Book Review: Gary Vaynerchuk’s Crush It

Video

“How To Promote Anything To Anyone Using the New Smartphone & Facebook Breakthroughs”

Hello,

Marlon here.

I WANT to hear your feedback and comments on today’s ezine issue.

What did you like?

What do you want to hear more about?

Just post in comments.

Best wishes,

Marlon

PS:  This is NOT a new “bright shiny object.”  This is old school marketing

empowered by a massive new trend — 64 million Smart Phones sold JUST

in the last quarter.  They get email. They can browse the Internet. This is GREAT

news for Internet marketers. GREAT news.  Oh, I didn’t mention the Ipad sales.


MMM: How To Distribute “Customer Magnets” On Facebook, Amazon & Twitter

Marlon’s Marketing Minute Newsletter

August 7, 2010
10:12 am CST

Hi,

Marlon here.

Today’s article:

How To Distribute Your Customer Magnets
On Facebook, Amazon, Twitter (And Your
Blog)”

Click here to download the PDF version

If you want to get new customers without
spending money, then check out this article
on distributing your customer magnets.

Special AUDIO walkthrough of today’s ezine
coming at 3:30 p.m. CST Watch your email.

If you’re reading this, it’s because you got something you’re wanting
to promote or get people to RESPOND TO.  I’ll show you several new
ways to get your customer attraction devices out there.

AFFILIATES: My affiliate software apparently had a PROBLEM
sending out ID’s for NEW sign ups.  So if you do NOT have your
affiliate ID, post to: http://www.getyoursupport.com.

We’ll hunt it down for ya and email it to you.

I have a GREAT freebie YOU can give away on your Thank You Pages
(for opt-ins or product purchased):

+++++++++++++++++++++++++++++++++++++
http://www.thewritersecret.com/pdfdownload.html
+++++++++++++++++++++++++++++++++++++

You link to it using the affiliate link on that page and you GET PAID
just for giving away some cool content.

New Turbo Charged ATEAM: There is now SOFTWARE you
get access to on the software tab.  We had a problem with it but
it’s fixed and working.  Plus, there is a ton of new content posted
and I’m getting our ducks in a row.

Opt-In Secrets Buyers:

PLEASE READ ANNOUNCEMENTS….

Marlon

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 5, #29, August 7, 2010
******************************************

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C.  Main Article: How to Distribute Your Customer Magnets
On Facebook, Amazon and Twitter

D. Resources

Brought to you by: Marlon Sanders, Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Get Jason Fladlien’s Facebook Fan Pages as a BONUS
when you snag Facebook EXTREME this weekend.
Offer expires Sunday Night.

http://www.marlonsanders.com/facebook

=============================
B. Announcements from Marlon
=============================

1. Customer support issues?

Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com

If you haven’t got a refund, have an unresolved problem or didn’t
get a decent response to a problem you’ve had with us, please post
to the support desk. I am personally looking over these tickets and
even responding to some of them.

2.  LIVE CHAT will NOT be available for at least a few
weeks.  Please use the support desk.

3.  OPTIN Secrets Buyers — In your bonuses folder, there is a folder
called “Extra Tips.”  We owe you content for that.  I believe we neglected
to upload the video.  Lisa and I will get this fixed for you on Monday.

4. Push Button Letters 10 minute consultations

Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation. Go to getyoursupport.com and tell Tim you
want to schedule it.

ALSO, I’ll do an mp3 audio response if you have trouble scheduling a
time.

5. ROUND TABLE

Module 4 is posted and I’m working on a special doc of examples
for you this weekend.  More cool things are coming.  We aren’t
nearly done yet!

5.  ACCESS problems?

If you have ANY problems accessing ANY product you have bought
from me, please

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. Main Article: How to Distribute “Customer Magnets On
Facebook,  Amazon,  Twitter — and Your Blog
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You want CUSTOMERS, clients or people who will RESPOND
to what it is you have to offer.

How do you get’em into your marketing funnel without
spending money?

The answer is to distribute “Customer Magnets.” What’s
a customer magnet, you ask?

It’s free content you give away to attract your intended
customers — things like PDF’s, videos, audios, power point
slide downloads — or even little software programs you
have whipped up for ya on scriptlance.com or rentacoder.com.

Here’s a fancy example of a customer magnet.

++++++++++++
Example One
++++++++++++

http://www.marlonsanders.com/newbiereport/

Who does that attract? Newbies right? That’s the idea of
a customer magnet. It attracts the people you want as customers
by giving them free information on a topic they are interested
in. Thus, it’s a magnet.

Here’s an example of a report with a promo tool we give to
our affiliates to put on their thank you pages to give it
away:

++++++++++++
Example Two
++++++++++++

http://www.thewritersecret.com/pdfdownload.html

You wonder HOW will you get your customer magnets distributed,
right? Well, one way is to make it easy for everyone who
downloads your customer magnet to spread the word about it
to others.

That is really key. You want people who download your
customer magnet to spread the word. Here is an example
of how we do that using a viral brander:

++++++++++++++
Example Three
++++++++++++++

http://www.marlonsnews.com/podcastnvideo/prearchive/downloadpdf.html

We used viral PDF Brander for that. But there are many
branding tools out there. Pick one you like.

=========================
The 5 Basic Principles Of
Using Customer Magnets
=========================

1. Write titles that attract your ideal customers

Be careful what you call your customer magnet. Ask yourself
who you’re going to attract.

I have one lead magnet I called:

“How to Go From Broke To Prosperity”

Not the best lead magnet. Can you guess why?

That’s right. It attracted broke people who didn’t have the
money to buy what I was selling. Not realy smart.

2. People will judge you by the quality of your customer magnets

Don’t put low quality info in them. Put some of your best info
in there.

3. Use the lead magnet to tell your story

Your lead magnet is an ideal place to bond with your potential
customer by sharing your story.

4. Attract, don’t pitch

The lead magnet is NOT the place you pitch hard. It’s very soft
sell and mostly rapport building.

The REST of your sales process is where you do the real selling.

5. Use quality graphics

Don’t skimp on graphics. There are plenty of designers now who
do graphics at very affordable prices. Your graphics create
perceived value.

=============================
Here are the steps you need to follow
to distribute your lead magnets:
=============================

Step One: Decide who you want to attract as customers

Before you can attract ‘em you gotta know who they are.

Step Two: Create your customer magnet

If you like talking, record video using Camtasia or
do podcats or webinars.

If you like writing, write PDF reports using Word or
Open Office and save as PDF.

Step Three: Set up your viral download page

You want to make it easy for people to spread the word
out your viral magnet.

You can use a tell-a-friend script or a viral brander.
or even a simple affiliate script like Rapid Action
Profits.

Here’s one of my pages you can STEAL:

http://www.promodashboard.com/getpdf.html

You can copy the source code for that page and use
it to give away your own customer magnets.

Your email capture page, if you want to use one, doesn’t
need to be complicated.

Here’s one I use:

http://www.thewritersecret.com/freelance/

As you can see, it doesn’t get much more basic.

You don’t need all the links at the bottom. I use this
for pay-per-click and so the links at the bottom are for
Google.

You can put these Lead Magnets on your sidebars,
email capture pages, popups, Facebook Fan Pages and
Wall and more.

http://www.marlonsanders.com/optinsecrets

Step Four: Spread the word on Facebook

If you spread your lead magnet on Facebook, you can
send them to a squeeze. But you might find it more
successful to give them the direct download link and
then link to your SQUEEZE pages/email capture pages
in the freebie you give away.

That same strategy applies to any social media.

a. Announce your lead magnet in your status update

Just put out a little status update saying you’ve just
posted xzy hot topic and here’s the link to it.

b. Add it to your fan page as a straight download or
as an opt in.

You’ll need to use FBML — Facebook Markup Language
plugin — in order to add your opt in code from your
autoresponder.

c. Put ‘em on your wall.

If you want to put an optin on the sidebar of your
wall, you’ll need to download a special app for that.

d. Spread ‘em by participating in Facebook Groups

There’s a Facebook Group on any and every topic
imaginable.

Participate, make friends and spread your lead magnets.
Hey, it’s free valuable content. The customers you
WANT to attract will eat it up.

Step Five: Spread ‘em using AMAZON

This is exciting — You can upload your customer magnets
to Amazon to be downloaded for FREE using Amazon Kindle!

Wow.

Step Six: Spread ‘em using Create Space

You can create little lead generation books using Create
Space and they put ‘em on Amazon for you.

I sponsored a whole webinar by some guys who actually
create books for Create Space in 12 minutes. Amazing.

Step Seven: Spread ‘em using Twitter

Send the occasional Tweet for your lead magnet but do
NOT send them to a squeeze page. Send them to your
BLOG where they can download it.

In the download (regardless of the format) refer people
to your squeeze pages. I’ve found this works better on
Twitter.

Step Seven: Spread ‘em using your blog

Blogs are idea for spreading your lead magnets.

Also, using the Tweetmeme script people can easily Tweet
about your lead magnet and spread the word for you.

You’ll see it on:

http://www.marlonsnews.com

=============
Action Steps
=============

1. Get your lead magnet created if you don’t already
have one.

Just whip one up in Word or Open Office and save as a
PDF. Or fire up Camtasia and Power Point of FreeMind
and have at it.

If you bought my Produce Promote OTO with OptIn Secrets,
then you know how to do this. If not, man, it’s EASY.
Just view the tutorials at techsmith.com or search
youtube for Camtasia or Camstudio.

I also like Hypercam for on the cheap production.
http://www.hypercam.com

2. Get your blog set up if you don’t have one.

I highly recommend wordpress. It’s free and everyone
uses it. If you don’t know how to install a blog
just go on Odesk.com and hire someone to do it for
you. They won’t charge much.

If you need web hosting, grab my free ecourse:

“7 steps to choosing a great hosting service that
meets your needs, doesn’t cost you an arm and a leg,
grows with you as you grow, and makes your life
simple.”

http://www.marlonsanders.com/WebHost/

THAT is how quick and dirty your email capture page
can be for a customer magnet. KISS. I show you that
just to show you that even if you do the most down
and dirty page people will STILL request your
customer magnet if it hits on a hot topic for them.

If you want to do something a little fancier, my
optin secrets video course I sold last week has
really AWESOME instructions on how to set up
your squeeze pages.

http://www.marlonsanders.com/optinsecrets

3. Set up your autoresponder service

You gotta have an autoresponder.

http://www.automateyourwebsite.com

That’s a free 30-day trial and you get your
affiliate software, ad trackers and shopping cart.
Perfect for beginners. That is my private label so I
do make a commission if you buy.

4. Set up your viral download page for your
lead magnet or at LEAST clone my download page
below:

Here’s one of my pages you can STEAL:

http://www.promodashboard.com/getpdf.html

You can copy the source code for that page and use
it to give away your own customer magnets.

5.  Ramp Up Your Traffic

Here’s an excellent customer magnet from another

marketer I don’t know but who did such a good job
of showing you HOW to get traffic to YOUR customer
magnet, I thought I’d share it. See, Customer
Magnets ARE viral:

http://www.whoisashleywright.com/listbuildvideo/

That’s a VERY effective customer magnet email
capture page.

6. Get your Lead Magnet onto Amazon.

My Kindle Report shows you how to do this.
I’m uploading it today to Ateam if you’re a Member.

If not, just go to Youtube and I’m sure you’ll find
some help there.

7. Send out your Facebook Status update about
your Lead Magnet.

8. Send out a notice once a day on Twitter about your
lead magne
t.

If you got my Facebook Extreme, you have the
Twitter course with it.

9.  Here’s an excellent WSO on lead magnets

http://budurl.com/leadmagnets

I don’t even make a a dime on that.  Just a link to a guy
who has good scoop.

=======================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet. http://thewritersecret.com/quickstart.php

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

=========================
D. Resources you can use
=========================

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links
at http://www.getyourprofits.com)

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn’t replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won’t find in those products. It’s
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

This is an EVERGREEN product and if you’re new to this business
you’ll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off. Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com

6. Your Own Products?

It’s the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I’ve built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a 30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created! http://www.productsdashboard.com

+++++++++++++++++++++++++++++++++++
E. Get the Evergreen Traffic System
+++++++++++++++++++++++++++++++++++

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can’t Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!

http://www.TurboProfits.com/tracking/go.php?c=7_25_tinue

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu’s seo stuff is BRILLIANT and evergreen. It STILL works
awesome.

==============================

May the road rise up to meet you
and the wind be always at your back
and until we meet again
may God hold you softly
in the palm of his hand

– Irish poem

Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

Did you have order problems in the past 2 months?

Hello,

Marlon here.
I’m looking at Amember which is the software we use to track all

our orders.
I see some of my customers have gone to the trouble of filling

in the order form but then the order didn’t complete.
If that was YOU, can you please tell me what happened?
1.  At the Paypal screen did you click to use your credit card

instead of logging into Paypal and then have Paypal zap your

order?
2.  Did Paypal decline your order when you had funds in your

account?
3.  Did something else funky happen when you tried to order?
POST below by clicking COMMENTS.

Best wishes,

Marlon

PS:  If YOU aren’t having a few ordering problems here or there,
you aren’t SELLING enough.

PromoDashboard.com is a really great way just to get started
building your email list.  I break it down into bite-sized chunks
because I figure you might have a job and limited time every
night.  And it’s as step-by-step as I could make it.

How To Create Your August 2010 Monthly Money Plan In 60 Minutes

Marlon’s Marketing Minute Newsletter

July 24, 2010
9:12 am CST

Hi,

Marlon here.

Today’s article:

++++++++++++++++++++++++++++++++++++
“How To Create Your August 2010
Monthly Money Plan In 60 Minutes”
++++++++++++++++++++++++++++++++++++

=> 7 steps for finding hot topics in a flash so you can
drum up money in August without breaking a sweat

=> My 3-step universal money formula that works for all
products and markets in all countries, economic environments
and cities

=> 3 shortcuts for producing your Monthly Products

=> Why “Templatizing” is key

=> Your job as a marketer

=> What is my Monthly Product Marketing Model and what is the
rationale behind it?

And lest you think I’m dogging out my pal Ryan, READ what I got to
say first.

Affiliates — The Writer’s Secret is available for your promotion.
If you aren’t getting my affiliate emails, sign up at:
http://www.getyourprofits.com

If you’ve already signed up, search your forbidden email box for
the confirmation link and click that sucker.

Marlon

******************************************
Marlon’s Marketing Minute
Electronic Newsletter

http://www.promotemarlon.com

Vol. 5, #26, July 24, 2010
******************************************

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C. Main Article: How To Create Your August 2010
Monthly Money Plan In 60 Minutes

D. Resources

Brought to you by: Marlon Sanders, Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Need a TARGET MARKET?

20,139 target markets for a fraction of a penny each
You’ll Find out How Many Products Were Sold, At What Price Point,
Percentage of Men vs. Women and even HOW They Were Sold, So You
Don’t Have To Reinvent The Wheel.

Check out Push Button Target Market Finder:
http://www.PushButtonTargetMarket.com

=============================
B. Announcements from Marlon
=============================

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com

We have LIVE CHAT to serve you better.  Most people in this
business skimp on this.  I don’t. Tim is an award winning
customer service person.

2.  Round Table — Module Two Is Posted

Module two is posted along with the mind map.  I can’t
possibly tell you how important listening to this module
is.

The next 2 Modules take it to the “next level” and action
and specificity.

3. Customer Support, Commissions, Billing or Product Issues?

If you have ANY problem accessing your products, or questions
on your products, go to:

http://www.getyoursupport.com

Lisa is personally handling support this next week.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “How To Create Your August 2010
Monthly Money Plan In 60 Minutes”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

August 1, 2010 is almost here.

Do you know how YOU will make bank deposits in August?

Do you know specifically what you’ll do and how you’ll do
it without even breaking much of a sweat?

If not, then reading this report is the most important
thing you’ll do this month.

==============================
Step One: Find Your Hot Topics
For August 2010
==============================

Markets are not static because they’re composed of
people and people are emotional. Feelings and ideas
change frequently.

Here are the basic steps for finding your hot topics
for August:

a.  Scan through the first 3 pages of threads in
at least 3 discussion forums.  Look for the topics
being discussed the most.

b.  Scan the posts on 5 blogs you found when doing
your market research in step one.  See what topics
are getting the most comments.

c. Read the comments to see what people are saying.

d.  Read comments and posts on your own blog if
you have one.

e.  Make a list of observations, notes and ideas as
you’re doing this.

f.  Open your “Google Alerts” Gmail account.  See
“i” in step one.

g.  See any hits or ideas you get from the Google
alerts.

This sounds like a lot of steps.  But you’re simply
looking to BLITZ through and find a few topics that
LEAP out at you, or the closest thing to it.

====================================
Step Two: Brainstorm Offer Ideas
And Select One
====================================

I’m not going to write a tutorial here on coming up
with new product or ideas.

That’s a topic all by itself.

But the short version is to look to see what people
are currently buying and come up with something similar
to it.

Now, I’m NOT just talking about info products.  Anything
you sell or promote is a new product to your customers
if they haven’t heard about it.

I’m using the word OFFER because you don’t have to create
a new product.  You can create a new OFFER for an existing
product such as a new bonus, price, package, bundle or
guarantee.

===============================
Step Three: Produce The Offer
===============================

a.  Bundle up existing products

You can create a new product just by bundling together
2 or 3 items and giving the bundle a name.

b.  Swipe from old products

If you have products you’ve sold before that you can swipe
from, you can speed up your progress.

c.  Borrow content

If you’re producing an info product, you may have a few
friends willing to donate content to your new product.

I realize many of my customers are NOT in the info product
business. But many are.

The point here is to find something NEW and fresh to  promote
to your customers and potential customers for August.

What can you produce or package up in relatively short
order and sell or promote?

If you’re in the info product business, then interview
someone to crete your product, use my System I layed out
in Produce/Promote, use the Product Dashboard method or
just fire up Camtasia or Cam Studio and record a Power
Point video or even a mind map video.

What’s USEFUL is to develop templates and formats you
use over and over.

There’s power in routine because it buys you speed.

If you think you need longer than 3 hours to 1 day to
create an info product, then you really need to learn
more about this business.

You create a mindmap or Power Points.

You turn on your screen capture software.

You talk.

It won’t be a masterpiece. But if you’re selling it for
$10, $17, $27 or $37, youre customers won’t expect War and
Peace.

Later on, you can learn how to crank out higher value
products. But start with whatever is DOABLE for you.
report or ebook in a day, then do it.

If you like talking, your new product can be a WEBINAR.

Or, if you’re in a non-info product business, then think
of what you CAN deliver that customers might eat up or
buy.

Be creative.  Create a new package.  Call it a new name.
You can just create a new OFFER for an existing product.
That makes it new to your customer.

You can do a lot just by creating creative offers with
different bonuses, guarantees, product elements and
prices.

==============================
Step Four: Plan Multiple Money
Suction Devices
==============================

There must be 50 ways for your customers to give you money –
legally, morally and ethically.

All money is based on the exchange of value.  I ASSUME
you’re always offering value in excess of what you charge.

Having said that, are you going to have upsells, one time
offers, OTO’s?

If you don’t know these terms, hop over to my blog and
you’ll see a list of newbie terms for beginners.

Will you have a One Time Offer?

Will you have upsells?

==============================
Step Four: Create Your Promo
==============================

Step four is fun.

That’s where you get to create your promo, whether it’s
an email, video, sales letter or whatnot.

It’s always fun selling stuff.

Remember to pile on the value and the benefits until it
greatly outweighs the money your customers are holding
onto to.

Your job as a marketer is to make your stack of value
weigh 10X more than your customer’s stack of money.

I prefer writing to doing video.  But some folks are having
big breakthroughs by doing video sales pitches.  Whatever
kind of pitch you CAN do and you LIKE to do is what you
SHOULD do.

Audio, video or writing.

Pick one.

In the ideal world, you want to get your Promo down to
TEMPLATES also. “Templatizing” is key.

==================
Step Four: Launch
==================

a.  Send an email if you have a list

If you have a list, then you know the routine.

a.) Write subject line

b.) Write email

c.) Click send

b.  Blast it out to Twitter and Facebook

If you’re on Twitter and Facebook, blast your message
out there.

c.  Promote it in your sig line

If you post in forums, change your signature line to
the URL of your new promotion.

d.  Ad swap with friends

If you have friends who will just blast out the promo
for you, that’s awesome.

If not, exchange emails for a freebie and sell your
product ont he confirmation page.

==================
Step Five: Track
==================

What was the open rate on your email?  How many clicks
did you get?  How percent bought?  Did any affiliates
promote for you?  What was your $ per visitor?  How
did your upsell or OTO’s do?

Inquiring minds need to know.

=========================
Step Six: Rinse & Repeat
=========================

So maybe your promotion worked for you.

Maybe it didn’t.

You want to LEARN every time you do this sequence.
How can yo make it better?  How can you improve it.

==================================
Step Seven: Overcome Overwhelm
In 60 Minutes
==================================

Now, I titled this report your 60 Minute Money Plan.

I’m NOT saying you can do all 7 steps in 60 minutes.

But what you can do, at least with practice, is blitz
through forums and blogs, find your product idea,
type out 10-15 Power Point slides or make a quick little
mindmap.

Decide on your upsells or OTO’s.

Decide how you’ll promote it.

You can even make some quick bullet points for your
sales letter or sales video.

You can get a catchy title for your product.

If you really focus on it, you can PLAN out a whole
little Monthly Money Plan in 60 minutes — or less.

What I teach is a Monthly Money Plan.

Why?

Because you have bills monthly.  And it’s a practical,
doable model you can implement without having to
mortgage your house, care and kids to join a coaching
program, not that there isn’t value in those.

Now, you can ADD ON recurring billing or continuity
income, steady affiliate traffic, or many other
modifications.

This system is EVERGREEN. It isn’t going to break
anytime soon.

It works in recession or inflation.

It works in every country.

It works in every business.

1.  You find what’s in demand.

2.  You create attractive offers.

3.  You get the message out

People tell me they get “all confused” in this business.

Let me get rid of the smoke and mirrors for you.

You find people in the habit of buying stuff.

You create or find things they want to buy.

You give them really good reasons to buy from you.

Now, which part is confusing?

The part where you find people who buy stuff?

Or the part where you SELL it to ‘em?

This is what you need to know about this business.
Get people on a list. Find out what they want.
Sell it to ‘em.

+++++++++++++++++++++++++++++++++++++
Resources To Use In Implementing The
Monthly Product Marketing Model
+++++++++++++++++++++++++++++++++++++

Resource 1: Video Promotions

If you want to promote your offer-of-the-month using
video, then this Marketing Makeover video will help
you:

http://60secondmakeover.com/

Resource 2: Sales Letters for your monthly offers

Create your Monthly Product Promotions in a jiffy
using the killer tool I created to help you “Templatize”
your sales letters: http://www.pushbuttonletters.com

Resource 3: Step-By-Step Guide To Promoting Your Monthly Products
and Offers

If you’re going to have monthly income, you need to bang
out promotions, squeeze pages, emails, blogs, podcasts and
so forth. This is your PIPELINE to becoming a creator
of highly effective online marketing promotions.
http://www.PromoDashboard.com

Resource 4: Step-By-Step Guide to Creating New Info Products For
Your Monthly Product Marketing Plans

If you’re stuck on creating your own product, then this
is for you: http://www.productdashboard.com

=======================================================
ABOUT MARLON SANDERS

Marlon Sanders has a specific marketing model.
It’s called the “Monthly Product Model.”

It’s Evergreen.  It works. I’ve been using it for years.
If you want to read more how the model works just go to:
http://www.thewritersecret.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

===========================================================
D.  Monthly Product Marketing Model Resources Specifically
Designed By Me To Help You Implement The Model The Fastest
With The Least Effort, Costs and Mistakes
===========================================================

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links.  Get your links
at http://www.getyourprofits.com)

1.  Create your Monthly Product Promotions in a jiffy
using the killer tool I created to help you “Templatize”
your sales letters: http://www.pushbuttonletters.com

2. The Marketing Diary: Me teaching Matt daily all the
details of the Monthly Product Marketing Model. It’s
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com

This is an EVERGREEN product and if you’re new to this business
you’ll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven’t heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world’s most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com

4. Discover how to design web sites to SELL the Monthly
Products and Offers you create.

Find out how to use patterns, gradients, strokes and
all kinds of really cool stuff that EMPOWERS you to
create products and promotions.

http://www.designdashboard.com

5. Step-By-Step Guide To Promoting Your Monthly Products
and Offers

If you’re going to have monthly income, you need to bang
out promotions, squeeze pages, emails, blogs, podcasts and
so forth. This is your PIPELINE to becoming a creator
of highly effective online marketing promotions.
http://www.PromoDashboard.com

6.  Step-By-Step Guide to Creating New Info Products For
Your Monthly Product Marketing Plans

It’s the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I’ve built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
created!  http://www.productsdashboard.com

+++++++++++++++++++++++++++++++++++
E. Get the Evergreen Traffic System
+++++++++++++++++++++++++++++++++++

Tinu is a wonderful seo expert who uncovered the most
phenomenal system for Evergreen traffic.

Most All Her Domains Got Shut Down, She Can’t Get Out Of Bed Some
Days,  Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits  Per Day In April 2008!

http://www.TurboProfits.com/tracking/go.php?c=7_25_tinue

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu’s seo stuff is BRILLIANT and evergreen. It STILL works
awesome.

==============================

May the road rise up to meet you
and the wind be always at your back
and until we meet again
may God hold you softly
in the palm of his hand

– Irish poem

Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

New MMM: World’s Fastest Marketing Method — Ask YOUR Question!

Marlon’s
Marketing Minute

Vol. 5, #29, July 17, 2010

Overview of This Week’s Issue:


A. Sponsor advertisement

– B. Announcements from Marlon

– C. Main Article: The World’s FASTEST Marketing System

– D. Resources

Hello,

Marlon
here.

This
week’s article:
The World’s FASTEST Marketing System

Speed.

Raw, freaking, unabashed speed.

I want to show you hands down the FASTEST way to make bank online — and it’s only 3 steps. This article is an instant CLASSIC so be sure to read it.

ROUND TABLE Wed. evening at 6 p.m. CST — Module two. Module one video and PPT is posted online at productlogin.com

Best
Wishes,

Marlon Sanders

P.S. Want to know if I’m real?

I have at least 100 FRESH, new comments and testimonials here:

http://marlonsanders.com/testimonials

People tell me, “I’m so confused, I don’t know who to believe.” Alright, go read dozens and dozens and dozens of comments. You tell me.

A. Sponsor Advertisement

Get A Slew Of My Products In One Big Tabbed Site That Gives You Exactly What You Need When You Need It

The Big Course is BACK! All my products digitally delivered in only tidy site with tabs for each. Get eactly the help you need anytime you need it.

http://www.thebigcourse.com

=============================

B. Announcements from Marlon

=============================

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to

serve you at: http://www.getyoursupport.com

Get Customer Support Here

We have LIVE CHAT to serve you better. Most people in this

business skimp on this. I don’t. Tim is an award winning

customer service person.

2. Round Table Members

The video and ppt from module one is now posted. Log in at http://www.productlogin.com.

3. Did you buy Big Course or Cash Like Clockwork?

These products are ONLY digitally delivered. Tim says I need

to make sure you know this. The tabbed interface to access the

products is quite elegant if you ask me and the ultimate in

convenience.

4. Ateam webinars

Good things are coming. I’ve just been bogged down in this

darned Traffic Dashboard which is taking forever to research

and complete. But it’ll be 100% worth it for you.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

C. Main Article: The World’s Fastest Marketing System

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Fast.

Raw, freaking speed.

That’s what I want to talk to you about today.

I got in this business before you probably ever heard the words “domain name” or “Internet marketing.”

Back then, marketing consisted of 3 circles. With circle one you compiled your list of email addresses.

With circle two, you wrote your email message.

With circle three, you clicked SEND.

I submit to you that Internet marketing is the same today, although it’s dressed up with a lot of smoke and mirrors.

See, let me splain somethin’ to ya to use Texas talk.

‘Bout everybody else round takes what’s simple and makes it complicated so you gotta buy $2,000+ courses, workshops, coaching and all the rest.

I actually love products so I enjoy those and think they have value. But my style is to take the complex and make it SIMPLE:

===============

Step one: Find people

===============

The first thing you have to do is find people who have money and the willingness to spend it and preferably the habit of doing so.

Where do you find people?

On web sites that you can run banner ads on or get affiliates to stick links on.

On blogs that people read.

On forums that people read.

On other people’s email lists.

On Facebook.

On Twitter.

To use a fishing analogy, you gotta find yourself a pond where the fish are.

To use a shopping analogy, you gotta find a mall where there is foot traffic.

Basically, though, you gotta find buyers and find out where they hang out at.

Because you can stick out your fishing pole in places they don’t hang out at if you want to.

But you won’t catch yourself many fish no matter how attractive your bait is.

You could have the GREATEST retail store idea in the world. Put it in a mall that no one goes to.

You won’t make a dime.

I got one question for you: Can you find people?

If you can, you’re 33% the way there. You only got 2 more steps you gotta do.

======================

Step two: Get the email address

======================

In the old days, you clicked a circle and you’d collect email addresses.

I don’t recommend that nowadays. Back in 1996 it was cool and fun.

Today, you gotta be a tad more sophisticated about it.

Thus, we go fishing. We found the pond where the fish are.

Now we put bait on our fishing pole to get the fish to bite. Now, that isn’t the most “consumer-friendly” picture.

So maybe the mall analogy is better. You stick up a BIG sign in the story like Juciy Couture has that says “Eat Candy.” And women see that sign, think that sounds good and they walk in the store.

Or you put up a sign that says SALE!

There’s a tested, proven advertising method that is evergreen and has stood the test of time.

Anyway, you need BAIT that is attractive to the little fishies, NOT to you.

Personally, I like California Rolls in Sushi. I also like BBQ since I’m in Texas.

Sushi on the end of a fishing pole won’t stay there long. And I doubt fish like rice.

And unless you’re fishing in Texas, the BBQ won’t get you many fish.

Fish like smelly, stinky bait.

Weird.

But apparently that’s what they like. Not that I’ve fished more than twice in my life. I haven’t. But I get the gist of the thing.

Back to the formula:

a. Get bait your little fishies like

b. Get the email address

My pal Jonathan Mizel TRADEMARKED the term “Name Squeeze”

back a long time ago, just so people wouldn’t forget who invented it.

Smart guy. I shoulda done the same with many ideas I invented that are now commonly used by everyone.

In any event, you get the email address using a squeeze page or email capture page.

Here’s one I have:

http://www.designdashboard.com/top10

I’ve got ones that aren’t so fancy. But that gives you the idea.

Here’s the big secret: If the little fishies don’t bite on your bait, there are THREE possibilities:

One: They don’t like your bait

Two: Your presentation of the bait is lacking

Three: You’re in a pond where they ain’t no fish!

====================

Step Three: Extract The Cash

====================

This is where you extract the cash. In other words you make sales of your own products or of affiliate products.

Here’s where my fishing analogy goes ot pot and we switch over to the mall analogy.

You’re walking down the mall, you see the sign: “SALE”

You took the BAIT.

You walk in the store.

Now it’s the SALES PERSON’s job to take the money that is in your wallet or purse and to get you to willingly transfer those funds to their sales register.

Now, you probably aren’t going to do that without getting something in return.

And the something you get in return better be something you really want or such an irresistible deal you couldn’t turn it down.

Either that, or the sales person flirted with you and told you those shoes made you look 10 years younger or the shirt really makes you look handsome!

In any event, there’s somethin’ you want there.

There’s somebody that applies a little salesmanship and charm to ya.

There’s a deadline ’cause it IS a sale after all. And it’s ending Sunday night.

So you whip out the wallet or dig in your purse, find that almost maxed out credit card and plop it down. Or, if you’ve been using my advice on trading products for dollars, you actually HAVE dollars so you plunk those suckers down on the register table.

Then you stroll out with a smile on your face and bright, shiny bag with the store’s name plastered all over it.

You wear the shoes or the shirt, your friends all rave about how you really DO look 10 years younger. You feel good about your purchase and all is well.

Later, you get a postcard, email or phone call telling you you’re invited to a special “before hours” VIP Sneak Preview event.

Me? I’m a VIP? Really?

Man, you beeline it down there again and before you know it, you’re walking out with another big ol’ sack of stuck that removes wrinkles, makes you look and feel younger, and gosh knows what else.

Like did you know there’s this little 1-minute miracle device that you run on those dark circles under the eyes and it makes ‘em VANISH in 1 minute?

Yeah, it’s only $250!

Plus the recurring purchases of the gooey stuff that makes your wrinkles vanish.

But the girl who sells it is really so attractive and charming and doesn’t have ANY wrinkles, so you’re really sure it MUST work!

And if you’re a guy and about to THROW UP over the shopping analogy, I’ll put it to you in terms a guy can understand.

Step three is where you got the fish and you’re GRILLING that sucker at home gettin’ ready to fork it over onto your plate.

That’s the guy version.

Because I figure you’re too modest to admit you bought the 1-minute wrinkle remover from the smoking hot, charming, thin, youthful girl who really does think you’re the funniest guy or gal she’s ever met!

===================================

The World’s Fastest Marketing Method — Revealed!

===================================

“Marlon, that sounds kinda good. But is it really the world’s FASTEST method? It don’t sound FAST enough and easy enough for me!!”

Alright. I was holding out on ya.

The FASTEST part comes from the “Find People” step.

What you do is you find people who ALREADY have lists of people who are known buyers.

You give these people a reason to send YOUR bait to THEIR list ’cause you are gonna SPLIT the spoils with ‘em, invite ‘em over to your fish fry, and get the smoking hot youthful girl to run the gooey wrinkle removing stuff on their under-eye dark circles.

What’s more, you might have OTHER creative incentives for ‘em. Like you’ll track their buyers and send ‘em MORE money if they fork over their dough for even more stuff.

Of course, they don’t know you’re getting a kickback on the $250 miracle eye fixer machine they too bought when they got sucked into that deal.

Anyway, the world’s fastest marketing method is to have other people who have email lists to promote your stuff.

And if you don’t know HOW to get ‘em to promote your stuff, that’s the secret sauce.

I reckon it’s also my BAIT to get you to join the Ateam, which is where I reveal all my best secrets.

In any event, it IS the world’s fastest marketing method. It happens at the speed of email.

I will give you one little tidbit here. My pal Jason “The Prodigy” Fladlien recently produced over 30 brandable reports for his affiliates and tells me they are a big hit.

Jason crushed it by doing $120,000 in June to celebrate the birth of his daughter. Congratulations Jason. Guys and gals, a few years ago Jason was a HOUSE PAINTER makin’ 10 freaking dollars an hour!

So don’t give me this crap about how it’s all a dream and b.s.

When someone like Jason emails his list for me, the money flows in almost INSTANTLY. Or when I sent an email to my list for my pal James Jones from Micronichefinder.com and sold his product to raise money for his favorite charity, the sales were instant and I sent him the money the next day via Paypal.

===========================

Ex 5th Grade Teacher Snares $100,000

From a 1,000 Person List

===========================

Recently, Connie Green sold several of my Round Tables and collected two very nice Paypal chunks of cash from me.

Connie made $100,000 from only a 1,000 person list! And for much of that year, her list was only 500 people.

Connie writes a new article every day and submits it to the article directories. That’s one of her big list-building secrets that anyone can do who isn’t a vegetable.

Hint: If you ARE a vegetable, you better go on Odesk and pay someone $2.00 an article to do it for you!

How did Connie make that much money?

Simple. She found her group of people on article sites.

Two: She offered bait

Her articles send people to an email capture page.

Three: She extracts cash

In Connie’s case, she did a lot of teleseminars to sell her own webinars and higher end affiliate products.

Connie’s slogan is: If I can do it, you can do it!

I mean, come on folks. Connie was a 5th grade teacher and had ZERO marketing skills coming into this.

It’s NOT like she was some rocket scientist or something.

All you do is follow the 3-step formula I laid out above. Except on

step number 3, the extract CASH part, you use AFFILIATE PRODUCTS to extract the cash instead of your own.

You can extract the cash via:

a. Posts on your blog

b. Videos on your blog

c. Posts and videos on Facebook

d. Twitter messages

e. Sales letters

f. Webinars

g. Teleseminars

h. Video sales letters

i. Podcasts

j. Audio sales letters

Really, there are many ways to extract the cash. Find ONE that works for you. Connie Green specializes in teleseminars. And uses those to

sell her webinars for up to $1,000.

Like me, she does 6 week webinars. But she’s smarter than I am. She

gets paid for what HERS are worth — $1,000! And they’re worth every

penny.

Connie actually inspired me to NEVER under-charge for a 6-week program again. Because like Connie says, you don’t get value out of what you don’t pay for because psychologically you don’t respect it.

http://www.conniegreen.com

You can sign up for her brilliant teleseminars THERE.

========================

My Own Personal Example

========================

When I started in direct marketing, I was broker than broke. I ate minute thirty second State Fair microwave corn dogs and steamed broccoli. I once bought deodorant with all pennies.

I took a model on a date that smoked like a bomb and the guys in the valet parking laughed at me when I wheeled up…until the 6 foot tall model got out on the other side!

I was in sales, I was a freelancer writer, I was a magician when I was young. I didn’t have some amazing background or something.

And yeah, I started with NO LIST just like you’re probably starting with no list.

I remember what it was like the first time the money started rolling in in huge waves — up to $7,000 a DAY! The feeling was absolutely intoxicating.

Overnight, you pay off credit card bills, debts and buy new clothes.

A huge, massive weight is lifted off your shoulders. And for the first year, you take it a little slow not knowing for sure if it’ll last. But it does….as long as you built on rock, not quickstand.

The difference is, I’ve created good, valuable products over the years and been fortunate enough to have affiliates like and promote my products.

Here are just a few of the people I owe a debt of grattitude to:

Ewen Chia Ti Wah

Allan Gardyne

Gary Martin

Tim Houston

Lee Tuan James

Alex Sampson

Sean Mize

David Breth

Michael Wong

Jim Edwards

Andrew Lock

Michael Merz

Rudy Setiawan

Anil Kumar

Brian Terry

louie rosales

Steven Schneiderman

Jeremy Burns

Michael Filsaime

Dirk Wagner

Jace Panec

Michael Nicholas

Sasi Kumar

Frederic Patenaude

Michael Paetzold

These ladies and gentleman are a few of the loyal, wonderful affiliates who send me traffic and sales.

And to repay them, I’m getting ready to launch a very lucrative, killer

marketing funnel that will be my best ever — hands down!

==================

The Final Wrap Up

==================

It’s no wonder some people get confused and their eyes glaze over.

You have all these people with vested interests in taking what’s at heart

simple and making it extremely complicated to justify selling big ticket

products.

Exactly what is SO complicated about finding people, collecting emails

and sending out emails to extract cash is so FREAKING complicated that little ‘ol you just can’t figure it all out?

Yes, there ARE details. Yes, there is some tech stuff to implement it.

But what do you THINK I do things like my Dashboards, my Ateam and my Round Table for?

It’s to help you IMPLEMENT.

Next time you feel your eyes glazing over or you’re feeling overwhelmed, I want you to go over to your mirror where you’ve printed out and taped up this article and I want you to READ IT OVER.

I want you to remember there are 3 stinking steps:

1. Find the people

2. Get the email

3. Extract the cash

========================

Resources To Learn More

========================

The Big Picture: http://www.amazingformula.com

Super Sleek Action Plan: http://www.gimmesecrets.com

How to promote: http://www.promodashboard.com

How to create products: http://www.productdashboard.com

How to write sales letters: http://www.pushbuttonletters.com

Monthly Product Marketing Model: http://www.thewritersecret.com

Best wishes,

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds

of other goodies every Saturday and during the week, to get simple,

to-the-point Internet marketing know that works real world without

all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where the above link is, post this on your web site and make some dough for spreading a killer guide everyone will want to read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above

article without omission and including the resource box.

You have the right to insert your reseller URL for any

products I mention

=========================

D. Resources you can use

=========================

(If you want to post this ENTIRE ezine, you can replace the

following links with your RESELLER links. Get your links

at http://www.getyourprofits.com)

1. After 8 years, thousands of customer emails, thousands of

buyers in virtually every major city in the world (and

many you haven’t heard of), 13 web site designs, 4 product

designs, after ebook and CD versions, after endorsements

from major marketers the world over, after hundreds of

marketers and products have come and gone, after attacks

by the world’s most notorious criminals, after attempts to

put it under, there is ONE product that remains and stands

tall. There is one product that is stable.

Internet Marketing Ebook

2. Newbie Fast Start Help Kit

The Marketing Diary: Me teaching Matt daily all the

details of the Amazing Formula and Gimme system. This

contains additional insights into The Amazing Formula and

Gimme that you won’t find in those products. It’s

literally what I taught to Matt in his first 90 days with

me. Internet Marketing For Newbies

3. The A to Z of Designing & Building Your Web Site

Design Dashboard shows you not only the basics of doing your own design but really walks you step by step through setting up your hosting, autoresponders and shopping cart.

Web Site Design Training

This is an EVERGREEN product and if you’re new to this business

you’ll learn tons..

4. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash

together stock video, stock sounds and stock music to create

an attention-grabbing, compelling video you can put on your

sales page, Facebook, Squidoo lenses, Hub Pages, or even

Twitter out to your list.

Promote products online

6. Your Own Products?

It’s the only step-by-step, A to Z system not JUST for

creating info products …. but that shows you HOW to select

product ideas using my “flanking move” I’ve built my business

on, HOW to do 12-product surveys with an actual example, that

gives you a tested, proven email & source with a 30% success

rate in getting interviews with experts — PLUS, templates

that would cost your more than the Dashboard to have custom

created! Create info products

+++++++++++++++++++++++++++++++++++

E. Get the Evergreen Traffic System

+++++++++++++++++++++++++++++++++++

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can’t Get Out Of Bed Some

Days, Her Hands Swell Up Like Balloons, Her Podcast and Video

Hosting Got Shut Down — And She STILL Snagged 3,579 Average

Visits Per Day In April 2008!

Evergreen Trafffic System

Evergreen Traffic System is now sold and serviced directly by Tinu.

That link there would be a tracking link and NOT an affiliate link.

Tinu’s seo stuff is BRILLIANT and evergreen. It STILL works

awesome.

==============================

May the road rise up to meet you

and the wind be always at your back

and until we meet again

may God hold you softly

in the palm of his hand

– Irish poem

Copyright 2010 Higher Response Marketing Inc.

All rights reserved.