in 1978 I bought a really great book about making money in the direct response marketing business. I still have the ad somewhere. It showed Benjamin Suarez in his RV vehicle with his wife and kids. And he could fill out these forms while he travelled and have up to $70,000 come in.
I BOUGHT! Oh my gosh. I need those forms! Wow. This is amazing.
And that’s how I got introduced to direct response marketing and learned about Gary Halbert. I also learned a LOT more was involved than just filling out a few pleasant forms whilst traveling in an RV! I still have the book. Loved it.
I think everyone comes into this business with a DREAM. And the cool part is for most of my life I really HAVE lived the dream. It just didn’t happen overnight.
There are a number of moving pieces to assemble a money machine that can run largely on autopilot. Someone has to create products, promotions and do customer support. Someone has to come up with winning product ideas.
The TRUTH about the business is the MAIN THING is the product idea. After that it’s the sales copy.
Those two things you can do at Starbucks, in an RV or on the toilet for that matter. There just isn’t a big market for products on how to get rich whilst sitting on the can! I can hear the sales letter now….