Today I carry through with PART DEUX of a popular newsletter I wrote awhile back. You can read the back issue here.
In that newsletter, I explained how Alex Jeffreys sold 6,000 copies of a product that took 114 minutes to create.
That would the ultimate Information Infopreneur ™ accomplishment. (Infopreneur is a trademark held by H. Skip Weitzen (author of the book ‘Infopreneur’)
Now, first of all, we’ll start with a few explanations to create reasonable expectations:
114 minutes was the time it took to record the product. With practice, you can outline these very quickly. But when you’re starting out, it’ll take you considerably more than 114 minutes for your first few products.
And second, 6,000 sales is exceptional and was only accomplished because of groundwork created on other launches.
Are you OK with taking longer than 114 minutes and selling fewer than 6,000 copies your first time out?
So while those numbers are hard to believe for some, my own story shocks some people. I was no “born infopreneurs ™”.
Here’s what I mean:
The REASON this issue today is so critical to you is there is nothing WORSE than doing what you THOUGHT would get results and getting crap for it. You scratch your head. You feel confused. But you know you need to increase your monthly marketing income levels.
You don’t know what to do next.
You research for solutions but nothing pans out.
Your spouse thinks you’re out of your head.
You have retirement coming. You WANT freedom but are frustrated you don’t have it. You know you’re missing a piece of the puzzle but don’t know which piece.
You see OTHER people have huge successes and it pisses you off to no end. Why them and not you?
You results are like a trickle and you want a freaking FLOOD.
You don’t know WHAT TO DO.
You don’t know WHO to believe.
You don’t know HOW to do it.
Today, I show you HOW TO BREAK THROUGH and get the income you want. You will learn WHO to listen to and trust. You will find out WHAT to do.
Alright, let’s walk through this.
What can you say in 30 seconds that will GET ATTENTION and pull people into the rest of your presentation, pitch, webinar, video sales letter or sales letter? You want to sell your product or service, and today I show you how to do that pronto.
Today I want to talk about the NEXT logical step.
When you’re dumping those ideas on paper, what is the FIRST thing you’re dumping ideas about?
There’s a concept called the elevator pitch. Which means that if you’re in an elevator with someone and you have 30 seconds to pitch your product and get them interested, what would you say?
The FUNNY and IRONIC thing is, it sounds so stupid simple, doesn’t it?
Yet, when you HEAR people doing their elevator pitches, you REALIZE it’s not quite as simple as it sounds!
The other day, Grant Cardone did a Youtube show on this where he had people call in with their elevator pitches. Grant is the one who turned me onto Meerkat and Periscope. He’s the author of the book you’ve heard me talk about The 10X Rule. He is also a sales person extraordinaire.
You can watch the show here. I LOVED hearing people call in with their elevator pitches. You do need to opt in to see it. But then you will also have access to his Meerkat live streams. The one on EXPANDING is about 20 minutes long and simply fantastic.
If you have an interest in real estate investing, he owns $300 million in multi-family properties and does occasional shows on how to buy real estate, etc.