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Memo From: Marlon Sanders
Re: Saturday Marketing Minute


Lots to talk about this issue.

1. I am releasing the “Affiliate Dashboard Coaching
Program” Home Study version. You can read about it at:

Be sure to read my extra comments about it below.

2. The article this issue is:

“How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of Pay-Per-
Click Or The Uncertainty of Viral Traffic”

3. MATT came to me 2+ years ago where he was earning $10
an hour or so. After 2 years with me (with NO college at
all and at age 21) his value in the marketplace increased
to $60,000. So So he will be leaving me. See announcements below.

Best wishes,

Marlon Sanders

The Saturday Marketing Minute
Vol. 2, #5, June 30, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “How To Use An Affiliate Program To
Unleash A Lot of Traffic — Without The Grind of SEO, The
Cost of Pay-Per-Click Or The Uncertainty of Viral Traffic”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher


ANNOUNCING: “The Affiliate Dashboard WITH The Home Study
Version Of My 6-Week Training Program.”

As you know a few months back, I held a 6-week coaching
program to walk people through my new Affiliate Dashboard
and setting up their own affiliate program.

The home study version is now available to YOU!

You will received PRINTED transcripts of the calls. Plus
you can access the audios online.

72 Hour Bonus — The one and ONLY “Tell All” call by MATT.
Matt has managed my affiliate program for the past 2
years. As I explain in “announcements” he is leaving me.
So this ONE call will be the only one where he spills the
beans on everything he has learned about affiliate
programs over the past two years and in concert with me
answers your questions about how to operate a highly
successful affiliate program.

You need to order within 72 hours to be guaranteed of
getting on this CALL!

A. “Announcements from Marlon”

One: From $10 an hour to $60,000 in 2 years with no
college education.

Matt came to me earning around 10 bucks an hour. I gave
him an immediate raise. Put him on a nice bonus plan. And
after 2 years of training with me, he now qualifies for a
$60,000 a year job in San Antonio.

You gotta understand. In San Antonio, you need a college
degree and usually a LOT of work experience in a technical
field to earn that sort of money. San Antonio is NOT New
York or LA or Dallas in terms of salaries.

Congratulations to Matt. And, I also might point out how
valuable even just 2 years on my system is. Get on the
conference call mentioned above as it will be your ONLY
chance to hear Matt spill the beans on our affiliate

B. Milcers Gold conference call

Since I had to get with my HR person to begin the search
for Matt’s replacement, I delayed doing the Milcers Gold
call. I anticipate doing it next week. Announcement to

C. How to Go From $50,000 to $500,000.

The sales letter is written. The graphics are outsourced.
But I’m changing the angle and the USP. I’m keeping it a
secret this time so no other marketer grabs the USP before
I sell the product!

D. Red Factor Folks

We finished upgrading our Amember system. So I’m going to
get you a link to our “pretty tabbed version” of the
entire course. I think a lot of you don’t have access to
it. And you’re gonna love it. Everything is there on neato
tabs, just as I’m doing with the Affiliate Dashboard.

E.  EXISTING Affiliate Dashboard Owners

I sent through the entire Dashboard and added some new
content to icons PLUS the action of the day at the bottom.
Check it out.  I added quite a bit of info to clarify
different steps.  The forum is no longer available.

B. How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of
Pay-Per-Click Or The Uncertainty of Viral Traffic

By Marlon Sanders

If you’ve been reading my articles this year, you KNOW
that I’m an advocate of getting traffic via an affiliate program.

Let’s talk about how to make your affiliate program ROCK!

1. I’m on board with the whole trend Mike Filsaime started
of instantly signing up your customers as affiliates.
That’s a stroke of genius.

The easier you can make it for people to promote you the
better. So one of the things I go to great lengths to do
is provide SIMPLE tools for affiliates. I make it EASY for
them to get links.

You can see how I do this at

2. Have a USP versus the competition

If you’ve been through the Red Factor System, you know USP
is an outdated concept. And there are a lot more valuable
ways to look at it.

But since most people reading this don’t have that system,
let’s just talk about USP — what differentiates you from
the competition?

And what I have to say on that is you need to have a clear

In my case, we have more TOOLS than nearly anyone else. We
were also the first in our market as I recall to run CONTESTS.

You know who does a GREAT job at this? The Mary Kay folks.
They really do a great job of motivating their ladies.

I also PAY DAILY and hardly anyone else does. I also
provide LIVE CHAT support for affiliates. And I pay out
commissions on many back end sales. Not very many people
do that anymore. It’s “one-and-done.”

These are just a few of the ways I differentiate our
program. You need to decide how YOU are going to
differentiate your program. You Red Factor folks need to
think about how to do this in terms of what I taught you
in that program.

3. Have a quick start program

If you go to you’ll see I
provide a quick start plan for our affiliates.

I think it’s very important you have a 1, 2, 3 sort of
system for your affiliates to use.

4. Provide a quick start bonus

One of the things I do is provide a bonus to affiliates
who are new. You can see this bonus plan at which is my signup page for
new affiliates.

5. Give your affiliates plenty of articles to use

This is one area I plan to improve on. I want a constant
stream of useful articles going out to my affiliates.
Affiliates love articles.

6. Viral PDF’s are always a hot item with affiliates

Providing the occasional viral PDF is always something
affiliates love. Aim to please! If you follow the above 6
tips, it should put you on the fast track to having a
successful affiliate program.

Marlon Sanders is the author of “The Affiliate Program
Dashboard” that walks you through setting up your own
affiliate program and promoting it. It’s A to Z and makes
everything as much a snap as possible.


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

C. “Services You Can Use”

NEED A SALES LETTER: A very powerful tandem is combining WITH my ebook at over at: Push Button Letters basically
forces you to do what I teach in the ebook.

D. Ask Marlon Sanders!



Can you use an affiliate program to successfully promote
non Internet marketing products?




The best way to do this is to give customers an instant
promotion URL (affiliate URL with their ID already
merged.) I talk about ways to do this in the Affiliate

The second thing to do is to give them pass along tools.
Like a hot PDF you KNOW all their friends in the hobby,
field or interest area will want to read.

If you provide useful tools and information for them to
pass along, and give a nice little incentive for doing so,
you should get the action you want.

“MarketingMinute” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at for
more information on how you can sell products and services
like crazy on and off the net.

To those we love who have gone on to a greater mission, I
leave this thought…

May the road rise to meet you. May the wind always be at
your back. The sun shine warm upon your face. The rain
fall soft upon your fields. And until we meet again, may
God hold you in the hollow of his hands.

— an Irish blessing

Marlon The Marketing Madman Speaks Out!



Memo From: Marlon Sanders
Re: Marlon’s Marketing Madman Ezine


It’s Sat. again.  And I’m testing a new title for this ezine.

Someone who heard me speak recently at a seminar called me a
“Marketing Madman.”  So I’m testing it out as the title of this ezine.

We’ll see who reads and who doesn’t!

Today’s article is called:  “The Marketing Madman Spouts Off About
The #1 Best Way To Get Traffic To Your Web Site.”


“Push Button Letters — The original fill-in-the-blanks and click
a button to create your sales letter software.  If you don’t have
a sales letter or need a new one, this will FORCE you to follow
the 12-step sales letter formula I developed.  You STILL need to
learn the Formula to get the best results.  It works in tandem with
understanding WHAT you’re doing. PLUS

Those together get you started doing your own super power copy.


1. Gold Milcers — I want to hold your call this coming
Thursday at 11 a.m. CST.  12 EST.  9 Pacific.  I’ll have Matt
send you the details Monday or Tuesday.

2. Tim has been working VERY hard to give great support.  If you
need support on a product, lost password, etc. contact support at:  Or click the support link on any
of our web sites.  Tim does NOT work weekends.  But you can post
support tickes 24/7.

3. New Milcers issue is in the can. And Matt is getting it
typeset and ready for mailing.  It’s a jam-packed issue.

4. How to go from $50,000 to $500,000 — I’ve got to get the sales
letter together on this and announce a date.  You will be invited
in the order you filled out the indication of interest.

Here is the nature of competetion. TWO DAYS after I announced I
was going to do something with this title or was thinking about it,
I got an email by someone doing how to go to 1 million.

One upmanship lives on!  I’ve got to hire more staff to do 1
million per year.  I really like Starbucks and reading too much
to make those numbers personally.  I told you in the last issue
that to work the 4-hour work week, I’d have to INCREASE my hours
2 or 3 a week!

5.  Red Factor members?  We’re upgrading our version of Amember.
After this is done, I’m re-sending you a login in to the version
where we have all the nice tabs and pretty interface.  I think
some of you were just accessing the information on the 1-page
format, which was ….  errrrr ….. ugly.  And not nearly as
wel organized as the spiffy version.

6.  Blog SNEAK PREVIEW:  My picture looks a little jacked up to
me. And we need some text on the right side of the header graphic.
But it’s at least taking shape:  Lisa
isn’t working a lot of hours right now….so it’s coming along SLOW
as molasses.  But at least I got somethin’ up!


“The Marketing Madman Spouts Off About The #1 Best Way To Get
Traffic To Your Web Site.”


What is it you have to sell?  A product?  A service?  An idea?
A concept?

The problem with getting traffic to your site is you really have
to stay on top of pay-per-click ads to make ’em work.  And those
costs can add up fast.  You’re probably beter off outsourcing to
someone like my friend Kirt who eats and breathes that sort of  thing.

Unless it just happens to be your deal.  I mean, if you want to
eat it, breathe it, live it — then go for it.

Search engine optimization is great but getting a VOLUME of
traffic can be a challenge.  And Google can pull the rug out from
under you by changing the rules.

Yet, when I do surveys asking for topics of interest, most people
are a lot more interested in the concept of getting a top 10 Google
ranking vs. selling via an affiliate program.

“The Lone Voice In The Wilderness Will NOT
Stop Teaching And Preaching The Superiority
Of Affiliate Programs For Traffic”

If you haven’t noticed, I’m pretty much the lone voice in the
wilderness on this topic.  For some reason, the latest black hat
seo, or the latest viral whatever are perceived as hotter and
sexier than an affiliate program.

Which, actually, is fine be me in that it means less competition.
People are herd driven. So they do what they see EVERYONE ELSE
doing, assuming it must be right.

Well, the crowd is often wrong.

Sometimes you have to use your brain.  How is it that methods which
will NOT be working 6 months or a year from now are more potent
than one that will?

Another approach to traffic is the “grab bag” method — do it ALL
some people say.  But honestly, for each method you use, there’s a
BIG learning curve, software to buy and so forth.

You can NOT do it all unless you have a team that is substantial.
Most solopreneurs don’t have a team. So you have to focus on
ONE or two things that will get you the most bang for the buck.

I’m really the lone voice out there (and have been for 7+ years)
saying the #1 best way to get traffic is via an affiliate program.
There are others who see things my way. But if you notice, most
new products are about other methods, at conferences everyone asks
about other methods and so forth.

The fly in that ointment is if you do NOT have an Internet
marketing product.  My detractors would say that if you don’t sell
to Internet marketers, an affiliate program won’t work for you.

I disagree 100%.

“How To Get Traffic If You Do NOT
Sell To Internet Marketers”

Here’s what you do:  Put together a PDF report on a hot topic
anyone involved in your area of interest WOULD want to read.
When people buy your product on the thank you page, give ’em the
PDF.  Remind them to pass it along to their friends.

And, along with that, give them an affiliate URL they can use to
send their friends to the report.

The secret is pass along tools.  Problem solving articles, reports,

The other thing you can do is identify people in your field who
have LISTS and sell to the SAME folks  you do.  Then make friends
and eventually work your jv (joint venture) magic.

This requires making friends and good networking.  Don’t just
approach people for jv’s cold.  Well, you can but it isn’t optimal.
Your best results come from nurturing your contacts.

You can use: to send little postcards
with gift certificates to Starbucks, Amazon and the like.  That’s
a U.S. resource.  Don’t know if it’ll work for you UK’ers,
Aussies, and asia marketers.

There ARE many things you can do to promote an affiliate program.
I covered a number of those in my 6-week tele-class I did on the
Affiliate Dashboard.

It isn’t for sale right now.  It won’t be cheap.  It’ll be $1,000
or so for those who want the Dashboard and the calls, transcripts
and other goodies.

People always ask me about the best software for an affiliate
program.  And that depends on the level you’re at in this business.
I don’t have one blanket solution for everyone.

If you’re a beginner though, you can get your own affiliate program
in an hour along with a shopping cart, autoresponders and digital
delivery, sign up for the free 30-day trial at:

Why Not Just Use Clickbank?

A lot of people wonder about using Clickbank for their affiliate
program.  You CAN do that.  It’s not a bad option. The thing I
don’t like, in general, about it is you don’t have control over
your affiliates and your affiliate list.

People see themselves as an affiliate for CLICKBANK, NOT for you!
You want to have your own affiliate list. So that if you need
money, you just pop out an email to that list.

There are some positives to Clickbank.  So I don’t want to rule
it out categorically.  But as a rule of thumb, I’d look at setting
up your own program.

Best wishes,

Marlon Sanders

The Four Hour Workweek Revolution!

Memo From: Marlon Sanders
Re:  The Four Hour Workweek?


Here’s a question for you to consider and the title of
my article this week:

“The Four Hour Workweek?  Is It For You?”

There’s a best-selling book that has come out called
“The Four Hour Workweek”.  In today’s issue, I talk
about the book, the marketing of it and other things.

At then end, I reveal the simple system the author used
to choose the title.

Be sure to read through the announcements in this issue.

Best wishes,

Marlon Sanders

Articles By Marlon
Electronic Newsletter
June 16, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “Are You Joining The Four-Hour
Workweek Revolution?”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

Introducing the “Roll-Your-Own-Bonus” system
for affiliates.  Create your OWN deadline for
“The Design Dashboard.”

This is my latest innovation in a very long series of
techniques I’ve fathered or pioneered.

Take notice of all the TOOLS we provide resellers.  No one
provides more tools than we do.  I also pay daily Mon.-Fri.
So if you need IMMEDIATE commissions, try our products.


A. “Announcements from Marlon”


Matt is back this next week.  The next issue is written and
ready for Matt to  get it print ready.

Two: Milcers GOLD conference call.

I’m going to do a conference call for GOLD Milcers next week.
I’ll send out an email shortly. You can also post in the FORUM
this weekend.  I’ll respond on Monday or Tuesday.

Three: Red Factor —

I’m not sure many of you have seen the very nice tabbed interface
we designed with all your content.  It really is a very elegant
way to access the modules and data.  When the smoke clears, I’ll
have Matt get an email out to you on it.

Four:  Lisa’s new BLOG design is coming!  I can’t wait.

Five:  The Reseller contest is about a wrap-up.  Matt will be
sending you all notification of who won what.

Six:  Your A-List Newsletter?  Matt sent it out last week.  I
recognize and award my customers who have made a purchase in the
past 12 months and have 2 or less refunds by sending you a special
Al-List Newsletter each month.

B. “Are You Joining The Four-Hour Workweek Revolution?”
By Marlon Sanders

There’s a concept I’ve been teaching and preaching for several
years now.  It’s called Milcers — Marlon’s Internet Lifestyle

There’s a book that came out recently that became an instant
best seller.  It’s called the “Four Hour Workweek.”

You can see it at  I also think you should
look at the blog for a GREAT example of how to do a blog:

Here’s the thing:  He’s saying the SAME things overall I’ve been
saying for two or three years.  I guess when you codify it in a
book with a catchy title and USP, it does a LOT for the perception
of the marketplace.

It’s a great book. You should read it.  He shows how he runs a
large business with NO employees!  This runs counter to what some
in this industry teach — that the “Internet lifestyle” is a lie”
they shout.

That you can’t run a business from home and so forth.  People with
their own agendas and concepts to sell have just pounded the
daylights out of the concept.  I haven’t tried to defend the
concept of the Internet lifestyle just because I didn’t feel like
arguing about it.

The Milcer’s “Internet lifestyle” concept really annoyed some of
my competitors.  They KNOW they wear a watch and carry a cell phone
all the time like it’s glued to them. They KNOW they have the
schedule from hades.  They bitched about the concept. Moaned about
it.  Tried to DESTROY it by mispronouncing the name on purpose as
a profane name (and posted such in forums).

So I’m HAPPY to see this book that sets the record straight and
articulates the concept better than I was able to.  Masterfully so,
in fact.

Now, for 6 or 7 years, I ran this business from home.  If you don’t
believe that, refer to my “Digital Product Creation System” which
documented my outsourcing systems THREE years ago before anybody
was even talking about it. And before that my product at  I was outsourced before outsourcing
was cool.  I was using Elance before anyone knew what it was just

You go back in and search web sites.  And see at the
time I published Digital Product Creation System and Operate Your
Biz if anyone ELSE was discussing these things.

It’s dated now in terms of systems. But it shows how 3 or 4 years
ago my whole entire team worked virtually.  We documented all our

This is another area I was a very EARLY innovator.  No surprise to
those of you who have been around awhile.

Now, personally, I like having a small office with a cadre of sharp,
loyal employees.

Fact is, for many years I ran this business with virtual staff.
Once you hit say 1/2 million or more in sales, a small office is
probably a good idea. But before, virtual is good. And there are
$15,000,000+ businesses ran 100% by virtual employees.  You CAN
do it.

In the book, you’ll see the charts of his product delivery system
and order taking.  Let’s see, I’ve been doing that EXACT thing for
how many years?  More than I can remember.

One thing I want you to notice when you read the book is how he
SELLS his idea or vision.  Frankly, he did a better job of it than I did!

There’s something to be learned from everyone.

What I CAN tell you is that if I worked the four hour workweek, I’d
have to INCREASE the number of hours I work most weeks!

I’m on the one hour workweek plan.  More or less.

There’s a lot to be said for the instant credibility you gain by
writing and promoting a book.  Last week I talked to you about TITLES.

I must say that the “Four Hour Workweek” title is vastly superior
to Milcers as a title.  Coined words don’t usually make good titles.
What’s funny is, my article on names and titles didn’t get nearly
as many clicks as my article on getting a top 10 position in Google.
People have seo on the brain.  It’s crazy.

Truth is, naming your product is more important. The name POSITIONS
the product.  And if you haven’t read Positioning by Trout and Ries,
it’s a fast read and recommended.  I prefer the 20th Anniversary
edition since it’s hard bound.  I like hard bound editions when
it’s a classic.

You literally see things you don’t see in a teeny tiny print
paperback edition.  Plus, psychologically, a hard bound book tells
you it’s important.

I admire the way he sells the concept in the book.  If you read it,
you’ll see that while there is some concrete info, it’s mostly
vision and concept.  It’s a “manifesto” of sorts.  A term I think
Seth Godin has made popular.

There are a few things he does NOT say about the Four Hour Workweek
that need to be said.  He STARTED with a highly successful product
(in terms of sales).  Yes, his overhead was eating up his profits.
But still, he spent a number of years building up to the point where
he COULD work the four hour workweek.

I did too.  It’s an unfair expectation to think you’ll do this
overnight or without effort or toil.  Although it only takes one
great sales letter and concept to make you an overnight success.

In some ways, the “Four Work Workweek” book is the prime example of
that fact.

There are things in the book I don’t agree with.  And I think are
slightly misguided.  But overall, it’s a great concept and a great
read.  If you have complex product delivery, using a virtual
outsourcing team isn’t going to fly well.  You need an individual.

One of the things that sells the book is his “persona”.  He’s a
world champion in some martial art (forget which one).  He’s
traveled the world.  Very accomplished at age 29.

This 100% helped sell the book.

Mostly, what I love is the way he sold the concept. Wow!  He really
nailed it so well.  Oh, you know how I’m an advocate of testing
product ideas and titles?

He tested his titles on Google as PPC ads.  And he PROMOTED the
initial launch ONLINE via blogs.  More on that later.

Best wishes,


Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL>

C. “Services You Can Use”

FOUR HOUR WORKWEEK PLAN:  If you truly want to live the
Four Hour Workweek, you need a product.  My most in depth
info on how to do that (it’s not cheap) is at: — It was the FIRST in-depth,
A to Z course on creating info products complete with videos.

many knockoffs and copies. But there is only ONE original
Push Button Letters at

THE ORIGINAL 2-PAGE WEB SITE MODEL — Others copy it and don’t
credit it. It hacks them off I developed and promoted the original
product with the 2-page web site model in it.  Read the real deal
for yourself —

“ArticlesByMarlon” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at for
more information on how you can sell products and services
like crazy on and off the net.


May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an Irish blessing