10

Info Products: How to Avoid The 4 Most Common Mistakes

 

How To Avoid The Four Most Common Mistakes In Finding A Product Or Service To Sell

I don’t want you to be an easy “Mark” that others can take advantage of.

I want you to be educated and sophisticated in what you’re doing.

If you avoid the mistakes I’m about to give you, you’ll avoid a lot of the traps and pitfalls that others fall into.

Most of these wrong paths involve the following mistakes:

1. Believing that someone else has a turnkey, complete, ready-to-go money machine that requires hardly any skill, knowledge, effort, ability or capital to run.

It sounds ridiculous.

But so many people fall for this pitch, it’s staggering. But you know WHY they fall for it? It’s what THEY want to hear.

They don’t want to spend long hours reading, researching or working.

They don’t want to do what it really takes to make money.

They think that someone can and will hand them a money machine that a monkey could run and make a killing with.

2. Selling a product to anyone and everyone with little or no targeting.

Targeting a market is a confounding thing. It’s sounds good in theory but takes work and thought in reality. You CAN’T target small businesses. It’s darned near impossible. But everyone wants to.

Finding your target market takes research, thought and effort. That’s why it’s a temptation to skip.

3. Selling a product or service with a million competitors most of whom have more marketing training, business experience, skill and knowledge than you

OK. This again falls in the category of ridiculous. But I see it every day.

Everyone wants to be a marketing guru. Everyone wants to sell “how to make money online.” While it’s a BIG market, it’s also extremely competitive. If you want to play the game, you can’t be an amateur.

You have to be GOOD. Very good.

There are many people willing to sell you the dream of making money in the marketplace (usually by buying THEIR product or service to resell).

Yeah, maybe they did it. But they probably neglected to tell you the long hours they worked. Or the prior business experience they had. Or they big list they had already put together prior to launching the magical money making event.

4. Being married to a product or service no one wants.

It’s easy to get married to a product or service YOU like. You believe in. But no one else wants to buy. That is called a hard sell. There are lots of hard sells in the world.

The primary cause of this insanity is the “word” of someone else who swears a product is hot and sells well. They always quote their “poster boy” results without telling you that the poster boy has 20 years of business experience, a huge existing list and so forth.

Best Wishes,
Marlon Sanders

New “Sell Products Like Crazy”

.
.

Hello,

In this issue, I have a new article on why the latest,
greatest marketing method you’re using may not be working
for you and what to do about it.

Whether you are a newbie or pro, this article has
something for you. I encourage you to take 5 minutes to
read it.

* Does it seem like nothing is as easy as the sales letter
says it is?

* Are you struggling with:

— Adsense?
— Article marketing?
— Video marketing?
— Bum marketing?
— Blogging?
— Amazing Formula?
— Sales letters?
— Conversions?

If so, read this article.

PLUS, please read the announcements for Milcers, customer
service, Design Dashboard and other updates.

Best wishes,

Marlon Sanders

******************************************
Marlon Sanders’Sell Products Like Crazy Ezine
http://www.themarketingdiary.com
http://www.sellproductslikecrazy.com
Vol. 2, #3, March 10, 2007
******************************************

This issue contains:

A. Shameless Plugs

B. Announcements from Marlon

C. Featured Article: “Internet Marketing Secret: Why
Internet Marketing Secrets Don’t Work and how to make them
work”

D. Services You Can Use

E. Q and A

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. Shameless Plugs

+++ Design Dashboard

I honestly don’t see how you can run this business without
knowing the basics of html and graphic design. Even if you
use freelancers to do your graphics, there are STILL many
reasons to know the basics.

What’s more, the Design Dashboard HACKS every single cost
I could think of. Without it, I can virtually guarantee
you’ll end up WASTING a veritable truckload of money on
wrong resources.

http://www.designdashboard.com

+++ Are You A Newbie?

Check this out: http://www.themarketingdiary.com

Highly recommended by the way.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “Announcements from Marlon”

One: Update on Milcer’s Newsletter

I hope to get the new issue written this weekend. Remember
to post your questions in the forum and I’ll answer ’em
when I can get to ’em. Usually over the weekends.

Two: Customer support issues

We’re hiring a new service person, so Matt was doing
interviews all week and couldn’t man live chat. We’ll be
back on a normal routine maybe next week. If not, the week
after.

Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.

http://www.marlonsanders/support

If you submitted a support ticket YESTERDAY, our support
desk wasn’t working. I answered tickets last night when we
got it fixed and Matt will be responding on Monday.

Three: Mike Filsaime Event?

If you looked for me at the Mike Filsaime event, I wasn’t
there. On the flight to New York, our plane lost
compression and we made an emergency landing. Frankly, I
was pretty shook up and there was no way I was getting on
another plane THAT weekend!

I will be at Yaniks.

Four: Design Dashboard

If you’re stuck on any icon, post to the support desk. I
WANT you to get your site done and be successful.

Five: Red Factor: I hope you’ve READ the last few modules.
They rock as far as I’m concerned. I still have more for
you guys and gals. Hopefully, by now, you’ve gotten way
more than your money’s worth. But I’ve tried to save the
best for last.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. FEATURED ARTICLE:

“Internet Marketing Secret: Why Internet Marketing Secrets
Don’t Work and How to Make Them Work”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

By Marlon Sanders

Does this scenario sound familiar?

1. You buy a new product

Gosh, it sounds awesome. And did I mention that it’s
every-so-much-easier than than that last “nasty” method
you tried that was just too hard?

2. You get excited

I mean, how could you NOT be excited? This one is the REAL
deal, unlike the last 3 things you’ve tried.

3. You scrape together some time to try it.

This is no easy deal. You gotta convince the spouse to let
you be alone at the keyboard. You gotta get your kids to
NOT come trouncing into the room. You gotta stop the phone
from ringing.

4. You start following those ever-so-easy steps.

5. Boom! You run into “the brick wall”!

The brick wall is that thing that supposed to work but
doesn’t.

You can’t get the ftp to work. The program won’t install
right. The thingy won’t upload the articles correctly to
the site. Your articles upload but don’t display.

You feel the whole truth was a half life, the amazing
formula “my $&*#”, bum marketing bums me out, and “7 day
ebook” in my freakin’ dreams!

I’m just using those examples. It could be ANYONE’s method
and ANYONE’s technique.

See, THAT thing you call “the brick wall” in my business
we call MURPHY. You’ve heard of Murphy’s law — anything
that can go wrong will — and at the worst possible time.

Fact is, MURPHY is our best friend in this business.
‘Cause he’s the only friend I have who pays me regular
visits! Like pretty much I can count on ol’ Murphy showin’
up whether I want him to or not..

Like this week — we upgraded our Perl Desk support
software. But it totally didn’t work. I had to hire a
GENIUS programmer off of rentacoder (I call it RAC for
short) to fix it.

Sergey I. Grachyov
St. Petersburg, Russia
Age: 34
RAC name: TakeReal

He’s #74 out of 170,834 coders on RAC. And he took my job
at the drop of a hat and hung in there when the going got
tough. He’s pretty much a programmming stud. At least, he
was for me. On top of that, after extensive interviews and
testing, we hired a new customer service person but we
couldn’t get the references to call us back. So NOW we’re
in search of a new service person.

But we changed the headline on the ad and instead of
getting 200 resumes, we got like 20. And none of them were
what we were looking for. So I wrote a new ad, decided to
use my Internet marketing skills, created a landing page
FOR the ad and wrote a stick letter for Matt to send to
people who responded to the ad inviting them in for the
interview.

Oh, in the same week Matt’s wife got rear ended in her car
and Lisa got sick.

Anyway, you know what you do when you run into Murphy? You
take it with a grain of salt. Why? Because that’s Murphy’s
job. That’s what Murphy does.

And you PLAN for Murphy. You have to. If you don’t plan
for Murphy, then you’ll be blind sided. Now, I’m NOT
minimizing what you can do to preempt Murphy.

Like we should have ran better testing on the new Perl
Desk installation before we made it go live. You can do
LOT to preempt Murphy if you put your mind to it. But
pretty much ANYTIME you do something NEW that is a new
learning curve, Murphy will pay you a visit.

This week to me isn’t that much different than any other
week. When you run a business, you deal with Murphy. You
account for Murphy.

This brings me back to you.

A lot of people have one or two Murphy’s in their new
endeavor, new marketing method, new whatever — and they
STOP!

It’s called “frustration tolerance.” And some people have
it and some people don’t. A lot of business is problem
solving.

A job is a place where someone else solves the “big
problems.” And, for the most part, you get paid to do
routine stuff.

When you run a business, Murphy stops with you. So don’t
DUMP your methods just because you run into a glitch. Or
something doesn’t work like it’s supposed to.

That’s Murphy.

That’s part of business. You won’t be successful with ANY
marketing method until you learn to persist, problem solve
and deal with Murphy.

Best wishes,

Marlon Sanders

Marlon Sanders is author of Push Button Letters, Amazing
Formula, Gimme My Money Now, Design Dashboard, Marketing
Dashboard and many other famed Internet marketing
products. Check it out at: marlonsanders.com

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Upcoming Seminars”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

++ http://www.m l m-dra.com

My friend Rod Cook is promoting this event. I believe it’s
a co-promoted event. I’ll be speaking Sat. morning then
flying to Yanik’s event.

+++ Big Seminar

I’ll be speaking at the April Big Seminar.

http://www.bigseminar.com

Armand’s events are …. big events! So be there or be
left out.

+++ Yanik’s UNDERGROUND event

I’m going to be there Sat. night. I have a speaking gig
Sat. morning during Yanik’s Underground. So I will
unfortunately miss most of Sat. But I will be there Sat.
night and Sunday.

Yanik’s events totally rock. Seriously, you don’t wanna
miss this. Great info and one heck of a fun time.

It’s sold out but you could beg.
http://undergroundonlineseminar.com/10paytest/agent86

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
E. Q and A
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

QUESTION: Marlon, what do you think about article
marketing?

ANSWER: In Amazing Formula, I show how it ties into the
big picture. What it does is dovetail very nicely with
list building, your affiliate marketing, seo and other
things.

It is a timeless method I recommend.

////////////////////////////////////////////////////

Subscribe to the “Sell Products Like Crazy” ezine at:
http://www.sellproductslikecrazy.com

You have permission to reprint the above article if you
include the URL at the end.

Published in memory of Corey Rudl: A bright shining star
of Internet marketing whose contributions will never be
forgotten and whose star will never fade in these circles.

Copyright 2007 by Higher Response Marketing Inc. All
rights reserved.

Secret of Focus

.

.

Memo From: Marlon Sanders
Re: Sell Products Like Crazy Vol 2, #2
Date: Sat. February 17, 2007

Newsletter Issue:

Hello,

In this issue:

* ARTICLE: “What I’m doing THIS week to focus only on the
things that’ll benefit me the most and get me where I wanna go.”

If you feel overwhelmed, frustrated or don’t have FOCUS
for 2007, READ this article! You can feel liberated only 5
days from now….Read on.

* A quick update on what’s been going on and some things
you should know about, including notes on RED FACTOR,
Design Dashboard and MILCERS.

* Support issues: Please read the announcements bellow.

* Update on seminars I’ll be speaking and/or appearing at.
Plus, a look back at the Jim Edwards seminar.

* Shameless plugs for Mike Filsaime and John Alanis
products.

— I’m doing this issue in a HURRY. If there are typos or
mistakes — oops. My bad. I’ll refund the 0 dollars you
paid to get this sucker.

Best wishes,

Marlon Sanders

******************************************
Marlon Sanders’ Sell Products Like Crazy Ezine
http://www.sellproductslikecrazy.com
Vol. 2, #2, February 17, 2007
******************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: “What I’m doing THIS week to focus only
on the things that’ll benefit me the most and get me where I
wanna go.”

C. Services You Can Use

D. Controversial Viewpoint Of The Month

E. Q and A

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Shameless Plugs

1. Mike Filsaime’s upcoming Viral Friends Generator.

This was used in StopmerNet, The Manifesto, and you can
see it live now at Rich’s Campaign on step #2.

When used right, this is one of the most powerful tools
yet so simple. To see it live (step 2) go here
strategicprofits.com/live/

This is not simple TAF – TAF sucks becuase there is no
incentive. And if you have an incentive, you need to deal
with support tickets. This handles all that.. thus, huge
viral traffic and no stress.

This tool has made over $100,000 in sales with the few
beta users

Check out the VIDEO here…

https://paydotcom.com/r/11825/marlonsand/

2. Yanik’s UNDERGROUND event

I’m going to be there Sat. night. I have a speaking gig
Sat. morning during Yanik’s Underground. So I will
unfortunately miss most of Sat. But I will be there Sat.
night and Sunday.

Yanik’s events totally rock. Seriously, you don’t wanna
miss this. Great info and one heck of a fun time.

You can pay in TEN payments. That’s a very attractive
arrangement:

http://undergroundonlineseminar.com/10paytest/agent86

3. John Alanis’ Women Approach Me

a. This is a GREAT example of selling a LOT with a product
that has less than sterling audio and the cheapest
possible packaging. It’s a fantastic example for those of
you who are perfectionist.

John is bringing in a small fortune with this.

John’s daily emails are an amazing example of using a
“persona” to promote a product or service. John bills
himself as “The King of letting ’em come to you” and he
sells the idea. PLUS, his course has very clever
applications of Cialdini’s 7 principles of influence. It’s
practically a lesson any marketer can use.

b. If you’re a guy and you wanna meet some women, check it
out:

http://www.womenapproachme.com

If you buy, PLEASE tell John (aka “The King”) you found
out about him from Marlon Sanders.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. “Announcements from Marlon”

One: Update on Jan/Feb Milcer’s Newsletter

January issue is almost written. You heard it. I’m an
issue behind. I said I was gonna fix this for ya in Dec.
Now I’m really under the gun. So I’m gonna figure out a
way to do something special for all you Milcers like a
special teleseminar.

Two: Customer support issues

We’re hiring a new service person, so Matt was doing
interviews all week and couldn’t man live chat. We’ll be
back on a normal routine maybe next week. If not, the week
after.

Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.

http://www.marlonsanders/support

Three: SEMINARS

I plan to attend but not speak at the Mike Filsaime
seminar coming up soon. I’ll be speaking (I believe) at
the next Big Seminar in April. That’s unofficial. I’ll be
attending Sat. night and Sunday of Yanik’s Underground.
I’ll be speaking at the DRA convention as the special
guest of Rod Cook.

Four: Design Dashboard

If you’re stuck on any icon, post to the support desk. I
WANT you to get your site done and be successful.

Five: Red Factor: I have several more modules. I know all
of you have already gotten your value and more. But
really, the upcoming concepts are the best. The next step
if for you to actually CREATE your NABC and send it to me
so I can show it off (if you want) to other Red Factor
members. I realize only 1 or 2 people will ACTUALLY do
that believe it or not. Show me that YOU are the one.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “What I’m doing THIS week to focus only on the things
that’ll benefit me the most and get me where I wanna go.”
By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This has been a liberating 5-6 days for me.

And the next 5-6 days you can feel liberated also. Here’s
the scoop:

It’s 2007. And with the Design Dashboard launch, I’ve been
slow to set plans for the new year. I finally got down to
it.

This is the BIG KEY to overcoming overwhelm and
frustration and gaining focus: You set out very
specifically what your top 20% of activities and goals
are.

Yeah, that sounds trite. “Tell me something I don’t know.”
But let me tell you what I have personally done. I asked
myself “What are my top 20% of goals and activities for
the rest of this year?”

For example, I want to re-position Milcers. But it doesn’t
fit into the first half of the year and probably won’t the
last. Or if I do, it’ll be a quick makeover.

Why?

Because I realized that to reach my big objective I had to
focus on just the absolute most vital activities. You know
the Pareto principle, right? Pareto found out that 20% of
activities give you 80% of the results. It’s called the
80/20 rule.

The challenge I have is maintaining our cash flow at a
healthy rate each month while I work on a very important
NEW project. So my top 20% are:

a. Maintain cash flow from customer list

I identified 10 activities to do this and assigned each
one to a week. That’s a 10-week plan that should keep us
going well for the rest of the year.

b. Increase affiliate promotion

I identified 5 main activities to recruit new affiliates
and keep our current ones going strong.

Now, for all you NLP people and goal setters, I did tweak
the objectives to be more specific with deadlines and such.
but the above is the gist.

c. Pursue the new, exciting project

I’m assigning 1 team member just to work on this “big
project.” It’s the thing that will help us grow over the
next 5 years.

In the meantime, I identified things that could distract
from the above. One of those is that we are hiring a new
service person and Matt has to train him. Plus Matt
handles operations activities. But those will eventually
be handled also by the new person (I hope).

I wrote down each possible detour and my plan for
preventing it from being a detour.

In short, 1 team member will focus on the new objective. 1
person will focus on keeping our cash flow up and
expanding our affiliate base.

As for me? I’ll still drink lots of coffee and go to
Quiznos for tea. And I’m going to focus more on being our
evangelist and promoting our distinct approach to
marketing.

Now, those are MY top 20%. I realize you probably don’t
have team members to assign things to. Doesn’t matter.
What are the VITAL FEW things you will get the MOST
results from focusing on?

You do NOT have time to jump back and forth from this to
that and NEVER accomplish anything. You MUST focus, focus,
focus on those FEW things you know will help you reach
your goal for the year.

Do you have a big GOAL for the year? If not, set one now.
By Dec. 31 where do you want to be?

* Do you want your own product up and selling? * Do you
want an affiliate program in place and being promoted? *
Do you want to hire your first virtual assistant?

What is it you want? And what are the 20% of steps and
activities that will get you there?

Hop to it. You have work to do and bux to be made.
———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.sellproductslikecrazy.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Design Dashboard: If you don’t have it, what are you
thinking? Everyone says I should be selling it for $1000,
NOT under $100. http://www.designdashboard.com

Need a sales letter? I recommend Push Button Letters
combined with my sales letter training. Two URL’s for you:
http://www.pushbuttonletters.com
http://www.salesletters.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. Q and A
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

QUESTION: Marlon, there are so many models out there for
grabbing bux online. Which do I focus on?

ANSWER: I can tell you what MY model is and why.

1. Target a hot market
2. Do your 12 product survey
3. Write your KSL
4. Create or acquire the product
5. Test it and tweak it
6. Roll it out with an affiliate program

If you want the full details, read “Gimme My Bux Now.”
Yeah, it has been around awhile but the model is evergreen
and really works.

http://www.gimmesecrets.com

The advantages of the model are:

1. It’s evergreen. Google won’t zap your living tomorrow.

2. It’s realistic This isn’t a shoot for the moon and
maybe bet lucky and win the million dollars.

3. It’s proven Selling products has been workin’ a LONG
time.

///////////////////////////////////////////////////////////////////////

Subscribe to the “Sell Products Like Crazy” ezine at:
http://www.sellproductslikecrazy.com

You have permission to reprint the above article if you
include the URL at the end.

Copyright 2007 by Higher Response Marketing Inc. All
rights reserved.