marlon – Page 121

The Four Hour Workweek Revolution!

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Memo From: Marlon Sanders
Re:  The Four Hour Workweek?

Hello,

Here’s a question for you to consider and the title of
my article this week:

“The Four Hour Workweek?  Is It For You?”

There’s a best-selling book that has come out called
“The Four Hour Workweek”.  In today’s issue, I talk
about the book, the marketing of it and other things.

At then end, I reveal the simple system the author used
to choose the title.

Be sure to read through the announcements in this issue.

Best wishes,

Marlon Sanders

******************************************
Articles By Marlon
Electronic Newsletter
http://www.amazingformula.com
June 16, 2007
******************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: “Are You Joining The Four-Hour
Workweek Revolution?”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Introducing the “Roll-Your-Own-Bonus” system
for affiliates.  Create your OWN deadline for
“The Design Dashboard.”

http://www.promotemarlon.com

This is my latest innovation in a very long series of
techniques I’ve fathered or pioneered.

Take notice of all the TOOLS we provide resellers.  No one
provides more tools than we do.  I also pay daily Mon.-Fri.
So if you need IMMEDIATE commissions, try our products.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. “Announcements from Marlon”

One: MILCERS.

Matt is back this next week.  The next issue is written and
ready for Matt to  get it print ready.

Two: Milcers GOLD conference call.

I’m going to do a conference call for GOLD Milcers next week.
I’ll send out an email shortly. You can also post in the FORUM
this weekend.  I’ll respond on Monday or Tuesday.

Three: Red Factor —

I’m not sure many of you have seen the very nice tabbed interface
we designed with all your content.  It really is a very elegant
way to access the modules and data.  When the smoke clears, I’ll
have Matt get an email out to you on it.

Four:  Lisa’s new BLOG design is coming!  I can’t wait.

Five:  The Reseller contest is about a wrap-up.  Matt will be
sending you all notification of who won what.

Six:  Your A-List Newsletter?  Matt sent it out last week.  I
recognize and award my customers who have made a purchase in the
past 12 months and have 2 or less refunds by sending you a special
Al-List Newsletter each month.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “Are You Joining The Four-Hour Workweek Revolution?”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders

There’s a concept I’ve been teaching and preaching for several
years now.  It’s called Milcers — Marlon’s Internet Lifestyle
Club.

There’s a book that came out recently that became an instant
best seller.  It’s called the “Four Hour Workweek.”

You can see it at fourhourworkweek.com.  I also think you should
look at the blog for a GREAT example of how to do a blog:
fourhourworkweek.com/blog.

Here’s the thing:  He’s saying the SAME things overall I’ve been
saying for two or three years.  I guess when you codify it in a
book with a catchy title and USP, it does a LOT for the perception
of the marketplace.

It’s a great book. You should read it.  He shows how he runs a
large business with NO employees!  This runs counter to what some
in this industry teach — that the “Internet lifestyle” is a lie”
they shout.

That you can’t run a business from home and so forth.  People with
their own agendas and concepts to sell have just pounded the
daylights out of the concept.  I haven’t tried to defend the
concept of the Internet lifestyle just because I didn’t feel like
arguing about it.

The Milcer’s “Internet lifestyle” concept really annoyed some of
my competitors.  They KNOW they wear a watch and carry a cell phone
all the time like it’s glued to them. They KNOW they have the
schedule from hades.  They bitched about the concept. Moaned about
it.  Tried to DESTROY it by mispronouncing the name on purpose as
a profane name (and posted such in forums).

So I’m HAPPY to see this book that sets the record straight and
articulates the concept better than I was able to.  Masterfully so,
in fact.

Now, for 6 or 7 years, I ran this business from home.  If you don’t
believe that, refer to my “Digital Product Creation System” which
documented my outsourcing systems THREE years ago before anybody
was even talking about it. And before that my product at
http://www.operateyourbiz.com.  I was outsourced before outsourcing
was cool.  I was using Elance before anyone knew what it was just
about.

You go back in Archive.org and search web sites.  And see at the
time I published Digital Product Creation System and Operate Your
Biz if anyone ELSE was discussing these things.

It’s dated now in terms of systems. But it shows how 3 or 4 years
ago my whole entire team worked virtually.  We documented all our
systems.

This is another area I was a very EARLY innovator.  No surprise to
those of you who have been around awhile.

Now, personally, I like having a small office with a cadre of sharp,
loyal employees.

Fact is, for many years I ran this business with virtual staff.
Once you hit say 1/2 million or more in sales, a small office is
probably a good idea. But before, virtual is good. And there are
$15,000,000+ businesses ran 100% by virtual employees.  You CAN
do it.

In the book, you’ll see the charts of his product delivery system
and order taking.  Let’s see, I’ve been doing that EXACT thing for
how many years?  More than I can remember.

One thing I want you to notice when you read the book is how he
SELLS his idea or vision.  Frankly, he did a better job of it than I did!

There’s something to be learned from everyone.

What I CAN tell you is that if I worked the four hour workweek, I’d
have to INCREASE the number of hours I work most weeks!

I’m on the one hour workweek plan.  More or less.

There’s a lot to be said for the instant credibility you gain by
writing and promoting a book.  Last week I talked to you about TITLES.

I must say that the “Four Hour Workweek” title is vastly superior
to Milcers as a title.  Coined words don’t usually make good titles.
What’s funny is, my article on names and titles didn’t get nearly
as many clicks as my article on getting a top 10 position in Google.
People have seo on the brain.  It’s crazy.

Truth is, naming your product is more important. The name POSITIONS
the product.  And if you haven’t read Positioning by Trout and Ries,
it’s a fast read and recommended.  I prefer the 20th Anniversary
edition since it’s hard bound.  I like hard bound editions when
it’s a classic.

You literally see things you don’t see in a teeny tiny print
paperback edition.  Plus, psychologically, a hard bound book tells
you it’s important.

I admire the way he sells the concept in the book.  If you read it,
you’ll see that while there is some concrete info, it’s mostly
vision and concept.  It’s a “manifesto” of sorts.  A term I think
Seth Godin has made popular.

There are a few things he does NOT say about the Four Hour Workweek
that need to be said.  He STARTED with a highly successful product
(in terms of sales).  Yes, his overhead was eating up his profits.
But still, he spent a number of years building up to the point where
he COULD work the four hour workweek.

I did too.  It’s an unfair expectation to think you’ll do this
overnight or without effort or toil.  Although it only takes one
great sales letter and concept to make you an overnight success.

In some ways, the “Four Work Workweek” book is the prime example of
that fact.

There are things in the book I don’t agree with.  And I think are
slightly misguided.  But overall, it’s a great concept and a great
read.  If you have complex product delivery, using a virtual
outsourcing team isn’t going to fly well.  You need an individual.

One of the things that sells the book is his “persona”.  He’s a
world champion in some martial art (forget which one).  He’s
traveled the world.  Very accomplished at age 29.

This 100% helped sell the book.

Mostly, what I love is the way he sold the concept. Wow!  He really
nailed it so well.  Oh, you know how I’m an advocate of testing
product ideas and titles?

He tested his titles on Google as PPC ads.  And he PROMOTED the
initial launch ONLINE via blogs.  More on that later.

Best wishes,

Marlon

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.amazingformula.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

FOUR HOUR WORKWEEK PLAN:  If you truly want to live the
Four Hour Workweek, you need a product.  My most in depth
info on how to do that (it’s not cheap) is at:
http://www.actiongrid.com — It was the FIRST in-depth,
A to Z course on creating info products complete with videos.

THE ORIGINAL PUSH BUTTON LETTERS SOFTWARE:  There have been
many knockoffs and copies. But there is only ONE original
Push Button Letters at http://www.pushbuttonletters.com

THE ORIGINAL 2-PAGE WEB SITE MODEL — Others copy it and don’t
credit it. It hacks them off I developed and promoted the original
product with the 2-page web site model in it.  Read the real deal
for yourself — http://www.gimmesecrets.com

—————————————————————
“ArticlesByMarlon” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at http://www.amazingformula.com for
more information on how you can sell products and services
like crazy on and off the net.

—————————————————————

May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an Irish blessing

Crucial Info On Naming Your Products

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Memo From: Marlon Sanders
Re: June 9 Articles By Marlon

The article in this issue is good.

“What I’ve Learned About Naming Your Product Or Service — and
How One Wrong Word In A Title Cost Me My First Copywriting Job”

I analyze the names of 4 of my products and this ezine.  I tell
you why I think they are good or bad names.

The name you choose for your products, offers, services, ezines,
ebooks and memberships is critical.

I lost my first copywriting job because of ONE WORD in the title
of the company’s membership site.  Yeah, it’s a true story.  Read
it below.

Best wishes,

Marlon Sanders

******************************************
Articles By Marlon
Electronic Newsletter
http://www.amazingformula.com
June 9, 2007
******************************************

This issue contains:

A. Announcements from Marlon

B. Main Article: “What I’ve Learned About Naming Your Product
Or Service — and How One Wrong Word In A Title Cost Me My
First Copywriting Job”

C. Services You Can Use

D. Tips of the week

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Warning: The special bonus on “How to Create A Cover For
Your Digital Magazine” ends next week:

http://www.designdashboard.com

The bonus has a number of screen caps, so it’s easy to
follow.  I think just knowing how to do what’s in the
tutorial is worth 59 bucks.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. “Announcements from Marlon”

One: MILCERS.  I’m 2 issues behind on Milcers.  Matt is out
of town and Lisa is sick!  So, I think I’m gonna upload a
down-and-dirty version for you guys and gals until Matt
is back from vacation.

Two: Milcers GOLD conference call.  I’m going to do a
conference call for GOLD Milcers next week.  I’ll send
out an email shortly. You can also post in the FORUM
this weekend.  I’ll respond on Monday or Tuesday.

Three: Resellers — You STILL have time to win one of our
prizes in the latest contest.

http://www.promotemarlon.com/may2007

I realize it says May.  That’s ’cause the contest started
in May.

Four: How To Potentially Go From $50,000 to $500,000
Small Group Gathering — Hang tight.  I won’t get a promo
out to you until Matt is back.  I got 50 apps and 12 spots.
Hmmmm.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. “What I’ve Learned About Naming Your Product Or Service
— and How One Wrong Word In A Title Cost Me My First
Copywriting Job”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
By Marlon Sanders

The name you give your product or service is crucial.

My first copy writing job was at a company that went bankrupt
because they called their private membership club the
“Millionaire’s Circle”.

Three states in the U.S. said the name WAS an income claim,
in and of itself.  That’s right, just having that ONE word
in a product title put the company under.

After bankrupting the company fighting 3 attorney generals,
they changed the name to the “winners circle” instead of
the “Millionaire’s Circle.”  But that little naming mistake
put the company under and caused me to lose my first
copy writing job.

A lot of people wonder if I’m just a sour puss for making a
big deal over the proliferation of blatant income claims.  There
IS a reason for it.

If you’re in UK, Australia, or Canada, I bet there are similar
precedents in your country you should be aware of.

But naming goes much deeper than just not using “potty words.”

Let me illustrate the vital importance of the name you choose
with several of the names I’ve given products.

1.  The “Cash Like Clockwork” system.

That’s a great name.

The only reason I don’t use the name more is that I really
hate to use things that have too blatant of a money appeal
in them.

The good things about the name are that it conveys a
benefit.  Your product name should usually have a benefit
in it.  The other good thing is that it isn’t too generic.
It implies a brand.  Plus, it lends itself to a visual —
a CLOCK!

So, overall, it’s a great name.  I would be more comfortable
with “Sales Like Clockwork” than I would “Cash.”  Thing is,
people like names with two letters that are the same.

Think of Coca-Cola as an example.  You’ll also find a lot
of celebrities with names that follow the same pattern.
Marilyn Monroe, Alan Alda and many others.

Marketing With Marlon came out #1 on our name survey.  Part
of the reason for that is the two use of the two M’s.

2.  “The Amazing Formula”

It isn’t as good a name as “Cash Like Clockwork.”  And the reason
I say that is there isn’t a clear benefit in it unless you add
the rest of the name “….That Sells Products Like Crazy.”  But
now, you have a really LONG name.

The positive is that the word “Formula” still hasn’t made the
rounds nearly as much as the word “System.”  Overall, the title
has worked well.  But if I did it over, I’d try to get a benefit
in the core title.

3.  “Milcers”

Milcers has a problem.  It’s a coined name that is hard to
pronounce.  Most people called it Milsers instead of MILKERS.
Plus, I thought the idea of “milk your cash cow” was obvious
but implied.

To me, “Marlon’s Internet Lifestyle Club” explained the
benefit. But to many others, they didn’t like the word
“lifestyle.”

Thing is, my style is to NOT put money directly in the title of
a  product.  One reason is you risk Paypal feeling that you
went over the line. I don’t like my titles to seem too
“bizopy” (short for “like a business opportunity”).

One of the first laws of online business is:

“Protect your merchant processing at all costs.”

Without it, you don’t have a business.  I’m going to rename
Milcers.  I’ll keep what I feel is good in the concept.
But add a new angle or twist.

4.  “The Marketing Diary”

The name is too generic to be honest.  But I liked the word Diary.
And I chose the word “marketing” over some name that more
directly implied money.

At least I should have come up with a “D”-word to use in place of
“Marketing.”  The name would have been better.

The main problem with the name is, “What’s the benefit to the buyer?”
Who cares if they buy a diary about marketing?  See, there’s no
benefit.

That’s a problem.

5.  “Articles By Marlon”

The title I’ve been using for my ezine is “Articles By Marlon” or
“The Sell Products Like Crazy Ezine.”  I’m going to move to a NEW
title. It’s a secret right now, because I want to create a blog to
match.  The problem with the existing title is, “what’s the benefit?”
Is there REALLY a benefit to getting another article by email?

The only benefit that the article is “By Marlon” is that it isn’t
“By” someone else.  That doesn’t quite cut it in this age of noise.

Tips On Naming Your Products,
Ezines, and Memberships

The biggest problem with names is finding a DOMAIN.  It
seems like most of the good, short ones are taken.  I tried
like crazy to find a nice, short domain for the renaming
of Milcers and got nowhere with that search.

I had the same problem with my blog.  I’ll probably end of
using “marlonsblog.com” or something like that.  The blog
isn’t up yet, so don’t go there.

The reason short names are good is that they’re easier for
people to spell. The chances people will type a long domain
without a typo aren’t good.

You may have seen the article in Inc. magazine about the
guy who is registering thousands of domains that end in
.cm instead of .com to get the typo traffic.

It costs something like $600 to register a .cm name.  But he
made a deal directly with the country (Cameroon or something
like that).  Point is, a lot of people can’t even type .com
without making a mistake!

Normally, your product name should have a benefit in it.
However, web sites do well with coined names.  Think Google,
Yahoo and others.  Short and memorable. But good luck finding a
name like that in today’s environment.

MSN isn’t a particularly good name.  Do NOT use just 3 letters like
that.  People can’t remember them unless you have the marketing
budget of Microsoft.  In which case, do whatever you feel like.

Oh, if you wanna learn more about naming, I recommend the book
“Positioning” by Trout and Ries.  It’s a classic.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
http://www.amazingformula.com

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL>

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

YOUR OWN PRODUCT In 72 HOURS? Actually, originally the title
was “How to Create Your Own Products In Two Hours.”  But I’ll
be generous and say it takes 72 hours.
http://www.yourownproducts.com

NEED A SALES LETTER? Let Marlon reveal the step-by-step
formula that has become the de facto standard for sales
letters on the Internet. Before all the other courses,
there was ONE that revealed my test, proven 12-step
formula that got Marlon up to $10,000 a letter as a
freelance copywriter. You’ve read the gist of it in
“Amazing Formula.” Now, get his complete MASTER KSL
System: http://www.salescopy.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Tips Of The Week”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

1.  I’m much more productive since I bought my latest
computer.  If you’re hesitating because you love your old
box but it’s slow ’cause you have so much junk on it, take
the plunge and update.

2.  Buy an external “firewire” backup drive and use it.

3.  My knew box has Vista.  I’m not crazy about it.  It’s a
tad buggy. And personally, I like the old XP interface.  Thing
is, if you buy a new box, you have no choice but to get Vista on
it.

4.  I bought a HP Color LaserJet 2605dn.  I’m happy with the
performance so far.  It appears to be a workhorse and the color
cartridges are fairly priced.
—————————————————————
“ArticlesByMarlon” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at http://www.amazingformula.com for
more information on how you can sell products and services
like crazy on and off the net.

—————————————————————

May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an irish blessing

Marketing Minute With Marlon

.

.

Memo From: Marlon Sanders
Re: Sat. Marketing Minute

Hello,

I’m in at the Hasting’s coffee shop and bookstore in Kerrville,
Texas typing this on my laptop.

I have big hands for a small keyboard, so if there are typos,
I apologize.

Well, my knee is doing better.  I actually have it bent right now.
That’s good!

QUICK HITS:

1.  Next Milcer’s issue will be double sized.  I’m behind as usual.

2.  I still owe an interview with Mike Filsaime to our Affiliate
Dashboard 6-week folks.

3. Our blog header survey was fascinating.  You may recall it from
3 or 4 weeks ago.  A whole bunch ‘o you guys ‘n gals liked me in
a 3-piece suit.  I DO wear it at seminars.  But make no mistake..
at home or when I visit the office, I’m doing good to have a jacket on.

But you know what?  If you all like suits, I’ll be happy to give
ya suits!  Up to you.

4.  The survey we did last week was interesting also.

You told me you have a high interest in learning to get traffic.
OK.  Nothing new there.  But you had a LOW interest in learning
to operate your own affiliate program.

THAT is the fly in the ointment!  What is the best way to
advertise your product?  Word of mouth, right? Referrals, right?
All an affiliate program does is accelerate what happens in
nature.

What better way to get traffic than to NOT have to pay upfront
for it?  Now, in my Affiliate Dashboard class,someone asked if
you can get traffic via an affiliate program if you don’t have
an Internet marketing product?

HUGE MYTH that affiliate programs only work for IM’ers.  HUGE!
I don’t have time to peck out the secret today.  But all you
gotta do is give people a PDF they wanna pass on to their
friends.  And stick your affiliate ID in it.

Piece ‘o cake, baby!

You’ve GOTTA have an affiliate program with the “right” tools, the
“right” promotion and all this. I laid out my system in the
Affiliate Dashboard 6-week class.

One of those vital tools are banners.  You can easily outsource
banners.  Another is articles.  You should be doing those anyway.
Another is PDF reports.  If you don’t know how to compile viral
PDF’s, that’s something you need to learn.

It is SO easy to create PDF’s today.  Many neat tools.

Of course, you need software.  I recommend most people get started
with http://www.automateyourwebsite.com

Snag the 30-day trial.

However, Mike’s Butterfly Marketing, JV Manager Pro and others
should be considered if you’re NOT a newbie, you’re well-funded or
you have access to technical skills to do custom programming.

You also have to innovate.

In our affiliate program:

1.  I have more and better promo TOOLS than anyone else in the
IM market.  If you don’t believe me, COUNT the tools.  And I got
a fresh batch of new tools coming soon.  Even better than the
existing ones.

2.  I JUST innovated the “roll your own bonus” system that allows
you to double your email response by offering a 72-hour deadline
with a bonus I provide.

3.  We were the FIRST in the IM market to my knowledge to offer
contests for our affiliates.  We got a nice contest running right
now where ANYONE can win any of the prizes.

4.  We were one of the FIRST in the Internet marketing arena to
PAY DAILY.  I’m not saying we were “the” first.  But we were one
of the first.

You need an OFFER to your affiliates.  My offer is:

* Tools
* Roll your own bonus
* Contests
* Daily pay

You can INNOVATE or create your own offer.  There are no rules
other than the law.

The other thing I’ll say about traffic is you start with ONE
method.  Get it going really great.  Implement systems.  Then
you go to the next and the next.  But you start with ONE.

If you’re broke, start with article marketing.  But do NOT stay
there long. Move ON to setting up your affiliate program asap.
Then turn EVERY buyers into an affiliate.

Finally, I’m happy to report a good number of you are interested
in a “How to go from $50,000 to $500,000” program.  More details
to come.  At 5 g’s,it isn’t cheapo.  But really, if I do it again,
I think I’ll raise the price to $7500 or $10,000 .  Yanik just
finished a seminar for $10,000.

The thing is, you run into obstacles like, “How do I find the
NEXT hot product?”  How do I find virtual assistants?  Do I hire
in house or outsource?  How do I expand hosting correctly with
costing myself a fortune?”

There’s really a lot to know that you only gain from having done
it.

Best wishes,

Marlon