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SNEAK PREVIEW of my behind-the-scenes video experimentation

Here’s  the EXPERIMENTAL VIDEO with no content at all:

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New ezine issue with a whole mini-education in crafting sales letters, messages and videos

Marlon’s Marketing Minute
March 16, 2013

Memo From: Marlon Sanders
Re: New ezine issue with a whole mini-education in
crafting sales letters, messages and videos


Marlon here.

Today’s issue:

The crafting of a sales letter:

A whole mini education in how to craft and write a
sales letter or webinar pitch for your product or service

— How to differentiate
— How to write your offer
— How to find out what people want to buy
— How to handle competition

There are four steps covered in today’s issue:

Step one: The Survey – This is where you find out what
people WANT to buy, so you greatly decrease your chances
of a “miss” an increase your chances of hitting the sweet
spot, meaning you got a lot bigger probability of making
sales and profits

Step Two: The Differentiation – Which is where you STOP
your product from being viewed as commodity and
INERCHANGEABLE with other similar products and make it

Step Three: The OFFER – This is what people buy from you

Step Four: The Bullet Points – These are the little spiffy
things that build value, create curiosity and compel people
to pull out their credit cards and get that little 3 digit
number on the back for you

Best wishes,



Product Marketing: How to Get Higher Prices By Differentiating Your Offer (Get access to a secret post also)


Marlon here.

Please first watch the 6 minute video then read below to get INSTANT ACCESS to an additional post

You know I have a …

3-step formula for product marketing:

1. Target buyers
2. Build your list
3. Send offers and make sales

Differentiation is absolutely key to #3. I’ve produced an additional 650-word WRITTEN explanation of the single easiest way to differentiate a product or service. Just share one of my recent popular ezine issues (To Listize, You Have to Monetize) on Facebook or Twitter and you’ll get INSTANT access to this additional written post. Use the TWITTER share if you get an ERROR on the FACEBOOK. I can’t seem to get the Facebook to work on my box. But the Twitter unlocks your reward EASY!!

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