Today I carry through with PART DEUX of a popular newsletter I wrote awhile back. You can read the back issue here.
In that newsletter, I explained how Alex Jeffreys sold 6,000 copies of a product that took 114 minutes to create.
That would the ultimate Information Infopreneur ™ accomplishment. (Infopreneur is a trademark held by H. Skip Weitzen (author of the book ‘Infopreneur’)
Now, first of all, we’ll start with a few explanations to create reasonable expectations:
114 minutes was the time it took to record the product. With practice, you can outline these very quickly. But when you’re starting out, it’ll take you considerably more than 114 minutes for your first few products.
And second, 6,000 sales is exceptional and was only accomplished because of groundwork created on other launches.
Are you OK with taking longer than 114 minutes and selling fewer than 6,000 copies your first time out?
So while those numbers are hard to believe for some, my own story shocks some people. I was no “born infopreneurs ™”.
Here’s what I mean: