Marlon here with another issue of Marlon's Marketing Minute.
You probably can think of a super rich author or athlete. While it isn't obvious on the surface, there are methods and ideas THEY use that you can too. That's what we'll expore today.
Yesterday I was thinking about Internet marketing.
I get hundreds of emails in my inboxes daily because I have special Gmail accounts set up just to capture emails and offers, so I can study them.
What occurred to me is people lose sight of what a SIMPLE BUSINESS this is.
It's not complex.
It's really not complicated.
It's not hard to understand.
Here's the whole entire wonderful business in a nutshell:
1. You offer something at a low price to get a customer on board
2. You keep selling them things they love, value and benefit from — and you do that over and over.
This means there are ONLY several important skills:
Skill #1: Finding new potential customers who are likely to become repeat buyers over and over
Skill #2: Getting them on board with a low-priced offer
Skill #3: Getting them to REMEMBER you and why they'll want to buy from you over and over
Skill #4: Coming up with new things to offer them over and over
Skill #5: Giving them reasons to CONTINUE paying attention to you and buying from you
Skill #6: Finding your best buyers and customers and making sure you offer them the things they want
Just follow me a second here.