In this issue, I have a new article on why the latest,
greatest marketing method you're using may not be working
for you and what to do about it.
Whether you are a newbie or pro, this article has
something for you. I encourage you to take 5 minutes to
* Does it seem like nothing is as easy as the sales letter
says it is?
* Are you struggling with:
— Article marketing?
— Video marketing?
— Bum marketing?
— Amazing Formula?
— Sales letters?
If so, read this article.
PLUS, please read the announcements for Milcers, customer
service, Design Dashboard and other updates.
Marlon Sanders'Sell Products Like Crazy Ezine
Vol. 2, #3, March 10, 2007
This issue contains:
A. Shameless Plugs
B. Announcements from Marlon
C. Featured Article: “Internet Marketing Secret: Why
Internet Marketing Secrets Don't Work and how to make them
D. Services You Can Use
E. Q and A
Brought to you by: Marlon Sanders – Publisher
A. Shameless Plugs
+++ Design Dashboard
I honestly don't see how you can run this business without
knowing the basics of html and graphic design. Even if you
use freelancers to do your graphics, there are STILL many
reasons to know the basics.
What's more, the Design Dashboard HACKS every single cost
I could think of. Without it, I can virtually guarantee
you'll end up WASTING a veritable truckload of money on
+++ Are You A Newbie?
Check this out: http://www.themarketingdiary.com
Highly recommended by the way.
B. “Announcements from Marlon”
One: Update on Milcer's Newsletter
I hope to get the new issue written this weekend. Remember
to post your questions in the forum and I'll answer 'em
when I can get to 'em. Usually over the weekends.
Two: Customer support issues
We're hiring a new service person, so Matt was doing
interviews all week and couldn't man live chat. We'll be
back on a normal routine maybe next week. If not, the week
Never email us for support. We often do NOT receive those
emails. What you do is post to our after hours support
desk and get a ticket number.
If you submitted a support ticket YESTERDAY, our support
desk wasn't working. I answered tickets last night when we
got it fixed and Matt will be responding on Monday.
Three: Mike Filsaime Event?
If you looked for me at the Mike Filsaime event, I wasn't
there. On the flight to New York, our plane lost
compression and we made an emergency landing. Frankly, I
was pretty shook up and there was no way I was getting on
another plane THAT weekend!
I will be at Yaniks.
Four: Design Dashboard
If you're stuck on any icon, post to the support desk. I
WANT you to get your site done and be successful.
Five: Red Factor: I hope you've READ the last few modules.
They rock as far as I'm concerned. I still have more for
you guys and gals. Hopefully, by now, you've gotten way
more than your money's worth. But I've tried to save the
best for last.
C. FEATURED ARTICLE:
“Internet Marketing Secret: Why Internet Marketing Secrets
Don't Work and How to Make Them Work”
By Marlon Sanders
Does this scenario sound familiar?
1. You buy a new product
Gosh, it sounds awesome. And did I mention that it's
every-so-much-easier than than that last “nasty” method
you tried that was just too hard?
2. You get excited
I mean, how could you NOT be excited? This one is the REAL
deal, unlike the last 3 things you've tried.
3. You scrape together some time to try it.
This is no easy deal. You gotta convince the spouse to let
you be alone at the keyboard. You gotta get your kids to
NOT come trouncing into the room. You gotta stop the phone
4. You start following those ever-so-easy steps.
5. Boom! You run into “the brick wall”!
The brick wall is that thing that supposed to work but
You can't get the ftp to work. The program won't install
right. The thingy won't upload the articles correctly to
the site. Your articles upload but don't display.
You feel the whole truth was a half life, the amazing
formula “my $&*#”, bum marketing bums me out, and “7 day
ebook” in my freakin' dreams!
I'm just using those examples. It could be ANYONE's method
and ANYONE's technique.
See, THAT thing you call “the brick wall” in my business
we call MURPHY. You've heard of Murphy's law — anything
that can go wrong will — and at the worst possible time.
Fact is, MURPHY is our best friend in this business.
‘Cause he's the only friend I have who pays me regular
visits! Like pretty much I can count on ol' Murphy showin'
up whether I want him to or not..
Like this week — we upgraded our Perl Desk support
software. But it totally didn't work. I had to hire a
GENIUS programmer off of rentacoder (I call it RAC for
short) to fix it.
Sergey I. Grachyov
St. Petersburg, Russia
RAC name: TakeReal
He's #74 out of 170,834 coders on RAC. And he took my job
at the drop of a hat and hung in there when the going got
tough. He's pretty much a programmming stud. At least, he
was for me. On top of that, after extensive interviews and
testing, we hired a new customer service person but we
couldn't get the references to call us back. So NOW we're
in search of a new service person.
But we changed the headline on the ad and instead of
getting 200 resumes, we got like 20. And none of them were
what we were looking for. So I wrote a new ad, decided to
use my Internet marketing skills, created a landing page
FOR the ad and wrote a stick letter for Matt to send to
people who responded to the ad inviting them in for the
Oh, in the same week Matt's wife got rear ended in her car
and Lisa got sick.
Anyway, you know what you do when you run into Murphy? You
take it with a grain of salt. Why? Because that's Murphy's
job. That's what Murphy does.
And you PLAN for Murphy. You have to. If you don't plan
for Murphy, then you'll be blind sided. Now, I'm NOT
minimizing what you can do to preempt Murphy.
Like we should have ran better testing on the new Perl
Desk installation before we made it go live. You can do
LOT to preempt Murphy if you put your mind to it. But
pretty much ANYTIME you do something NEW that is a new
learning curve, Murphy will pay you a visit.
This week to me isn't that much different than any other
week. When you run a business, you deal with Murphy. You
account for Murphy.
This brings me back to you.
A lot of people have one or two Murphy's in their new
endeavor, new marketing method, new whatever — and they
It's called “frustration tolerance.” And some people have
it and some people don't. A lot of business is problem
A job is a place where someone else solves the “big
problems.” And, for the most part, you get paid to do
When you run a business, Murphy stops with you. So don't
DUMP your methods just because you run into a glitch. Or
something doesn't work like it's supposed to.
That's part of business. You won't be successful with ANY
marketing method until you learn to persist, problem solve
and deal with Murphy.
Marlon Sanders is author of Push Button Letters, Amazing
Formula, Gimme My Money Now, Design Dashboard, Marketing
Dashboard and many other famed Internet marketing
products. Check it out at: marlonsanders.com
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.
D. “Upcoming Seminars”
++ http://www.m l m-dra.com
My friend Rod Cook is promoting this event. I believe it's
a co-promoted event. I'll be speaking Sat. morning then
flying to Yanik's event.
+++ Big Seminar
I'll be speaking at the April Big Seminar.
Armand's events are …. big events! So be there or be
+++ Yanik's UNDERGROUND event
I'm going to be there Sat. night. I have a speaking gig
Sat. morning during Yanik's Underground. So I will
unfortunately miss most of Sat. But I will be there Sat.
night and Sunday.
Yanik's events totally rock. Seriously, you don't wanna
miss this. Great info and one heck of a fun time.
It's sold out but you could beg.
E. Q and A
QUESTION: Marlon, what do you think about article
ANSWER: In Amazing Formula, I show how it ties into the
big picture. What it does is dovetail very nicely with
list building, your affiliate marketing, seo and other
It is a timeless method I recommend.
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You have permission to reprint the above article if you
include the URL at the end.
Published in memory of Corey Rudl: A bright shining star
of Internet marketing whose contributions will never be
forgotten and whose star will never fade in these circles.
Copyright 2007 by Higher Response Marketing Inc. All