Top 10 Google Secrets

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Memo From: Marlon Sanders
Re: Weekend Wrapup for May 19, 2007

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Hi,

Marlon here.

I’m pecking out this weekend wrap-up on my laptop.
Actually, normally I don’t have a laptop that’s worth much
since the only time I use one is when I’m doing
presentations.

I don’t need one when I’m on the road ’cause my team runs
things. Also, my hands are so big (at my height), typing
on the tiny keyboards isn’t easy.

Having said that, since I’m not very mobile after the knee
scope, I’m REALLY happy to have this laptop and a spot on
my sofa.

If there are typos, I apologize.

1. If you’re looking for a laptop, this new 12.1 inch
screen HP is a beast. It has an AMD 64 dual core
proccessor and an Nvidia graphics card.

I’m not that much of a techie. But I’m told the dual core
processor means it can zip through your information a lot
faster. The little metal grid at the bottom you use to
navigate works really slick.

2. I envisioned 1 week after surgery sitting at Starbucks
about now having my cappuccino. That ain’t happenin! I’ve
been there a few times. But right now, it’s the sofa at
home.

3. Since I’m ON the sofa, I bought and read some ebooks
and software programs. One of them is on a topic I don’t
focus on — search engine optimization.

Let me first say that without doing jack with seo, I’ve
gotten 1 out of every 102 people who surfs the Internet
via an English browser to visit one of my sites….and
that does NOT include our traffic this year nor our
traffic my first 2 or 3 years in this business when I had
huge amounts of visitors.

So I STILL feel associate programs rock. Still, let me
share what I dug up while banned to this sofa:

a. I have some sites and pages that are ranked PR5 by
Google. PR = page rank. By linking to the same 3 pages
from all 5 of those sites, I can create 3 PR6 pages (or
that’s what this spreadsheet I downloaded tells me).

Page rank is a combination of how Google ranks domain
factors, off-page and on-page factors. Mostly, that
translates into how well you’ve done on-page basics like
having a title on the page that targets your key word,
your H1 tag (I’ll explain that shortly). And then your
off-page factors. Far as I can tell that is your ihbound
links and the quality (or PR) of those links.

LONG story short — I can take 5 of my PR5 pages that have
NO links on them. I can put links to 3 sites on those 5
pages. And if all works well, those 3 sites will be
transformed into PR6 sites!

Who cares?

Well, if I have a PR6 site on many of my keywords in
Google, I’ll get a top 10 ranking. For example, on the
term “sales letters” Yanik’s instantsalesetters.com is #1
and pushbuttonletters isn’t even there (I’ve got
salesletters.com on the right hand PPC side).

But with a PR6, I would at last whip Instant Sales Letters
in the SERPS (search engine page results….or those
listings you get when you do a search).

OK. For all you tech savvy seo people, I’ve probably just
hacked that explanation to death. My thing is associate
programs, NOT seo.

But for those of you who want the quick and dirty, boiled
down explanation of seo, here is what I think the
important things are:

* Doing the basic things on your site like having a title
that targets your key words, using your keywords on the
page at least some. I DO recommend you learn to do these
basics.

* Your domain name. The domain name does count into
Google’s page rank measure. I don’t know what percent it
counts.

* Your inbound links, the PR rank they have, and how good
the match is between the page sending you the link and
your page.

If you get a link from a PR9 page about cows and your site
is about horse racing, this is not good. Actually, I would
be interested to hear what the data says about that.

According to this spreadsheet I found, if I get a link
from a PR9 page to my page, and there are 10 or less
outbound links from that PR9 page, then my page becomes a
PR8 — if the PR passes through.

The question is, how closely related do the pages have to
be for the PR to pass through? I’ve read that Google
requires the pages to be similar in nature.

To make a long story longer, you can actually BUY PR 8 or
9 links at sites that sell ’em. So let’s say that you buy
a link from a NEWS site to your Internet marketing site.
How much PR boost wil you get? Or are you just wasting
your money? $100 Reason I say that is because there aren’t
many Internet marketing PR9 sites willing to sell you a
link! Anyway, here’s what I do NOT understand whatsoever:

Unless I’m totally mistaken, 80% of search engine
positioning boils down to having the basics on your sales
pages (title tags, etc) and then your inbound links.

All the seo products I read get lost in a complex
assortment of information. I think what this boils down to
is 80% of seo that will get you 80% of your results ISN’T
complicated.

But I’m not sure anyone wants to let the cat out of the
bag. See, in the early days of Internet marketing, people
were doing the exact same thing…trying to pull the wool
over people’s eyes about how complicated things were.

The MOTIVE for doing so is to sell services.

I came along with a series of products and made a pretty
big impact to cut through the smoke and mirrors.

So let me tell you what I think is going on in seo.
Companies publish elaborate lists of 101 ways to get
inbound links. They make it sound so tough and difficult
that you could NEVER have time to do it.

Then, they go out and buy a few high PR, relevant links to
their client sites. And maybe they mix in a few directory
submissions.

Simple. Client is happy. And their rather sizeable bill
gets paid. Maybe that is happening. Maybe not.

I do know that today people tell clients they need $50,000
and $100,000 web 2.0 applications, complex content models
and many other things.

The models are, at best, dubious in terms of the potential
payoff.

But clients don’t want to pay $100,000 to hear it all
boils down to having an affiliate program and pimping the
daylights out of it. Which is the truth in most cases.

I’m not going to become an seo guru any day soon. What I
CAN tell you is that NOT doing a few basic seo things has
been less than bright!

None of my pages have title tags worth anything,
descriptions or H1 tags. Let me ‘splain that for those of
you who who are dummies about seo like I am:

b. Your title tag.

In IE, Firefox or whatever browser you’re using, go to
THIS web site:

Now, view the source code of that page. On your browser at
the top, you’ll see a link that says VIEW. Then you select
“source” or “page source.”

At the top of the page if you hunt around a little, you’ll
see something that looks like this:

<TITLE>Keyword keyword whatever whatever</TITLE>

That is your page title. And between the two title “tags”
(both those words that say TITLE and have the little < />
around them are called “tags” because they tag the text
with code that tells the browser how to display it.

Now, at the time I’m writing this (soon to be fixed), if
you go to http://www.pushbuttonletters.com and look at the
top left of the page, you’ll see that it says “Push Button
Letters”.

That’s because THAT is what I have listed at the title of
my page. You would THINK my page title would be Sales
Letter Software. Or somethin’ like that.

See, if the search engines read that title, they’d go,
“Oh, this page is about sales letters.” And they would
then put me in the SERPS (the listings you see when you
search) under “sales letters.”

Using the name of my product as the title of the page is a
total waste.

I’m told you should make the first couple words in your
title your key words. And you have 60 characters total
that the search engines will see, but do NOT quote me on
that!

c. Description

One of the common “meta tags” is description. This is what
some search engines publish in their results as the
description of your page.

I don’t have ANY of my sites. Arggghhh!

d. Inbound links

Remember that example of the search term “sales letters” I
gave you and how Yanik’s “Instant Sales Letters” is #2 in
the listings right behind Microsoft?

Well, I fired up a clever little software program I found
and discovered he has 1 PR9 link, six PR7’s and a lot of
lesser links.

But his high ranking links have dozens or hundreds of
links on them, which dilutes the PR that is passed
through.

By the way, Yanik is a friend, so that’s why I’m using
this example. He’ll get a chuckle out of it. I’m sure he
spends about ZERO hours of his time each month on seo,
although he may joint venture or pay someone to do a
little for him.

Anyway, if I send off links from five of my PR5 pages,
I’ll get my page up to a PR6. His is PR5. Thus, I WIN!

What sweet victory!

Well, actually, seo stuff seldom works like I anticipate.
So I won’t be spending those golden eggs until the goose
lays them.

That’s the great thing about affiliate program marketing.
You KNOW pretty much what it takes to get a result.

If you missed my 6-week startup class on creating and
marketing your own affiliate program, I can honestly say
you missed out on some really, really good stuff.

Those who made it to the live calls and asked questions or
really listened to all the audios will tell you a lot of
secrets and great info were revealed.

Also, I’m gonna take the spreadsheet PR calculator I
found, several totally tricked out software programs and
write ’em up for my Milcers.

Check this out….I found this program (10X better than
any others I’ve seen like it) that lets me type in
keywords like “sales letters.” It runs a search and lets
me know the PR of the pages in the top 10 and how many
inbound links each has.

Then, you can take any of THOSE pages, run a search and
get a breakdown of the PR of every page linking to them.
That’s pretty trick.

Thing is, if you see only a few inbound links with high
PR, you know you can beat those pages out. Or, if you see
that the top pages all have high PR (7’s or 8’s), then you
know to not waste your time.

I’m gonna talk about that program in my Milcer’s issue.
Too bad you will NEVER see that info if you aren’t a
member!

If you aren’t one, you’re missing out! You know, I may go
2 or 3 issues and not cover something you are that
interested in. Then, I’ll hit a home run.

http://www.hypertracker.com/go/marlon/wrapBOTTOMmay19/

The online part of the Milcers needs improvement.  I’m
working on that.  But the print newsletter you get in the
mail is worth it every month in my opinion.

Best wishes,

Marlon Sanders

Does Your Guru Wear A Watch?

 

“Does Your GURU Wear A Watch? — And What This Has To Do
With YOUR Own Personal Freedom. Is The Internet Lifestyle
a “hoax” As Some Have Suggested. My Own Thoughts About It”

Does your guru wear a watch?

Well, I’m NOT a guru, although in the broadest term anyone
who teaches is a guru, since that is what guru means.

But Lew Williams was my mentor. And Lew taught me that all
the gurus died in WWII. I was saying that 8 years ago
before it was fashionable to say.

But anyway, does your guru wear a watch?

See, if you wear a watch, you need to know what TIME it is
because you have a schedule.

I don’t wear a watch. The only time I do is when I’m
speaking at seminars (so I don’t go over). Or if I need to
meet people at a specific time (which is unusual).

I only have 2 real status symbols. I don’t wear a watch
and I seldom carry a cell phone even though I need one.
Oh, I don’t own an alarm clock either. I’m not even sure I
know how to operate one anymore.

I could buy the really, really fancy car if I wanted. But
who do I have to impress? My neighbors? I love the car I
have. When I stop loving it, I’ll buy something else.
(Since I’ve been hit twice, I’m REALLY starting to rethink
the color black for a car!)

I could buy a gigantic home as is fashionable in this
industry now (kind of like a king obtaining power by
building gigantic monuments). But I have no need or
compulsion to build monuments. Although I have zero
criticism of those who do.

If that’s your thing, do it. If owning fancy cars is your
thing, do it. Maybe when I turn 50, I WILL buy something
to impress people. But it’s kinda stupid ’cause the people
at my Starbucks don’t care what I drive.

The people at the bookstores I go to don’t care. The
people at Quiznos where I drink ice tea (’cause drinking
ice tea makes me happy) don’t care.

Does your guru wear a watch?

Some people say the “Internet lifestyle” is a hoax or is
dead. Some say it never existed.

Well, my friend, they’ve never hung out with me for a day.
And I’m CERTAIN they’ve never met my friend Jonathan
Mizel.

Jonathan held the world’s record for MANY years as being
the biggest name guru with the largest income working the
least!

But since Jonathan doesn’t speak at seminars anymore (Maui
keeps him occupied), people seem to have forgotten.

I don’t wear a watch. I wake up when I want. Go to bed
when I want. Spend my time with whoever I wanna spend time
with. And I don’t live off of other Internet marketer’s
lists. Since I very, very seldom email THEIR offers to my
list, you’ll notice they don’t exactly reciprocate.

Now, don’t get me wrong.

There’s a lot of work to do. And if you don’t do it, which
I don’t, you need to have someone who does.  And you don’t
live my lifestyle overnight (usually).

It takes time. But here’s how I did it…

I started long ago with part-time help, then moved to
virtual help for many years. And now I have a small but
comfortable office. Nothing showy or lavish whatsoever.
Again, if you need big cars, big houses and elaborate
offices to impress people, I wonder about you base your
opinion of yourself on.

Then again, I have NO problem with it. Whatever turns you
on is what turns you on. So if you REALLY want that Lambo
’cause you want a Lambo, go for it.

If you really want that Rolex ’cause for some reason you
wanna have it, that’s all good.

But me?

My status symbols are simple in this business.

1. I don’t wear a watch.

2. I very seldom use a cell phone.

3. I wake up when I want.

4. I go to bed when I want.

5. When I wake up, I don’t have to work on any specific
day, or only on that rare occasion when I have a
conference call or seminar to go to.

So when I was speaking at Big (Big Seminar) a few weeks
ago, I was speaking to another speaker who wondered if I
was still making a living after all these years on the
Net.

My response was simple, “When I wake up, I don’t have to
work. Do you?”

To say that you have to build a business with 10-20
employees to have the “Internet” lifestyle is a flat out
lie. With all due respect to my peers in this business who
say that, it’s simply not true.

You do need at least 1 virtual assistant. Maybe two. That
is to net 100 G’s (grand) a year.

So why do I now have an office? Because I wanna grow some.
I don’t have to. It’s just what’s in me to do.

I’ve always just followed where my feet led me. If I wanna
do it, I do it for the most part.

I’m somewhat of a driven person. In that I don’t “work”
like most people work. But I do read and think about this
business probably a lot or most of the time.

On most days, I do that ’cause that’s what I wanna do.

Freedom. What does it mean to you?

I’ve told you what it means to me.

I know people who make 10X or 100X what I do. But they
wear a watch. The live and die by schedules. They’re
working every day at the crack of dawn.

And that’s what’s in them to do, so it’s cool. I have ZERO
criticism of them for doing that.

For me, I like to drink coffee and read.

I probably buy more stuff and read more and learn more
than anyone in this marketplace. I love doing that.

What is it you really love to do? Do you know? Can you
build a business and a life around it?

You know, honestly, if you don’t love to do anything, I
don’t know that I can help you. Seriously, you need to go
to the self help section of the bookstore and buy some
books about finding your passions.

Freedom? How do you get it? Well, I’ll tell you how I got
it. I created information products and sold them. I still
do that.

I love learning about marketing.

I learn something knew about it every day. I don’t even
have the most natural aptitude for it. I just happen to
love it for some weird reason.

So it’s what I do.

What’s in YOU to do? If it’s marketing, I think I have
some pretty darned good products that can help you. They
aren’t perfect. They aren’t flawless.

But they can take you from where you are and move you
close to where you wanna be. Here are my tools to help you
find your own personal freedom:

1. Product creation:

a. The basics: http://www.yourownproducts.com b. The
advanced: http://www.actiongrid.com

2. Copywriting

a. My unique formula: http://www.salescopy.com b. My
software: http://www.pushbuttonletters.com

3. The big picture: http://www.amazingformula.com

4. Action plans:

a. The quickie formula: http://www.gimmesecrets.com b. The
A to Z, step-by-step: http://www.getitgoing.com

5. Web Design: http://www.designdashboard.com

6. Newbie training: http://www.themarketingdiary.com

7. Video blogging: http://www.vblogsecrets.com

I hope this issue has helped you. If nothing else, maybe I
made you think today about where your feet are leading
you. About what is in you to do.

So tell me, are you wearing a watch today?

Best wishes,

Marlon Sanders “The one. The only.”

Your Juicy Weekend Wrap-Up from Marlon

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Memo From: Marlon Sanders
Re: Weekend Wrap Up

1.  html vs. text — my latest thoughts

I’m debating having a publication or two in html.  I like the look
of html vs. text.  But it is a pain to get it delivered.

I read some stats from Ezine Queen (Alli Brown) that say html gets
read and clicked on more, even though delivery is an issue.

If you’re publishing an ezine, you might consider the html format.
Of course, I’m going to split test it.  That is, I’ll mail 1/2
of the gang html and the other half text.  Then compare results.

I’m also going to be compiling a list of tricks to actually get
your HTML email delivered, if this puppy tests out.

2.  Virtual staff vs. local

I’m having challenges hiring a part-time PHP/mysql person here
in San Antonio.  In Dallas or Austin it would be a piece of cake.
What we’re doing now is running ads at the college.

If you’re looking to hire someone but you don’t know if it will
pay off for you, one way to do it is to start part time.  That’s
how I got started with my first assistants way back.  I hired
them part time.

If I can’t hire talent locally, then I guess I WILL be forced to
work on a virtual basis.  I’ve used virtual people for years.

Soon as you can, I DO recommend hiring virtual (long distance) help
and/or in person.  Corey told me how his first employee came into
his home.  They would come in some days when he was still asleep.

Matt used to do that here in my home.  I had an office set up for
him.  Still, I imagine he’s glad to be in an office.  And I’m glad
to have my privacy back.

3.  Why 12-product surveys rule!  Are YOU using them?

One of the methods I teach no one else does is the 12-product
survey method.  For example, in my recent blog header test, it
would have been impossible for me to guess the winner.

Yet, at Armand’s Big Seminar, I was talking to Michael Fortin and
I found out in his split tests, he got a SIMILAR result with his
photos.  I was shocked!

No one gets it.  Alex developed the Ask Database survey method.
It serves a TOTALLY different purpose than the 12-product surveys.

Why surveys?  They help you increase the hit ratio of your success,
help you avoid expensive trial and error learning and put the
odds in your favor.

4.  Do you HATE details?

I don’t know about you.  But I hate details.  I mean, I can’t even
type an email without typos.  Seriously.  THAT is why I have
virtual staff and why I hire people.

Now, in the early days, I couldn’t afford to do this.  So I did
stuff myself.  Then soon as I had the dough, I got some help.
Nowadays, I am sophisticated about using testing and things to
hire the RIGHT help.  Back then, anyone was better than me!

My Digital Product Creation System led the market by about 2 or 3
YEARS on how to outsource.  You aren’t going to find ANYONE talking
about it for 2 or 3 years after I came out with that product.

In it, I documented HOW I was outsourcing to virtual assistants
and elance.  At the time, it was really, really groundbreaking.
Some would say even visionary.

I STILL have techniques and methods for using staff, teams,
virtual assistants and others no one knows about.  If you’re like
I am and are not good at details or you just don’t have time to
do it all, you’ve GOT to get help.  I mean, seriously.

5.  Do you know what your MODEL for online success is?

Most people have no clue about what their model is.

I stumbled across my model the hard way.  I mean, back when I was
driving around in a really, really smoky car and buying deodorant
for pennies — the only model I knew about was the one I had a
date with (one date ’cause smoky cars don’t go down well with
models).

I was talking just yesterday to Kirt Christensen. And Kirt and I
agree that the model is about everything.  I sucked Kirt’s brain
dry on the latest models he’s using and knows about!

Just last week, I spent $2,000 buying a new model.  It’s part of
the 25 g’s a year I spend on my OWN education.  Now, I never had
that much to begin with.

My goodness, I remember when I just couldn’t fathom how anyone
with morals would even charge $100!  My friend and I used to
complain how expensive McDonald’s was!

What turned life around for me?  A better model. That’s what.

Instead of swapping time for money, I began selling what Napoleon
Hill called “specialized knowledge.”  It was a MUCH better model
since you do work ONCE and get paid forever.

I STILL get checks for stuff I wrote 7 and 8 years ago.  For
example, I did ONE conference call maybe 7 years ago for 3 hours
and I STILL get paid for it ’cause it’s GREAT evergreen info you
can’t get anywhere else — http://www.prcash.com.

Here’s the scoop:  New models are GREAT but only after you master
“the BASIC model.”  So many people in this business want to go
triple diamond before they have gone direct. The good news is you
can learn 100X faster than when I was doin’ it in the old days.

6.  Are you a sucker for models that don’t work?

OK.  I like about everyone in this business.  But I don’t agree
with all models or people.

The quick buck crowd wants to make a quick payout without any
regard for the long term.  It’s like Mark Cuban said the other day,
“Rule one of business is don’t rip off your customers.”

My friend, taking the easy way out may be easy.  But in the long
run, it’ll leave you with nothing.  You may have retirement facing
you.  Or you may be looking to escape your job.

Imagine finally quitting your job then having your model fall
apart.  That’s why I CAN’T stand pitches that hype or promote
models that are just a quick hit with zero longevity.

Get smart.  Learn to think.  That’s what I help people do.  Choose
your model carefully and don’t fall for the quick fix.

My basic, ground zero model is at:

http://www.amazingformula.com

And the action plan is at:

http://www.gimmesecrets.com

You probably have those. But if you don’t, I’m really at a loss
for words.  They are like essential training.

If you want basic, ground zero training in creating your own info
products, go to:  http://www.yourownproducts.com

7.  How my mentor was doing the “info product model” many years
ago with sophisticated “ascension.” — A SHOCK to many people!

I hate to break this to some people…but my mentor worked something
like 30 years ago with Thomas Hall, author of “The Direct Mail
Guides” which were a huge seller back then.

Gary Halbert called Thomas Hall HIS mentor.

Anyway, my mentor was Lew Williams (one of the founders of
“rockabilly” music by the way).  And Lew was trained in copywriting
by Thomas Hall and worked the seminar and coaching model with
him back then.

He was selling $5,000 and $10,000 SEMINARS and COACHING back
then on an “ascension” model.  I’m SHOCKED when I hear how much
he was selling coaching and seminars for back then.  I mean,  back
“fer” I was born!

Shoot, even before that W.D. Gann (a famed stock trader) was
running a pretty sophisticated info product funnel as was Charles
Atlas.

Lew trained me to write copy the “hard way” just like HE was
hand taught by Thomas Hall.  He used to edit my copy TWENTY times.
And at the end, we would scan down the right margin and cut off
every single cottin’ pickin’ sentence so not even one long line
grabbed your eye at the end.

Well, I was VERY fortunate to have Lew Williams and his wife
Anita as my mentors.  You should be so lucky as to have mentors
like Lew and Anita.

Alright.  I’m wrappin’ up this weekend wrap-up!

This weekend I’ll be making a list of “back-end” revenue sources
that I can write up in the next Milcer’s issue I write.

Best wishes,

Marlon Sanders