs. Amazing Formula and Gimme in terms of
marketing models. Gimme was a model based on getting
traffic via affiliate programs.

The Sitesell model was dominantly built around seo for
traffic. Although the model didn’t exclude affiliate
programs. It’s just that as I recall, the original
Sitesell model was based mostly on seo for traffic IMHO
(In My Humble Opinion).

For all the work I’ve done over the years, people still
don’t get it. PPC is good. It’s great. I love Perry
Marshall, Affiliate X and even XRay Domination.

I think the XRay Domination script that lets you track
conversions down to keyword level is neat.  Amir Darwish
sells a script with at least somewhat similar functionality
on Warriors (see the WSO’s forum).

Yeah, yeah, yeah. I know all the buzzwords. Let’s see.
Squidoo inbound links. NMOC (niche marketing on crack),
Bum Marketing. Social bookmarketing for inbound links. Tag
and ping.  Technorati links.  Diretory submission for
inbound links.  And the list goes on, and on, and on.

And let me say that I think NMOC, Bum and other methods
are great for beginners to “get their sea legs.” Article
marketing is a sound base for other Internet marketing
endeavors.  They’re good products by people extending a
valuable helping hand.

But still, article marketing is used by most people to get
1-way inbound links from a good PR site like
ezinearticles.com. (To be fair, you should still do
articles because their are so MANY ways you can use them.)

Which means at the end of the day, it’s STILL an seo
model. Trying to out-game Google to get traffic. I love
articles. They’re great. But honestly. Who do you think
I’ll bet on in the long run?

Google preventing people from “gaming” the system? Or the
“gamers”? You can out-game Google in the short-term. But
long term? I don’t think so!

From what I’ve read (and it’s hearsay) the links from
ezinearticles.com are already passing through less PR than
they did before.  It’s the nature of the beast.  A lot of
people start using a method to gain an advantage and Google
cracks down on it.

(My “Red Factor” system was built to counter-balance that
effect.)

And what SHOCKS me is how Google keeps turning the screws
tighter and tigher not just on seo’ers but also on
PPC’ers. I mean, they’re so freakin’ strict now the casual
ppc guy or gal has a hard time getting ads and landing
pages accepted.

THAT, in my opinon, is what gave Google the advantage over
Overture to BEGIN with. It was like almost impossible for
a casual user or newbie to get Overture to accept an ad.

And Google came along and made it EASY to give them your
money. And now? It’s like once Google won the game,
they’re doing the same stupid (IMHO) thing — making it
hard for the newbie or the casual person to even get ads
accepted.

I honestly think Google doesn’t get that they’re built on
the backs of “average people” running ads with them. Not
big boys and girls with complicated software and time to
wade through tons of complicated rules.

That’s my two cents. Google can do what they want. But
every time you figure out the rules, they SLAP you again.
And now you’re in a whole new learning curve again. You
need new software again and so forth.

Their latest LSI (latent semantic indexing) will only make
things 10X more complex for the average guy or gal.  Not
to mention the complexity involved in trying to theme
sites, do mini-nets and all that.

Dorian (I hope I got the name right) did a brilliant
presentation at Yanik’s seminar on seo methods.  But I bet
a lot of eyes glazed over when they say the flowchart on the
big picture.  You know, to play the game at a high level
isn’t exactly a 30-minute an evening endeavor.

And I know someone will come along and say, “Yeah, but not
with MY system. It has never been slapped.” OK. But still,
the average guy and gal ain’t got time to wade through 30
programs, models and methods to find the one Google won’t
slap (at least until the NEXT round).

All I’m saying is, Google seo AND ppc is a hard game to
play. Yeah, there’s MSN, Yahoo, etc. And some day, if
they’re SMART and make it EASY for average folks to play
their game, maybe they’ll rule and Google will go the way
of Overture and become a niche player. Who knows, right?

So as good as PPC is, and as useful a tool as article
marketing is, I still feel affiliate programs are better.

I mean, I don’t kinda sorta feel affiliate programs are a
little better.

This is something I feel VERY strongly about. At the end
of the day affiliate marketing rules the world. I include
in that companies that generate leads on ANY
pay-per-action basis. So that includes letting Click
Flippers generate leads for you on a cost-per-action
basis.

Why? Because at least with affiliate marketing, it’s
relatively evergreen. Yes, the rules of the game do still
change. Competition has gotten a lot stiffer in some
arenas.

QUESTION: Take virtually ANY program on how to get traffic
to your site. How is it marketed?

Answer: Affiliate program and joint ventures.

Understand that joint ventures are simply a form of an
affiliate program. You pay for sales someone else makes to
their list or using their efforts.

I’m NOT criticizing people for creating a product on ONE
method of traffic and selling it with another. You know
why? Because you sell what people wanna buy…as long as
it’s moral and legal.

You have to. Otherwise, you starve. It’s a fact.

People LOVE to buy seo stuff and ppc stuff. It’s a lot
more seductive pitch than having your own product and
pimping it (i.e. selling it) via an affiliate program.

It sounds easier. You don’t have to TALK to anyone. You
don’t have to answer affiliate inquiries. You don’t have
the risk that a wacked out affiliate does something stupid
that gets you in trouble.

But I said it before. I’ll say it again — The best
traffic and the most serious traffic comes from your own
affiliate program. I was the first person to talk about
the “food chain” of Internet marketing years ago. And I’ve
been talking about it ever since.

You’re either on top or bottom of the food chain. And the
top is your own product and your own affiliate program.

And when I hear people complaining about being in this
business and not making more than $200 a month (or
whatever) as is sometimes the case, I ask:

1. Do you have your own product?

They seldom do. And if they do, it’s PLR (private label
rights). Nothing wrong with PLR to get started.

2. Do you have your own affiliate program and aggressively
promote it?

The answer is no.

Do you realize that Google Adsense is Google’s affiliate
program? Do you realize Amazon sells via an affiliate
program? Do you realize Ebay has an affiliate program?

This does NOT mean I don’t like or do PPC (God bless Perry
Marshall, Affiliate X, etc). I do spend some money on PPC.
Actually, I like PPC.

It doesn’t mean beginners shouldn’t do Bum, NMOC, and some
of the other clever article marketing methods. I know
Jason has come out with his new article marketing thing,
and it looks pretty slick.

But seriously folks. A lot of you have ppc/seo on the
brain. And some days I scratch my head and ask why.
Because if you open your eyes and look around, you’ll see
that for the most part the people who know what they’re
doing get their traffic via an affiliate program.

Frankly, I’m totally mystified. It’s like a cold day in
Miami when you hear someone talk about getting traffic via
an affiliate program vs. seo/articles/ppc.

I really believe the REASON you hear so much more talk
about seo and ppc is as follows:

1. People WANT to hear it. It’s a more seductive pitch.

2. A LOT of people LIVE off of selling ppc/seo TOOLS,
software, courses and programs. There are many, many, many
people with a vested interest in the market.

3. It IS cheap traffic WHEN you get it.

It really boils down to this:

Who do you wanna bet on: Google or affiliates?

Google has proven over and over and over they wanna
continue tightening the screws and making life more
difficult for the average guy or gal.

Affiliate marketing isn’t perfect. You have to pimp, and
promote and hustle.  I’m not going to pretend it’s Nirvana
without any hassles or issues.  This ain’t Disneyland.

My two cents from having been in this biz a long time is
that the FAR more evergreen of the two is having and
promoting your own affiliate program.

And yes, you can start with PLR products if that’s all you
got. But as soon as you can, move on up to your own info
products.

Your choice for traffic is fairly simple:

1. seo
2. ppc
3. affiliate program
4. viral marketing

Make your choice wisely. Your future depends on it.

Marlon Sanders

Marlon Sanders is author of Push Button Letters, Amazing
Formula, Gimme My Money Now, Design Dashboard, Marketing
Dashboard and many other famed Internet marketing
products. His latest program helps you start your own
affiliate program:
http://www.affiliatedashboard.com/coaching.html

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

////////////////////////////////////////////////////

Subscribe to the Sell Products Like Crazy ezine at:
http://www.sellproductslikecrazy.com

You have permission to reprint the above article if you
include the URL at the end.

Copyright 2007 by Higher Response Marketing Inc. All
rights reserved.

New “Sell Products Like Crazy”

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Hello,

In this issue, I have a new article on why the latest,
greatest marketing method you’re using may not be working
for you and what to do about it.

Whether you are a newbie or pro, this article has
something for you. I encourage you to take 5 minutes to
read it.

* Does it seem like nothing is as easy as the sales letter
says it is?

* Are you struggling with:

— Adsense?
— Article marketing?
— Video marketing?
— Bum marketing?
— Blogging?
— Amazing Formula?
— Sales letters?
— Conversions?

If so, read this article.

PLUS, please read the announcements for Milcers, customer
service, Design Dashboard and other updates.

Best wishes,

Marlon Sanders

******************************************
Marlon Sanders’Sell Products Like Crazy Ezine
http://www.themarketingdiary.com
http://www.sellproductslikecrazy.com
Vol. 2, #3, March 10, 2007
******************************************

This issue contains:

A. Shameless Plugs

B. Announcements from Marlon

C. Featured Article: “Internet Marketing Secret: Why
Internet Marketing Secrets Don’t Work and how to make them
work”

D. Services You Can Use

E. Q and A

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. Shameless Plugs

+++ Design Dashboard

I honestly don’t see how you can run this business without
knowing the basics of html and graphic design. Even if you
use freelancers to do your graphics, there are STILL many
reasons to know the basics.

What’s more, the Design Dashboard HACKS every single cost
I could think of. Without it, I can virtually guarantee
you’ll end up WASTING a veritable truckload of money on
wrong resources.

http://www.designdashboard.com

+++ Are You A Newbie?

Check this out: http://www.themarketingdiary.com

Highly recommended by the way.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “Announcements from Marlon”

One: Update on Milcer’s Newsletter

I hope to get the new issue written this weekend. Remember
to post your questions in the forum and I’ll answer ’em
when I can get to ’em. Usually over the weekends.

Two: Customer support issues

We’re hiring a new service person, so Matt was doing
interviews all week and couldn’t man live chat. We’ll be
back on a normal routine maybe next week. If not, the week
after.

Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.

http://www.marlonsanders/support

If you submitted a support ticket YESTERDAY, our support
desk wasn’t working. I answered tickets last night when we
got it fixed and Matt will be responding on Monday.

Three: Mike Filsaime Event?

If you looked for me at the Mike Filsaime event, I wasn’t
there. On the flight to New York, our plane lost
compression and we made an emergency landing. Frankly, I
was pretty shook up and there was no way I was getting on
another plane THAT weekend!

I will be at Yaniks.

Four: Design Dashboard

If you’re stuck on any icon, post to the support desk. I
WANT you to get your site done and be successful.

Five: Red Factor: I hope you’ve READ the last few modules.
They rock as far as I’m concerned. I still have more for
you guys and gals. Hopefully, by now, you’ve gotten way
more than your money’s worth. But I’ve tried to save the
best for last.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. FEATURED ARTICLE:

“Internet Marketing Secret: Why Internet Marketing Secrets
Don’t Work and How to Make Them Work”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

By Marlon Sanders

Does this scenario sound familiar?

1. You buy a new product

Gosh, it sounds awesome. And did I mention that it’s
every-so-much-easier than than that last “nasty” method
you tried that was just too hard?

2. You get excited

I mean, how could you NOT be excited? This one is the REAL
deal, unlike the last 3 things you’ve tried.

3. You scrape together some time to try it.

This is no easy deal. You gotta convince the spouse to let
you be alone at the keyboard. You gotta get your kids to
NOT come trouncing into the room. You gotta stop the phone
from ringing.

4. You start following those ever-so-easy steps.

5. Boom! You run into “the brick wall”!

The brick wall is that thing that supposed to work but
doesn’t.

You can’t get the ftp to work. The program won’t install
right. The thingy won’t upload the articles correctly to
the site. Your articles upload but don’t display.

You feel the whole truth was a half life, the amazing
formula “my $&*#”, bum marketing bums me out, and “7 day
ebook” in my freakin’ dreams!

I’m just using those examples. It could be ANYONE’s method
and ANYONE’s technique.

See, THAT thing you call “the brick wall” in my business
we call MURPHY. You’ve heard of Murphy’s law — anything
that can go wrong will — and at the worst possible time.

Fact is, MURPHY is our best friend in this business.
‘Cause he’s the only friend I have who pays me regular
visits! Like pretty much I can count on ol’ Murphy showin’
up whether I want him to or not..

Like this week — we upgraded our Perl Desk support
software. But it totally didn’t work. I had to hire a
GENIUS programmer off of rentacoder (I call it RAC for
short) to fix it.

Sergey I. Grachyov
St. Petersburg, Russia
Age: 34
RAC name: TakeReal

He’s #74 out of 170,834 coders on RAC. And he took my job
at the drop of a hat and hung in there when the going got
tough. He’s pretty much a programmming stud. At least, he
was for me. On top of that, after extensive interviews and
testing, we hired a new customer service person but we
couldn’t get the references to call us back. So NOW we’re
in search of a new service person.

But we changed the headline on the ad and instead of
getting 200 resumes, we got like 20. And none of them were
what we were looking for. So I wrote a new ad, decided to
use my Internet marketing skills, created a landing page
FOR the ad and wrote a stick letter for Matt to send to
people who responded to the ad inviting them in for the
interview.

Oh, in the same week Matt’s wife got rear ended in her car
and Lisa got sick.

Anyway, you know what you do when you run into Murphy? You
take it with a grain of salt. Why? Because that’s Murphy’s
job. That’s what Murphy does.

And you PLAN for Murphy. You have to. If you don’t plan
for Murphy, then you’ll be blind sided. Now, I’m NOT
minimizing what you can do to preempt Murphy.

Like we should have ran better testing on the new Perl
Desk installation before we made it go live. You can do
LOT to preempt Murphy if you put your mind to it. But
pretty much ANYTIME you do something NEW that is a new
learning curve, Murphy will pay you a visit.

This week to me isn’t that much different than any other
week. When you run a business, you deal with Murphy. You
account for Murphy.

This brings me back to you.

A lot of people have one or two Murphy’s in their new
endeavor, new marketing method, new whatever — and they
STOP!

It’s called “frustration tolerance.” And some people have
it and some people don’t. A lot of business is problem
solving.

A job is a place where someone else solves the “big
problems.” And, for the most part, you get paid to do
routine stuff.

When you run a business, Murphy stops with you. So don’t
DUMP your methods just because you run into a glitch. Or
something doesn’t work like it’s supposed to.

That’s Murphy.

That’s part of business. You won’t be successful with ANY
marketing method until you learn to persist, problem solve
and deal with Murphy.

Best wishes,

Marlon Sanders

Marlon Sanders is author of Push Button Letters, Amazing
Formula, Gimme My Money Now, Design Dashboard, Marketing
Dashboard and many other famed Internet marketing
products. Check it out at: marlonsanders.com

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
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D. “Upcoming Seminars”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

++ http://www.m l m-dra.com

My friend Rod Cook is promoting this event. I believe it’s
a co-promoted event. I’ll be speaking Sat. morning then
flying to Yanik’s event.

+++ Big Seminar

I’ll be speaking at the April Big Seminar.

http://www.bigseminar.com

Armand’s events are …. big events! So be there or be
left out.

+++ Yanik’s UNDERGROUND event

I’m going to be there Sat. night. I have a speaking gig
Sat. morning during Yanik’s Underground. So I will
unfortunately miss most of Sat. But I will be there Sat.
night and Sunday.

Yanik’s events totally rock. Seriously, you don’t wanna
miss this. Great info and one heck of a fun time.

It’s sold out but you could beg.
http://undergroundonlineseminar.com/10paytest/agent86

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E. Q and A
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

QUESTION: Marlon, what do you think about article
marketing?

ANSWER: In Amazing Formula, I show how it ties into the
big picture. What it does is dovetail very nicely with
list building, your affiliate marketing, seo and other
things.

It is a timeless method I recommend.

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Published in memory of Corey Rudl: A bright shining star
of Internet marketing whose contributions will never be
forgotten and whose star will never fade in these circles.

Copyright 2007 by Higher Response Marketing Inc. All
rights reserved.