“Does Your GURU Wear A Watch? — And What This Has To Do
With YOUR Own Personal Freedom. Is The Internet Lifestyle
a “hoax” As Some Have Suggested. My Own Thoughts About It”
Does your guru wear a watch?
Well, I’m NOT a guru, although in the broadest term anyone
who teaches is a guru, since that is what guru means.
But Lew Williams was my mentor. And Lew taught me that all
the gurus died in WWII. I was saying that 8 years ago
before it was fashionable to say.
But anyway, does your guru wear a watch?
See, if you wear a watch, you need to know what TIME it is
because you have a schedule.
I don’t wear a watch. The only time I do is when I’m
speaking at seminars (so I don’t go over). Or if I need to
meet people at a specific time (which is unusual).
I only have 2 real status symbols. I don’t wear a watch
and I seldom carry a cell phone even though I need one.
Oh, I don’t own an alarm clock either. I’m not even sure I
know how to operate one anymore.
I could buy the really, really fancy car if I wanted. But
who do I have to impress? My neighbors? I love the car I
have. When I stop loving it, I’ll buy something else.
(Since I’ve been hit twice, I’m REALLY starting to rethink
the color black for a car!)
I could buy a gigantic home as is fashionable in this
industry now (kind of like a king obtaining power by
building gigantic monuments). But I have no need or
compulsion to build monuments. Although I have zero
criticism of those who do.
If that’s your thing, do it. If owning fancy cars is your
thing, do it. Maybe when I turn 50, I WILL buy something
to impress people. But it’s kinda stupid ’cause the people
at my Starbucks don’t care what I drive.
The people at the bookstores I go to don’t care. The
people at Quiznos where I drink ice tea (’cause drinking
ice tea makes me happy) don’t care.
Does your guru wear a watch?
Some people say the “Internet lifestyle” is a hoax or is
dead. Some say it never existed.
Well, my friend, they’ve never hung out with me for a day.
And I’m CERTAIN they’ve never met my friend Jonathan
Jonathan held the world’s record for MANY years as being
the biggest name guru with the largest income working the
But since Jonathan doesn’t speak at seminars anymore (Maui
keeps him occupied), people seem to have forgotten.
I don’t wear a watch. I wake up when I want. Go to bed
when I want. Spend my time with whoever I wanna spend time
with. And I don’t live off of other Internet marketer’s
lists. Since I very, very seldom email THEIR offers to my
list, you’ll notice they don’t exactly reciprocate.
Now, don’t get me wrong.
There’s a lot of work to do. And if you don’t do it, which
I don’t, you need to have someone who does. And you don’t
live my lifestyle overnight (usually).
It takes time. But here’s how I did it…
I started long ago with part-time help, then moved to
virtual help for many years. And now I have a small but
comfortable office. Nothing showy or lavish whatsoever.
Again, if you need big cars, big houses and elaborate
offices to impress people, I wonder about you base your
opinion of yourself on.
Then again, I have NO problem with it. Whatever turns you
on is what turns you on. So if you REALLY want that Lambo
’cause you want a Lambo, go for it.
If you really want that Rolex ’cause for some reason you
wanna have it, that’s all good.
My status symbols are simple in this business.
1. I don’t wear a watch.
2. I very seldom use a cell phone.
3. I wake up when I want.
4. I go to bed when I want.
5. When I wake up, I don’t have to work on any specific
day, or only on that rare occasion when I have a
conference call or seminar to go to.
So when I was speaking at Big (Big Seminar) a few weeks
ago, I was speaking to another speaker who wondered if I
was still making a living after all these years on the
My response was simple, “When I wake up, I don’t have to
work. Do you?”
To say that you have to build a business with 10-20
employees to have the “Internet” lifestyle is a flat out
lie. With all due respect to my peers in this business who
say that, it’s simply not true.
You do need at least 1 virtual assistant. Maybe two. That
is to net 100 G’s (grand) a year.
So why do I now have an office? Because I wanna grow some.
I don’t have to. It’s just what’s in me to do.
I’ve always just followed where my feet led me. If I wanna
do it, I do it for the most part.
I’m somewhat of a driven person. In that I don’t “work”
like most people work. But I do read and think about this
business probably a lot or most of the time.
On most days, I do that ’cause that’s what I wanna do.
Freedom. What does it mean to you?
I’ve told you what it means to me.
I know people who make 10X or 100X what I do. But they
wear a watch. The live and die by schedules. They’re
working every day at the crack of dawn.
And that’s what’s in them to do, so it’s cool. I have ZERO
criticism of them for doing that.
For me, I like to drink coffee and read.
I probably buy more stuff and read more and learn more
than anyone in this marketplace. I love doing that.
What is it you really love to do? Do you know? Can you
build a business and a life around it?
You know, honestly, if you don’t love to do anything, I
don’t know that I can help you. Seriously, you need to go
to the self help section of the bookstore and buy some
books about finding your passions.
Freedom? How do you get it? Well, I’ll tell you how I got
it. I created information products and sold them. I still
I love learning about marketing.
I learn something knew about it every day. I don’t even
have the most natural aptitude for it. I just happen to
love it for some weird reason.
So it’s what I do.
What’s in YOU to do? If it’s marketing, I think I have
some pretty darned good products that can help you. They
aren’t perfect. They aren’t flawless.
But they can take you from where you are and move you
close to where you wanna be. Here are my tools to help you
find your own personal freedom:
1. Product creation:
a. The basics: http://www.yourownproducts.com b. The
3. The big picture: http://www.amazingformula.com
4. Action plans:
5. Web Design: http://www.designdashboard.com
6. Newbie training: http://www.themarketingdiary.com
7. Video blogging: http://www.vblogsecrets.com
I hope this issue has helped you. If nothing else, maybe I
made you think today about where your feet are leading
you. About what is in you to do.
So tell me, are you wearing a watch today?
Marlon Sanders “The one. The only.”
Memo From: Marlon Sanders
Re: Weekend Wrap Up
1. html vs. text — my latest thoughts
I’m debating having a publication or two in html. I like the look
of html vs. text. But it is a pain to get it delivered.
I read some stats from Ezine Queen (Alli Brown) that say html gets
read and clicked on more, even though delivery is an issue.
If you’re publishing an ezine, you might consider the html format.
Of course, I’m going to split test it. That is, I’ll mail 1/2
of the gang html and the other half text. Then compare results.
I’m also going to be compiling a list of tricks to actually get
your HTML email delivered, if this puppy tests out.
2. Virtual staff vs. local
I’m having challenges hiring a part-time PHP/mysql person here
in San Antonio. In Dallas or Austin it would be a piece of cake.
What we’re doing now is running ads at the college.
If you’re looking to hire someone but you don’t know if it will
pay off for you, one way to do it is to start part time. That’s
how I got started with my first assistants way back. I hired
them part time.
If I can’t hire talent locally, then I guess I WILL be forced to
work on a virtual basis. I’ve used virtual people for years.
Soon as you can, I DO recommend hiring virtual (long distance) help
and/or in person. Corey told me how his first employee came into
his home. They would come in some days when he was still asleep.
Matt used to do that here in my home. I had an office set up for
him. Still, I imagine he’s glad to be in an office. And I’m glad
to have my privacy back.
3. Why 12-product surveys rule! Are YOU using them?
One of the methods I teach no one else does is the 12-product
survey method. For example, in my recent blog header test, it
would have been impossible for me to guess the winner.
Yet, at Armand’s Big Seminar, I was talking to Michael Fortin and
I found out in his split tests, he got a SIMILAR result with his
photos. I was shocked!
No one gets it. Alex developed the Ask Database survey method.
It serves a TOTALLY different purpose than the 12-product surveys.
Why surveys? They help you increase the hit ratio of your success,
help you avoid expensive trial and error learning and put the
odds in your favor.
4. Do you HATE details?
I don’t know about you. But I hate details. I mean, I can’t even
type an email without typos. Seriously. THAT is why I have
virtual staff and why I hire people.
Now, in the early days, I couldn’t afford to do this. So I did
stuff myself. Then soon as I had the dough, I got some help.
Nowadays, I am sophisticated about using testing and things to
hire the RIGHT help. Back then, anyone was better than me!
My Digital Product Creation System led the market by about 2 or 3
YEARS on how to outsource. You aren’t going to find ANYONE talking
about it for 2 or 3 years after I came out with that product.
In it, I documented HOW I was outsourcing to virtual assistants
and elance. At the time, it was really, really groundbreaking.
Some would say even visionary.
I STILL have techniques and methods for using staff, teams,
virtual assistants and others no one knows about. If you’re like
I am and are not good at details or you just don’t have time to
do it all, you’ve GOT to get help. I mean, seriously.
5. Do you know what your MODEL for online success is?
Most people have no clue about what their model is.
I stumbled across my model the hard way. I mean, back when I was
driving around in a really, really smoky car and buying deodorant
for pennies — the only model I knew about was the one I had a
date with (one date ’cause smoky cars don’t go down well with
I was talking just yesterday to Kirt Christensen. And Kirt and I
agree that the model is about everything. I sucked Kirt’s brain
dry on the latest models he’s using and knows about!
Just last week, I spent $2,000 buying a new model. It’s part of
the 25 g’s a year I spend on my OWN education. Now, I never had
that much to begin with.
My goodness, I remember when I just couldn’t fathom how anyone
with morals would even charge $100! My friend and I used to
complain how expensive McDonald’s was!
What turned life around for me? A better model. That’s what.
Instead of swapping time for money, I began selling what Napoleon
Hill called “specialized knowledge.” It was a MUCH better model
since you do work ONCE and get paid forever.
I STILL get checks for stuff I wrote 7 and 8 years ago. For
example, I did ONE conference call maybe 7 years ago for 3 hours
and I STILL get paid for it ’cause it’s GREAT evergreen info you
can’t get anywhere else — http://www.prcash.com.
Here’s the scoop: New models are GREAT but only after you master
“the BASIC model.” So many people in this business want to go
triple diamond before they have gone direct. The good news is you
can learn 100X faster than when I was doin’ it in the old days.
6. Are you a sucker for models that don’t work?
OK. I like about everyone in this business. But I don’t agree
with all models or people.
The quick buck crowd wants to make a quick payout without any
regard for the long term. It’s like Mark Cuban said the other day,
“Rule one of business is don’t rip off your customers.”
My friend, taking the easy way out may be easy. But in the long
run, it’ll leave you with nothing. You may have retirement facing
you. Or you may be looking to escape your job.
Imagine finally quitting your job then having your model fall
apart. That’s why I CAN’T stand pitches that hype or promote
models that are just a quick hit with zero longevity.
Get smart. Learn to think. That’s what I help people do. Choose
your model carefully and don’t fall for the quick fix.
My basic, ground zero model is at:
And the action plan is at:
You probably have those. But if you don’t, I’m really at a loss
for words. They are like essential training.
If you want basic, ground zero training in creating your own info
products, go to: http://www.yourownproducts.com
7. How my mentor was doing the “info product model” many years
ago with sophisticated “ascension.” — A SHOCK to many people!
I hate to break this to some people…but my mentor worked something
like 30 years ago with Thomas Hall, author of “The Direct Mail
Guides” which were a huge seller back then.
Gary Halbert called Thomas Hall HIS mentor.
Anyway, my mentor was Lew Williams (one of the founders of
“rockabilly” music by the way). And Lew was trained in copywriting
by Thomas Hall and worked the seminar and coaching model with
him back then.
He was selling $5,000 and $10,000 SEMINARS and COACHING back
then on an “ascension” model. I’m SHOCKED when I hear how much
he was selling coaching and seminars for back then. I mean, back
“fer” I was born!
Shoot, even before that W.D. Gann (a famed stock trader) was
running a pretty sophisticated info product funnel as was Charles
Lew trained me to write copy the “hard way” just like HE was
hand taught by Thomas Hall. He used to edit my copy TWENTY times.
And at the end, we would scan down the right margin and cut off
every single cottin’ pickin’ sentence so not even one long line
grabbed your eye at the end.
Well, I was VERY fortunate to have Lew Williams and his wife
Anita as my mentors. You should be so lucky as to have mentors
like Lew and Anita.
Alright. I’m wrappin’ up this weekend wrap-up!
This weekend I’ll be making a list of “back-end” revenue sources
that I can write up in the next Milcer’s issue I write.
Memo From: Marlon Sanders
Re: Weekend Wrapup
Lots have gone on this week in Internet marketing. This
email will give you a quick wrap-up of my observations on
First, I’m speaking at the Big Seminar coming up in a week
or so. If you haven’t signed up, go to BigSeminar.com.
First as you know, we did our survey on our new blog
designs. I’ll be announcing the winner later. One of the
designs that scored VERY high absolutely shocked me!
And then, my favorite design totally flopped! I hate it
when that happens. But it IS the reason I’ve been teaching
and preaching surveys ever since I learned the importance
of them from Ben Suarez back in 1978.
If you don’t know, Gary Halbert passed away in the last
week or so. There were some tributes to him. I’m surprised
there weren’t more. But a lot of you have come into
Internet marketing recently so you don’t know the genius
and madness of Gary.
But one note is that he was the person that originally
taught Ben Suarez how to make direct mail pay out. Ben
went on to build a 650+ employee machine. But you wonder
what would have happened if he didn’t have Gary to teach
him some of the ropes?
Even the smartest, most talented person needs someone to
show them the ropes.
I talked about the 12-product survey early on in “Amazing
Formula”. But then, laid out the actual 12-product
procedure I use in Gimme Money Now —
That was the very first prototype for what Phil Wiley later
went on to name “mini sites” with his own clever and unique
twists. I actually got the initial idea from Corey. He gave
the model of how he was selling car secrets online with an
affiliate program and 2-page sales letter.
Not being too slow of mind, I quickly created a product
explaining the whole model!
The very FIRST time I taught a survey method was my first
speech on Internet marketing on the Tag Powell cruise
where I spoke with Ted Nicholas and the legendary E.
Now, a note on graphic design…
I’ve noticed that several products have come out in the
past month with graphic design at a much higher level of
skill than before I came out with “Design Dashboard.” Have
you all noticed this also?
One product hit two weeks ago with a hot design on the
sales page. Then another one hit yesterday. I can’t say I
started this trend. But I can say that you didn’t see this
happening before Design Dashboard and before I started
talking about the importance of using graphics to stand
out from the noise.
Now, “Design Dashboard” —
all you need and you’ll still probably hire designers when
you have the dough. But it sure does help to be able to
know how to change the text on a PSD file in a jiffy. Or
whip out your own header overnight when you’re in a rush.
I talked to Armand the other day. And he told me the
reason he did his own graphics was for speed number one.
And also consistency.
So here’s one for ya: What if you had a list of 500,000
subsribers and the average sub was worth $70? (In my next
Milcer’s newsletter, I’ll be talking about this company
and how they do it.)
But here’s the point: If you aren’t tracking each month
the size of your list and how much each subscriber is
worth, and you’re operating on a list revenue model (vs.
adsense), then you’ve got to do this.
As a sidenote, the company with the 500,000 list is
selling 100 million online. That’s a tidy sum. But the
CRAZY thing is, their emails in Yahoo look like junk. They
literally don’t wrap correctly.
It proves that you don’t gotta be perfect. But you do
gotta get it going.
One thing I haven’t been tracking is my list retention.
I’m going to start doing that. That is, over a year what %
of your subscribers do you retain?
OK. That’s my weekend wrapup. I’ll be releasing the
results of the blog header survey shortly.
Discover my formula for doing 12-product surveys, with
your KSL, quickie info product and traffic from an
associate program. This is the ORIGINAL mini-site model:
Save yourself a boatload of hassle by discovering how to
do at least some of your own design yourself. Plus save on