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From Gimp To Pimp

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Memo From: Marlon Sanders
Re: Marlon’s Marketing Minute
Date: July 14, 2007  8:27 am

Hi,

Marlon here.

Well, we had a party for Matt’s going away. I bought
crazy sponge Bob napkins and plates and we had a
cake with “happy trails” written on it.

Then we sat down and watched an old Walter Hailey
video I had where he talked about how “Think and Grow
Rich” changed his life.

The next day, Tim got his baptism by fire because
we had several non-standard problems. But his eagle
eye spotted the issues and kept us on track.

To help Tim out, I brought in additional manpower
from a temp agency to help out.

TODAY’S ARTICLE:

“Have Your Prosperity Goals Downgraded Into Survival
Goals Causing You To Putter Along and Get Nowhere?  If
you’ve lost your fire, your umph or your goals, here’s
the secret to getting back on track.”

(Subtitle:  The man at the movies told me, “We don’t
call it GIMP.  We call it PIMP.”)

***********************************************
Marlon’s Marketing Minute Electronic Newsletter
http://www.amazingformula.com
July 17, 2007
***********************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: Have Your Prosperity Goals Downgraded
Into Survival Goals Causing You To Putter Along and Get Nowhere?
If you’ve lost your fire, your umph or your goals, here’s
the secret to getting back on track.

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

SPONSOR AD

Announcing “The Affiliate Dashboard — The Step-Byy-Step,
A to Z, Point-And-Click Way To Start Your Own Affiliate
Program, Trick It Out, And Make It Successful Faster, Simpler
and Easier Than Every Before”

It’s coming soon to an email box near you!

It’s bonused up, pimped out and ready to make your affiliate
program soar.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. “Announcements from Marlon”

ONE: If you need customer support…

Tim is flying solo with a little temp help until we find
a permanent replacement for Matt’s post.  Guys and gals,
be nice to Tim!  But if you need support, go to:
http://www.amazingformula.com/support

TWO: Want Matt’s job?

If you’re in San Antonio and want Matt’s job, let me know.
The position pays $30,000 a year.  Bonuses can add to that
amount substantially.  Over time, the bonuses have the
potential to be as much as base pay.  You need to be
willing to stick with me 5 years.

If you do, the rewards are enormous in terms of your
skills, knowledge and future earning potential.  The
requirements are tough.  You’ve gotta be fast at typing,
a superior problem solver, articulate, super fast learner.
Willing to sign a non compete and no disclosure.

If you’re interested in the position, post to our support
desk and ask Tim to pass your information along to me.

If you’re slow, can’t type worth a wooden nickel, can’t
problem solve, can’t multi task, or can’t figure out where
our support desk is or how to post to it, and can’t follow
up, you better keep your existing job. This ain’t for you.

This is a LOCAL position at my office. Not virtual.

THREE:  How to go from $50,000 to $500,000.

OK.  I admit. I’m behind in launching this.  I didn’t plan
on Matt leaving. Hang out.  I’ll get you details when the
time is right.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “Have Your Prosperity Goals Downgraded Into Survival
Goals Causing You To Putter Along and Get Nowhere?  If
you’ve lost your fire, your umph or your goals, here’s
the secret to getting back on track.”

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Last night I was reading some information from Greg
Whitehall, a consultant to the dental industry (I tend
to read marketers and business ideas from all sorts of
industries).

He talked about a syndrome I think a lot of people have:
It’s where you enter a field like Internet marketing
bright eyed and bushy tailed.

Then one of several things happens:

1.  You have a big trauma, problem, crisis or setback.

2.  You try some things that don’t work out.

3.  Everything you try flops

As a result, what was once a prosperity goal to make a
mint, becomes a survival goal of “let’s just get by.”

And, if that’s a conscious decision on your part, there’s
no particular problem with it.  Life is what you decide to
make of it.

But I think in many cases, the downgraded goals is a subtle
one that you don’t realize has happened.

So I’ll tell you a funny story.  As you know, I’m rehabbing
my knee from a little knee scope.  I’m a bit of a slow healer.
So about 3 or 4 weeks ago I was trying to rush to the bathroom
during a movie, so I didn’t miss the good scenes.  I was
scooting along with a limp when this guy in the hallway saw me.

“He said, “I see you have a limp.  Don’t feel bad.  Where I
come from, we don’t call it a gimp.  We call it PIMP!”

I cracked up.

I guess the difference between gimp, pimp and walking normal is
how hard you rehab.  Or, I could settle for a bit of a hitch
in my gettyup and not do rehab.  I could settle for survival.

But I haven’t.  I’m walking a lot better now.  Almost normal.

About a year ago, a martial artist (in mixed martial arts)
fought another guy (Matt Hughes for you UFC fans) and got
whipped.  He worked on his arsenal and added additional
kicks, moves and so forth.

And in the next fight, he won handily.

He could have just been in survival mode and limped along without
improving.  But he chose to work and add new moves.  And improve
the ones he already had.

Some of you are right there at the edge of success.  Yet, you’ve
let yourself downgrade from prosperity goals to survival goals.
You’ll NEVER get where you wanna go with survival goals.

Maybe you’re tired and need to recuperate some.  Take a rest.
Build up your mental and emotional reserves.  Then get back
to work.

Most people in this business are scared to talk about work.
It’s a dirty word.  People hear it at seminars and walk out
of the room during that speech.

I don’t work a lot.  If you define work as doing things you
don’t wanna do. I DO spend an unusual amount of time learning
and sorting through complexity, so I can deliver simplicity
to you.

In a way, that’s my work.  It’s second nature to me and what
I enjoy, so I don’t consider it work.

Where are you at?  Where’s your heart at?  Do you need a
rest?  Do you need to add more skills to your arsenal?
Do you need to set a new prosperity goal?

You can’t survive your way into prosperity.

Marlon Sanders

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.amazingformula.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ARE YOU PAYING OVER 10 BUCKS FOR HOSTING?  If you are,
you may be getting ripped off.  Design Dashboard shows you
not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

START YOUR OWN AFFILIATE PROGRAM and turn it into a
raging success.  It’s coming soon. Watch your email.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. Ask Marlon Sanders!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

QUESTION:

Hi Marlon,

Is it gonna cost me a lot to start my own affiliate program?

//////////////////////////

ANSWER:

Here’s the thing:  I don’t know of a cheaper source of big
traffic.

Writing and submitting articles is a great way to get traffic.
And can supplement your affiliate program. But it’s not
replacement for it.

Some people say, “I don’t want to spend money for the software
to run an affiliate program.”

I say:  You’ve gotta have the tools of the trade.

You can’t run a business on dreams or build great traffic on
cotton candy.

You don’t need a LOT of software. But you do need more than
Clickban in my estimation.  Most people wanna take the shortcut
and ONLY use Clickbank.

I beg to differ. And I’ll put up my traffic numbers over the past
7 years or longer as evidence to support my assertion.

There ARE things to save money on.  But you can’t “cheap” your
way into success.  There are some price tags you gotta pay.
The price of learning. The price of good tools.  The price of effort.

—————————————————————
“Marlon’s Marketing Minute” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

—————————————————————
To those we love who have gone on to a greater mission,
I leave this thought…

May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an Irish blessing

Legendary Article From Marlon

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Memo From: Marlon Sanders
Date: July 7, 2007 10:48 a.m. Texas time
Re: New issue of “Marlon’s Marketing Minute”

Title: The Legendary E.Joseph Cossman & What I Learned
From Him and Never Forgot About Having Your Own Exclusive
Products — A Vitally Important Message To Online
Marketers — Especially If You’re 40 years or older.

Hello,

Today’s article is one I’m excited to write. It’s a very
special article no one else on the Net could write. And that’s the truth.

It’s called:

“The Legendary E.Joseph Cossman & What I Learned From Him
and Never Forgot About Having Your Own Exclusive Products
— A Vitally Important Message To Online Marketers —
Especially If You’re 40 years or older.”

I hope you read this article today. It’s worth your time.

Best wishes,

Marlon Sanders

******************************************
Marlon’s Marketing Minute
http://www.marlonsanders.com
July 7, 2007
******************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: The Legendary E.Joseph Cossman & What I
Learned From Him and Never Forgot About Having Your Own
Exclusive Products — A Vitally Important Message To
Online Marketers — Especially If You’re 40 years or older.

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

After 2 years with me, and no college, Matt has received
an offer for $60,000 in San Antonio. For a lot of cities,
that wouldn’t be a huge offer. In San Antonio, that’s a
VERY high offer. I could but won’t match it. My human
resources person is in an active search at the moment to
find his replacement. Matt will certainly be missed
though. We’ve had a great time together.

Matt is going to do a 1-time only call on what he has
learned about our affiliate program. If you want to get in
on it, it’s $100. Just post to the support desk. I don’t
have an order form. Just tell Tim want on the call for
$100. http://www.amazingformula.com/support

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. “Announcements from Marlon”

One: Latest Milcer’s newsletter went out.

I’m going to revamp the Milcer’s concept soon. Probably
after I get Matt’s replacement seated in.

Two: Transcripts for Affiliate Dashboard coaching program

They went out on Friday. I think they went out UPS ground.
You should have them in 5-6 business days. They look good!
I put dividers in between the calls.

Three: If you have any CUSTOMER SERVICE issues or
problems, please do NOT email. Either contact our live
chat monday- friday or post a message to the help desk
after hours: http://www.amazingformula.com/support

Four: Milcers — remember you can log on at Milcers.com
and ask me questions during the week. I respond on
weekends and beginning of the next week.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “The Legendary E.Joseph Cossman & What I Learned From
Him and Never Forgot About Having Your Own Exclusive
Products — A Vitally Important Message To Online
Marketers — Especially If You’re 40 years or older”

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You may or may not have heard of the legendary E. Joseph
Cossman. But if you’ve ever seen one of thos “ant farms in
a store in the U.S., I wouldn’t be surprised if Joe’s son
Howard STILL isn’t getting a royalty on them.

In 1963, Joe wrote a book that is STILL at bookstores —
“How I Made a Million Dollars In Mail Order.” You would be
hard pressed to find a library in the U.S. that doesn’t
have a copy on the shelves.

E. Joseph was a man among men. He once wrote this book
“The Virile Male.” And he was. Here I was, aboard a cruise
ship to do my first speech on marketing (coincidentally,
about how I did a 12-product survey on AOL). Tag Powell
was generous enough to allow me to speak, even though I
was a total nervous wreck and could barely hold onto my
transparencies.

It was also the first seminar Mizel and I did together.
Anyway, Ted Nicholas, Dan Poynter, E. Joseph and others
were the big name speakers.

Well, Joe at the time was 79 or something like that. He
was still muscular and tan as heck. He oozed charm like
you wouldn’t believe.

At the dinner table, he took roses from the vase on the
table and passed them out to all the women at the table.
They swooned. His wife of many years was with him. But if
she wasn’t, he would have had many interested ladies —
even though at that point he could barely hear.

Like I say, he really WAS the virile male. And a man among
men. He was on all the famous talk shows at the time and a
celebrity in his own right. He had the art of dominating a
trade show and stealing the attention down to a fine art.
He was a master showman.

The products Joe brought into this country were many and
legendary. The ant farm. The spud gun. Shunken heads. Spy
cakes. Hypnotic kits. The list goes on and on.

My mentor, Lew Williams, produced the first seminar E.
Joseph ever did on the mail order business. That goes back
a long time ago.

Before that, Lew was trained in copywriting by Thomas Hall
who did $5,000 and $10,000 seminars and coaching back 30 years ago.

So to say that coaching, seminars and big ticket info
stuff is a recent innovation would not be true. It’s also
proof the business is here to stay.

Lew had given me a letter of introduction to Joe. I gave
it to “the man.” He looked at my writing portfolio I had
brought along. He said, “Son, you have a book here.”

And that’s all he told me. But it was a profound statement
you can understand by reading the rest of this article.

Anyway, the way Joe made money is he imported products
from overseas and sold them in the U.S. through 27
distribution channels, a list of which is in Amazing
Formula as a I recall.

The KEY to Joe’s system and how he made his millions is he
ALWAYS got EXCLUSIVE rights to distribute the products.

That is where I first learned that you needed your own
exclusive product. Later, when I bought my Harvey Brody
course (another old timer), I learned Harvey did the same
thing. Mostly he invented products then private labelled
them or sold them through master distributors.

I always had this background and knowledge of the benefits
and importance of “EXCLUSIVE” rights to a product, at
least in the country you’re selling it in.

A lot of people today don’t have the benefit of this
perspective. They’re building transaction businesses based
on making others rich. Which is fine as a training ground.

Here is my PROOF and point: At age 79 or whatever Joe was
when he spoke on that cruise ship, rumor is he STILL had
$500,000 a year in passive royalty income coming in from
his products.

Well, his son Howard could say if that’s true or not. Joe
produced courses you can still probably buy from Howard
and I recommend then.

It’s a bit of a shame when someone like E. Joseph passes
on and people are so quick to forget that if they stand
tall, it IS because they stand on the shoulders of those
who went before them.

Giants and titans like Thomas Hall, E. Joseph Cossman. And
for me, my mentor Lew Williams. I could add Gary Halbert
to that list now. And others.

I feel like a lone voice in the wilderness in today’s
market saying, “Guys and gals, don’t listen to songs of
the sirens. Have your own exclusive products. Create your
own resellers. Create private labels. Go forth and
expand.”

The young kids of today are geniuses. Many of them. Like
Matt. Age 21. No college. Works for me 2 years and gets a
$60,000 offer. Congrats to him. It’s a new world we live in.

A lot of you guys and gals 40 years +. You got retirement
staring down the barrell at you. You weren’t born with a
computer keyboard in your crib. You got something to lose.

You REMEMBER those ant farms and E. Joseph. For you, I
want to recommend you have, promote and sell your OWN
exclusive products.

I recommend you then sell those products via an affiliate
program as your DOMINANT traffic method.

“Son, you have a book here.” That, I believe, is the only
thing Joe said to me. But he knew I needed my own thing to
sell. And he thought in terms of product exclusives.

Go and do thou likewise.

Best wishes,

Marlon Sanders

P.S. If you need someone ideas for your own big ticket
info product, here’s a link I dug up:

http://www.actiongrid.com/23ideas.html

It has 30 minutes of ideas from Action Grid. It’s a good
audio to listen to.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.amazingformula.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create Your OWN Info Product and have your OWN exclusive:
http://www.actiongrid.com

Or, if you’re on a budget, try:
http://www.yourownproducts.com

Newbie help:  If you’re a newbie, Amazing Formula gives you
the big picture: http://www.amazingformula.com

Need hosting, graphic design, autoresponders? Shopping cart.
Design Dashboard is MORE than design.  It covers all the
above and how to save a fortune:
http://www.desisgndashboard.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. Ask Marlon Sanders!
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

QUESTION:

Hi Marlon,

I’ve bought everything and spent a ton of money on
different marketers stuff. It has been 2 years. How come I
haven’t made any money yet?

— Name Withheld (but they’re in Australia)

//////////////////////////

ANSWER:

Hi,

A few questions for you:

1. Have you targeted a market yet?

2. Have you done a 12-product survey to find out what they
wanna buy?

3. Have you creaed your OWN products to sell?

4. Did you stick closely to my 12-step formula when you
wrote your sales letter? (These are spelled out in “Gimme
My Money Now” and Push Button Letters.)

5. Does your web page have ONLY a sales letter on it and
links to order or do you have additional links?

6. Do you have an affiliate program and do you promote it
heavily by contacting potential affiliates?

7. Have you tried more than once?

8. Does your product have a clear USP vs. other products?

9. Have you read and followed the steps in Amazing Formula
and Gimme My Money Now? Did you follow the steps in the
Marketing Dashboard?

Most people I have seen who ask this question have not
created and marketed even ONE product. See, the money
comes from the PRODUCTS being created and sold.

The short answer is that you’ve gotta sell what people
wanna buy. And if you aren’t making money you either don’t
have your own product you’re selling or you’re selling
something they don’t wanna buy.

This is all laid out clearly in “Amazing Formula.”

Best wishes,

Marlon Sanders

—————————————————————
“Marlon’s Marketing Minute” is copyright 2007, Higher
Response Marketing Inc. All rights reserved.

Visit us on the web at http://www.amazingformula.com for
more information on how you can sell products and services
like crazy on and off the net.

—————————————————————
To those we love who have gone on to a greater mission, I
leave this thought…

May the road rise to meet you. May the wind always be at
your back. The sun shine warm upon your face. The rain
fall soft upon your fields. And until we meet again, may
God hold you in the hollow of his hands.

— an irish blessing

New Product, Big News!

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Memo From: Marlon Sanders
Re: Saturday Marketing Minute

Hello,

Lots to talk about this issue.

1. I am releasing the “Affiliate Dashboard Coaching
Program” Home Study version. You can read about it at:

http://www.affiliatedashboard.com/gameplan.html

Be sure to read my extra comments about it below.

2. The article this issue is:

“How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of Pay-Per-
Click Or The Uncertainty of Viral Traffic”

3. MATT came to me 2+ years ago where he was earning $10
an hour or so. After 2 years with me (with NO college at
all and at age 21) his value in the marketplace increased
to $60,000. So So he will be leaving me. See announcements below.

Best wishes,

Marlon Sanders

******************************************
The Saturday Marketing Minute
http://www.amazingformula.com
Vol. 2, #5, June 30, 2007
******************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: “How To Use An Affiliate Program To
Unleash A Lot of Traffic — Without The Grind of SEO, The
Cost of Pay-Per-Click Or The Uncertainty of Viral Traffic”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ANNOUNCING: “The Affiliate Dashboard WITH The Home Study
Version Of My 6-Week Training Program.”

http://www.affiliatedashboard.com/gameplan.html

As you know a few months back, I held a 6-week coaching
program to walk people through my new Affiliate Dashboard
and setting up their own affiliate program.

The home study version is now available to YOU!

You will received PRINTED transcripts of the calls. Plus
you can access the audios online.

72 Hour Bonus — The one and ONLY “Tell All” call by MATT.
Matt has managed my affiliate program for the past 2
years. As I explain in “announcements” he is leaving me.
So this ONE call will be the only one where he spills the
beans on everything he has learned about affiliate
programs over the past two years and in concert with me
answers your questions about how to operate a highly
successful affiliate program.

You need to order within 72 hours to be guaranteed of
getting on this CALL!

http://www.affiliatedashboard.com/gameplan.html

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. “Announcements from Marlon”

One: From $10 an hour to $60,000 in 2 years with no
college education.

Matt came to me earning around 10 bucks an hour. I gave
him an immediate raise. Put him on a nice bonus plan. And
after 2 years of training with me, he now qualifies for a
$60,000 a year job in San Antonio.

You gotta understand. In San Antonio, you need a college
degree and usually a LOT of work experience in a technical
field to earn that sort of money. San Antonio is NOT New
York or LA or Dallas in terms of salaries.

Congratulations to Matt. And, I also might point out how
valuable even just 2 years on my system is. Get on the
conference call mentioned above as it will be your ONLY
chance to hear Matt spill the beans on our affiliate
program.

B. Milcers Gold conference call

Since I had to get with my HR person to begin the search
for Matt’s replacement, I delayed doing the Milcers Gold
call. I anticipate doing it next week. Announcement to
follow.

C. How to Go From $50,000 to $500,000.

The sales letter is written. The graphics are outsourced.
But I’m changing the angle and the USP. I’m keeping it a
secret this time so no other marketer grabs the USP before
I sell the product!

D. Red Factor Folks

We finished upgrading our Amember system. So I’m going to
get you a link to our “pretty tabbed version” of the
entire course. I think a lot of you don’t have access to
it. And you’re gonna love it. Everything is there on neato
tabs, just as I’m doing with the Affiliate Dashboard.

E.  EXISTING Affiliate Dashboard Owners

I sent through the entire Dashboard and added some new
content to icons PLUS the action of the day at the bottom.
Check it out.  I added quite a bit of info to clarify
different steps.  The forum is no longer available.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. How To Use An Affiliate Program To Unleash A Lot of
Traffic — Without The Grind of SEO, The Cost of
Pay-Per-Click Or The Uncertainty of Viral Traffic

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
If you’ve been reading my articles this year, you KNOW
that I’m an advocate of getting traffic via an affiliate program.

Let’s talk about how to make your affiliate program ROCK!

1. I’m on board with the whole trend Mike Filsaime started
of instantly signing up your customers as affiliates.
That’s a stroke of genius.

The easier you can make it for people to promote you the
better. So one of the things I go to great lengths to do
is provide SIMPLE tools for affiliates. I make it EASY for
them to get links.

You can see how I do this at http://www.promotemarlon.com

2. Have a USP versus the competition

If you’ve been through the Red Factor System, you know USP
is an outdated concept. And there are a lot more valuable
ways to look at it.

But since most people reading this don’t have that system,
let’s just talk about USP — what differentiates you from
the competition?

And what I have to say on that is you need to have a clear
differentiation.

In my case, we have more TOOLS than nearly anyone else. We
were also the first in our market as I recall to run CONTESTS.

You know who does a GREAT job at this? The Mary Kay folks.
They really do a great job of motivating their ladies.

I also PAY DAILY and hardly anyone else does. I also
provide LIVE CHAT support for affiliates. And I pay out
commissions on many back end sales. Not very many people
do that anymore. It’s “one-and-done.”

These are just a few of the ways I differentiate our
program. You need to decide how YOU are going to
differentiate your program. You Red Factor folks need to
think about how to do this in terms of what I taught you
in that program.

3. Have a quick start program

If you go to http://wwww.promotemarlon.com you’ll see I
provide a quick start plan for our affiliates.

I think it’s very important you have a 1, 2, 3 sort of
system for your affiliates to use.

4. Provide a quick start bonus

One of the things I do is provide a bonus to affiliates
who are new. You can see this bonus plan at
http://www.getyourprofits.com which is my signup page for
new affiliates.

5. Give your affiliates plenty of articles to use

This is one area I plan to improve on. I want a constant
stream of useful articles going out to my affiliates.
Affiliates love articles.

6. Viral PDF’s are always a hot item with affiliates

Providing the occasional viral PDF is always something
affiliates love. Aim to please! If you follow the above 6
tips, it should put you on the fast track to having a
successful affiliate program.

———————————————————–
Marlon Sanders is the author of “The Affiliate Program
Dashboard” that walks you through setting up your own
affiliate program and promoting it. It’s A to Z and makes
everything as much a snap as possible.
http://www.affiliatedashboard.com/gameplan.html

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REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

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C. “Services You Can Use”
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NEED A SALES LETTER: A very powerful tandem is combining
http://PushButtonLetters.com WITH my ebook at over at:
http://www.SalesCopy.com. Push Button Letters basically
forces you to do what I teach in the ebook.

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D. Ask Marlon Sanders!
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QUESTION:

Marlon,

Can you use an affiliate program to successfully promote
non Internet marketing products?

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ANSWER:

Hi,

The best way to do this is to give customers an instant
promotion URL (affiliate URL with their ID already
merged.) I talk about ways to do this in the Affiliate
Dashboard.

The second thing to do is to give them pass along tools.
Like a hot PDF you KNOW all their friends in the hobby,
field or interest area will want to read.

If you provide useful tools and information for them to
pass along, and give a nice little incentive for doing so,
you should get the action you want.

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Visit us on the web at http://www.amazingformula.com for
more information on how you can sell products and services
like crazy on and off the net.

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To those we love who have gone on to a greater mission, I
leave this thought…

May the road rise to meet you. May the wind always be at
your back. The sun shine warm upon your face. The rain
fall soft upon your fields. And until we meet again, may
God hold you in the hollow of his hands.

— an Irish blessing