I ran out of time to get to all questions today. But I’m answering as many as I can.
Are you ready?
ANSWERS TO YOUR QUESTIONS
Steve Davies: I really, really think the importance of building a subscriber list is pertinent. Sure, open rates aren’t as good as they used to be, but with the right target market and offer, email marketing is still one of the best ways to connect with your audience.
This is probably one of the most PRACTICAL and DOABLE newsletters you’ll read from me.
First of all, if you shared or liked one of my past few newsletters and didn’t get the PDF go back and check now. I initially forgot to put the code in for the PDF. But I fixed it quickly. They all work now. And yes, miraculously, I have the PDF here:
AFFILIATES — Promote this newsletter and make commissions by getting your “cookies” set:
I’ll start by saying I got the idea from a fantastic book called Ready, Set, Sell by Don Mastrangelo, which is actually a book for sales people. And if you own Book of Secrets, you KNOW how I borrow ideas from other industries and fields.
Don trains sales people who are brand new to selling.
He developed a method to translate your lifestyle goals into sales goals. And from sales goals into a specific activity plan. Here is why this will help you:
1. Without it, you’ll lack the motivation to follow through
2. You won’t have an urgency for what you want to accomplish in a month
3. You’ll bounce from thing to thing without any real plan
What Don found was that most sales people just had a goal of “make cold calls and get sales.” They didn’t have any real big picture. He developed a formula that said for every 100 contacts with potential decision makers, he’d get 4 hot leads and 16 warm ones. The hot leads should buy within 30 days. The warm leads go into follow up.
With this knowledge, a sales rep realizes it’s a numbers game and doesn’t get so discouraged by no’s. He also found that only about 20% of sales reps would stick to their activity plan. Then they’d wonder why “it wasn’t working for them.” When he checked their numbers, he found out it wasn’t the system, it was simply that their activity level wasn’t on target.
To translate this into Internet marketing, requires some tweaks.
How to Get Absolute, Total Control Over Your Results In Marketing & Sales
I’m going to start out here with assumption that you prefer being “in control” over the results you get vs. NOT being in control. You prefer being “at cause” over your business vs. being the effect OF your business.
Secret #1: Have the THOUGHT of Activity
The longer I’m in business, the more I believe in this principle: Your thoughts determine your reality. And I don’t mean this from a “mystical” viewpoint. I mean it very practically. Here is why:
Your thoughts largely determine your feelings. Your feelings determine largely your actions. Your actions determine your success. It goes like this: Thoughts > Feelings > Actions > Success