How To Have An Amazing 2008 By Trading Products For Dollars, Even If You’re Filled With Doubt, Fear, Or Uncertainty and Creating Your Own Product Feels Like Pulling Teeth.
Subtitle: How to Get It Done Even Though You Don’t Know If You’re Doing It Right. Even Though You Might Be Making Mistakes. Even Though You Are Following a Less Than Optimal Process.
By Marlon Sanders
I’ll never forget writing my first newsletter.
It took forever. I never dreamed I’d be able to do one monthly.
The first time you do anything, it’s like pulling teeth. Sometimes you sweat bullets. You feel like you’ll never get it done. You make lots of mistakes. You feel uncertain about every little detail.
This is what STOPS most people from HAVING their own info products. They let doubt, fear, indecision, and uncertainty stop them from getting it done.
Yet, this IS the path to having a great 2008. Finding a way to get it done anyway. Because it DOES get easier. It really does.
By the end of 2008, you will either be trading your own personal time for dollars. Or you will have a product of your own that you can trade for dollars.
Once you learn the process, you can bang out new products in a week or two. Maybe even less. But to get to that point, you have do it 3, 4 or 5 times. And the first few times will be tough. Hard. Almost like pulling teeth.
That’s life. It’s called a "barrier to entry." It’s what STOPS people from doing it. Which is a good thing. Because if everyone did it, the opportunity would be greatly reduced as I explained in Red Factor.
What I CAN tell you is it gets easier.
The first newsletter I wrote took almost a month. The second one took something like two weeks of sheer agony. The third took a little less time.
Soon it was a week, then three days. Then a day or less.
Don’t get me wrong. I still find those four to eight hours difficult and even agonizing at times. But at least those feelings only occur over four or eight hours and not a month!
My first products sucked. They took forever and weren’t easy. I made a bonus video where I showed a few of my first info products.
One was a booklet on How to Avoid TV Repair Ripoff. I spent six months or so working on it as I recall. Whew!
Here’s something I want you to understand: You WILL feel UNCERTAIN when you do your first anything. You won’t have all the answers.
The people who make it plow THROUGH uncertainty and do it anyway. Others let it stop them.
Now, my Product Dashboard is an uncertainty reduction process. I try to remove a LOT of the uncertainty. But you can’t totally eliminate it. You have to plow through it and get things done anyway — even though you are uncertain. Even though you’re unsure. Even though you don’t know if you’re doing it right. Even though you might be making mistakes. Even though you are following a less than optimal process.
You do it anyway.
It gets faster. It gets easier. It gets simpler. It becomes less painful. It can even become fun. Although I can’t say I’m at that point. I don’t wake up in the morning and go, "Oh boy, instead of shopping today (like I do almost every day) I’m gonna create a product!"
I don’t do that.
I’d rather be shopping. Rather be at a coffee shop or bookstore.
But the whole process DOES get easier and simpler.
What’s more — is SURE beats working 8 hours a day at a J-O-B.
You work once on a product and get paid over and over and over on it. Instead of working 8 hours and getting paid for 8 hours.
What I offer you is an uncertainty reduction process called "The Product Dashboard." It helps but doesn’t totally eliminate the fear of screwing up, fear of making mistakes, fear of feeling or looking stupid.
THOSE are the reasons most people don’t have info products.
THOSE are the emotions and feelings you have to overcome.
If you’re really struggling with that, if you’re the kind of person who knows WHAT to do and HOW to do it but you don’t just DO IT, then I highly recommend Anthony Robbin’s 30-Day Personal Power Program.
Yeah, that’s the one. The one he used to pitch on late night TV. You can even buy it on Ebay.
It will give you that kick in the tail end you need to get it going. I highly, highly recommend it.
Why? Because at the end of the day you either trade your time for dollars or products for dollars.
And trading products for dollars is a lot better choice.
Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit:
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Copyright 2008, Highre Response Marketing Inc.
Why You Don’t Gotta Be A Rocket Scientist Or Extreme Expert To Get Started In The Info Product Business — And A Simple Way To Cash In On Quick Hit Products You Can Create THIS Week!
You know how when you get started as a newbie in this business you don’t know WHAT to sell, WHO to sell it to or HOW you are gonna get started?
I’m gonna break it down for you today and give you a simple, easy, non-threatening way to get started in this business.
First, you have the big boys on the block in any highly lucrative market.
They pull out all the big guns — sophisticated product launches, video, high end membership sites, seminars, coaching.
This is the full arsenal.
And frankly, the skill level is beyond most beginners unless you have exceptional talent.
There’s another kind of player — the Guerilla player. This player knocks off specific topics the big boys overlook or don’t cover.
What they do is create little info products, PDF reports, ebooks, teleseminars that cover very specific topics within the broad, overall market.
The advantage of these products is they are fairly quick hits to create.
The other advantage is you can round up 10 of the products into a bundle and sell that. Or you can break them out and sell them separately.
I’ll give you an example: I’ve mentioned the market recently that that teaches guys how to meet girls. And vica versa, girls and women how to meet guys.
I ran across a site the other day that was cool. He isn’t a big name in the market. So he just is hitting topics that are very specific that no one else is covering in as much depth.
For example — the phone.
All guys DREAD calling that girl or woman they just met on the phone to ask for that illusive date.
So what this guy did is created a little audio product JUST on that. Only he added one twist to it that I thought was very clever — He KNEW guys get all nervous about picking up the phone and CALLING.
So his little info product teaches them how to do it via TEXT messaging! Brilliant. He just solved a big anxiety, a big problem.
And no other “gurus” in that market teach guys how to do the text game in as much detail (or hardly at all). So he took a little simple method he’d discovered for getting dates by text messaging and made a little $20.00 product out of it.
Yeah, no one gets rich off of a $20.00 product. But he does sell bigger ticket back end stuff. And here again, he has chosen the role of the GUERILLA.
He picked a topic hardly anyone else is doing seminars or big tickets on — daytime. How to meet girls and women in coffee shops, bookstores and other daytime activities.
So here he is in this crowded market. And he’s founds some topics to focus on that are not well covered by the big guns.
In Red Factor, I called these “underserved” markets for those of you who are plugged into that body of knowledge.
Here’s another one I spotted.
The point is, you may be new and wondering what YOU can sell in a crowded market or in ANY market! The answer is to find some topics that are IGNORED by everybody else.
Then you make those topics your specialty or the focus of your ebooks, audios, interviews, teleseminars, seminars or whatever.
Now, I’ve built my whole business on what I call FLANKING moves. These are similar to Guerilla moves but are different. The basic idea, though, is similar.
You sell to underserved markets. Vintage Red Factor thinking there.
And if you’re a struggling beginner wondering WHAT do you sell, start looking for some little topics in a market that no one else has done anything on.
That would make you the one and only on that topic.
I used to sign my name: Marlon Sanders, the one and only.
Now you know why.
I don’t care HOW crowded the market. You can always find those Red Factor opportunities, those Guerilla topics, those Flanking moves that no one else is covering.
It’s a LOT easier to sell when you are the ONLY one with a product on the topic!
One last example: There’s a guy in the magic field who had a trick that he stopped selling (because he got out of the trick selling business). I’ve heard the trick now sells for $1,000 on Ebay.
The trick is a gimmick that lets you FLOAT a bottle without strings attached. Most levitations of stuff that are close up involve some sort of string, and therefore can ONLY be done with very light stuff.
You can float heavy stuff like bottles. And you can do it close up. And there are no strings used!
How crazy is that?
The point? Here’s a killer trick with a SOLID USP. It’s a great little product because it’s a “one and only.”
I hope I’ve convinced YOU to consider being a “one-and-only.” And to start out in this business by doing little quick hit products you can knock out in under a week. Or even a few hours.
Remember that little phone call product I told you about? It was $20.00 and just a little audio the guy made. But it had great info.
He could get $39.00 for it or maybe $49.00 if he transcribed it into a tidy little PDF.
“The one and only”
Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit:
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By Marlon Sanders
There are 6 basic ways to get dough online:
1. Promote affiliate products
2. Google adsense
3. Sell a service
4. Sell advertising
5. Sell physical products (think ebay)
6. Sell information
You’ll notice that the last 4 all involve selling something. That’s the approach I wanna talk to you about today.
I did a survey with my Milcers and Alist members. I found out that most of them are still stuck to a degree in getting things going.
I want to give you an abbreviated action plan that I spend 100 pages elaborating on in “Gimme My Money Now” and that the icons walk you through in “The Marketing Dashboard”.
There are MANY Formulas out there. Here’s the Marlon Sanders Formula in a nutshell. So many of you have written and said, “I need a Formula. I need step-by-step.” This is the big picture:
1. Find demand
2. Write sales letter
3. Create info product to meet demand
4. Roll out with affiliate program
Here’s what I found out from my survey. Most of you guys and gals have jobs that you want to escape from. You have bills and debts to pay.
And most of you are coming into this without a lot of prior knowledge of marketing and some of you have limited computer skills.
Based on that, do you think it’s safe for me to say it’s unrealistic to think you’re going to quickly and easily become a zillionaire? Well, it’s true. If you have no background in sales and marketing, and you don’t have very good computer skills, you have a learning curve ahead of you and that takes time.
HERE’S HOW I PERSONALLY DID IT
I remember when I was broke and bought deodorant with all pennies. But what I did was kept learning and didn’t expect easy nor overnight results.
I kept buying books when I could afford them. There were no cheap and easy ebooks back then. I could have done it
10 times faster if I had access to all the information available today.
Anyway, my way out was self education. And action. I kept doing little projects to put what I learned into ACTION.
I ran this one little business where you sold booklets using answering machines. You didn’t have voice mail then. So I had 3 answering machines hooked up in my home (my friends hated it).
I ran these little ads in what we call in the U.S. “penny shoppers.” These are little papers given away for free that are all classified ads.
I ended up running ads in 72 cities! And people would leave their name and address on the answering machines. I shipped the books C.O.D. Half the books came back. It was sorta like paying out 50% affiliate commissions.
You didn’t have Paypal or easy merchant accounts in those days. So you had to do C.O.D. I sold $12,000 of books via “mail order.” And I was exhilerated to do so. I think at the end of the day I probably LOST money.
But I sure learned a lot.
Then AOL and CompuServe came along and I started writing sales letters and running ads on there. You’d run a little classified ad (they were free on AOL). People would email you.
Since autoresponders didn’t exist, you’d personally email them back your “free report.” Since there weren’t any PDF’s then (at least, that I knew of), the free report was a long email.
The “big trick” my friend Jonathan Mizel taught back then was to put their name in the return email! That was a big secret back then.
Mizel, me, others all learned copywriting from Tested Advertising Methods by John Caples. That was like one of 4 or 5 books on copywriting. But you know what? We wrote some pretty good sales letters back then. I first met Jonathan Mizel ’cause he sent me one of his sales letters, and I thought it was good. So I wrote and asked him where he learned to write copy.
Of course, he said “Tested Advertising Methods” by John Caples. So we were immediate friends.
AOL was great. You could test out your little ads, emails and sales letters. I don’t even think in those days we sent out follow up emails.
As far as I know, my friend the late Corey Rudl created the demand for autoresponders when he wrote about how he brought in all this money by automatically emailing buyers 4 days later.
It was only after that someone was smart enough to create an autoresponder. Corey’s stuff was hand coded. Gosh, I miss Corey. And I reckon you’ve been in this business a long time when you see your friends move on to the next great adventure.
Somewhere in this timeline (it all escapes me), I had a little retail store selling self help books and tapes. The first thing newbies think to sell online is either diet stuff or self help.
Man, self help is a tough sell. Both Dan Kennedy and I had self development stores. And we both lost bux on ’em. But I did have the chance to write and send out a few sales letters. And since I often didn’t have the money to print and mail letters, I’d call ’em on the phone.
I found out that just by calling people, I could say ANYTHING and I’d STILL get a lot of people coming in for the next 3 weeks.
That’s the power of staying in contact with your customers.
Anyway, I could go on with this story. I’ve told the rest of it in bits and pieces in different places.
What are you supposed to get out of this?
Dan Kennedy I think had a path kinda like mine. And what he said once is profound. He said, “I became an overnight success after 20 years of effort.”
Now, I’m NOT saying you need 20 years of effort. You don’t. But neither is 20 minutes a week gonna do much for ya.
Most of the people I’ve seen make it in this business do so after trying things that didn’t work. And they kept on trying. And sooner or later, somethin’ clicked.
I think I shoulda called this article, “Sooner or Later, Something Clicked.”
So you got a job that sucks. You got bills that are stacked up. Hopefully you can buy deodorant with something other than pennies like me in the old days.
So what do YOU do?
My friend, I’d personally tell ya to do what I did. Fall in love with the process more than the immediate fixation of “I gotta make this work now or the whole thing is a scam.”
What you’re learning is marketing.
And that’ll benefit you your whole life. It can help you get your son or daughter or friend a job. It can help you raise money for your Church or charity. It can help you promote an idea whose time has come.
See, a LOT of people say, “I feel like I’ve just wasted my #*$&* money on stuff.”
I my response is, “Then you don’t understand what you’re learning. No wonder things haven’t clicked for you yet.”
See, this isn’t about gimmicks. It isn’t about you figuring out how to trick people into buying with magic words. It isn’t about fooling the search engines into stickin’ your stuff at the top. If you do this business the way I teach it, it’s about learning marketing. And yeah, I said the dirty 5-letter word — LEARN. You can paint it up. You can put perfume on it. You can sell the sizzle not the steak.
But my friend, what you’re doin’ is learning. And like my friend Jim Edwards says, “That isn’t something you microwave.”
“So Marlon, tell me how long this is gonna take and how much I’m gonna make when I’m done?”
Rule 1: People learn at different rates, so no one knows.
Rule 2: You’ll never be done.
Rule 3: It depends on what you sell, who you sell to, how much you charge, what your margin is and how often they buy.
Some people like Russ Brunson get in this business, do it part time between classes in college and go great guns with it. Russ was one of my top affiliates. But he figured out this business so quickly, before I knew it he had his own line of highly successful products. More power to him!
Others are like me and take like 10 or 20 years to learn it. What’s average? Average is not doing anything, therefore not learning anything, therefore the bills pile higher and the job gets tougher.
“Well, if you can’t tell me how much I’m gonna make, how long it’s gonna take and how much it’s gonna cost me, then I think this whole thing is a scam.”
To say that is to say you believe marketing is a scam. Because at least the way I teach it, that’s what you’re learning.
What’s my advice?
Think of the best info product idea you know how to come up with. Interview some experts and record it. Or have a friend interview you. Do a little 3-hour product, write a sales letter for it. And see if anyone buys.
If they don’t buy, guess what? You asked the market a question and the market answered.
You asked the market, “Do you want to buy this?” And the market responded, “No, not in the way you’re presenting it to me.”
Your choice is to present it differently or do another product. Along the way hopefully you learn some things about how to find out what people want, how to get ’em to buy, how to fulfill products, write letters, create sales pages and so forth.
Honestly, in the DOING, you’ll learn a lot more than you’ll ever learn in the reading. You ask. The market answers. You learn along the way.
But if you’re a spectator and you never get in the game, I can guarantee you one rock solid thing: You’ll never win the game if you aren’t in it.
This is a great business. It isn’t for everyone. It sure isn’t a way to become a zillionaire overnight. Maybe after 5, 10 or 20 years you hit that zillion and you’re the next John Reese or Jeff Walker.
I don’t think everyone should be in this business. If you don’t wanna figure anything out yourself, if you don’t wanna learn how to solve problems, if you don’t wanna learn more things about html and the computer than you really wanna know, if you can’t tolerate risk, if you need your first attempt to be a success, or even your first 3 or 4, then I don’t know, if you can’t afford to spend money on learning and education, if you can’t afford to try things that don’t work, if you think it should all be simple and easy, I don’t know if this industry is for you.
A lot of people get seduced by the lure of ez dough. The promises of zillions without learning. Just connect the dots and you too can be John Reese, Marlon Sanders or whoever you wanna choose.
Here’s the deal: People WILL sell you a turnkey system to escape your job, make zillions or whatever. They’ll give you the fish. I want to teach you TO FISH.
I have a strong belief that unless you buy a franchise, in most cases your going to better off learning marketing than “buying a fish.” There are exceptions. But more often than not, buying a fish doesn’t serve you well.
Some of my friends would disagree with that premise. I happen to have a strong conviction that you are better off learning marketing. My friends are RIGHT in that people DO want to buy the fish versus learn how to catch it. So oftentimes, you’re best off selling a “fish” product.
But everybody has their perspectives. And for me, my criteria for buying a product: If whatever “IT” is doesn’t “pan out” for you, are you STILL better off from having spent money on it? Will it continue to benefit you, your family or your friends in the future?
If the answer is NO, then think twice before spending your money.
You have a job you wanna escape, bills to pay off, retirement to prepare for. Or special needs like a sick loved one. Or a sickness yourself.
I can’t promise you ez zillions. There’s no integrity in that.
I can’t promise you 6 figures a year ez as pie.
What I CAN promise you is that selling products works. It’s no scam. People been doin’ it for thousands of years.
I can promise you that marketing works. Always has. Always will.
I can promise you that money and time spent learning marketing can pay off in many ways.
I can promise you that if you find demand, meet it with products and well-executed promotions, and you do that over time, those bills will likely fade away.
I can promise you that everybody on the Net selling you this or that “dough making system” ALL have 1 thing in common — THEY are selling you a product, service or seminar.
They have a target market.
They have an intro offer.
They have a back end.
I believe in paying more attention to what people DO than what they SAY.
People get all confused what to DO. And there’s a new system invented every day that’s the next big thing. Thank God. I love commerce.
But to remove the confusion, understand this:
They all may disagree on HOW you make money. But one thing is certain: They’re making bux selling a product to a target market — YOU!
Go and do thou likewise.
I remember back then. When I bought deodorant with all pennies.
I remember the date I had with a model in a car that smoked like a bomb.
And to me, there’s no confusion. It’s all crystal. It’s all simple. Take away the smoke. Take away the mirrors.
You need a product. You need people who want it with the money to buy it. You need some great promo out there.
There’s only ONE method people having using to pay their bills and quit their jobs for the past 1,000 years —
Selling products and services to a target market with a great sales pitch that presents benefits and solves problems.
I know you want more details on how. How do you find target markets? How do you identify demand? How, how, how.
You wanna quit that job? You wanna liquidate that debt? I don’t have an ez zillion for you. But I do have a crystal clear answer.
Find a group of people. Find out what they need and want. Meet those wants with a product. Provide great service.
And who knows. Maybe. Someday. If the stars shine down on you, you’ll hit that pot of gold at the end of the rainbow.
Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you’d like to get on his mailing list and receive tips, articles and information about online marketing, visit: http://www.marlonsblog.com
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