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Marlon here.

This week’s ARTICLE:

“The Art and Science Of Money Getting”

One of the most important things you’ll read this year.

– Why you can’t manage time

– The only solution to overwhelm

– Why you need to cut your to do list by 75%

– 3 simple ways to get money

– How to make Google Adwords work — simply!

– The difference between the artand science of money getting

– New innovation makes testing 10X better

– The REALITY of money getting

This is NOT theory. This is all based on practical stuff you

can actually DO without being a rocket scientist or super duper

charismatic!

Save this for reference

NOTE: Important announcement for my small group leaders.

Read announcements please.

/////////////////////////////////////////////////////////////

Take the article, change the URL in the resource box at the

end to a reseller ID and stick it on your web site, blog,

Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Pages.

Put it up and announce it on Facebook, Twitter, your blog,

email, or whatever else you have.

This IS an article people will want to read. You WILL make

sales from the link in the resource box.

If you don’t have a reseller ID, just go to:

http://www.getyourprofits.com and sign up. It only takes

2 minutes.

There are 4 ADS at the end of this ezine. You can replace

all THOSE with reseller links if you want.

Marlon

P.S. After you read today’s article, please pass it along

on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!

Post your comments below.

PPS: Other marketers ONLY send you good content during their

product launch. I’m with you every week, motivating, inspiring,

educating. Where are THEY when a product launch isn’t going

down?

I’m here every week delivering rock solid content based on years

of experience.

******************************************

Marlon’s Marketing Minute

Electronic Newsletter

http://www.promotemarlon.com

Vol. 4, #1, March 14, 2009

******************************************

This issue contains:

A. Sponsor Advertisement: Who Else Wants To Snag $3

SEVEN HUNDRED times a day?

B. Announcements from Marlon (Important)

C. Main Article: “The Art and Science Of Money Getting”

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Who Else Wants To Snag $3 a day SEVEN hundred times?

Get Joel’s course where he shows you how he snags $3 a day SEVEN

hundred times by repeating one method over and over and he will

GIVE YOU the 6 billion dollar impressions and millions of clicks

40-min. video as a bonus. But you need to order via my affiliate

link to get the video:

http://theminisiteformula.com/x/?a=Fhsgzfrhfe&p=5

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. Announcements from Marlon

==> Grab this FREEBIE

a. I sent you a passionate email about a freebie being

offered by my long time friend Paul Myers. It’s 100+ pages

of all content. Snag this puppy. Seriously.

It’s a FREEBIE!

http://www.TurboProfits.com/tracking/go.php?c=3_12_myers

Also, I sent you an email with a video about Affiliate

Blackbook:

http://www.TurboProfits.com/tracking/go.php?c=blackbookvideo

Follow me on Twitter

http://twitter.com/marlonsanders

This way, if you don’t get my emails, you get my Twitters.

You’ll want to use Tweetdeck.com to follow me. Just download

the freebie software there. Very easy to use.

==> Give Away “The Best Of Marlon Sanders” to your friends

or list and snag spending cash and prizes!

I’ve just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate

commissions as well as prizes.

http://www.getyourprofits.com

==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

http://www.bestofmarlonsanders.com

There is a squeeze page. The idea is for you to enter

the email address you actually READ! I’ll send out a version

later where you can bypass the squeeze if it bugs you.

==> Small Group Leaders

I have canceled the small groups.

If you are one of my small group leaders, you have the choice

of receiving my $1,000 Cash Like Clockwork system or getting

a refund.

The new Cash Like Clockwork system should be to our fulfillment

center at the end of this next week. Then it’ll take a

week or two in shipping. I THOUGHT I’d have it done this past

week but it didn’t happen. I SHOULD get it out this next week.

http://www.getyoursupport.com

If you’d rather have a refund, you can go there.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

C. MAIN ARTICLE

The Art and Science Of Money Getting

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A few weeks back, Frank Kern used a term in one of his

videos, “money getting system.”

I thought the use of the term sizzled because it got to

the heart of the matter.

Why do people play the Internet marketing Game?

To get money right?

So let’s talk about the art and science of money getting.

First of all, the art of money getting.

If you’ve been following my Marlon’s Marketing Minute

issues, you have your bills broken down into daily

amounts.

You’ve set out a month-by-month plan for the year.

You are now focusing on what you can SELL to generate

the dollars to liquidate your bills.

I want to add a new concept to your arsenal.

The concept of simplicity:

What is the SIMPLEST thing that will work to get you the

money you need?

1. It has to be simple.

2. It has to work.

Any idiot can create complexity.

But simplicity is beautiful.

Here was my ORIGINAL formula:

I sold Amazing Formula for $67.00.

I had one back end product for $500.

Traffic came from affiliates.

That was the system.

It worked incredibly well. I taught that system in

“Gimme My Money Now.”

Here’s another simple system that my friends Kirt

Christensen, Perry Belcher and Ryan Deiss all use:

1. Get traffic from Google Adwords

2. Sell a product that eliminates the cost of

running the ads

3. Make your dough from “forced continuity.”

When people buy the product, they get a 30 day trial

of your newsletter, cd-of-the-month or membership

site.

If they don’t cancel, after 30 days, they are billed

monthly.

The initial product sale erases the cost of the ads.

The recurring billing is the profit.

You break even upfront and grab a profit in 30 days.

If you add in one click upsells, you get a profit front

end.

That’s the art of money getting.

My friend Jim Edwards had a good one.

1. Create a $1,000 or $2,000 product.

2. Create a power point presentation to sell it

3. Test it out and get your conversion up to 10%.

4. Contact list owners and offer 50% and tell them you

should close 10%.

My friend Kirt Christensen also does this (he’s a sharp

cookie).

Here’s one more for ya that is vintage Amazing Formula:

1. Offer a freebie report to get people on your list

2. Upsell immediately

3. Send frequent content mixed in with pitches

See, simplicity. The art of money getting.

Try the SIMPLEST thing that will work to get money first.

Don’t START with complex systems.

Start with the simplest thing you feel will work.

Then, if it doesn’t work, add to it or alter it.

I told a friend yesterday that this concept of SIMPLICITY

was what Ockham’s Razor was about. He was like, THAT is

what it’s about?

People don’t get it.

Ockham said the simplest solution is the best all things

being equal.

Now, let’s move on to the art of money getting.

Law 101 of direct mail marketing is to test.

If you’ve been online any time at all you’ve heard about

AB split testing. You test version A against version B

to see which one works.

Genichi Taguchi wrote a book called Robust Engineering. He

teaches his Taguchi mehtod of advanced testing that companies

like Ford, ITT, 3M, Monolta, NASA, Nissan, Xerox and many

others use.

The Taguchi method is a way to test hundreds or thousands

of combinations with the absolute minimum amount of information.

This means you can find out what works 100X FASTER.

Speed.

Taguchi testing = speed

Two popular software programs that do this are:

Splittestaccelerator.com

…and

Kaizentrack.com

But THIS software does Taguchi testing even FASTER.

http://www.TurboProfits.com/tracking/go.php?c=3_14_ezine

Here is why:

The software uses a pattern of time on page instead of SALES

to determine results.

The authors found a very high correlation for time on page vs.

sales.

But the program also tracks sales, because time on page isn’t

100%.

Anyway, this is the state-of-the-tool for light speed testing.

And the GREAT thing is you can test with almost ANY volume of

traffic since you don’t have to wait for SALES to determine

winners.

I can’t tell you what a breakthrough I believe this is for

marketers.

So there you have it.

The ART of money getting is about doing the SIMPLEST thing that

will work to get you the money you need.

I imagine you have a pretty good idea right now of something

you could do to knock off a few of those bills.

Then the SCIENCE of money getting is about testing.

Finally, there is the REALITY of money getting.

The REALITY of money getting is that you must get things

done.

And the reason people don’t get things done is very simple:

They are violating the art of money getting: Simplicity

You do NOT have a time management problem.

You have too much on your plate.

You have too many things on your to do list.

Because you aren’t doing the simplest things FIRST.

Clear out a bunch of that crap. You probably need to get

rid of 75% of the junk on your to do list. Get rid of

everything you don’t understand and that is too complex

for you to get a handle on at this moment in time.

Pick the simplest thing that could work.

Put everything else on a list in order of priority

according to simplicy.

Now do the FIRST simple thing that could work. It

must be workable.

Go through your prioritized list one thing at a time.

NOT 2 or 3 things at a time.

ONE thing at a time.

I’d rather do ONE and get ‘er done than have 10 half done,

almost done or gonna be done.

So the REALITY of money getting is you must get things

done.

The REALITY of money getting is you got too many things on

your to do list.

The REALITY of money getting is you can’t manage time because

you can’t create it. Frankly, time doesn’t exist anyway.

It’s just a way to measure something that doesn’t exist.

So you can’t manage time.

You can only manage your to do list.

And the reason you feel overwhelmed is you got too many

things on your list.

And the reason you got too many things is you violated the

art of money getting.

And if you know someone, maybe a friend or associate, who NEEDS

to read this, pass it along.

Post it on your blog.

Put it in your ebook. Just include my little resource box.

Spread the word.

Simple works.

Do the simplest thing that will work.

Get a load off your plate.

And your mind.

Return to the art.

Return to the science.

Go forth.

Do.

Prosper.

———————————————————–

Marlon Sanders is the author of “The Amazing Formula That

Sells Products Like Crazy.”

Check out all my products here:

Top Affiliate Program

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where

the above link is, post this on your web site and make some

dough for spreading a killer guide everyone will want to

read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above

article without omission and including the resource box.

You have the right to insert your reseller URL for any

products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the

following links with your RESELLER links)

Stop trading time for dollars and start trading products for

dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:

Web Site Graphics

Need a Sales Letter? Fill in the blanks and click a button.

http://www.pushbuttonletters.com

Many people have copied my software. But there really and

truly is only ONE original.

Grab The Best of This Ezine

http://www.bestofmarlonsanders.com

==============================

E. My Special Thanks To The Following People:

A special thanks to those who have been instrumental in building

my business over the years.

Allan Gardyne: htttp://www.associateprograms.com

Michael Merz

Bill Hibbler

Jim Edwards

Sasi Kumar

Ewen Chia Ti Wah

Michael Wong

David Vallieres

Titus Hoskins

Michael Paetzold

David DiPietro

Brian Terry

Dan Kelly

Michael Filsaime

Dave Lovelace

Derrick VanDyke

Matt Adler

Sean Mize

Gary Martin

Melanie Mendelson

Keith Wellman

Joshua Jenkins

Jeremy Burns

Sharlene Raven

Michael Nicholas

Anil Kumar

Joel Comm

Gabor Olah

Craig Haywood

Sterling Valentine

Frederic Patenaude

Jessica Clark

Liz Barton

Roger Hall

Marc Horne

Thank all of you. You have my gratitude forever.

Your contributions to my life and my business do

not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders

of giants.

Copyright 2009 Higher Response Marketing Inc.

All rights reserved.

34 Responses to “New MMM: The Art and Science of Money Getting”

1. Frank Says: e

   I write articles, post to my blog, gie free tips, have an eBook for sale, and I have an auto-responder loaded with daily e-mails to subscribers, Plus I can do teleSeminars and Webinars, but I suck at building a Website, writing sales letters, and split testing.

   I like your idea: “Get rid of everything you don’t understand and that is too complex for you to get a handle on at this moment in time. Pick the simplest thing that could work.”

   Who do you know that I can hire to build a Website, write sales letters, and split test for results?

   [Hi Frank, read my blog posts about outsourcing. In those posts, this is the membership site and product I recommend to teach you how to find those people. If I told you I would be fishing for you which doesn't serve you well. Url: http://www.TurboProfits.com/tracking/go.php?c=1_31_ezine_jonas ]

2. junior Says: e

   hey marlon

   again, another classic motivational emails just when i needed it the most, planning and writing out my product’s content…

   When im doing this, there tend to be a lot of complexity that i want to add in, lots of different kind of marketing strategies, techniques, wooha, content, out of the world ideas, etc… you got me, which cause lots of inertia in writing out the solid content because of too many things wandering in your mind…

   But, it just boils down to get the simple money making model out…first. period.

   And, im just going to do