If you’re spending all your time learning and no time doing, here’s the magic ratio to get you back on track without sacrificing critical know how
This past week I had a call with members who purchased my Affiliate Dashboard.
One of the members on the call said that he was spending all his time learning and no time doing. This is a trap that is VERY easy to fall into.
Now, make no mistake. A really important part of this business is acquiring skills and know how.
Just this week I hired a new designer named Frank. Frank is very talented. But I needed to put up the audio of a conference call using the Sonic Memo software by Jay Jennings.
Matt had done a Camtasia video on how to do it. But he left out crucial steps because he was trying to get a lot of instructions done in a short time span. So Frank had to muck around a day or a day and a half to get things to work right. I brought in a second person (who is working on trial) to help out.
And if you think that's unusual, you REALLY will benefit from reading this article.
Here are 3 crucial issues:
1. Most people spend all their time learning "know how" from ebooks and courses and no time learning skills.
Learning skills like Dreamweaver and Sound Forge (for audio) are just as important as your know how in my estimation.
You don't need to become a master. But the basics sure help. Otherwise, everytime you turn your head, you'll be outsourcing. I'm big on using virtual assistants. I've been doing it since WAY before just about anyone in this industry was doing it. (I hired Lisa in Canada 5 or 6 years ago.)
But I still believe you need to learn the basics.
2. Most people waste time gaining "know how" that will be "broken" 12 months from now. The model I teach is evergreen.
It has been working for 7+ years. And will be working 7 years from now. I'm shocked at how many of my customers do NOT own "Amazing Formula" or "Gimme My Money Now." But they'll fork over bux for the latest good-sounding whatever that comes down the pike and is promoted by a million people.
A common complaint I hear is, "I wasted money on such and such program." Yeah, you did if you bought something that breaks in a year. Money spent learning MARKETING is NEVER wasted. If nothing else, you can use that knowledge to help your son or daughter get a job, your Church get more attendees, your group expand.
3. Most people don't balance learning and doing.
I contend you need to spend half your time DOING. And the other half learning. Even if you have no idea what you're doing. Do anyway. You learn what it is you don't know by doing.
So get busy. Take something you learned and go try it. It may or may not work. So? You'll learn. Start a blog. Do a teleconference. Create a viral PDF or ebook. Do a Butterfly site. Even if it's not the world's best.
Here's the thing: DOING means you'll get frustrated with skills you don't have. And things that don't work. And THAT is why I say half your learning time needs to be devoted to figuring out the stuff that doesn't work in your doing time.
So that is why I had Frank spend all that time mucking around with Sonic Memo. By the way, the program works fine. Jay has a wonderful program there. And he has support videos. But that doesn't mean there isn't a learning curve to tweaking the audio and so forth.
Everything involves a learning curve. The good news is that in today's world, if you spend a few hours each Saturday on your learning curve, you can knock it out of the way pretty fast.
Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:
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Hi Marlon, I am 67 and cannot retire because of no savings. I need to earn $1,600 per month online to quit my job and work from home on the internet. I am looking for a business with low start up cost, so I can get started working online. So that is my "sticking point" that is what I need to accomplish. I need to be sure I am not chasing the wrong opportunities!
[Hey Patrick, there's a significant learning curve to marketing online. But you do have limited options. I would try to learn how to generate traffic and make sales more than I would go for a specific business opportunity. The good news is 1600 a month isn't much money. You can make that pretty easy with pay per click for affiliate products or probably just from writing articles every day.]
I know I'm commenting on this a little late but I had to just say that, late or not, this article came just in time for me.
I am in a constant state of thinking that I have to be a master of online skills in order to remain competitive in the market and seen as a leader in the eyes of my prospects.
I feel so burnt out from research that I find myself left with little to contribute to my actual business building efforts (i.e. follow-up calls to my unanswered leads piling up in my inbox).
Hopefully, I can take what I just read in this article, put it to practice, and remember that I have more than enough skill to get the job done and give to my downline. I'll try to slow down the training I'm forcing on myself and start using what I already have.
Some add-ons to the topic
The early bird may get the worm, but the second mouse gets the
cheese in the trap.
Change is inevitable, except from vending machines.
Hard work pays off in the future. Laziness pays off now.
Everyone has a photographic memory. Some just don't have film.
I used to have an open mind but my brains kept falling out.
I couldn't repair your brakes, so I made your horn louder.
If everything seems to be going well, you have obviously
Plan to be spontaneous tomorrow.
GET IT DONE
Just a few
Zen thoughts for those who take life too seriously
Hope it helps offset the onset.
Hi Marlon Wish I'd read this 3 years ago, :-). What I did not understand at first was as Mike Litman says, "You don't have to get it right, you just have to get it going". All the best alex
[Alex, to my knowledge, Joe Shroeder originated that statement. But Mike's a great guy, talented and a go getter. And also right. Most people are trying to get it PERFECT. So they never do anything.]
What a great push! Learning and Doing…
[Hi Valerie, you know, the thing is it's so easy to get caught up in learning, the contradictory models and instructions, that you never DO anything! Which is the 1 sure way to not have things work! As you DO, you find things that do NOT work, and then are motivated to learn those things. Info products have a real place. But not to replace action. Thanks for your comment.]
First time on your blog. It's a good start. Information overload is a menace…
The body Guard Marketer.
Great post Marlon.
Marlon this is so trueeeeeeeeee.
Crikey (guessed I'm an Aussie?) sooooo much to learn.
I turned 57 years of age two days ago. I have three years to grow my internet business to such a level that on my 60th birthday I can throw the best, most extravagant party in my penthouse here in Port Melbourne, Victoria (the one that has my beautiful green convertible parked underneath).
I received your "Gimme My Money NOW" a few days ago and I will be learning (being the original internet dummy) and doing, learning and doing, learning and doing …………..
instead of all that learning ONLY (and feeling pretty overwhelmed and inadequate as well).
Thank you Marlon.
Victoria from Victoria
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Marlon, You sure hit a nerve with this one.
I keep falling into the same trap again and again.
From now on when I need something I am going to go to elance or coder
you're absolutely on the mark with this article.
Right now I'm working to get my first website up and ready for my first e-book. Lots of learning curves. Lots of overwhelm as well!
But since I purchased your Design Dashboard I actually get things done!
Not that it's plain sailing all of a sudden, but it's a great step by step program with great tutorials and videos, that inspire to actually DO IT!
Just wanted to say "Thank you for chunking things down for me".
This post reminds me of doing a bit more of that myself…
Have a great day!
Jan, The Netherlands