Marlon’s Marketing Minute Newsletter

August 7, 2010
10:12 am CST

Hi,

Marlon here.

Today’s article:

“How To Distribute Your Customer Magnets
On Facebook, Amazon, Twitter (And Your
Blog)”

Click here to download the PDF version

If you want to get new customers without
spending money, then check out this article
on distributing your customer magnets.

Special AUDIO walkthrough of today’s ezine
coming at 3:30 p.m. CST Watch your email.

If you’re reading this, it’s because you got something you’re wanting
to promote or get people to RESPOND TO.  I’ll show you several new
ways to get your customer attraction devices out there.

AFFILIATES: My affiliate software apparently had a PROBLEM
sending out ID’s for NEW sign ups.  So if you do NOT have your
affiliate ID, post to: http://www.getyoursupport.com.

We’ll hunt it down for ya and email it to you.

I have a GREAT freebie YOU can give away on your Thank You Pages
(for opt-ins or product purchased):

+++++++++++++++++++++++++++++++++++++
http://www.thewritersecret.com/pdfdownload.html
+++++++++++++++++++++++++++++++++++++

You link to it using the affiliate link on that page and you GET PAID
just for giving away some cool content.

New Turbo Charged ATEAM: There is now SOFTWARE you
get access to on the software tab.  We had a problem with it but
it’s fixed and working.  Plus, there is a ton of new content posted
and I’m getting our ducks in a row.

Opt-In Secrets Buyers:

PLEASE READ ANNOUNCEMENTS….

Marlon

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 5, #29, August 7, 2010
******************************************

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C.  Main Article: How to Distribute Your Customer Magnets
On Facebook, Amazon and Twitter

D. Resources

Brought to you by: Marlon Sanders, Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Get Jason Fladlien’s Facebook Fan Pages as a BONUS
when you snag Facebook EXTREME this weekend.
Offer expires Sunday Night.

http://www.marlonsanders.com/facebook

=============================
B. Announcements from Marlon
=============================

1. Customer support issues?

Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com

If you haven’t got a refund, have an unresolved problem or didn’t
get a decent response to a problem you’ve had with us, please post
to the support desk. I am personally looking over these tickets and
even responding to some of them.

2.  LIVE CHAT will NOT be available for at least a few
weeks.  Please use the support desk.

3.  OPTIN Secrets Buyers — In your bonuses folder, there is a folder
called “Extra Tips.”  We owe you content for that.  I believe we neglected
to upload the video.  Lisa and I will get this fixed for you on Monday.

4. Push Button Letters 10 minute consultations

Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation. Go to getyoursupport.com and tell Tim you
want to schedule it.

ALSO, I’ll do an mp3 audio response if you have trouble scheduling a
time.

5. ROUND TABLE

Module 4 is posted and I’m working on a special doc of examples
for you this weekend.  More cool things are coming.  We aren’t
nearly done yet!

5.  ACCESS problems?

If you have ANY problems accessing ANY product you have bought
from me, please

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. Main Article: How to Distribute “Customer Magnets On
Facebook,  Amazon,  Twitter — and Your Blog
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You want CUSTOMERS, clients or people who will RESPOND
to what it is you have to offer.

How do you get’em into your marketing funnel without
spending money?

The answer is to distribute “Customer Magnets.” What’s
a customer magnet, you ask?

It’s free content you give away to attract your intended
customers — things like PDF’s, videos, audios, power point
slide downloads — or even little software programs you
have whipped up for ya on scriptlance.com or rentacoder.com.

Here’s a fancy example of a customer magnet.

++++++++++++
Example One
++++++++++++

http://www.marlonsanders.com/newbiereport/

Who does that attract? Newbies right? That’s the idea of
a customer magnet. It attracts the people you want as customers
by giving them free information on a topic they are interested
in. Thus, it’s a magnet.

Here’s an example of a report with a promo tool we give to
our affiliates to put on their thank you pages to give it
away:

++++++++++++
Example Two
++++++++++++

http://www.thewritersecret.com/pdfdownload.html

You wonder HOW will you get your customer magnets distributed,
right? Well, one way is to make it easy for everyone who
downloads your customer magnet to spread the word about it
to others.

That is really key. You want people who download your
customer magnet to spread the word. Here is an example
of how we do that using a viral brander:

++++++++++++++
Example Three
++++++++++++++

http://www.marlonsnews.com/podcastnvideo/prearchive/downloadpdf.html

We used viral PDF Brander for that. But there are many
branding tools out there. Pick one you like.

=========================
The 5 Basic Principles Of
Using Customer Magnets
=========================

1. Write titles that attract your ideal customers

Be careful what you call your customer magnet. Ask yourself
who you’re going to attract.

I have one lead magnet I called:

“How to Go From Broke To Prosperity”

Not the best lead magnet. Can you guess why?

That’s right. It attracted broke people who didn’t have the
money to buy what I was selling. Not realy smart.

2. People will judge you by the quality of your customer magnets

Don’t put low quality info in them. Put some of your best info
in there.

3. Use the lead magnet to tell your story

Your lead magnet is an ideal place to bond with your potential
customer by sharing your story.

4. Attract, don’t pitch

The lead magnet is NOT the place you pitch hard. It’s very soft
sell and mostly rapport building.

The REST of your sales process is where you do the real selling.

5. Use quality graphics

Don’t skimp on graphics. There are plenty of designers now who
do graphics at very affordable prices. Your graphics create
perceived value.

=============================
Here are the steps you need to follow
to distribute your lead magnets:
=============================

Step One: Decide who you want to attract as customers

Before you can attract ‘em you gotta know who they are.

Step Two: Create your customer magnet

If you like talking, record video using Camtasia or
do podcats or webinars.

If you like writing, write PDF reports using Word or
Open Office and save as PDF.

Step Three: Set up your viral download page

You want to make it easy for people to spread the word
out your viral magnet.

You can use a tell-a-friend script or a viral brander.
or even a simple affiliate script like Rapid Action
Profits.

Here’s one of my pages you can STEAL:

http://www.promodashboard.com/getpdf.html

You can copy the source code for that page and use
it to give away your own customer magnets.

Your email capture page, if you want to use one, doesn’t
need to be complicated.

Here’s one I use:

http://www.thewritersecret.com/freelance/

As you can see, it doesn’t get much more basic.

You don’t need all the links at the bottom. I use this
for pay-per-click and so the links at the bottom are for
Google.

You can put these Lead Magnets on your sidebars,
email capture pages, popups, Facebook Fan Pages and
Wall and more.

http://www.marlonsanders.com/optinsecrets

Step Four: Spread the word on Facebook

If you spread your lead magnet on Facebook, you can
send them to a squeeze. But you might find it more
successful to give them the direct download link and
then link to your SQUEEZE pages/email capture pages
in the freebie you give away.

That same strategy applies to any social media.

a. Announce your lead magnet in your status update

Just put out a little status update saying you’ve just
posted xzy hot topic and here’s the link to it.

b. Add it to your fan page as a straight download or
as an opt in.

You’ll need to use FBML — Facebook Markup Language
plugin — in order to add your opt in code from your
autoresponder.

c. Put ‘em on your wall.

If you want to put an optin on the sidebar of your
wall, you’ll need to download a special app for that.

d. Spread ‘em by participating in Facebook Groups

There’s a Facebook Group on any and every topic
imaginable.

Participate, make friends and spread your lead magnets.
Hey, it’s free valuable content. The customers you
WANT to attract will eat it up.

Step Five: Spread ‘em using AMAZON

This is exciting — You can upload your customer magnets
to Amazon to be downloaded for FREE using Amazon Kindle!

Wow.

Step Six: Spread ‘em using Create Space

You can create little lead generation books using Create
Space and they put ‘em on Amazon for you.

I sponsored a whole webinar by some guys who actually
create books for Create Space in 12 minutes. Amazing.

Step Seven: Spread ‘em using Twitter

Send the occasional Tweet for your lead magnet but do
NOT send them to a squeeze page. Send them to your
BLOG where they can download it.

In the download (regardless of the format) refer people
to your squeeze pages. I’ve found this works better on
Twitter.

Step Seven: Spread ‘em using your blog

Blogs are idea for spreading your lead magnets.

Also, using the Tweetmeme script people can easily Tweet
about your lead magnet and spread the word for you.

You’ll see it on:

http://www.marlonsnews.com

=============
Action Steps
=============

1. Get your lead magnet created if you don’t already
have one.

Just whip one up in Word or Open Office and save as a
PDF. Or fire up Camtasia and Power Point of FreeMind
and have at it.

If you bought my Produce Promote OTO with OptIn Secrets,
then you know how to do this. If not, man, it’s EASY.
Just view the tutorials at techsmith.com or search
youtube for Camtasia or Camstudio.

I also like Hypercam for on the cheap production.
http://www.hypercam.com

2. Get your blog set up if you don’t have one.

I highly recommend wordpress. It’s free and everyone
uses it. If you don’t know how to install a blog
just go on Odesk.com and hire someone to do it for
you. They won’t charge much.

If you need web hosting, grab my free ecourse:

“7 steps to choosing a great hosting service that
meets your needs, doesn’t cost you an arm and a leg,
grows with you as you grow, and makes your life
simple.”

http://www.marlonsanders.com/WebHost/

THAT is how quick and dirty your email capture page
can be for a customer magnet. KISS. I show you that
just to show you that even if you do the most down
and dirty page people will STILL request your
customer magnet if it hits on a hot topic for them.

If you want to do something a little fancier, my
optin secrets video course I sold last week has
really AWESOME instructions on how to set up
your squeeze pages.

http://www.marlonsanders.com/optinsecrets

3. Set up your autoresponder service

You gotta have an autoresponder.

http://www.automateyourwebsite.com

That’s a free 30-day trial and you get your
affiliate software, ad trackers and shopping cart.
Perfect for beginners. That is my private label so I
do make a commission if you buy.

4. Set up your viral download page for your
lead magnet or at LEAST clone my download page
below:

Here’s one of my pages you can STEAL:

http://www.promodashboard.com/getpdf.html

You can copy the source code for that page and use
it to give away your own customer magnets.

5.  Ramp Up Your Traffic

Here’s an excellent customer magnet from another

marketer I don’t know but who did such a good job
of showing you HOW to get traffic to YOUR customer
magnet, I thought I’d share it. See, Customer
Magnets ARE viral:

http://www.whoisashleywright.com/listbuildvideo/

That’s a VERY effective customer magnet email
capture page.

6. Get your Lead Magnet onto Amazon.

My Kindle Report shows you how to do this.
I’m uploading it today to Ateam if you’re a Member.

If not, just go to Youtube and I’m sure you’ll find
some help there.

7. Send out your Facebook Status update about
your Lead Magnet.

8. Send out a notice once a day on Twitter about your
lead magnet.

If you got my Facebook Extreme, you have the
Twitter course with it.

9.  Here’s an excellent WSO on lead magnets

http://budurl.com/leadmagnets

I don’t even make a a dime on that.  Just a link to a guy
who has good scoop.

=======================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet. http://thewritersecret.com/quickstart.php

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

=========================
D. Resources you can use
=========================

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links
at http://www.getyourprofits.com)

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn’t replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won’t find in those products. It’s
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

This is an EVERGREEN product and if you’re new to this business
you’ll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off. Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com

6. Your Own Products?

It’s the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I’ve built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a 30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created! http://www.productsdashboard.com

+++++++++++++++++++++++++++++++++++
E. Get the Evergreen Traffic System
+++++++++++++++++++++++++++++++++++

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can’t Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!

http://www.TurboProfits.com/tracking/go.php?c=7_25_tinue

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu’s seo stuff is BRILLIANT and evergreen. It STILL works
awesome.

==============================

May the road rise up to meet you
and the wind be always at your back
and until we meet again
may God hold you softly
in the palm of his hand

– Irish poem

Copyright 2010 Higher Response Marketing Inc.
All rights reserved.