Marlon’s Marketing Minute Newsletter
How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder
May 15, 2010
10:27 a.m CST
Marlon here. Extremely important issue today….
“How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder”
Today’s article is awesome if I may say so myself.
This is a text issue although Lisa is working on a new html
template I’m going to test out in a week or two.
The Niche ATM’s product launch for my list is coming up
on MONDAY. Watch for my email on it Monday. It’s something
you’ll want to pay attention to.
PS: While others only give you good info during their product
launch only to disappear until the next launch, I’m here every week
delivering high quality content to you.
If you’d like to THANK me, the WAY you do that is by recording a
video testimonial on your web cam, uploading it to youtube then
posting the link on my blog at marlonsnews.com or telling Tim on
chat at getyoursupport.com.
Be sure to give me permission to use it in my sales letters if you
don’t mind. Some people just need to hear a REAL PERSON say it.
Marlon’s Marketing Minute
Vol. 5, #21, May 15, 2010
This issue contains:
A. Sponsor advertisement
B. Announcements from Marlon
C. Main Article: How Gary Went From $18,000 a Year To $400,000
a Year — Without Working Harder
Brought to you by: Marlon Sanders, Publisher
A. Sponsor Advertisement
Discover How to Create and Publish Your Own Book On
Amazon in 12 Minutes and 53 Seconds
That’s a download. I had a real problem with converting the wmv.
I’ll try to have it converted properly by Monday. The demo is
jaw dropping and worth the extra effort.
B. Announcements from Marlon
1. Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com
We have LIVE CHAT to serve you better. Most people in this
business skimp on this. I don’t. Tim is an award winning
customer service person.
2. Did you buy Big Course or Cash Like Clockwork?
These products are ONLY digitally delivered. Tim says I need
to make sure you know this. The tabbed interface to access the
products is quite elegant if you ask me and the ultimate in
3. Quick Start For Writer’s Secret Implementation Videos
available for purchase SEPARATE from “The Writer’s Secret”
Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:
4. Ateam webinars
Good things are coming. I’ve just been bogged down in this
darned Traffic Dashboard which is taking forever to research
and complete. But it’ll be 100% worth it for you.
C. Main Article: How Gary Went From $18,000 a
Year To $400,000 a Year
How do you go from being an insurance salesman to a 475,000 person
It’s an interesting story. The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale. I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
I bought the DVD and got sucked into a very fascinating story….
His name is Gary Craig.
At age 30 he was making $18,000/year selling insurance. He met a
man named Dick Oakley from Pace seminars who told him to use this
“I earn, easily and consistently, $40,000 per year.”
I believe Pace seminars were originated by James W. Newman author of
the outstanding book: “Release Your Brakes.”
See, Dick told him he was driving with his brakes on. And to change
his income he needed to change the programming inside his head.
He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.
The other important part of the wording was “easily and
consistently.” He didn’t say he had to grit his teeth and work 12
He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.
Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.
You can READ the whole in-depth story here:
It’s the best single thing I’ve ever read on doing affirmations.
At some point, he owned his own stock brokerage business but left
that to start a web business!
He created a whole self development method built around what someone
else had already pioneered. Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”
Gary Craig worked with him for awhile then developed his USP which
was basically the Roger Callahan method with the USP of SPEED.
He called his spinoff method “EFT” for emotional freedom technique.
He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.
He innovated some cool things.
But the main points are these:
1. He created a whole ebook on his method that was his freebie on
his web site.
As a result he built up a 475,000 person email list. He got a TON
of links that ebook from other sites which gave him awesome seo
2. He made his money on the back end selling dvd’s, workshops,
certification and so forth.
3. He published a regular newsletter of articles and success
stories to his email list.
There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.
The best source of traffic is affiliates. But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.
4. He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:
Now, the point is NOT whether you think his method is valid or not.
The point is he did the SAME things you know to do. Put success
stories on your web sites and blogs. Have a great freebie to build
your email list. Build an affiliate base. Publish content on your
blog and use it for your seo.
What’s so fascinating about this is Gary Craig didn’t INVENT the
core method. He took what Roger Callahan developed and put his own
USP spin on it.
Speed. That’s always a great USP.
He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.
The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas. But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.
Unfortunately, all isn’t well for Gary. He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.
The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale. You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.
If he DID want to sell his business, I’m sure he could sell it for
millions. The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.
I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.
1. The affirmation method works and is worth using
The book Release Your Brakes by James W. Newman explains the method
in depth. And you can read the article by Gary Craig:
2. Realize that the gist of this story is doing what you know to
a. Have a killer freebie on your web site just like he has his
b. Build your list, duh!
c. Develop a great affiliate base
d. Publish success stories in a newsletter or an ezine and use it
for search engine fodder.
e. Have a back end.
f. Be prolific
g. Promote relentlessly
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: http://www.marlonsnews.com and subscribe
Check out all my products here:
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Copyright 2010 Higher Response Marketing Inc.
All rights reserved.
5/8/2010 — 9:25 a.m.
Overview of this week’s issue
This week’s article:
Who needs links to your websites or blogs, what will they do for you, should you get them and will they make you more sales and when?
Check this out. It’s a blog I put up last week and it’s ranked on page 2 under a competitive keyword but it has NO CONTENT at all yet:
Read today’s article for more details.
At the bottom of this issue is a special message from S. Mouse. You’ll want to be sure to read it.
Let me know if you like this html issue or not.
PS: If you need support of any kind do NOT email. Go to: http://www.getyoursupport.com
Grab Backlinks Jackpot this weekend only for a BIG discount and discover all the basics of seo in only a few hours!
You might think it’s weird I’m talking about freaking Google and seo. You and I both know that the best traffic hands down comes from your affiliate program. However, since my old pal Terry Dean is now getting the bulk of his traffic from seo, he’s convinced me that if you’re willing to attack it for six months, it’s a big source of traffic.
Finding GOOD, down-to-earth info on seo is harder than chomping on nails. In doing massive, intense research for my new, upcoming Traffic Dashboard, I ran across this little gem of a product and bought resale rights to it: Special price ends Sunday night
By the end of the weekend, you can have a practical seo plan that works. But be sure to read today’s article for insights and nuances.
Who Needs Links To Your Websites or Blogs, What Will They Do For You, Should You Get Them, How Do Get Them and Will They Make You Sales and When?
1. What are backlinks?
Backlinks are simply links to your web page, blog, Hub Page, Squidoo lens or whatever other page you’re trying to get ranked in the search engines.
2. Are they important?
Google ranks sites largely based on the flow of trust created by backlinks.
A NEW development is that Facebook is trying to circumvent the ranking of the web with their brand new “like” button. This is a threat to Google’s long term success. But it’s in very early stages.
For now, having content on your web site and links to it is how you get ranked.
If you’ve missed my last few issues, go to marlonsnews.com and read them. I’ve really covered a lot of great info on seo and backlinks.
3. Does “backlinking” really freaking work? Is it worth the trouble?
Here’s the thing: Getting ranked in Google is basically a competition among other web sites that also want to be on that first page for the keyword term.
There are several methods of competition:
a. Identify keywords with decent searches but very low competition.
A very quick gauge of competition is typing your phrase in Google in quotes like this: “most handsome guy in the world”. A better method is the “in anchor” method but for right now I’ll just teach you the quoted results method.
You’ll get something like 20,000 results. I’m on some weird Google beta search results thing (probably from doing TOO many searches doing research for Traffic Dashboard). So you may get a different number.
In any event, what that means is 20,000 pages or however many you see have this exact term on them: most handsome guy in the world.
It does NOT mean people search in quotes. That’s a total
Now, you type in Google: mosthandsomeguyintheworld.com you’ll see that my Facebook comes up. Because I really AM the most handsome guy in the world. Google just doesn’t think so….. YET!
Gary Halbert USED to be the most handsome guy in the world… at least in his own mind. So now I am.
The problem with identifying keywords with low competition is it’s time consuming. That’s why you want to use: Keyword Research Tool I Recommend
I JUST did a webinar with James last week on this tool that is almost all content and killer:
I highly recommend watching it.
That would be an affiliate link for MicroNiche Finder that boils it all down to little green dots. Just look for the green dots and you got yourself decent keywords.
b. Outsmarting the other guy or gal
There are many shades of this. But it basically comes down to being better informed about seo methods than the next person, which comes down to reading and watching videos, buying courses and doing your research.
c. Being better at outsourcing
If you’re better at outsourcing than others, you’ll win the Game over time.
It’s no secret that John’s course on outsourcing rocks at: http://www.outsourceplan.com
This is mostly the Terry Dean method. Terry pumps out 3 articles a week like clockwork and puts them on his blog. Over a period of six months IF you do good keyword research, get backlinks and have your blog set up right, that works.
4. How fast are the results?
You CAN get ranked really fast for keywords. But probably for very low competition keywords. But if you specialize and get good you can do better.
The most productive way to look at this is as a Game you play on your blog or blogs over six months or a year, although you should be seeing results and getting some rankings as you go along.
But check this out. I put up this blog LAST WEEK and it has NO content yet:
I haven’t even done a linking campaign to it yet. You’ll notice there are 371,00 broad competitors in Google.
There are 31,100 inbound anchor text links using this phrase and 34,200 quoted results!
If you go to http://www.gamepua.org you’ll see it’s the DEFAULT blog. No articles or content at all.
Wanna know how I got this blog to rank SO darned fast without even any CONTENT on the blog? Hey, I’m going to reveal all in the upcoming Traffic Dashboard.
5. Why am I talking about seo and what’s my take on it?
I HATE things that aren’t evergreen. I hate trading time for dollars.
But here’s the thing:
a. You’re probably going to have a blog ANYWAY.
Why not do proper seo on it since you have one or more anyway.
b. Why not put articles on your blog?
If you read my Ockham’s Razor ebook, you KNOW the role an ezine plays or can play. Or the role that sending content to your list plays.
Why not take that content, do seo on it and put it on your blog?
The other thing you’ll need to do are some article directory submissions, and other things to develop backlinks. Unfortunately, no matter how great your content, those backlinks won’t happen by themselves for the most part.
But you can have articles written for $4 to $6 each. And you can participate in blog carnivals and do other things to get links to your blog or blogs.
Now,, I do NOT believe in building your whole business model around Google. One change in how they rank sites can cause you to NOT pay your mortgage!
That’s called being a street person WAY too fast, unless you were smart enough to listen to me and build a list along the way.
Your list IS your life saver, your lifeblood, your parachute, your engine.
I said it in AmazingFormula back in 1999 or whatever the date was: The Money Is In The List.
The thing I HATE about seo is it’s complex to figure out.
Once you figure it out, it’s not THAT complex. But at first it’s daunting.
That’s why in Traffic Dashboard, I’m going to do my best to eliminate about a year of the learning curve from hades.
In the big picture, if you can set up your blog right and
get the content onto it you’re sending to your list anyway, seo becomes integrated into your business without a huge hassle or ordeal.
And it becomes another traffic leg that over time can add
up and be a very important part of your business.
If you focus on content which in my model you do, and if you use whitehat linking methods, you’ll build up something that has a good chance of lasting a long time.
SPECIAL offer from S. Mouse gives you savings on many of my products until Monday: