Night Time Cash Plan Whips The Blues ($39.95 value)

Hello,

Marlon here.

The article this week:

/////////////////////////////////////////////////////////////
“Night Time Cash Plan Whips The Blues”

My in-depth free system that could easily be sold for
$39.95 to help you whip these hard times and start singing
rock and roll again
/////////////////////////////////////////////////////////////

Other marketers ONLY send you good content during their
product launch.  I’m with you every week, motivating, inspiring,
educating.

Support the person who feeds you. That’s what I got to say.

Look at your email this past week from those big million dollars
in a day or 10 million in a week product launches. Where are
they NOW that they got nothing to pimp to you this week?

BIG NEWS

New site for Ateam members:

http://www.getyourproduct.com/ateam

It’s tricked out. Check it out.

Marlon

P.S. Hit me with your feedback on my blog:
http://www.marlonsnews.com

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 3, #34, October 11, 2008
******************************************

This issue contains:

A. Sponsor Advertisement:  If you don’t have Promo Dashboard
yet, what are you smoking?

B. Announcements from Marlon (Important)

C. Main Article: Night Time Cash Plan Whips The Blues

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. SPONSOR ADVERTISEMENT

If you don’t have my Promo Dashboard yet, what are you smoking?
It’s at:

http://www.promodashboard.com

If you don’t have a product to promote, go to:

http://www.productdashboard.com

Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON

One: Follow me on Twitter

http://www.twitter.com/marlonsanders

This way, if you don’t get my emails, you get my Twitters.

Two: Existing Evergreen Customers

The mini Dashboard is in your
account.

Just go to: http://www.productlogin.com

Log in and you’ll see your gorgeous Dashboard.

Three:  FORUM for Promo Dashboard buyers is now LIVE!

Log in at: http://www.productlogin.com

Select the forum tab.  There’s some good discussion goin’ on.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C.  “Night Time Cash Plan Whips The Blues”

My in-depth free system that could easily be sold for
$39.95 to help you whip these hard times and start singing
rock and roll again

By Marlon Sanders
http://www.marlonsnews.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Some people nowadays are singin’ the Hard Times Blues.

And understandably so.

With all the negative news on TV, it’s enough to make
you go bonkers.

So that’s why I’m going “old school” again in today’s
ezine issue with my “Night Time Cash Plan” to whip
those hard times blues.

Nothing wrong with blues music.  If you want to hear
great blues music, go to BB Kings in Memphis.

But it’s one thing to listen to ’em and another to sing
’em.  This issue is about making sure you’re on the
listening side not the living side.

When I got started in this business, I was eating
minute thirty second microwaved corn dogs and $1.98
burger, coke fries specials.

So if you have a computer and desire, you don’t need a
fortune to get started.

Let’s say you’re selling a $50 product.  Not so hard
for even a new person to do.

If you sell one a day, that is $350 a week or $1400 a
month.  That’s several car payments or a mortgage
payment (or part of it).

If you get 1% of the people who come to your web site
to buy, you need 100 visitors a day.

With no further ado, here is my night time cash plan:

///////////////////////////////////////////////
Step one:  Create your totally awesome freebie
///////////////////////////////////////////////

Whatever you’re going to sell, you gotta lead with a
an awesome freebie that gets people to join your
email list.

What you’re going to do is get people on your list,
then send out emails selling different things.

Step one is to exercise that brainpower of yours and
come up with a free report or idea that will get
15% or 20% of people to join your email list.

This can be a teleseminar, webinar, report, audio,
transcript, newsletter, video or ebook.

The KEY is to have a smoking hot, drop dead, no doubt
about it hot title.

That’s the big secret.

//////////////////////////
Step two:  Create your ad
//////////////////////////

Let’s say we realize that people who use computers a LOT
like online marketers do get tendinitis in their elbows.

We write our ad for our freebie:

Attention grabber:  How I Solved My Elbow Tendinitis

“Free report reveals how I got rid of my knee pain using
safe, inexpensive injections that cause your joints to
heal naturally.”

I might also try an attention grabber like:

“New Treatment Causes Elbow Pain To Disappear”

Side note:  This is actual true.  I have a knee problem
and I just found out about this treatment.  It also works
for tendinitis in elbows that heavy computer users get.

http://www.getprolo.com/

I could find an ebook on Clickbank or contact experts in
this and interview them over the phone to create the
ebook to sell as well as the front-end free report.

Step two:  Create ads to merchandise your freebie

Once you get that hot freebie, you need banner and
text ads to merchandise it.

For the banner ads, you can just search Google for
“banner ad design.”  You’ll find plenty of people
who can do it for you.

Or, if you have Design Dashboard, you can do it
yourself.

Your banner needs:

1.  A hot headline
2.  Text that explains the freebie
3.  A call to action

You can see one of my banner ads here:

http://www.marlonsanders.com/elephant.gif

/////////////////////////////////
Step three:  Promote your freebie
/////////////////////////////////

a.  Buy solo ezine ads

These are a low-cost way to test your freebie.
8 or 9 out of 10 won’t work out.  But the one that
does will be a cash cow.

You keep running that ad once a month or once every
few weeks for the next year.

b.  Create a video offering your freebie and upload.

Create a video that explains the problem your freebie
report solves then gives a URL where it can be obtained.
Upload the video to video sharing sites like Youtube.

The BIG secret here is to use a service that will
automatically submit to all the sites for you.

Doing it manually is a waste of time.

The good services cost nothing to use and will give you
stats on how many times your video is viewed.

The one I use is at:

http://www.tubemogul.com

c.  Write articles and submit to the article sites

Offer your freebie in the resource box (author’s bio)
at the end of the article.

You need to write and upload 3 or 4 articles a day to
get results.  It’s work but it does work.

You can use articlemarketer.com to submit your articles.

d. Buy text ads

Google Adwords is one game but they aren’t particularly
newbie friendly.  For some reason, they like to make it
really complicated to give them money.

It almost seems like Google feels it’s above ad dollars
from small businesses anymore and they want to make it
so complicated, only big businesses can advertise with
them.

I remember in the old days the reason everyone started
advertising with Google was because Overture was difficult
run ads with.  They made it hard.

And Google wanted your money and actually made it easy to
run ads.

Well, that was the old days.

Fortunately, there are SOME places you can spend your
money without having to become a certified expert.

Please spread this article around and let all your friends know
Google isn’t the only game in town anymore. And there are lots of
companies that WANT the small business ad dollar and are willing to
make it easy to advertise with them.

http://www.facebook.com/ads

Facebook actually wants your money, they have tons of
inventory and it’s easy to run ads with them. Go figure.

http://www.adbrite.com

The good news about Adbrite is they have massive inventory
and it’s easy to run ads with them.

http://www.cubics.com

A service where you can advertise on many social networks
at once.

http://www.marchex.com

They make it easy to give them money.

http://www.adknowledge.com/

Those are just the starting point.

http://www.ampkeywords.com/

This service looks promising and even gives you a bonus
starting advertising credit.

A few more:

http://www.bidvertiser.com
http://www.adster.com

Spread this article around on blogs, forums, by email, to your list.

Let others like us know that there are other places you
can advertise other than Google. Places that WANT our money
and make it easy for us to spend it.

e.  Forums

One of the BEST places for the newbie to run banner ads is
online forums.

They’re highly targeted and usually within your budget.

The downside is you will need to spend a few bucks to get
that banner ad created.

For my example of the elbow pain report, I’d advertise in
forums where people who use computers a TON go.

f.  Blogs

Blogs that reach your target audience are a wonderful place
to buy targeted ads.

g.  High traffic web sites

You can often buy ads on web sites you know your target
audience goes to.

h. Banner ads

The DIRTY LAUNDRY about banner advertising is this:

Name brand web sites want to charge you $10 or $15 for every
1,000 impressions if you try to get the impressions directly from
them.  But no one knows they only sell 30% of their impressions at
that price.

It’s a FACT.

They’re addicted like crack to being able to say they get $12 per
1,000 for impressions.

The rest of their impressions, they can’t sell at those ridiculous
rates because only companies that don’t track sales can afford
those rates.

So they sell off 70% of their inventory for $1.00 to $1.20 per
thousand impressions to banner ad networks.  Problem is, these
banner networks won’t sell to the small guy.

They want you to spend $5,000 or $10,000 minimum to test them.

The people who are “in the know” and have money NEVER buy banner
ads directly on brand name web sites.

They go to the big Ad Networks like tribalfusion.com, advertising.com,
valueclickmedia.com and buy the same impressions for a fraction of
the price.

If these brand name web sites had half a brain, they’d create self-
serve banner advertising at $2, $3 and $4 for small business people
and cut out the ad networks. Getting $12 cpm (cost per 1,000
impressions) is all an illusion anyway because they don’t get that
for 70% of their inventory.

Having said that, banner advertising is huge.  Just huge.  The
volume of banner impressions available absolutely DWARFS the volume
you can get from Google Adwords.

The bad news is a lot of the banner advertising companies
don’t get it.

Google Adwords was built on the backs of SMALL businesses
who advertised with them just as Ebay was built on the backs
of the small guy or gal wanting to make a living on Ebay.

IMHO both companies have forgotten their roots.

And unfortunately, the banner ad companies, in general, don’t
get it either. They don’t get that the MONEY is made from
the small businesses (guys and gals like us), NOT the
big companies.

The good news is that there ARE places you can buy banners
ads:

— http://www.adbrite.com
— http://www.facebook.com/ads
— http://www.myspace.com
— http://www.adready.com

I’m on the lookout for high quality banner impressions that
don’t require $5,000 or $10,000 to place your ad.  If you know
of any, post to my blog please at marlonsnews.com.

The idea is that you TEST your banners on these other networks.
And when you get banners that work, then you buy advertising
at the more expensive places because you know you’ll make money.

The SECRET is to negotiate a 24-hour out clause so that if you
aren’t making money, you bail out without spending your
$5,000 or $10,000.

You ONLY spend the 5 or 10 g’s if you’re making money.

/////////////////////////////////////////////////////
Step four:  Track your results using tracking id’s
/////////////////////////////////////////////////////

The URL in the video needs to be a tracking link, so
you can track the sales that come from the video.

If you use a service like Clickbank, Commission Junction
or cost per action networks, you can pass through a
code (usually called a SID (sub ID) or something like that.

This tracking code lets you track not just clicks but
also sales back to the actual video you uploaded or ad
you ran.

This is critical.  You must be able to track results back
to the exact ads you buy or marketing you do.

/////////////////////////////////////////
Step five:  Make new offers to your list
/////////////////////////////////////////

Once people have joined your list, sign up at Clickbank.com,
CommissionJunction.com and other affiliate networks.

Promote offers frequently to your list.

Make sure you only promote quality products and not junk,
or you’ll lose the trust of your list.

Use the “full arsenal” I teach in Promo Dashboard to sell
these affiliate offers.

/////////////////////////////////////////////////////
Step six:  Check your mail daily and go to the bank
frequently.
/////////////////////////////////////////////////////

If you promote lots of offers to your list, you’ll be
getting lots of checks.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

I’m starting a new MasterMind so to speak.  You gotta get
Promo Dashboard first to be a member.

But you can watch the video on it here:

http://www.TurboProfits.com/tracking/go.php?c=920resourcebox

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Services You Can Use”^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you do PPC, you gotta have Speed PPC.  I, Marlon Sanders,
100% endorse it:
http://www.TurboProfits.com/tracking/go.php?c=quickieezinebottom

YOUR OWN AFFILIATE PROGRAM?
http://www.affiliatedashboard.com

NEED A SALES LETTER?  Free demo
http://www.TurboProfits.com/tracking/go.php?c=ezinepblbottom
Many people have copied my software.  But there really and
truly is only ONE original.

=============================================

E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS

If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutely, positively
must know about, live with, sleep with, and use.

http://www.TurboProfits.com/tracking/go.php?c=bottomalanad

Even PRO ppc people don’t always use this tool. It gives you
the single biggest boost in quality score, lower click prices
and results I know of.

Instead of getting that next Adwords Ebook that tells you WHAT
to do, get a tool that DOES IT for you. This software has my
full endorsement.  I’m using it myself on my new ppc campaigns.

Marlon Sanders

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.

How To Get Money By Placing Simple Ads?

.

.

Hello,

Marlon here.

The article this week:

“How To Get Money By Placing Simple Ads?”

Subtitle: Are you looking for a way to get money that
is simple and doesn’t require the strength of Hercules,
the smarts of Albert Einstein or the networking prowess
of Donald Trump to pull off?

If so, then today’s article is a true story you might
be interested in.

BIG NEWS

1.  The Evergreen Traffic System Mini Dashboard has
launched!

I sent out an email last night but I mucked up the redirect
link ’cause I sent the email while I was watching TV. Bad
idea!

http://www.TurboProfits.com/tracking/go.php?c=104_ezine

That’s my tracking link, so use it if you don’t mind. But
here is my backup link just to make SURE you have a workable
link:

http://www.marlonsanders.com/evergreen

This mini-dashboard is beautiful.  It’s steb-by-step and includes
a complete walk through on audio I did with Tinu.

Tinu worked really, really hard to boil this down to step-by-step
actions you could take and get very fast results with.

You can literally start getting ranked top 10 for keywords within
2 days following her keyword tree system.

EXISTING EVERGREEN CUSTOMERS:  I will send you the login
details shortly. You have free access to the Mini Dashboard.
It’s beautiful and contains full text plus audios.

VIDEOS:  For existing customers only — On top of the mini
Dashboard, Tinu created 20 videos.  The videos are extra but
they are under 50 bucks.  You GET the Mini Dashboard free.
But the videos are extra.

Here’s the link to the VIDEOS:

http://www.TurboProfits.com/tracking/go.php?c=104ezinevideos

Here is the backup link as a plan B.  I’m paranoid about sending
you the wrong link!

http://www.getyourproduct.com/members/thanks.php?product_id=228

Marlon

P.S.  Other marketers ONLY send you good content during their
product launch.  I’m with you every week, motivating, inspiring,
educating.  Support the person who feeds you. That’s what I got
to say.

Do you want somebody who only talks to you during their bi-annual
launch?  Or do you want to support someone who is there for you
every week?  The choice is yours.

I’m the one guy here for ya week in and week out — ALL year long.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 3, #33, October 4, 2008
******************************************

This issue contains:

A. Sponsor Advertisement:  Get the Evergreen Traffic System
Mini Dashboard

B. Announcements from Marlon (Important)

C. Main Article: How To Get Money By Placing Simple Ads?

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. SPONSOR ADVERTISEMENT

New Evergreen Traffic System Mini Dashboard walks you
step-by-step through the entire 3-pronged Evergreen Traffic
System:

http://www.TurboProfits.com/tracking/go.php?c=104_ezine

That’s my tracking link, so use it if you don’t mind. But
here is my backup link just to make SURE you have a workable
link:

http://www.marlonsanders.com/evergreen

Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON

One: Follow me on Twitter

http://www.twitter.com/marlonsanders

This way, if you don’t get my emails, you get my Twitters.

Two: Recording of Ateam call

I got a good recording but Danny has to find some time to
get it posted next week.  Man, the whole darned week flew
by and I didn’t get it posted.

http://www.promotemarlon.com

Three:  FORUM for Promo Dashboard buyers is now lIVE!

Log in at: http://www.productlogin.com

Smack the forum tab.  There’s some good discussion goin’
on.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C.  “How To Get Money By Placing Simple Ads?”

Subtitle: Are you looking for a way to get money that
is simple and doesn’t require the strength of Hercules,
the smarts of Albert Einstein or the networking prowess
of Donald Trump to pull off?

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are you looking for a way to get money that is simple
and doesn’t require the strength of Hercules, the
smarts of Albert Einstein or the networking prowess
of Donald Trump to pull off?

If so, then here’s a true story you might be interested
in.

When I got into the direct response marketing
business back in 1978, the Game back then was
interesting yet simple.

You place classified ads in magazines and weekly
newspapers.

You offered a free report, newsletter, book or
sample.

People wrote in to get it.

You mailed back your sales letter (the free report).
And off to the races you went.

There were only a few variables:

1.  The classified ad you ran.

2.  The sales letter you sent.

3.  How many times you followed up.

That business model took people from the kitchen table
to the boardroom many times.  What I mean is, there were
many people that started on a shoestring placing a few
ads and over time were able to parlay that investment
into small or large bankrolls.

I’ll never forget the THRILL the first time I ran an
ad that brought in money.

I think I only had 3 orders.

But those 3 orders PROVED to me I could do it.  In a song,
the R & B artist once said, “It’s never as good as the
first time.”

And in reference to running these little ads and getting
orders and money, it’s true.

Those first few sales you make take your breath away.
They make you see, feel and believe it’s real.

My first success on a larger scale came when I ran ads in
weekly shoppers.  People called from the ad to a message
I put on an answering machine that was 3 minutes long.

People left their name and address and I sent out the
product C.O.D., which meant that people paid on receipt
of the shipment.

People didn’t want to leave their credit card number
on an answering machine. So that is why you used the
C.O.D. shipping.

I worked my way up to 3 or 4 of those little answering
machines (we didn’t have voice mail back then) and sent
out hundreds if not thousands of packages.

My ads ran in 72 cities.

I ran the whole business out of a 650 square foot apartment!
Crazy times back then.

In the early 1990’s, I went from running ads in magazines
and weekly papers to running ads on AOL, Compuserve and
Prodigy. At the time, Compuserve and Prodigy were huge.

I thought I’d died and gone to heaven!

Why?  Because you didn’t have to wait 2 or 3 months for
your classified ad to appear in a magazine.  You placed
the ad and it showed up almost immediately!

And instead of running down to the print shop late at night
(I think I kept Kinkos in business) to whip out letters to
send the next day, you just sent emails.

In those days we didn’t have autoresponders that send out
emails automatically.  I had to send people their free report
via email by hand.

But when you compared that to the time it took to fill out all
the UPS C.O.D. paperwork, it was awesome!  That C.O.D. paperwork
was quite time consuming.

Plus, 50% of the packages you sent out came back.

With AOL and Compuserve, you just placed your little ad, the
replies came in and you emailed back the free report.

Life was good!

Another big secret back then was how to get your classified ad
listed at the top of all the AOL classified ads.  That was the
big secret passed around in the “inner circle” at the time.

And some smart cookie figured out how to strip out the email
addresses of all the people running classified ads and send them
emails.  That was one of the first renditions of what later
became a glut of emails in your inbox.

I’ll never forget when the World Wide Web burst on the scene.
Many of us marketers didn’t think it’d work because those pictures
and graphics took too long to load and all people cared about
was the text anyway.

Some people STILL think that about direct response marketing.
That it’s all text and graphics don’t matter.

If that were true, the World Wide Web would’ve never beat out
the old text-based Internet.

Anyway, somewhere in that time frame, a little method came
along called “the cookie cutter method.”  The idea was that
you’d run little ads just like you did in the classifieds in
magazines and make sales that way.

That drew a starck contrast to the early seo days when people
advocated every trick for creating “doorway pages” and all
kinds of other hooey dooey to get listed in the early search
engines.

Ezine advertising became extremely popular.  You could place
these simple little classified ads in ezines inexpensively.
You offered a free report, audio, newsletter or sample just
like you did in the old days.

Life was good for marketers!

Then, litigation got involved and rained on everyone’s parade.
Sending out email became regulated.  People dumped ezines and
email by the truckloads and started doing Adsense, RSS marketing
and so forth.

Which brings us to right now.  Today.

There are a few schools of online marketing:

/////////////////////////////////////////////////////
School one:  The product launch school
/////////////////////////////////////////////////////

You run product launches and try to make a zillion in one day.
It’s absolutely breaktaking when you see it happen.

Of course, the people with the zillion in a day success stories
are the modern-day equivalent to Dr. J. or Michael Jordan flying
through the air with the greatest of ease and dunking the ball
like it ain’t no big thang.

It’s really a blast to kick back and watch these guys perform
their artistry and make it look so simple that a 12-year old
could do it.  Until you go out on the playing field and find
that, in starck contrast, YOUR feet are made of lead and what
looked easy is actually a feat requiring the greatest of skill.

Of course, the courses for sale all hint that you too can
perform these feats with the greatest of ease.  But I have the
upmost respect for the marketers behind these systems. They
are geniuses.  Good people.  And really want to help others.

Product launches no doubt have their place.  But a surefire
panacea for your money woes?  Perhaps not.

If you have the $1,000 or $2,000 a month to join the coaching
programs that teach you how to really succeed with the model,
it can be good.  Oh, and the $100 or $200 a month for the
newsletter, and the $3,000 training course.

Most marketers today have product launch brain seizure.  It’s
all they can think about is that one massive payday in a day.
It’s addictive almost like crack.  Instead of crackheads you
have launchheads!

It doesn’t occur to them that SELLING is one thing but
collecting the money from Paypal or your merchant account is
another.

Unless you have a long record of steady sales, you’re likely
to have a problem seeing that money transferred to your bank
account for up to 6 months, or even longer.

That fact is conveniently omitted from sales letters.  Still,
for marketers with higher skill levels who want to compete
in the bigtime, this is a strategy you’ll want to add to your
arsenal as time goes by.

If you can pull it off, it’s your ticket to that 20,000 square
foot house, an office of employees all slaving away on
your behalf, reams of flowcharts, Power Points and systems,
if that’s your fantasy.

But enough of that…

/////////////////////////////////////////////////////
School two:  Organic seo
/////////////////////////////////////////////////////

This is where you get hundreds or thousands of inbound links
to your web site, you pray to the Google gods daily for favor,
you wave a magic wand and do hocus pocus, black hat, gray hat,
white hat and any other hat you can think of to get your web
site at the top of Google.

There’s a reason that the coaching programs that teach you how
to do organic seo successfully run $1,000 to $2,000 a month
and involve a complex web of online webinars, coaches, and
everything else.

You NEED the support to figure out how to make it work for
you.  A system that DOES work but not for the person with a
light pocketbook, minimal computer skills or lacking the
patience of job to deal with Google slaps, updates and
put downs.

There is one system called the “Evergreen Traffic System” that
avoids many of the drawbacks of these other systems.  It avoids
the Google slaps and shoots for a long-term approach.But still,
it’s not as simple a model as the old classified ad model.

No doubt about that.  It’s a very good model if you like to
write articles and blog.  And you have a bit of a Geek hidden
inside of you. The good thing about it is you don’t have to
join a $1,000 a month coaching program to be able to understand
it.

http://www.marlonsanders.com/evergreen

That is the URL in case you’re interested in that system.  It’s
the only strategy for organic seo I recommend.  But you do need
to feel comfortable writing to use it.  If you can’t articulate
in words, I don’t recommend it.  You don’t have to be a master
writer.  But you gotta be able to write in plain, simple English.

It’s also a slower method.  You can get quick results.  But
dominantly, it’s something you build up over 3-6 months or
a year, although you can start getting ranked for keywords
literally within a 2-day time frame using the Evergreen Traffic
System.

So there’s quite a bit of instant gratification built in.   You
can do a blog post or article today and see your ranking for those
kwywords in Google tomorrow or the next day!

This is different from most organic seo models that take the
patience of Job.

/////////////////////////////////////////////////////
School three:  The affiliate marketing model
/////////////////////////////////////////////////////

In this model you pay out commissions for people to sell your
products.  It’s a great model in that you pay no money until
someone sells your product or service for you.

The drawback is that many people feel uncomfortable recruiting
affiliates.  Or they can’t get the affiliates they have to
DO anything.

In the right market, done the right way, it’s a potent model.
But certainly not as simple as the old classified advertising
model. It requires greater knowledge and more skill.

http://www.affiliatedashboard.com

That is the best resource to get started if you want to run
your own affiliate program.  It’s a great model but not for
the newbie to start with.

/////////////////////////////////////////////////////
School four:  The web 2.0 model
/////////////////////////////////////////////////////

This model pretends to be about web 2.0, the latest craze to
hit the scene. But when you get to the bottom of it, most of
the strategies that work to get traffic are STILL organic
seo approaches using web 2.0 sites like Hub Pages, and so
forth.

For simplicity sake, I put the web 2.0 model in the organic
seo school of thought.

/////////////////////////////////////////////////////
School five: The direct response classified ad model
/////////////////////////////////////////////////////

This is the modern-day equivalent of the old time classified
ad model.

You buy classified ads via Google, Adbrite, Blogads, MSN and
other services that offer your free report, newsletter, sample
or demo.

People respond and your free report is automatically sent back.

Then your follow up emails are also sent automatically.

It’s like the old-time direct mail model on steroids.  Or some
kind of juice.

You can also put your classified ad for your free report on
a banner and run banner ads.

Or run the ad in an ezine, which still works gangbusters for
some.

There’s even Facebook and Web 2.0 sites you can run your ads
and banners on.

You can create a 2-minute video offering your free report and
upload it to Youtube.

The cool thing about this model is it’s simple compared to
the very high levels of skill required for organic and product
launch formulas.

Step one:  You place a banner or classified ad that offers
your free report.

Step two:  You autoresponder automatically responds and sends
out the free report, sample, newsletter, video or demo link.

Step three:  If people wanna order, they do it online automatically
via Paypal, a very simple and inexpensive order-taking service
to set up.  No huge fees like in the old “merchant account” days,
where you practically got raped to set up a merchant account.

Here are the great things about the modern day version of the
direct response classified advertising model:

a.  You don’t need to buy a $1,000 a month coaching program to
understand it.

b.  You don’t need weekly or daily webinars to be coached through
every nuance it takes to succeed.

c.  You don’t need to buy a $3,000 coarse, $200 a month newsletter
and $5,000 seminars to get the information you need to succeed at
it.

d.  You won’t be at the whim of the next Google slap.

You find places you can run your ads.  You run ads, banners or little
videos that offer your free report.

People go into your autoresponder.

Your free report (sales letter) is sent back.

Your autoresponder follows up automatically.

e.  Google pay-per-click loves the free report model if you create
reports that tightly match a group of keywords, which is what you
want to do for the best response anyway.

f.  You can run banner ads offering your free report everywhere.
Banner advertising is practically ignored by all the product launch,
big payday obsessed groups.

g.  Instead of seeking to bring in a million in a day (and having
Paypal freeze your funds for the next 6 months while you scramble
to pay affiliates), you create a nice, steady, predictable lead
flow and income.

And if you keep building on success after success, you can reach
those lofty income screen caps the gurus like to paste all over
their sales letters.

h.  You don’t need to have the skill of Michael Jordan or Dr.
J to write a classified ad or put your classified ad on a banner.

i.  You don’t have to spend late nights down at Kinkos printing
sales letters and forking over postage.  Your emails are sent
out for you automatically by an inexpensive service.

I’ll end with a little story here.

It’s no secret that the U.S. is going through tough economic
times.  And these dynamics have spilled over onto other countries
of the world.

Which is why for inspiration I turn to George E. Haylings.

He started a little direct response classified ad business back
in the 1930’s and ran it for 48 years.  He ran the business during
the big depression in the 1930’s, through World War II, through
the Vietnam War.

And while he didn’t get rich, he raised 2 sons, put ’em through
college, travelled in style, spent a lot of time with his family
and lived a good, happy life.

It’s a fascinating story.  He actually ran the business out of
a tent in the army.  And even hobnobbed with celebrities later
in life.

My point is, we have someone to look to for inspiration in this
business.  Someone who proved that even in the big depression
days, this business could thrive.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

I’m starting a new MasterMind so to speak.  You gotta get
Promo Dashboard first to be a member.

But you can watch the video on it here:

http://www.TurboProfits.com/tracking/go.php?c=920resourcebox

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Services You Can Use”^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

If you do PPC, you gotta have Speed PPC.  I, Marlon Sanders,
100% endorse it:
http://www.TurboProfits.com/tracking/go.php?c=quickieezinebottom

YOUR OWN AFFILIATE PROGRAM?
http://www.affiliatedashboard.com

NEED A SALES LETTER?  Free demo
http://www.TurboProfits.com/tracking/go.php?c=ezinepblbottom
Many people have copied my software.  But there really and
truly is only ONE original.

=============================================

E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS

If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutly, positively
must know about, live with, sleep with, and use.

http://www.TurboProfits.com/tracking/go.php?c=bottomalanad

Even PRO ppc people don’t always use this tool. It gives you
the single biggest boost in quality score, lower click prices
and results I know of.

Instead of getting that next Adwords Ebook that tells you WHAT
to do, get a tool that DOES IT for you. This software has my
full endorsement.  I’m using it myself on my new ppc campaigns.

Marlon Sanders

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.

4

What do YOU trade for dollars?

Hello,

Marlon here.

I just got back from the gym. Man, it feels GREAT to be able to get
back on cardio. Now, I don’t know if I can do the treadmill again
or not. We’ll see. I hope I can.

But are you on the WRONG kind of treadmill?

The one where you trade time for dollars instead of products?
So the question is, do you trade products for dollars or time?

If it’s your own personal time, how do you break out of the trap?
Well, you gotta:

1. Have a product or products to sell

2. Promote the products

So which comes first? The chicken or the egg? Creating products
or building a list?

The fact is, some people simply get stuck creating a product. They
just don’t seem to be able to get it done. If that’s YOU, then I
recommend you go on and start building a list and selling affiliate
products until you get the guts, expertise or confidence to create
your own product.

However, I’m a huge advocate of having your own product.

This is one thing that separates me from other marketers. Most
other marketers KNOW creating a product is a sticking point for a
lot of people. So they sing the old song and dance about how
you don’t need products at all.

I beg to differ.

So what about you?

Are you still driving to work every morning and fighting the rush
hour traffic going home? Is your commute 30 or 45 minutes longer
than it needs to be?

Do you get tired of having someone else tell you what to do all
the time?

If you do, then why not put the pedal to the metal and get your
own product, your own list and start rocking and rolling?

Last week on my Ateam call, I told about a simple little Twitter
method about anyone can use to build a list of 500 people in a few
days.

If you’re on the Ateam, I’ll be posting that audio in the Ateam
community area this weekend.

Anyway, you CAN build a list.

You really can.

You CAN send out emails that sell either your own product or an
affiliate product. But here’s the key:

If you’re selling an affiliate product, do a little Camtasia video
that shows how YOU used the product and what it did for you. You
can do up some little Power Point or Open Office (free) slides.

Or, if it’s something web based, you can show live screen video.

At the end of the video, you redirect through your affiliate URL.

Now send the video to your list!

It doesn’t have to be any more complicated than that.

Right now I’m testing out a a new method that gets clicks for 1-2
cents each. High quality clicks worth up to a buck each.

Maybe you’re stuck researching your target market. I know on my
Ateam call last week, one lady was just STUCK doing this and
overwhelmed with it.

I showed her how to get it done in 1-2 weeks. It doesn’t need
to take forever.

Building a list doesn’t need to take forever.

Have you been blogging? If you have, then you have enough content
to put together a free ebook you can advertise in ezines, banner
ads and so forth.

Anyway, I’ve gotta hop in the shower, run down and see how Danny
and Sean are doing on our totally rockin’ new Mini Evergreen Traffic
Dashboard.

This is totally exciting.

I can’t wait to tell you about it.

Best wishes,

Marlon Sanders

P.S. Try out my Ateam for ONLY a buck and you’ll get the audio
where I talk about how to get 500 people on your list in only a
few days. And also how to get your target market research done in
only 1 or 2 weeks:

http://www.TurboProfits.com/tracking/go.php?c=10_3_morning

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