Marlon's Marketing Minute
August 22, 2009
This week's Marlon's Marketing Minute article:
“4 Easy Tweaks To Your Blog That Make It Viral, Vital & Valuable”
Subtitle: Get your plugins installed, spruce up your sidebar,
add recent comments, fix those blasted permalinks and add the
Twitter viral script you won't believe — all in a jiffy!
This issue could easily sell for $12.
IN THIS ISSUE:
— 4 steps to set up your permalinks to be a Google magnet
— 6 steps to set up permalink redirects so your old links don't
result in error messages
— How to install plugins — step-by-step
— How to set up Tweetmeme — the coolest viral twitter script!
— 3 steps to adding recent comments on your sidebar
— How to find your widgets if they've dissapeared
— How to re-order your sidebar
This is another detailed step-by-step plan.
Feel free to take this PDF and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.
This IS an article people will want to read. You WILL make
sales from the link in the resource box.
If you don't have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.
P.S. After you read today's article, please pass it along
on your blog, email or just to a few good friends.
Then hit me back on my blog.
I personally comment back. Let me hear from YOU!
Go there today to see what all the cool stuff looks like that I'm
showing you how to add today.
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going down?
I'm here every week delivering rock solid content based on years
of experience. If you like what you get here, and want more of
it, please pass the word along on forums, blogs and so forth…
that THIS is the ezine to come to for real world marketing help.
Marlon's Marketing Minute
Vol. 4, #30, August 22, 2009
This issue contains:
A. Sponsor Advertisement: I got 500,000 reasons!
B. Announcements from Marlon (Important)
C. Main Article: Pimp out your blog in 4 easy steps!
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
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B. Announcements from Marlon
==> Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
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We're just beginning so there aren't any posts yet. But
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==> Give Away “The Best Of Marlon Sanders” to your friends
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I've just released “The Best Of Marlon Sanders”
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==> Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
C. 3 Easy Tweaks To Your Blog That Make It Viral, Vital &
Subtitle: Subtitle: Get your plugins installed, spruce up your
sidebar, add recent comments, fix those blasted permalinks and add
the Twitter viral script you won't believe — all in a jiffy!
Do you have a blog?
If you don't it's an easy thing to set up.
That little product right there from my Ateamer Mike
Paetzold will get you going — fast! It's also a great
example of how to create a simple product with a built-in audience.
I'm the King of Step-By-Step Internet Marketing, NOT the
king of blogging. But I did spend yesterday tweaking out a
few things on my blog, inspired by RobertPlank.com.
Robert's blog has some really nice tweaks on it I liked,
so I added a few to mine. And you might want to add them
I cover how to set up your blog in Promo Dashboard, if you
have it. Normally, I reserve highly detailed step-by-step
information for my products. For one thing, to get it
right takes more time than I have to write my ezine.
Also, you often need supporting video. But I'm brave
today, so in the 45 minutes I have to write this ezine,
I'm going to hammer out a few step-by-step procedures for
you. Understand that when we do this in products, we
support it with screen caps and videos.
This is a very small taste of how we do things around here
in our Dashboard products. It really takes a lot of time
and attention to detail to do steps like this with screen
caps and video so they are as goof proof as we can get
THAT'S that value we offer others don't. No one has stuff
as step-by-step as our Dashboards.
Here we go:
After you have it set up, here's what you do:
1. Set up your permalinks
Your permalinks are the way your blog post url's read.
Here's what mine looked like before:
The problem with that structure is it has a number at then
end instead of your keywords.
After fixing my permalinks, my url's now look like this:
That's much better for your search engine optimization
(seo). Here's how you do it:
a. On the left menu, click on “settings.”
This will drop down a little sub-menu of things you can tweak your settings for.
b. Under settings, click on “permalinks.”
You'll see several buttons you can click under “Common Settings”
c. Click Custom Structure
d. Put this in the custom structure field:
2. Redirect links to your blog
If you already have your blog set up, you'll have inbound
links to your blog posts from readers and from Google. If
you change your permalinks setting, then all those links
This is NOT good!
When I originally set up my blog in March of 2007, I
didn't feel the permalinks were important. Later, when I
decided I wanted the seo boost, I already had inbound
links and didn't wan to muck up what I was doing.
So how can you FIX your permalinks WITHOUT mucking up your
existing inbound links?
Here's the solution:
a. On your left wordpress menu, click PLUGINS
b. You should see one called “permalink redirect”
If you don't have the permalinks redirect in your plugins,
go here and follow the instructions to download and install:
b.1 Download the plug b.2 Unzip the contents
(If you don't know how to do this, go to youtube and
search “unzipping” and HOPE you find children safe
b3. Ftp the whole “permalink-redirect” folder to your
wp-content > plugins folder b4. Go back to your plugins
menu under settings and you will now see a listing for
permalinks redirect. b5. Click activate
If you get lost on the above, go to youtube and search:
“How to install plugins on wordpress”
c. Click activate on the right side.
d. In your settings, you will now see a link for
e. Click it and scroll down to the text box labelled “old
f. Paste in there the way your OLD links were structured.
In my case, here is what I pasted in:
g. Click “update options” and you'll be good to go. Your
old links will now redirect to the new ones. So you don't
lose any links.
And the best part is, your URL'S now have keywords in them
for the search engines.
2. Set up Tweetmeme — the coolest viral Twitter script
I'm excited about this one. It shows the number of tweets
for a blog post. And lets people tweet the post just by
Go to: https://www.marlonsnews.com and tweet one of my
articles. You'll see how easy it is to use and why you
need it on your blog.
b. Just as you did in number one above, download the plugin
c. Upload to wp-content > Plugins just as you did above
and then activate
That takes care of that one. Now, I'm going to have
someone tweak my template to get it located where I want
it. And you may need to hire someone to do that.
Or if you're smart, you've used outsourceplan.com to hire
a virtual assistant like I have. The Sultan of Speed
Internet Marketing and my friend Jason Fladlien just used
the system to hire someone for $2.50 an hour!
So now you have your VIRAL component installed.
3. Add Recent Comments With Avatars
One of the things Robert has at RobertPlank.com is the
most recent comments on the right hand sidebar. His have
photos. Now, I found a great little plugin that adds
user's avatars. However, most of my folks don't have a picture.
So I'm pretty sure Robert has a different plugin or a
tweak. I'll find out from him. In the meantime, you can
add your comments on the right side easy peasy.
Yours will look like mine does right now at marlonsnews.com.
a. Download the plugin:
b. Install same as above.
c. Click “Recent Comments” under settings to tweak your look
Now you have it.
You've fixed your permalink structure, added a killer
VIRAL tool AND added recent comments. One more.
4. Re-order your sidebar widgets
See all those things I have on my right-hand sidebar:
Recent comments, categories, archives, blogroll, tags?
All of those are called “widgets.” And you change the
order of them, add and delete them using widgets.
a. On your left WordPress menu, click “Appearance”
b. Under appearance, you'll now see “widgets”
c. If you have a widgets-approved theme, you should see a
What's WEIRD is I don't. And this really hampered my
ability to tweak my blog. But when I go to this URL, I get
my widgets menu:
d. Substitute your domain where mine is and you should
find your widgets.
e. Click ADD next to any widget you want to add to your sidebar
f. On the right side, you can just drag and drop to
re-order your widgets! How cool is that?
Alright, your blog should be pimped out now.
PS: If this article was valuable, please go to my blog and tweet
it to others:
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
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You have the right to insert your reseller URL for any
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D. Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)
1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
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