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Secret of Focus



Memo From: Marlon Sanders
Re: Sell Products Like Crazy Vol 2, #2
Date: Sat. February 17, 2007

Newsletter Issue:


In this issue:

* ARTICLE: “What I’m doing THIS week to focus only on the
things that’ll benefit me the most and get me where I wanna go.”

If you feel overwhelmed, frustrated or don’t have FOCUS
for 2007, READ this article! You can feel liberated only 5
days from now….Read on.

* A quick update on what’s been going on and some things
you should know about, including notes on RED FACTOR,
Design Dashboard and MILCERS.

* Support issues: Please read the announcements bellow.

* Update on seminars I’ll be speaking and/or appearing at.
Plus, a look back at the Jim Edwards seminar.

* Shameless plugs for Mike Filsaime and John Alanis

— I’m doing this issue in a HURRY. If there are typos or
mistakes — oops. My bad. I’ll refund the 0 dollars you
paid to get this sucker.

Best wishes,

Marlon Sanders

Marlon Sanders’ Sell Products Like Crazy Ezine
Vol. 2, #2, February 17, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “What I’m doing THIS week to focus only
on the things that’ll benefit me the most and get me where I
wanna go.”

C. Services You Can Use

D. Controversial Viewpoint Of The Month

E. Q and A

Brought to you by: Marlon Sanders – Publisher

Shameless Plugs

1. Mike Filsaime’s upcoming Viral Friends Generator.

This was used in StopmerNet, The Manifesto, and you can
see it live now at Rich’s Campaign on step #2.

When used right, this is one of the most powerful tools
yet so simple. To see it live (step 2) go here

This is not simple TAF – TAF sucks becuase there is no
incentive. And if you have an incentive, you need to deal
with support tickets. This handles all that.. thus, huge
viral traffic and no stress.

This tool has made over $100,000 in sales with the few
beta users

Check out the VIDEO here…


2. Yanik’s UNDERGROUND event

I’m going to be there Sat. night. I have a speaking gig
Sat. morning during Yanik’s Underground. So I will
unfortunately miss most of Sat. But I will be there Sat.
night and Sunday.

Yanik’s events totally rock. Seriously, you don’t wanna
miss this. Great info and one heck of a fun time.

You can pay in TEN payments. That’s a very attractive


3. John Alanis’ Women Approach Me

a. This is a GREAT example of selling a LOT with a product
that has less than sterling audio and the cheapest
possible packaging. It’s a fantastic example for those of
you who are perfectionist.

John is bringing in a small fortune with this.

John’s daily emails are an amazing example of using a
“persona” to promote a product or service. John bills
himself as “The King of letting ’em come to you” and he
sells the idea. PLUS, his course has very clever
applications of Cialdini’s 7 principles of influence. It’s
practically a lesson any marketer can use.

b. If you’re a guy and you wanna meet some women, check it


If you buy, PLEASE tell John (aka “The King”) you found
out about him from Marlon Sanders.

A. “Announcements from Marlon”

One: Update on Jan/Feb Milcer’s Newsletter

January issue is almost written. You heard it. I’m an
issue behind. I said I was gonna fix this for ya in Dec.
Now I’m really under the gun. So I’m gonna figure out a
way to do something special for all you Milcers like a
special teleseminar.

Two: Customer support issues

We’re hiring a new service person, so Matt was doing
interviews all week and couldn’t man live chat. We’ll be
back on a normal routine maybe next week. If not, the week

Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.



I plan to attend but not speak at the Mike Filsaime
seminar coming up soon. I’ll be speaking (I believe) at
the next Big Seminar in April. That’s unofficial. I’ll be
attending Sat. night and Sunday of Yanik’s Underground.
I’ll be speaking at the DRA convention as the special
guest of Rod Cook.

Four: Design Dashboard

If you’re stuck on any icon, post to the support desk. I
WANT you to get your site done and be successful.

Five: Red Factor: I have several more modules. I know all
of you have already gotten your value and more. But
really, the upcoming concepts are the best. The next step
if for you to actually CREATE your NABC and send it to me
so I can show it off (if you want) to other Red Factor
members. I realize only 1 or 2 people will ACTUALLY do
that believe it or not. Show me that YOU are the one.

B. “What I’m doing THIS week to focus only on the things
that’ll benefit me the most and get me where I wanna go.”
By Marlon Sanders

This has been a liberating 5-6 days for me.

And the next 5-6 days you can feel liberated also. Here’s
the scoop:

It’s 2007. And with the Design Dashboard launch, I’ve been
slow to set plans for the new year. I finally got down to

This is the BIG KEY to overcoming overwhelm and
frustration and gaining focus: You set out very
specifically what your top 20% of activities and goals

Yeah, that sounds trite. “Tell me something I don’t know.”
But let me tell you what I have personally done. I asked
myself “What are my top 20% of goals and activities for
the rest of this year?”

For example, I want to re-position Milcers. But it doesn’t
fit into the first half of the year and probably won’t the
last. Or if I do, it’ll be a quick makeover.


Because I realized that to reach my big objective I had to
focus on just the absolute most vital activities. You know
the Pareto principle, right? Pareto found out that 20% of
activities give you 80% of the results. It’s called the
80/20 rule.

The challenge I have is maintaining our cash flow at a
healthy rate each month while I work on a very important
NEW project. So my top 20% are:

a. Maintain cash flow from customer list

I identified 10 activities to do this and assigned each
one to a week. That’s a 10-week plan that should keep us
going well for the rest of the year.

b. Increase affiliate promotion

I identified 5 main activities to recruit new affiliates
and keep our current ones going strong.

Now, for all you NLP people and goal setters, I did tweak
the objectives to be more specific with deadlines and such.
but the above is the gist.

c. Pursue the new, exciting project

I’m assigning 1 team member just to work on this “big
project.” It’s the thing that will help us grow over the
next 5 years.

In the meantime, I identified things that could distract
from the above. One of those is that we are hiring a new
service person and Matt has to train him. Plus Matt
handles operations activities. But those will eventually
be handled also by the new person (I hope).

I wrote down each possible detour and my plan for
preventing it from being a detour.

In short, 1 team member will focus on the new objective. 1
person will focus on keeping our cash flow up and
expanding our affiliate base.

As for me? I’ll still drink lots of coffee and go to
Quiznos for tea. And I’m going to focus more on being our
evangelist and promoting our distinct approach to

Now, those are MY top 20%. I realize you probably don’t
have team members to assign things to. Doesn’t matter.
What are the VITAL FEW things you will get the MOST
results from focusing on?

You do NOT have time to jump back and forth from this to
that and NEVER accomplish anything. You MUST focus, focus,
focus on those FEW things you know will help you reach
your goal for the year.

Do you have a big GOAL for the year? If not, set one now.
By Dec. 31 where do you want to be?

* Do you want your own product up and selling? * Do you
want an affiliate program in place and being promoted? *
Do you want to hire your first virtual assistant?

What is it you want? And what are the 20% of steps and
activities that will get you there?

Hop to it. You have work to do and bux to be made.
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

C. “Services You Can Use”

Design Dashboard: If you don’t have it, what are you
thinking? Everyone says I should be selling it for $1000,
NOT under $100. http://www.designdashboard.com

Need a sales letter? I recommend Push Button Letters
combined with my sales letter training. Two URL’s for you:

D. Q and A

QUESTION: Marlon, there are so many models out there for
grabbing bux online. Which do I focus on?

ANSWER: I can tell you what MY model is and why.

1. Target a hot market
2. Do your 12 product survey
3. Write your KSL
4. Create or acquire the product
5. Test it and tweak it
6. Roll it out with an affiliate program

If you want the full details, read “Gimme My Bux Now.”
Yeah, it has been around awhile but the model is evergreen
and really works.


The advantages of the model are:

1. It’s evergreen. Google won’t zap your living tomorrow.

2. It’s realistic This isn’t a shoot for the moon and
maybe bet lucky and win the million dollars.

3. It’s proven Selling products has been workin’ a LONG


Subscribe to the “Sell Products Like Crazy” ezine at:

You have permission to reprint the above article if you
include the URL at the end.

Copyright 2007 by Higher Response Marketing Inc. All
rights reserved.

First “Articles By Marlon for 2007” — The Big Dilemmma



From: Marlon Sanders
Re: First “Articles By Marlon” issue of 2007

In this issue, I have a new article on the basic dilemma
virtually all internet marketers face and how to resolve it.

I know the title may not sound sexy, but this is an
article you WILL benefit from if you read it. Take the
time to do so right now.

In fact, I recommend you PRINT it out and ponder it for
the next 3 or 4 days. It is THE CORE ISSUE Internet
marketers have in my opinion.

Also, I have a special conference call coming up if you
snag the Design Dashboard. Details below.

I’ve also revamped some icons. So if you’re an owner, and
you got stuck on an icon, GO BACK and look. I’ve probably
clarified it.

In the Q and A, I answer a question you may have. There
are a few important announcements to RED FACTOR folks and

Best wishes,

Marlon Sanders

Articles By Marlon Electronic Newsletter
Vol. 2, #1, January 13, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: “The Basic Dilemma Of Internet Marketers
That You’re Probably Struggling With Also — And What To
Do About It”

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher


Who Else Wants To Have The Fun And Joy Of Creating Super
Cool Graphics, Images, Ebook Covers, And Headers —
Faster, Simpler And Easier Than You May Think?

1. Are you frustrated with the costs of Internet
marketing? Would you like to know how to eliminate or
greatly reduce most all the costs?

2. Does your face wince when you think about spending
$300-$500 or more for graphics for each site you create
this year?

3. Do you sometimes wanna be able to whip out your own
graphic in a hurry vs. wait 1-3 weeks for someone else to
get around to it?

4. Do you wanna be able to customize and dress up
templates so you don’t look like every other site on the

5. Do you wanna have the joy and exhilaration of creating
your own graphics?

I’m not saying it’s all brain dead simple. But I’ve taken
a complex issue — creating graphics — and made it
amazingly simple and doable for the average person.

Plus, I’ve stripped and removed TONS of other costs from
Internet marketing.



I’m doing a conference call upcoming. And there’s another
bonus. You need to get in gear so you don’t miss out on
these items.

A. “Announcements from Marlon”


I have a new module coming in the next few days. I’m
gonna show you how to test out your ideas without spending
bux! This one is simple and a real beauty.


We’ve improved a number of the
icons and clarified any issues that were reported. If you
got stuck on an icon, go back and look again. We’ve worked
a lot on making it as simple as humanly possible. And now,
we’ve made it even CLEARER.

If there is anything you get stuck on, post it to our
support desk. The only thing I can’t do is provide
software support or individual help on things that ARE
covered in the product. But if something isn’t clear to
you, we’ll try to fix it if several people report the same

Three: MILCERS —

I’m working on 2 new issues right now.
And remember, you can post questions in the Q and A forum
anytime during the week. I try to answer them on weekends.


If you aren’t promoting Design
Dashboard, you’re missing out on a FANTASTIC converter
that REALLY helps people! And we pay out 70% to 100%
commissions. http://www.promotemarlon.com

B. “The Basic Dilemma Of Internet Marketers That You’re
Probably Struggling With Also — And What To Do About It”

By Marlon Sanders

There’s a basic dilemma all Internet marketers face:

Learn the new methods that get better results

Versus —

Do the basics that you know work.

If you want to make maximum profits, then you need to
learn and use the latest methods on the one hand.

On the other hand, if you want to make maximum profits,
you have to DO things and FOCUS. You can’t learn
everything and do everything.

It’s a classic double bind.

If you spend all your money and time learning new things
to get better results, then you don’t have time to DO the
things you know work.

At the same time, if you spend all your time DOING, you
often miss out on the easy profits created by newer, more
state-of-the- art methods.

This puts internet marketers in a real time crunch because
a person can’t do both — learn all the new methods
hitting the market practically weekly AND also DO what
needs to be done to make a profit.

What’s the solution?

I call it breathing. It’s a natural rhythm. You learn.
Then you do. You learn. Then you do.

If you get stuck in learning and don’t do, you won’t make
the most you can. And vica versa, if you DO but don’t
learn, you’ll spin your wheels and quite possibly not

In my case, I’m devoting this whole entire year to
implementing just one new SYSTEM of thinking in my

I started on this system one year ago. And I let myself
get quickly sidetracked last year. I decided that this
year, I want to take the one concept and fully and
completely implement it.

I talk to some marketers who just don’t know what they’re
doing. They REALLY need to learn more. They need to learn
about writing copy, graphics, doing surveys, finding
markets and product creation.

On the other hand, there are MANY marketers who HAVE been
in this business 3-5 years and know all the basics and
some of the advanced stuff.

Yet, they just don’t get products out. They don’t get
promos done. They get caught up in the paralysis of
analysis and don’t do ANYTHING.

That’s why the natural rhythm of money is to learn and do.
Learn and do. If what you DO doesn’t work, it’s time to
LEARN some more. But if you haven’t DONE what you’ve
LEARNED, it’s time you focus on DOING for awhile.

A lot of people get stuck on that point because DOING is a
pain in the tail end a lot of days. You ALWAYS are going
to be afraid of making mistakes. You are ALWAYS going to
run into frustrations and things that don’t work right.

It’s ALWAYS going to take longer and be harder than you

But the people who succeed can tolerate the PAIN OF
ACTION. It’s easy to sit back and learn. I love it. But
DOING means you run into obstacles and things that don’t
work right.

It means you’re confronted with the details of learning
programs. It means you’ll screw up and make mistakes.
Worse than that, it means you’ll DO things that don’t

For every 1 thing that WORKS, you’ll likely try TEN that
don’t. And I don’t care WHO you are. If someone denies
that, they either don’t have much experience, they’re
lying or they aren’t honest with themselves.

I remember discussing this whole topic with Corey in times
past. I would think I was the only one who had such and so
thing not work right. I’d talk to Corey and find out that
he’d had the same exact issues.

It made me feel a little better that I wasn’t the only one
in the world who had things that didn’t work as I

I hope this article gives you a little more clarity on the
fundamental dilemma of Internet marketers and puts you on
the path to greater profits.

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL>

C. “Services You Can Use”

DO YOU LIVE IN SAN ANTONIO? If you do and you want to work
for me in customer service, post to our support desk from
any of our sites and let us know.

your own graphics faster, simpler and easier than you may
think and save a small fortune in the process. But that’s
just the beginning. There’s much more.

NEED A SALES LETTER? Let Marlon reveal the step-by-step
formula that has become the standard for sales
letters on the Internet. Before all the other courses,
there was ONE that revealed my test, proven 12-step
formula that got Marlon up to $10,000 a letter as a
freelance copywriter. You’ve read the gist of it in
“Amazing Formula.” Now, get his complete MASTER KSL
System: http://www.salescopy.com

D. Ask Marlon Sanders!


Hi Marlon

If I buy templates, do I need your Design Dashboard? How
will it help me if the graphics are already done?



Templates can help you save time. But here are things they
won’t do for you:

1. Ebook covers — Design Dashboard shows you how to do

2. Handwritten notes in the margins, guarantees and so
forth. Templates won’t do those for you.

3. Testimonial photos — You can dress them up, put them
in frames and so forth. Templates won’t do that for you.

4. Customizing the graphics on the templates. With a
little knowledge you can do a LOT that helps you break
through the noise and stand out from the crowd. Which
means in the end you’ll sell more.

Best wishes,

Marlon Sanders

“ArticlesByMarlon” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

Visit us on the web at http://www.amazingformula.com for
more information on how you can sell products and services
like crazy on and off the net.

Recommend ArticlesByMarlon to your friends. All
subscriptions simply need to be sent to
[email protected] with “Subscribe” in the subject.


May the road rise to meet you. May the wind always be at
your back. The sun shine warm upon your face. The rain
fall soft upon your fields. And until we meet again, may
God hold you in the hollow of his hands.

— an Irish blessing

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