How I Created A Small Fortune Via “Flanking” Products

.
.
Hello,

Marlon here.

In this issue:

How I’ve Created a Small Fortune With “Flanking” Info Products,
How They Differ From What Almost Everybody Else Does, And How
You Can Pocket Tidy Profits Year after Year With These Evergreen,
Always Selling Profit Trees.

Subtitle: How To Create Blockbuster New Products That
Cash In On The “Long Tail” And Dump Tons Of New Customers Into
Your Marketing Funnel.

This is my secret to thriving over the years in a business famous
for 1-shot wonders and here today gone tomorrow “gurus.”

If you want to dump hundreds or thousands of new customers into
your marketing funnel where you can enjoy highly profitable repeat
business, and sell things like membership sites, workshops, seminars
and coaching, then you’ll want to read my latest article.

I never know if you LIKE what I write about and if it helps you or
stimulates your thinking unless you post to my BLOG:

http://www.marlonsnews.com

I realize I’m slow to approve new posts. But that doesn’t mean I
don’t see and read ’em.

If you LIKE this article, if it helps you or you think it’ll be
valuable to others, please help me and post it to your BLOG!  Or
email it to your folks.

Instead of doing big, gigantic launches, I grow organically by
the referrals and word-of-mouth marketing done by loyal readers
like you.

Marlon

******************************************
Marlon’s Marketing Minute
Vol. 3, #3, February 2, 2008
******************************************

This issue contains:

A. Who Else Wants 70% Front End and 50% Back End?

B. Announcements from Marlon (Important)

C. Main Article: How I’ve Created a Small Fortune With “Flanking”
Info Products, How They Differ From What Almost Everybody Else Does,
And How You Can Pocket Tidy Profits Year after Year With These Evergreen,
Always Selling Profit Trees

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Get Your Info Product Dashboard TODAY

http://www.productdashboard.com

It’s the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I’ve built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source witha  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created!

EXISTING MEMBERS:  I’m keeping the forum open for another
month or two.  And the BONUSES aren’t over yet. I’ve got a new
bonus we’ll be adding this next week.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. Who Else Wants 70% Front End and 50% Back End?

The Info Product Dashboard is producing 98 cents a CLICK
across ALL TRAFFIC currently coming to site. 70% on the
front end and 50% on the back end.

If you you want a chance at 98 cents a click,
go to:  http://www.promotemarlon.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. ANNOUNCEMENTS FROM MARLON

One: How To ACCESS Your Product Dashboard

On the 6-week coaching program, I was shocked to hear some
people didn’t know HOW to log into the Product Dashboard.

a.  Go to: http://www.productlogin.com

b.  Enter the user name and password you created when you
signed up

c.  Click the link in the left margin that says “Product
Dashboard.”  You’ll see the bonuses right under it.

Two: Get Support In The Forum

I have a 60-day forum (meaning it will be live for the next
60 days) to help support Info Product Dashboard owners.  Go
there if you get stuck on anything and post.

I encourage members to help each other.  My staff will also
do their best to help.

Three:  Forum For 6-Week Coaching Members

The next call is on Tuesday.  So be there!

Four:  Products I endorse — I have endorsed several products
to you guys and gals.  Remember, I do NOT have proof of income
claims in the letters.  But I feel the products are very good
or I wouldn’t endorse them.

Please, do NOT buy one product thinking that you’ll solve all
your problems and issues and be on easy street. It doesn’t work
that way.  Success is the result of an accumulation of know
how and effort.

I WILL be endorsing more products.  I try hard to ONLY endorse
quality products.  But keep in mind my warning about income
claims.

If you like the following article PLEASE post it on your BLOG
or link to it on my BLOG at http://www.marlonsnews.com

Five: Yanik’s Underground Event in March
I’m gonna go unless something really unusual comes up. It’s a great chance to see
how others you wouldn’t normally run into are trading products for dollars instead
of their own personal time.  Yanik’s events are always a blast with a few twists thrown in.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. How I’ve Created a Small Fortune With “Flanking” Info Products,
How They Differ From What Almost Everybody Else Does, And How
You Can Pocket Tidy Profits Year after Year With These Evergreen,
Always Selling Profit Trees.

Subtitle: How To Create Blockbuster New Products That
Cash In On The “Long Tail” And Dump Tons Of New Customers Into
Your Marketing Funnel

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders

There are normal products that are the bread and butter
of a business.

Then there are BLOCKBUSTER products that create businesses
from scratch.  These are the products that have the power
to bring large numbers of new customers into your fold.

I call them “New Blood” products because they bring new blood
into your business.  That’s what your survival depends on.
If you don’t have a way to get new customers into your marketing
funnel, you don’t have a business.

Job #1 in business is to have a way to GET new customers.

The key to that is the blockbuster product idea.

I’ve been fortunate in my career to have a number of these products.
For example, “Amazing Formula” was and still is legendary and holds
a strong place in Internet marketing history.

“Gimme My Money Now” largely created the whole mini-site craze.

“Push Button Letters” spawned a whole new generation of software
programs for creating sales letters.

“Design Dashboard” and “Product Dashboard” are my latest mega
hits.

But that’s me. Let’s talk about YOU.  How do YOU create not just
an ordinary info product, not just a regular info product, but
a bonafide blockbuster that draws hundreds or thousands of new
customers into your marketing funnel?

The secret of creating blockbuster products is to NOT do what
everybody else does!  It’s that simple.

Everybody else copies successful products and knocks them off.
That’s the way to NOT have a blockbuster.

The Marlon Sanders tested, proven formula for creating blockbuster
info products is 3-fold:

Step one:  Create products are the first on the topic or angle

I likle how Michael Masterson calls this “one step removed.”  You
don’t wanna be so far out ahead of everybody that you get lost
in the wilderness.

You wanna be just one step ahead of the other products in the
field.  Yet, it needs to be on a topic or angle no one else
has covered yet.

In “Red Factor,” I called this the underserved market.

In Guerilla Marketing terminology (a topic I covered when I spoke
at Joel Comm’s outstanding “Next Internet Millionaire” event),
this is a “flanking” move.

That means you attack uncontested territory where there is little
resistance.  You don’t battle leading products head on.  You
go where other people aren’t.

One time I heard Billy Simms, the great runner for the Detroit
Lions, say that the secret to his success was running where the
defense wasn’t.  That’s flanking!  Uncontested ground.

Step two:  Create products that offer a big benefit

If your product angle or idea has a benefit that isn’t clearly
different from everything else, you’ll be swimming in a sea
of “me too” products.

The blockbuster product has to escape the sea of sameness.

Step three:  Create products that have undeniable PROOF of
value

That proof can be success stories or testimonials.

It can be case studies.

It can be a demonstration.

But the breakthrough product needs PROOF that it delivers on
the big benefit.

For “Amazing Formula,” I had over 100 pages of testimonials I
collected and published as the product sold.  An idea I owe
to Bob Serling.

“Design Dashboard” had my own web sites as proof as well as
some strong success stories.

“Product Dashboard” had a long history of successful product
launches as proof I knew how to create info products.

“Push Button Letters” had the benefit of fast results.  You
could get thet software, use it and get an immediate result
yourself, so there was no doubt about the product’s value.

“Gimme My Money Now” was a contrarian product that went totally
against the prevailing wisdom of the time (and still prevalent
today) that you need to create web sites with content in order
to get traffic.

Gimme was the first product to advocate the 2-page web site model.
That was its uniqueness.

If you follow the 3 steps above, you’ll create what I call “Evergreen
Profit Trees” that bring in hoards of new customers into your
marketing funnel AND grow profits for you year after year after
year.

Just by having them on your web site and leaving them there, you’ll
rake up those tidy little long tail profits.  You can have a whole
host of these money trees in your online catalog and make easy
sales year after year after year.

If you find this topic interesting or fascinating, you can post
on my blog about it at: http://www.marlonsnews.com

Marlon Sanders

———————————————————–
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
http://www.productdashboard.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Info Product Dashboard” in place of the existing URL>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

YOUR OWN AFFILIATE PROGRAM?
http://www.affiliatedashboard.com

PUT UP YOUR WEB SITE? Discover how easy and simple it can
be to do your own graphic design (or at least some of it).
Plus, find out the exact resources I recommend to save a
bundle.  Avoid going down the wrong path.
http://www.designdashboard.com

NEED A SALES LETTER?  http://www.pushbuttonletters.com
Many people have copied my software.  But there really and
truly is only ONE original.

=============================================

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.

[-119.562040-]

Click Here to Leave a Comment Below 0 comments