Marketing Minute With Marlon

.

.

Memo From: Marlon Sanders
Re: Sat. Marketing Minute

Hello,

I’m in at the Hasting’s coffee shop and bookstore in Kerrville,
Texas typing this on my laptop.

I have big hands for a small keyboard, so if there are typos,
I apologize.

Well, my knee is doing better.  I actually have it bent right now.
That’s good!

QUICK HITS:

1.  Next Milcer’s issue will be double sized.  I’m behind as usual.

2.  I still owe an interview with Mike Filsaime to our Affiliate
Dashboard 6-week folks.

3. Our blog header survey was fascinating.  You may recall it from
3 or 4 weeks ago.  A whole bunch ‘o you guys ‘n gals liked me in
a 3-piece suit.  I DO wear it at seminars.  But make no mistake..
at home or when I visit the office, I’m doing good to have a jacket on.

But you know what?  If you all like suits, I’ll be happy to give
ya suits!  Up to you.

4.  The survey we did last week was interesting also.

You told me you have a high interest in learning to get traffic.
OK.  Nothing new there.  But you had a LOW interest in learning
to operate your own affiliate program.

THAT is the fly in the ointment!  What is the best way to
advertise your product?  Word of mouth, right? Referrals, right?
All an affiliate program does is accelerate what happens in
nature.

What better way to get traffic than to NOT have to pay upfront
for it?  Now, in my Affiliate Dashboard class,someone asked if
you can get traffic via an affiliate program if you don’t have
an Internet marketing product?

HUGE MYTH that affiliate programs only work for IM’ers.  HUGE!
I don’t have time to peck out the secret today.  But all you
gotta do is give people a PDF they wanna pass on to their
friends.  And stick your affiliate ID in it.

Piece ‘o cake, baby!

You’ve GOTTA have an affiliate program with the “right” tools, the
“right” promotion and all this. I laid out my system in the
Affiliate Dashboard 6-week class.

One of those vital tools are banners.  You can easily outsource
banners.  Another is articles.  You should be doing those anyway.
Another is PDF reports.  If you don’t know how to compile viral
PDF’s, that’s something you need to learn.

It is SO easy to create PDF’s today.  Many neat tools.

Of course, you need software.  I recommend most people get started
with http://www.automateyourwebsite.com

Snag the 30-day trial.

However, Mike’s Butterfly Marketing, JV Manager Pro and others
should be considered if you’re NOT a newbie, you’re well-funded or
you have access to technical skills to do custom programming.

You also have to innovate.

In our affiliate program:

1.  I have more and better promo TOOLS than anyone else in the
IM market.  If you don’t believe me, COUNT the tools.  And I got
a fresh batch of new tools coming soon.  Even better than the
existing ones.

2.  I JUST innovated the “roll your own bonus” system that allows
you to double your email response by offering a 72-hour deadline
with a bonus I provide.

3.  We were the FIRST in the IM market to my knowledge to offer
contests for our affiliates.  We got a nice contest running right
now where ANYONE can win any of the prizes.

4.  We were one of the FIRST in the Internet marketing arena to
PAY DAILY.  I’m not saying we were “the” first.  But we were one
of the first.

You need an OFFER to your affiliates.  My offer is:

* Tools
* Roll your own bonus
* Contests
* Daily pay

You can INNOVATE or create your own offer.  There are no rules
other than the law.

The other thing I’ll say about traffic is you start with ONE
method.  Get it going really great.  Implement systems.  Then
you go to the next and the next.  But you start with ONE.

If you’re broke, start with article marketing.  But do NOT stay
there long. Move ON to setting up your affiliate program asap.
Then turn EVERY buyers into an affiliate.

Finally, I’m happy to report a good number of you are interested
in a “How to go from $50,000 to $500,000” program.  More details
to come.  At 5 g’s,it isn’t cheapo.  But really, if I do it again,
I think I’ll raise the price to $7500 or $10,000 .  Yanik just
finished a seminar for $10,000.

The thing is, you run into obstacles like, “How do I find the
NEXT hot product?”  How do I find virtual assistants?  Do I hire
in house or outsource?  How do I expand hosting correctly with
costing myself a fortune?”

There’s really a lot to know that you only gain from having done
it.

Best wishes,

Marlon

Affiliate program secrets

.
.
Hi,

The good news is I can actually climb the stairs now. The
knee IS getting better.

I had these big ‘ol nasty bandages with huge round blood
spots on them. I thought I had these gigantic holes poked
in my knee.

When the doc took them off, guess what?

You could BARELY see the incisions! Yeah, no joke. Amazing.

Which is why I’m THRILLED I had an expert do my knee
surgery. The doc studies and learns everything (hopefully)
about doing knee surgery!

Now, there’s a marketing lesson here that is really,
really important to understand…

You can’t know it all!

There is simply too much information being dispensed at
too fast a rate. I don’t even think I can keep up with it
all anymore, and about all I do is read.

Seriously. The pace of information being released into the
market is crazy.

So you got something you wanna promote or sell. How do you
do it?

You need a formula. One that is focused enough you don’t
gotta learn everything about all the latest whizbang
methods to succeed.

My formula (http://www.amazingformula.com) is simple:

1. Target a group of people

2. Come up with 12 product ideas
3. Do your survey
4. Write your sales letter or promo
5. Get traffic via an affiliate program

That’s my model. It’s not flawless. Writing sales letters
is good to a point. But if you’re selling big tickets, you
need to use teleseminars, phone selling or other methods.

Sales letters are good up to a $1,000 product. Over that,
you probably need to add additional elements. But until
you have a base of products going up to a grand, it’s a
great model. After that, you have to layer in new BERC
(Back End Repeat Cycle) factors, as discussed in Amazing
Formula.

In terms of traffic, search engine optimization,
pay-per-click and buying traffic all work. But in many, if
not most, markets affiliate programs still rock.

The people who were lucky enough to get in on my elite
6-week coaching program for the Affiliate Dashboard found
out the following:

1. You pay AFTER the sale, not upfront as you do with
pay-per-clicks.

2. You aren’t at the mercy of the latest Google update.

3. There’s not a big learning curve for starting your own
affiliate program. It depends more on your willingness to
network, make friends, build relationships and create
goodwill.

4. The software to start up your affiliate program is
relatively inexpensive. You can get started for $30.00 a
month. Or you can buy off-the-shelf programs for $300 or
less.

5. Affiliate programs work in most all markets. The MYTH
is that they only work in Internet marketing arenas.
That’s false. It’s something I discussed in our 6-week
teleconference series on setting up your own affiliate
program.

6. Your path to growth is clear. If you need more cashola,
recruit more affiliates. It isn’t exactly rocket science.

7. The game changes LESS than pay-per-clicks or organic
search engine optimization. That means you don’t have to
work as hard to stay up-to-date on the latest methods.

I’m NOT saying the affiliate game doesn’t or hasn’t
changed. In a hyper-competitive arena like Internet
marketing, it sure has.

But in niches, you should have room to roam.

8. You can have your own affiliate program up and running
in literally an hour.

9. Off-the-shelf software like automateyourwebsite.com
supports operating your own affiliate program.

The downside of affiliate programs is you will likely
fight “mass consciousness.” That means in forums, you will
NOT hear most people discussing them.

Most people will be talking about the latest flavor of the
month for traffic. Affiliate programs are NOT hot, new and
sexy. So you may feel lonely in your favorite forum of
choice because you won’t be getting a lot of social
support from others.

10. At the end of the day, if you look at how “gurus”
really get their traffic, it IS affiliate programs and the
derivative of joint ventures. THAT is the “big secret” of
why they have more traffic than you.

11. Affiliate programs won’t “get broken” or get outdated
tomorrow. They’re basically here to stay. It’s not a
perfect road. There are problems, legal issues and such
that creep up along the way as there is with ANY method.

12. With even the most basic use of the Design Dashboard,
(http://www.designdashboard.com), you can create a nice
assortment of banners and other promo tools for your
affiliates.  Or, you can hire this out relatively
inexpensively.

The disadvantage is that affiliate traffic is less instant
than pay-per-click, although ppc traffic usually requires
time to make profitable.

That isn’t to say you shouldn’t do ppc or organic seo. The
problem is one of time, energy and focus.

There is too much information and too many changes to be
able to be an expert at affiliate programs PLUS ppc PLUS
organic seo PLUS article marketing PLUS whatever else.

Each method requires software, expenses, learning curves,
updates and all that.

Write it down. Marlon Sanders told you the best
bread-and-butter method of traffic is affiliate programs.

If you wanna do ppc or organic seo, my recommendation is
to outsource it. I’m headed in that direction myself as I
realize someone else can make my ppc program a LOT more
profitable than I can.

Best wishes,

Marlon Sanders

P.S. If you need support of any sort from us, Matt and Tim
are off on Monday due to the U.S. holiday. Support will be
back online on Tuesday.

Top 10 Google Secrets

.
.
Memo From: Marlon Sanders
Re: Weekend Wrapup for May 19, 2007

///////////////////////////////////
SPONSOR

If you’re trying to set up your autoresponders, shopping
cart, affiliate software, graphic design and hosting,
pictures, don’t get SNOOKERED!

Go here and save a truckload.  No bull.  I know all the
ropes and don’t feed you a load just to snag an affiliate
commission.

It’s a LOT more than just graphic design.

http://www.hypertracker.com/go/marlon/wrapTOPmay19/

I guarantee it rocks and back that up with a moneyback offer.

//////////////////////////////////

Hi,

Marlon here.

I’m pecking out this weekend wrap-up on my laptop.
Actually, normally I don’t have a laptop that’s worth much
since the only time I use one is when I’m doing
presentations.

I don’t need one when I’m on the road ’cause my team runs
things. Also, my hands are so big (at my height), typing
on the tiny keyboards isn’t easy.

Having said that, since I’m not very mobile after the knee
scope, I’m REALLY happy to have this laptop and a spot on
my sofa.

If there are typos, I apologize.

1. If you’re looking for a laptop, this new 12.1 inch
screen HP is a beast. It has an AMD 64 dual core
proccessor and an Nvidia graphics card.

I’m not that much of a techie. But I’m told the dual core
processor means it can zip through your information a lot
faster. The little metal grid at the bottom you use to
navigate works really slick.

2. I envisioned 1 week after surgery sitting at Starbucks
about now having my cappuccino. That ain’t happenin! I’ve
been there a few times. But right now, it’s the sofa at
home.

3. Since I’m ON the sofa, I bought and read some ebooks
and software programs. One of them is on a topic I don’t
focus on — search engine optimization.

Let me first say that without doing jack with seo, I’ve
gotten 1 out of every 102 people who surfs the Internet
via an English browser to visit one of my sites….and
that does NOT include our traffic this year nor our
traffic my first 2 or 3 years in this business when I had
huge amounts of visitors.

So I STILL feel associate programs rock. Still, let me
share what I dug up while banned to this sofa:

a. I have some sites and pages that are ranked PR5 by
Google. PR = page rank. By linking to the same 3 pages
from all 5 of those sites, I can create 3 PR6 pages (or
that’s what this spreadsheet I downloaded tells me).

Page rank is a combination of how Google ranks domain
factors, off-page and on-page factors. Mostly, that
translates into how well you’ve done on-page basics like
having a title on the page that targets your key word,
your H1 tag (I’ll explain that shortly). And then your
off-page factors. Far as I can tell that is your ihbound
links and the quality (or PR) of those links.

LONG story short — I can take 5 of my PR5 pages that have
NO links on them. I can put links to 3 sites on those 5
pages. And if all works well, those 3 sites will be
transformed into PR6 sites!

Who cares?

Well, if I have a PR6 site on many of my keywords in
Google, I’ll get a top 10 ranking. For example, on the
term “sales letters” Yanik’s instantsalesetters.com is #1
and pushbuttonletters isn’t even there (I’ve got
salesletters.com on the right hand PPC side).

But with a PR6, I would at last whip Instant Sales Letters
in the SERPS (search engine page results….or those
listings you get when you do a search).

OK. For all you tech savvy seo people, I’ve probably just
hacked that explanation to death. My thing is associate
programs, NOT seo.

But for those of you who want the quick and dirty, boiled
down explanation of seo, here is what I think the
important things are:

* Doing the basic things on your site like having a title
that targets your key words, using your keywords on the
page at least some. I DO recommend you learn to do these
basics.

* Your domain name. The domain name does count into
Google’s page rank measure. I don’t know what percent it
counts.

* Your inbound links, the PR rank they have, and how good
the match is between the page sending you the link and
your page.

If you get a link from a PR9 page about cows and your site
is about horse racing, this is not good. Actually, I would
be interested to hear what the data says about that.

According to this spreadsheet I found, if I get a link
from a PR9 page to my page, and there are 10 or less
outbound links from that PR9 page, then my page becomes a
PR8 — if the PR passes through.

The question is, how closely related do the pages have to
be for the PR to pass through? I’ve read that Google
requires the pages to be similar in nature.

To make a long story longer, you can actually BUY PR 8 or
9 links at sites that sell ’em. So let’s say that you buy
a link from a NEWS site to your Internet marketing site.
How much PR boost wil you get? Or are you just wasting
your money? $100 Reason I say that is because there aren’t
many Internet marketing PR9 sites willing to sell you a
link! Anyway, here’s what I do NOT understand whatsoever:

Unless I’m totally mistaken, 80% of search engine
positioning boils down to having the basics on your sales
pages (title tags, etc) and then your inbound links.

All the seo products I read get lost in a complex
assortment of information. I think what this boils down to
is 80% of seo that will get you 80% of your results ISN’T
complicated.

But I’m not sure anyone wants to let the cat out of the
bag. See, in the early days of Internet marketing, people
were doing the exact same thing…trying to pull the wool
over people’s eyes about how complicated things were.

The MOTIVE for doing so is to sell services.

I came along with a series of products and made a pretty
big impact to cut through the smoke and mirrors.

So let me tell you what I think is going on in seo.
Companies publish elaborate lists of 101 ways to get
inbound links. They make it sound so tough and difficult
that you could NEVER have time to do it.

Then, they go out and buy a few high PR, relevant links to
their client sites. And maybe they mix in a few directory
submissions.

Simple. Client is happy. And their rather sizeable bill
gets paid. Maybe that is happening. Maybe not.

I do know that today people tell clients they need $50,000
and $100,000 web 2.0 applications, complex content models
and many other things.

The models are, at best, dubious in terms of the potential
payoff.

But clients don’t want to pay $100,000 to hear it all
boils down to having an affiliate program and pimping the
daylights out of it. Which is the truth in most cases.

I’m not going to become an seo guru any day soon. What I
CAN tell you is that NOT doing a few basic seo things has
been less than bright!

None of my pages have title tags worth anything,
descriptions or H1 tags. Let me ‘splain that for those of
you who who are dummies about seo like I am:

b. Your title tag.

In IE, Firefox or whatever browser you’re using, go to
THIS web site:

Now, view the source code of that page. On your browser at
the top, you’ll see a link that says VIEW. Then you select
“source” or “page source.”

At the top of the page if you hunt around a little, you’ll
see something that looks like this:

<TITLE>Keyword keyword whatever whatever</TITLE>

That is your page title. And between the two title “tags”
(both those words that say TITLE and have the little < />
around them are called “tags” because they tag the text
with code that tells the browser how to display it.

Now, at the time I’m writing this (soon to be fixed), if
you go to http://www.pushbuttonletters.com and look at the
top left of the page, you’ll see that it says “Push Button
Letters”.

That’s because THAT is what I have listed at the title of
my page. You would THINK my page title would be Sales
Letter Software. Or somethin’ like that.

See, if the search engines read that title, they’d go,
“Oh, this page is about sales letters.” And they would
then put me in the SERPS (the listings you see when you
search) under “sales letters.”

Using the name of my product as the title of the page is a
total waste.

I’m told you should make the first couple words in your
title your key words. And you have 60 characters total
that the search engines will see, but do NOT quote me on
that!

c. Description

One of the common “meta tags” is description. This is what
some search engines publish in their results as the
description of your page.

I don’t have ANY of my sites. Arggghhh!

d. Inbound links

Remember that example of the search term “sales letters” I
gave you and how Yanik’s “Instant Sales Letters” is #2 in
the listings right behind Microsoft?

Well, I fired up a clever little software program I found
and discovered he has 1 PR9 link, six PR7’s and a lot of
lesser links.

But his high ranking links have dozens or hundreds of
links on them, which dilutes the PR that is passed
through.

By the way, Yanik is a friend, so that’s why I’m using
this example. He’ll get a chuckle out of it. I’m sure he
spends about ZERO hours of his time each month on seo,
although he may joint venture or pay someone to do a
little for him.

Anyway, if I send off links from five of my PR5 pages,
I’ll get my page up to a PR6. His is PR5. Thus, I WIN!

What sweet victory!

Well, actually, seo stuff seldom works like I anticipate.
So I won’t be spending those golden eggs until the goose
lays them.

That’s the great thing about affiliate program marketing.
You KNOW pretty much what it takes to get a result.

If you missed my 6-week startup class on creating and
marketing your own affiliate program, I can honestly say
you missed out on some really, really good stuff.

Those who made it to the live calls and asked questions or
really listened to all the audios will tell you a lot of
secrets and great info were revealed.

Also, I’m gonna take the spreadsheet PR calculator I
found, several totally tricked out software programs and
write ’em up for my Milcers.

Check this out….I found this program (10X better than
any others I’ve seen like it) that lets me type in
keywords like “sales letters.” It runs a search and lets
me know the PR of the pages in the top 10 and how many
inbound links each has.

Then, you can take any of THOSE pages, run a search and
get a breakdown of the PR of every page linking to them.
That’s pretty trick.

Thing is, if you see only a few inbound links with high
PR, you know you can beat those pages out. Or, if you see
that the top pages all have high PR (7’s or 8’s), then you
know to not waste your time.

I’m gonna talk about that program in my Milcer’s issue.
Too bad you will NEVER see that info if you aren’t a
member!

If you aren’t one, you’re missing out! You know, I may go
2 or 3 issues and not cover something you are that
interested in. Then, I’ll hit a home run.

http://www.hypertracker.com/go/marlon/wrapBOTTOMmay19/

The online part of the Milcers needs improvement.  I’m
working on that.  But the print newsletter you get in the
mail is worth it every month in my opinion.

Best wishes,

Marlon Sanders