Promote your products, services, business, opporunity or group using Marlon's Marketing Method

Text to Humanoid In 1 Click

Good morning. Good morning. Good morning. I'm talking about text to Humanoid today and a little bit late. I woke up a little bit late, a lot late. This is my second cup of coffee. We're getting ready to roll. So today, and I think, I don't even remember the time. I think it's like Don't quote me on this five Eastern standard time.

You'll need to check the sales page. I'm gonna show text to speech, text to humanoid, blast out on all social media channels in the 10 minute a week. Social media machine reseller toolkit.com/twenty-minute, or if you wanna see a live demo of the text Tohu. You can go to which is like you type in your text and it's literally a person there speaking your text.

It's incredible. You can go to reseller toolkit.com/omni I, but tonight I'll be doing a training on how I do it. I'm just showing it on that video that's about an hour video where I demonstrate it. I cover. My 20 minute promotion machine, the elements of it, how it works, why it works, and then I make the offer at the end.

But tonight it's tried before you buy, so you come, you don't pay unless you love it. All right now. It's a good coffee. So that was the hook to get you to listen. Today is the text of humanoid. I you. My it will do different languages too, which is pretty freaking amazing. And the price is is unbelievable.

Also, Texas speech, like the price today for Texas speech is like for 59 bucks. You can do text, a huge amount of Texas speech. It's just mind boggling. Boggling how good it is. Oh, so what I'm gonna do is drop my newsletter into this program and I will have an audio book for every newsletter.

Freaking unbelievable. Not only that, if you do upsells, if you do like free plus shipping or you want other bumps or little upsells, the checkbox software audiobook, boom, you stick it in this, you have instant audiobook. Instant it takes like maybe two minutes. Two minute audio book. Almost instant.

And I'm kidding. I'm not kidding. The quality's insane. Hey, shout out to everyone if you're on Twitter, LinkedIn, YouTube, wherever the heck. Shout out Facebook group. Facebook groupers, masterminders. Welcome. I am watching the comments here on my live. I'm trying to, where is, I don't see my live yet.

Okay. Freaking great. It should, I should be here. I should sit over here in comments though. So shout out to you. How are you? Good morning to you. Yeah, I see a user here. Welcome on live, but little bit late. All right. And I. Oh, okay. So I can't see that. So I'm trying to see, I guess that's Chris. Okay. I think that, is that you, Chris?

No. Heck, I don't know. I can't see my, I can't see my, my, my live stream. Anyway I was listening to some Dan Kennedy about, I'm gonna switch topics completely right.

I was listening to Dan Kennedy, and, but he agrees about omnipresence. He actually has a thing, I haven't listened to it yet, but in one of his programs about being omnipresent, right? He doesn't like doing stuff for free though, so I guess it's a little bit, but the content marketing is hard to deny today.

But one of the things just talking about is price. And here's your takeaway for today, for listening today. Price is mostly mental. I don't think there's anyone that teaches price better than Dan Kennedy. I'm being serious about that. I don't believe there's anyone that teaches price better at price getting premium prices because he's 90% of it is mental.

90% of it is you feeling like you have a right to charge the price and all of these mental issues, he has a, he had a thing I bought I got via Russell Brus Brunson's Diamond membership for his newsletters and stuff. It's called it's like the pricing power, pricing something. It's really gonna seven ways to like effortlessly increase your price.

And, but I just thought that he did a great job explaining how and why it's metal. In other words,

Stand industries develop a standard like, okay, so Kendall eBooks four bucks, right? Five bucks. Definitely under 10 bucks. And he is the problem is people get sucked into an industry norm, right? And he is you don't have to go by the industry norm and ebook is not worth 10 bucks. That's not what an ebook is worth.

It all depends on the actual value of it. And that's all in. Like in your head. So he gives the funniest illustration. I wanted to tell you about this. So he's with he back when he did work with Guffy Riner, they're trying to get Lee Ia Coca, I think to do Infomercial or something like that. I don't remember the exact details.

So he's over at Cocas house with people from Guffy. Riner, and it comes dinnertime. He doesn't have any food in the house, so he is let's go out. They take his van out and it's hysterical. He takes him to this. Pizza place. That's like the only thing I can compare it to is cc's. It's like a low end pizza place.

It's not like the high end. It's like the cheap low end pizza place. And he is and then Coke is okay Dan, I got it. The bill, right? Dan's yeah, I could, I guess that cuz I mean it's like the low end pizza place. And it's hysterical. And he's got all these millionaires and they're going down to the low end pizza place and his house is worth like 18 million.

And so anyway, they go down there and get this, he goes to pay and he pulls out coupons to pay with. Freaking hysterical. And his point is that everyone has money issues and we all have, can have issues charging for what were worth, what information is worth. Our products and services are worth because we have it in our own mind that it's ma that I wouldn't pay that.

And we think everybody else is like us. That's the real takeaway here. We think everybody else is like us and they're not right it all, because value is personal, value is what it's worth to them. And so you hear people say I would never pay a thousand dollars. I would never pay 500. It's just like sales orders.

I would never read a long cells that are yeah, but there's a heck of a lot of people that do and they buy. You are not your. I just think it's a tremendous point that because you wouldn't buy it doesn't mean that others won't buy it, and that it's not okay to offer it at that. It's a heck of a psychological point, right?

All right, so you gotta cast your bread up on the waters. I think I did a great webinar. It's not a webinar, it's a video sales letter actually about this. It's reseller toolkit, voice. Even if you're not, I don't if you, I can't imagine why you wouldn't wanna attend for free today, but even if you don't, you're still gonna get value out of the out of this vs.

This video sales letter. I answer a lot of objections, but then I do it live demo of text to speech and text to humanoid. That, honest to God, I thought was mind blowing. Maybe you, but listen to this. I show text to audio in my own freaking voice. I paste my newsletter or text in, I click a button and the audio is in my freaking voice.

I demonstrate that on the video, so it's at reseller toolkit.com/omni. Om, I think it's Omni two, om n i with the number two, I forgot the two. I'm sorry, guys. Reseller toolkit.com/om N I Omni with the number two, Omni two. That's a really cool, you should have got the thing in your email if you're on my email.

So I realized after listening to this Dan Kennedy on the on, on pricing, I'm like, okay, I really underpriced this thing. And he just reminded me that you really should have a three price thing on your pricing. You should have your low and your middle and your high because there's, 10% of the people that will take the high because that's, Because they buy, they're just a high end buyer.

They always buy, like Bill Harrison is like that. If, Billy runs an incredible business teaching authors how to create and promote books. Radio, TV interview report is his just awesome guy, right? He's gonna buy the high end. You have high end buyers and if you don't offer it, you're just leaving money on the table.

And then you always have people that wanna upgrade to some kind of a v I P experience. , and then you have your standard buyers. I didn't do that and so I just left money on the table. It just reminded me of that when I was just, I'm like, okay I guess I just but see, this is the power of education.

I swear people don't understand the power of self education. Some people are like, proud of it. Oh, I never, I don't even have any products on internet marketing. I don't believe in educating myself. I believe that being ignorant is a good thing. I make money. Ignorant. Yeah, that's true. But how much more would you have made if you just educated yourself a little bit?

Good gosh. Swear. And I have over 4,000 books. I don't even know how many I bought at a lifetime because I've given 'em away like the, taken 'em down to the used book store or to Goodwill sometimes. Batch of 500, everything I just throw in my trunk, in my car, take it down, boom.

Get, cause I ran out space. I've done that multiple times. And so I believe, but just so listen to this Dan Kennedy thing. I get this thing about pricing. I already knew it, but you forget what you know. And he really made great points about pricing, so I'm like, yeah, you know what? These are really great points.

So that's the power of self freaking education. Today, I'm gonna educate you about how I do these live streams and push it out to Twitter, LinkedIn it goes to my blog. Now I don't have a podcast yet, but in one click I can have a podcast just like that. Just that easy. I get 30 hours of free transcription a month that puts things in paragraph.

It ain't like otter.ai where it's a blob of text. I mean it nicely formats. At one click, I remove all the ums and alls freaking unbelievable. It's just the world we live in today with these new technology, and that's part of what I'm covering today is new technology. Did you know that you can translate your stuff in other languages in one?

Audio, you can go text to audio and translate other languages in one click. Freaking unbeliev. All right, so the video trainings, reseller toolkit.com has omni with the number two. And then if you wanna join us tonight, today, it's reseller toolkit.com. Has 20 minute for the 20 minute promotion machine.

The Dan Kennedy Diamond stuff from Russell. I don't remember the url. It's no bs, something or the other, but, The way I always find stuff is I type in Russell Brunson in Facebook, you always look for the one that's got like 200,000 followers cuz you know that's their page. And I think it actually says page there.

You scroll down a little bit, it'll say transparency, and then it'll have a button for more info and you click more info and then it'll be see Facebook ads or ad library. You click ad library, there's all their ads. And aj, good morning. I made the purchase. But if I can't make it live, of course you get a replay, aj.

Of course. Congratulations on your purchase. Yeah, I probably should have put that in there in gigantic letter as a replay because the truth is aj, 90% of the people will get the replay. 90% won't be there live, right? What Amazing time in history. So many things to be happy about you. People complain,

Hey Jay. That is so freaking true, like that's because of social media. I guess the function of social media is like to post controversial stuff in the complaint because it gets engagement and social media has an Achilles heel, which is, it thrives off Engagement. Engagement is built upon complaints, controversy, arguments.

It's. Yeah, it's questionable. There's so many great things about the time that we live in, like the ability listen. The ability, I never promoted audiobooks, even though like it's the best bump you could have for something printed is an audiobook. I can sell, you get this. I can sell the audio book version of my new.

All freaking day long and it takes one click at about two minutes to have it. I can translate it into a hundred languages in one click. I don't know how I would do the customer support cuz it can translate it, but it's not gonna sit there on your support desk and answer people in guacamole language or whatever.

Spanish, Italian, French. Every language you can think of you can translate into. Do you understand what a huge markets you could go into? I just gotta figure out how something where I think you can probably have a program where you copy and paste the checks and it translates, I know you got Google Translate, but you need something better that Google Translate is all right. Yeah, aj, you'll get the recording. You have a members' area, by the way, if you haven't been there, you've already got a lot of stuff in the members' area. And aj, there's a newsletter in there. It's about 40 pages long, a report that details everything pretty much except the podcast, which I'll be doing on the call today.

And then the the text text, audio, text to speech. I'll be doing that live today. And you'll get also a transcript of the call today, not just the audio recording, but also the transcript. Which again, I at 30 hours a month, so in one click I'll have the transcript of today and probably it takes four or five minutes.

And it's cool because it's formatting in paragraphs. I could not stand those programs that give you a big gigantic blob of checks. So you gotta sit there for the next 30 minutes, freaking making paragraphs. It's just such a beat down. Can't stand that. So I. And this text humanoid thing, it's not perfect, but it's pretty darn good.

I'm not sure how I'm gonna use it yet. It's it. But the one thing you can do with it, and I haven't played with this yet, but I believe it translate, I'm not sure, I think it translates, can translate into other languages. If I into a humanoid in other languages, then that would be really pretty freaking awesome.

I haven't deep dived into it that much yet. I just got it right. I just found out about it. All right. My, my second cup of coffee's about gone. This thing about Dan Kennedy on pricing and. Understanding that you are not your customer and that there's a certain percentage of your customers that want the premium version.

You know why? Cuz ain't broke. They got money. They're buying for other reasons because they wanna be more efficient. They want maybe they wanna make more money. Maybe they're already making a million bucks. They don't want more money, but they wanna make it better, easier, faster, more expansive. Dan Kennedy's, so it's 90% a mental thing. We all have mental crap up there that's costing us, God knows how much freaking money it's costing us. Seriously. Who knows, right? I do not know how much Russell Brunson charges for the Diamond thing, but you get access to all the Dan Kennedy programs. Like you get three credits each month for three programs.

Almost all of 'em. Renegade isn't in the renegade, millionaire isn't in there, but most everything is in there and it's mind boggling. I don't even know the word. I don't even know the word for it. I also think the credit system. I've never seen a functioning credit system like that where it gives you credits each month and you can spend them.

It's really freaking cool water retention tool. I bet his retention is out the roof. All right, guys. Appreciate you all have a great day. Do y'all have any comment, any other comments? Let me check the Facebook group. Maybe I'm not seeing here. Do you have any other comments? If you go toki.com/omni two, Omni with the number two, and see this Texas speech of Texas humanoid, you gotta realize why you're missing out if you don't get this because, no, I don't reveal the source.

I show it, I demonstrate it. But you gotta be on the live training today or get the okay for me to reveal all the scoop. And the reason is just, it took me, Oh, I see Roger there. Hey, Roger, how are you doing, man? It took me a lot to find this and, and so forth, and some learning curve.

But yeah, I gotta do more. I haven't even finished this whole Dan Kennedy thing on price. He got seven pricing things. I was knocked out. I like screwing up on number . Screwing up on number one. I probably got six more to go. I love educate, why people brag about not learning, about not educating. Oh, I let it spend a thousand dollars on that or not.

Oh God. Oh, so Dan May, and I'm gonna make this point, then I'm gonna go, Dan makes this point. Like your customers your ideal customers have gotta be people that, number one, wanna learn. Number two, they're hungry and they're searchers. He goes through this whole list of stuff about what your ideal, the traits your ideal customers need.

Number three, they, they need to be learners, and number four, they need to be able to consume longer sales pitches. Presentations. You know why? Because if you're gonna sell something for $5,000, you ain't gonna do it off your eye. I ain't gonna listen to nothing longer. 10 minutes. Okay, listen, that ain't an ideal customer.

You know what they are? They're someone else's customer. That's who those people are. You see it all the time on social media, or I ain't listening to no video longer than five minutes. I ain't rated nothing longer than one page. Okay, great. You ain't in the target market. You're someone else's customer cuz you ain't ever gonna buy.

You ain't gonna spend $5,000 off of a 10 minute video in the vast majority of cases, right? You ain't doing it. That's the power of education. All right guys I'll see a lot of you on today. You all have a great day. And again, it's reselling toolkit.com for 20 dash minute. If you're not, if you don't have it yet, it's the 20 minute promotion machine.

Y'all have a great day. Appreciate all of you. See some of you today. Bye-bye.

How to Cure Up and Down, Feast-Or-Faminue Income Using Marketing Systems

Morning to you. It's a Saturday morning. I'll be writing my newsletter here in a minute. I believe I know what I'm gonna be writing about today is I was going through one of my notebooks. I have notebooks that I write, my notes in, and One of the notes that I had was a quote I had read that said the cause of ups and downs, or like when you go from crisis to crisis, the cause of that is the lack of a standardized activity.

In our case, that would be marketing activity. So good morning to you. This is what I want to talk to you about today. It's Saturday morning. I'll be writing my newsletter. Saturday morning's always a great time because my wife usually does pancakes or something like that and it's really good.

So masterminds, good morning. This is a Facebook group live stream only. So if you watch it on replay, type replay, if you watch it live, type live, you watch the Bitter End type, bitter in. Let me know if you're watching. In business and marketing, a lot of people go from crisis to an easy trap to fall into, and it's a horrible trap because it's exhausting, it's gut-wrenching.

It's tough. It's difficult. You go from crisis to crisis and from up and to down, and then you're down and you have to try to get up again, and it's just it'll wear a person.

and you gotta understand the cause of that. And so the cause as I read in this quote today, and I think it's so true, is the lack of standardized marketing activity. There's another quote I read from Mike Weinberg who's written multiple books I believe on selling. He's really great about selling, and he says the same thing.

That the top producers always have a focus on the top end of the funnel because, and the reason for that is otherwise you don't have enough prospects moving through the system. And therefore you won't have a reliable output. So you have to have enough volume. Moving through your system in order to create a reliable output.

Now, I know these are maybe big words Marlon, all this talk about things moving through what system and output, What is an output? Yeah, I know. I know. The output is money. The thing moving through the system, are your potential buyers, what we call prospects, right? And you need enough of them.

The top of the funnel means that they come in, they get the free report, or they buy a book, or they buy some little cheap thing, and then you hopefully have a little conveyor belt system. That moves them over to buying. That's like your autoresponder often sends them emails, moves to the point of buying, and then hopefully they buy more from you.

They trust you more and they buy more. This is the premise of ascension marketing, which is. You're The first sell is not the biggest because the customer doesn't trust you yet, and when they buy from you and you deliver, they develop more trust and therefore they are more willing to spend greater amounts of money.

There are anti-ascension marketers who say, Screw it, let's just go for the big kill immediately. . There's 3% of the people, 3% of the buyers that are alike will just buy immediately and they're like, Screw the other 97%. Let's just go for the 3%. The problem with that is unless you're in an industry with high turnover, you're gonna run out of three percenters.

If you have, if you're in an industry, not a lot of new blood coming in, like real estate, then you can just go for three percenters. But in most industries, you don't have enough new blood coming in, so you're gonna run out of three percenters with that logic. . So good morning to you. I hope you're seeing this

It's an I guess for a Saturday morning. It's early. Let me know if you watch the replay. Let me talk to you, just give you an example of standardized marketing activity that worked for me. And it's what I want to get back to, but, my standardized marketing activity. Now see, in the past we had tons of affiliates coming in, so the only standardized marketing activity I need, what needed was new promotions for this flood of affiliates coming in to promote today.

I'm having to adapt and change because our standardized activity needs to be bringing in new affiliates because unlike in the past, we don't have them coming in huge. And the reason is, the main reason is that I don't go on the road and speak at seminars as I used to for a lot of different reasons.

One is, the business is a little bit like the celebrity business I saw a thing today from yesterday from Janine Turner who did these incredible commercials for I think T-Mobile back. But it was like, God time flies it seems like yesterday, but it was really probably 20 years ago.

So it was her photo and about why she was up to and doing today, I'm like, Oh my gosh, I remember those. , those commercials, and they just seem like yesterday. But my point is, celebrity is can be fleeting, and Fame is fleeting. And so that's part of it. And then part of it is I don't know that I can travel and speak at seminars like I did when I was younger.

I don't I don't know that my heart can withstand that maybe. I haven't really tried that much, so anyway, the lack of standardized marketing activity though is a killer. It causes crisis where it causes up and down income, roller coaster income, and it will drain you. It will kill you, It will suck the life out of you if you don't have standardized marketing activity.

This is not a popular thing to say. It's like not something I can put out on a Warrior Plus offer, and people go, Oh yeah, I wanna have to do stuff regularly. I don't want that more. I just wanna do something, one time. And then, it just makes money forever. Or I just, I got software and I just push a button and then just the money comes.

I don't wanna have to do something regularly. Do you get it? There's this thing between reality and the dream. And sometimes you sell the dream. I got in, everybody gets in this business pretty much because of the dream I got into it. 1978. I read a full-page ad by Benjamin Suarez, which I still have.

Have the ad, the actual ad, and it was like I think it was like Ohio man. Discover a seven-step system to escape the rat, the greater American rat race, even though I didn't even know at the time really what the rat race was. Hi Terry. How are you doing? I didn't even know what the time was, what the rat race was, but I read that he had this RV vehicle, he traveled in with his family and fill out some forms, and then all this money would come in.

I'm like, Oh my God, I can fill out forms, right? So sometimes there's this dissonance between the dream that gets people into the business and what the business is the business requires. standardized marketing. Standardize is like a McDonald's burger. Every time you go, you get the burger same. Or here in San Antonio, we have Kane's chicken, and every time you go to Kane's chicken, you get the same chicken.

It's not a different chicken every time. That's a standardized marketing act. So that's standardized now, standardized marketing activity. happens like clockwork. So like clockwork. For a while, it was monthly. And then we went to weekly, we created a new affiliate promotion for this new stream of affiliates that constantly came into us, right?

And so that was our standardized marketing activity and it worked gangbusters. And if you have up and down. , then you don't have a standardized marketing activity. If you have roller coaster income, you don't have standardized marketing activity. If you live crisis to crisis and find yourself having to really push and hustle and work hard to make ends meet, you don't have a standardized marketing activity.

Now, I'm not gonna say it's easy to do, It's a simple solution. Simple. You need a standardized marketing activity. Simple is not always. , right? Because you're like, Okay, what should my personal standard standardized marketing activity be? And will it work? Like you can standardize something that doesn't work.

Standardize something that doesn't work, right? So that's why I'm doing these live streams, both in our Facebook group and by distributing them out to Twitter, LinkedIn YouTube, and so forth. And I'm experimenting in doing that because you've gotta get a standard action, a standardized activity that gets juice, that gets results because there you get no points for activity.

you get no bonus points for just engaging in activities that don't produce. Customers are, we're in the business of producing customers, so if your standardized activity isn't feeding the top of your funnel, whatever your funnel is, and you got some kind of sales process or conversion process or a little conveyor belt that little people come in here, these are your prospect.

Boom boom. They join my Facebook group. They see a video on LinkedIn, YouTube, and Twitter. Boom boom. Maybe they request my free [email protected] They get on my conveyor belt boom. Maybe they get in my Facebook group then, or they're already in there and the conveyor belt, they see some sales letters.

And maybe they subscribe to my newsletter. Boom. And they buy, That's my little conveyor belt. You've gotta have that for your business. You gotta know what your conveyor belt is, and the conveyor belt has to work. If you're bringing people to the top of the funnel, actually a top of the funnel is like this.

They come here and they come down and they, Bye-bye. Bye bye. Or hone down until they buy. If you're not putting in enough people top of the funnel, then you only are gonna get the occasional drip out the bottom of the funnel and you're like, Okay, this sucks because my bills don't drip the.

The making in the expenses, unexpected expense expenses, they just come in regularly. And if you don't have a top of funnel and people coming in here at the top of the funnel on a standardized, regular, consistent basis due to standardized, regular, consistent marketing, then you're gonna have a just a little drip at the end of the funnel and it ain't gonna be enough for the regular bills.

See how that works? And this is. . This is the crux of the thing. This is the crux of the thing. If you can get standardized marketing in place that produces customers, then you win, then you're gonna win because you, those customers will buy again and again from you. But if you can't get a standardized marketing activity that brings in customers consistently every day, Then you're not gonna win, then you're losing the game.

Now maybe you have a lot of existing customers. You can live off those existing customers. You can live off existing customers for a long time. I have customers been with me since 2001 and before 1997, but they die off. People lose interest. That's how the market does. So you gotta have this new blood coming in.

You gotta find your personal standardized marketing activity. Now, the one that I'm working on and honing and refining to teach and share with customers is a whole system, not just for doing live streams and getting those out to the market, but there's actually a backend on it that's invisible. A backend that you really can't see.

And so I'm working on that to per, to hone and refine it some that I could roll it out at least as a to beta tester customers, and then hopefully from there we take it to a more refined system. Right now, you don't have to do live stream day. Really. One good live stream a week is all you need. One good live stream a week and properly then leveraged and may be able to bring in enough people if you have a.

An effective conveyor belt. See the less effective your conveyor belt is at bringing, getting cash out of customers in exchange for valuable services. Then the more people you need coming in on your top of funnel or getting onto your little conveyor belt, right?

The less effective your funnel is that converting customers into ascending. Then the more you gotta have people at the top of the funnel, the more effective it is, the less you have to have. So if you have a really great autoresponder sequence in place, then you can see [email protected], I let affiliates promote it and they get half of it.

So if you want to drop people into my top-of-funnel via reseller toolkit.com, you'll get half. You get half of that little machine I've set up that's a little conveyor belt that makes additional sales to customers and does a bit of ascension for them, right? And so I have friends and I know people that.

And it's easy to fall into crisis, to crisis, ups, and downs, and it's it will destroy you. It'll destroy your business, it'll destroy you, it'll destroy your family. You can't do it. You just can't do it. So in The four disciplines booked by Sean Covey, Steven Covey's son. He talks a thing about a thing called leading edge indicators, which is really the same equivalent, in my opinion, to the top of the funnel.

Were very similar. And he talks about how that you actually, they'll make a list with companies of things that could be leading indicators. The lag indicator is. Sell and money. That's the lag indicator. The lead indicator is what you can do every day That's going to feed the top of the funnel.

Bring the little, people, onto your conveyor belt that will ultimately output sales and cash and money. And he says One way to approach this is you make a list of possible leading indicators and you test them. You make a list of possible leading indicators and you try them out, you test them, right?

Once you find a leading indicator that works, the standardized marketing activity is everything, because without it, your crisis to crisis without it, you're through the ups and downs. Without it, it's Oh my gosh, I, I can't pay the bills again, or I don't have the money again, or whatever. And it's a simple root cause.

The simple root cause is you don't have a machine, you don't have a marketing machine, and you don't have a standardized marketing activity. And today there are so many possibilities. For example, having a VA that regularly contacts people on LinkedIn, it's a very simple activity, simple to hire someone for.

And they so Tom Poland does this. He has the numbers, I have the numbers written down somewhere. I don't remember them, but he knows that for every hundred p connection requests on LinkedIn that he makes, I think they get 50 except, and then the VA messages those 50 and invites him to a webinar, and 30 sign up.

And then, and then. , 30% of those show up. And he knows at the end of the day how much money that's gonna produce. And so literally he just has a VA that's a part-time job. It only takes them like, I think one hour a day to do a hundred connection requests. So literally it's only, it's a part-time job.

It's probably 200 or $250 a month for the VA to do that. And, but because they're going into a webinar, Oh I believe he does a live webinar weekly. Because they're going, because the live webinars convert a lot better than prerecorded webinars. So if you have a small number of people on your conveyor belt, you need to do a live webinar because you gotta maximize yourselves.

The very first thing people say is, I don't wanna automate the W Horror, I'm just gonna automate everything, and I'm just gonna eat pizza and drink beer. The problem with that is, is that automated webinars are not efficient and less until you get one that really sells gangbusters. and you can put a whole lot of prospects through the top of your funnel or on your conveyor belt.

You aren't gonna get even a drip at the end. You aren't gonna get Jack, so you probably gotta do the weekly live webinar. That's what Tom does. Now, his are small, he only has eight, or I think eight people on his, but he's selling a $15,000 ticket and it gets one sale a week. So that right there is what, 15?

  1. $60,000 a month just from a VA that he pays 200 or 250 a month to because he can sell a big ticket. That's one kind of standardized market activity for us. For most of my career, our standardized marketing activity was putting out one new promotion to affiliates on a weekly basis like clockwork.

Every week we did it like clockwork, right? That worked gangbusters because we had a lot of fresh new affiliates come in. Now my new standardized marketing activity is going to have to be contacting potential affiliates, right? Ask them to make an offer to them promote and do other things that will attract or draw in potential affiliates.

So that can be, that marketing activity can be standardized. You can take people that have that For example, you could take people that do launches, that fail launches on Warrior Plus launches on JV Zoo. There are hundreds of them, and you can contact them and offer to write their sales letters or create a better sales process for them, or recruit affiliates for them.

Okay, so now you have a standardized marketing activity. You contact him and, out of this many contacts boom. We can end up making this many sales for Alex Hermo and his business has a book called Jim Launch. It's an incredible book. It explains all of the systems that he used for making tons of money with these gyms, and they had one where they would consistently sell for $600.

A six-week seminar. R and he had a way to sell it that was really interesting, and he had a way to convert it, so that was one of his systems. In another system he once had, he had people in his funnel top of the funnel, and they went through a little front-end deal. He had a way that he sold a MIG ticket, which was they would pay a hundred dollars for a consultation and he would close.

At worst, 50%. But he said most people would close 90 up to hundred percent on small group coaching because the people were already warmed up. They were pre-war up and literally said most of his good people would close a hundred percent. But at worst, if you're getting a hundred dollars deposit, For a, basically sales conversation, you should be closing 50%.

So in Frank's case, in this case, the one in the book, then, it would cost $42 roughly to get somebody to pay a hundred dollars for the consultation, and then they would close 50% and more. And so it was like wildly, enormously profitable because they were selling 'em. I think. At, they were selling 50% of those appointments, a $2,500 ticket, right?

And it costs $42 to get the appointment. But remember, they're paying a hundred bucks. They're paying, they were paying, I think, 50 bucks to hold. I can't remember if they were paying 50 or a hundred bucks to hold the appointment. For the appointment, it was 50 or a hundred. I don't remember off the top of my head.

But anyway, the point is that the amount that they paid to book the appointment paid for the generation of the lead. So these were free leads at that point, and they would close at worse, half of them at $2,500. That's all explained in the book, Jim March. I threw on this page 2 96 if I recall.

1 7 6, 2 96, something like that. It's called the small. It's in the back where he is going, doing the icing on the cake analogy. And it's called his small group coaching. And so, that was his standardized marketing activity that would bring in customers, right? Bring in a predictable amount of revenue every month.

There are people that do it. There's a book that was called I have a book about. L trying to remember the name off the top of my head. I have it written down over there. I may go grab it in a second. It was a book about a lady that promotes a hundred touchpoints with potential buyers a day by connecting with 10 on LinkedIn, something like this.

10, 10, or 20 on LinkedIn, 10 20 on Facebook, and 10 or 20 on another platform. And so they would have, she would have a hundred touchpoints a. And at extremely predictable cells, then based on those touchpoints, a would make a lot of money from it. Let me get the book so I can tell you my notes so I can tell you the name of the book.

These are the books I keep all of my notes in here. I get these cost 40 or 50 bucks, but that way you respect your notes and they're also hardbound and they last forever and they have thin lines, thin rules, and page numbers. So let's see if I can get them if I think I wrote it down here.

We'll see if I can find it. I don't know if I can or not.

Yeah, no, darn it.

Thought I wrote it down here. Yeah, no, I don't see it must be in the, I got multiple books. Must be in the other book. All right. Oh. The digital sales rep e-book. So the name of the book is called Digital Sales Rep, right? The digital sales rep e. and yeah, so they would do a hundred touchpoints based off of LinkedIn Facebook, and I don't remember what else, but anyways very successful and productive.

And based on, a lot of it was based on outreach work gangbusters. So there was a predictable marketing activity. That would then create results. So no feaster famine, no ups or downs, no crises, because there's a predictable marketing system top of the funnel that would either bring people through your funnel process, whatever you want to call it, or I call it a conveyor belt.

The difference is a funnel is typically built around ascension, even though that's where, cuz it's going down, should be. Ted Nichols called an ice cream cone. Cause you get bigger, right? But I like a conveyor belt. People come, my prospects come in, they convert, and then they go through email sequence and so forth and buy additional products and services.

And there's some ascension in there. I'm not a hardcore ascension business at this point, although I probably should be, the ascension. Over a thousand dollars Ascension is a phone call. Probably at least over 1500 is definitely a phone call. Probably over a thousand is a phone call, right?

Like 500, a thousand is a lot easier to sell. But when you get over 1500, that's very typically a phone call. So anyway, what is your regular marketing activity? What is your standardized marketing activity that's everything. Without it, you get drained Without it, you have festa famine. Without it, your life sucks.

Without it, your life is pretty horrible. Without it, you're stressed out without it. , there's nothing good about your life because there's no predictability to it. They, because there's no causation. So you gotta, yet you gotta know what your drivers are, what your causation is, that causes cells that results in cells, and that's some kind of pro standardized, predictable marketing activity.

If you don't know your causation, if you're not if you don't have causation in place, every. Then, now maybe it's a delay in four weeks or six weeks, or eight weeks or 12 weeks, you don't have the output, you don't have, you can live off of your current leads so long, but if you don't have consistent causation in place, those leads are gonna run dry and your money's gonna run out and you're gonna have a little bit of, you drip out of the end of your final and you're gonna go, This sucks.

What's wrong? What's wrong is you don't have a standardized marketing activity in place. That's what's wrong. All right, so those are my thoughts. There are a lot of other predictable marketing activities out there, right? Direct mail can be one of them. I had a frit, I had, it is a long time ago.

I did telemarketing for people, plus he promoted Zig Ziglar events. I was very young. And she started a consulting business later on for book authors to teach 'em how to become speakers, and she would just smell out like a hundred letters a week o offering a free consultation, or maybe not even a hundred.

And she'd get 'em on the phone and she was a tiger on the phone and would just pit bull. She would like close every one of them. And then they would pay I don't know what it was, I think maybe $3,000 for a consultation, and that's how she made her living. But it was a systematic, regular, dependable marketing activity, a standardized marketing activity that eliminated the ups and downs, eliminated crises and made everything good.

Without it, your life is awful. Without it, your life sucks With it, everything comes up. Roses, right? It's everything. If you don't have it, then your life is gonna not be pleasing. Now, there are two parts to it. One is the activity, and the activity has to bring in these prospects, but then you have to have some kind of conveyor belt or some kind of system that converts these prospects, right?

You bring them in and then you have to have some kind of a system that converts the prospects. Now that can be a system where first you send it to a webpage, then you send 'em the video sales letter, then you send 'em over to a webinar. It can be a little four-video sequence, which for video number one, explains the problems and the pains and how much things suck without the solution.

Video number two is the general category of the solution, and you help 'em narrow it down to, I need this kind of a solution. Video number three. Is within that category of solution. There are a lot of different vendors or products available. Why yours? That's your unique selling proposition. That's your differentiation.

Video number four is the offer and why you gotta do it. Today's scarcity. And so forth. That can be a very predictable marketing system that I just laid out to you right there. Now all you gotta do is you just gotta get people into video. Number one, if you get people into video, number one, after four videos, it's gonna output buyers, it's gonna output customers, it's gonna output cash, it's gonna output money, and all of a sudden, your life is great.

Everything's roses. Without it, then there are no roses and it's up and down in crises and it sucks and it's a terrible way to live and a terrible way to make a living. So this is everything. This is everything. All right, if you got any insights today, type your insight. If you watch a replay type replay, if you watch it live type, live, you watch the bitter in type, bitter in, and you all have a great Saturday.

How to Make Sales Simple By Using the Value Equation

All right, my masterminders. Good morning to you. How are you? I wanna talk to you about the three things that determine whether people buy from you or not. So if you're making cells, this is why. If you're not making cells, this is why. Now I have a little pole here. I've never done this before, so I don't know if this pole is going to work.

So putting this little pole up here, I'm activating the pole and it says it's active now. All right, great. But I don't know how you're going to see me, is my pole active? This is what I'm trying to activate the pole. All right. I don't know if you, but I guess you can't see the PU in any event. Here's what you can answer in the comments.

We'll do it the old-fashioned simple way. All right. Number one the question is, which is, Oh, there it is. Which is most important to you? The pro, the benefits of the product or the service? The costs. Versus the alternatives or the probability of getting the benefit. And I guess you can see the poll and you just click one of these in order to vote.

Which is most important to you? The benefits of the product or service? The costs of. Buying and using the product or service versus the other alternatives available to you, or the probability that you'll get the benefits. I'm gonna give you just a second here to go ahead and vote, and then I will close this out because I'm just curious right now, if you're watching this on Twitter, you're watching this on YouTube, you're watching it on LinkedIn or maybe you see it on my blog or even you're listening to the podcast.

Vote on the podcast. I dunno, if you're gonna, to have a way to vote or not, but you can always comment and let me know. All right, so I'm gonna close this down in just one second. Which is most important to you when you purchase the benefits of the product or service? Number one. Number two, the cost versus the alternative.

Number three is the probability that you will get the end result. So these are the only reasons. That these are the three things that determine if people buy from you or not, or act on your proposition or not, or respond to you or not. So number one is the benefits, which is called the preference. In other words, what outcome does the potential buyer or responder prefer?

I'm gonna give you an [email protected] I have my affiliate program and I'm paying on backend products. However, there's a perception, which I don't believe is true, but there's currently a perception of, amongst the people I've shown it to, that they're going to get less money up front and they're gonna have to wait for their money.

And so the preference, the strong preference is. Two in the one in the hand versus two in the bush. Hey Jim, how are you doing? So do you see how that works? One in the hand versus two in the bush? So the preference is to get one in the hand. And then you're looking at the balance. Okay, One in the hand.

What is the hand is worth how many in the bush? Number one and number two, for me, it's how do I increase the perception? That they're going to get the preferred benefit, which is money. Now, how do I increase that perception? Because if you can't increase that perception, then people aren't going to go ahead and put purchase.

So you've got number one, what are the, be the benefits, which is the preference of the buyer or the responder? What do they do? And how much of your offer gives them what it is that they prefer, right? Number two is the perceived cost, not just the buying the product, how much it costs, but also the cost to get the benefit.

What does, is it going to cost them to get the benefit? And what opportunity costs do they give up by buying your product versus buying something else, or by taking whatever option you're advocating versus some other option? And then number three what is their assessment of the probability that they will get the outcome or get the result?

In other words, they can want a result. They can see that, okay, it doesn't have a lot of costs, but if they assess a low probability to get that outcome, then they're probably not buying or acting on whatever proposition it is that you are giving them. For example, with our Facebook group or these live streams, it's the same.

In other words, what's the perceived benefit that, what's the perception that they're going to get, gain a benefit? By watching the live stream and not just some pitch what's the chance that the 10 minutes you expend today watching this live stream is going to result in a benefit for you again?

Number two, what's the cost? In other words, in the 10 minutes, it takes to watch the live stream? , what did you give up and what's the benefit of that versus the benefit of watching the live stream? And then number three, what's the probability you're gonna get a benefit they get the benefit that you would get from watching this live stream?

So that determines if people make a decision to watch the live stream or not. In terms of actually getting the viewers, you've gotta take that value proposition. And you've gotta deliver that value proposition and get it out to enough people where if they are making the decision in your favor, that it ends up being a significant number of people or a lot of people choosing to watch your live stream versus choosing to not watch it.

In other words, they vote with their time, they vote and say, No, Actually in the 10 minutes I could watch this. I think I'm going to get more value by watching Captain. Crunch Captain, someone, Kangaroo reruns. Nobody remembers Captain Kangaroo reruns on some old TV channel. Or I'm gonna get more benefits by going over to Facebook and reading the current polarity arguments where people can't disagree on something.

But I'm gonna enjoy it. I may not get a gain from it, but, the gain is that I enjoy the expenditure of that time versus the 10 minutes they spend watching this live stream. So then as a marketer, the challenge for me becomes, okay, number one, how do I increase the perception? Their preferred gain.

What do they want to gain out of it? How do I increase the perception they're gonna get that? Number two, how do I decrease any, cost of whatever they're perceiving? Is the cost of watching this other than their time and number three? How do I increase their probability, their perception of the probability that they're going to get whatever benefit it is that they want from watching?

So that's how you break down a value proposition. This is called the value proposition. I'm in. If you're not on me, if you're not on my list, you can get on [email protected] I have a free report there. The seed marketing reports find the need, so the seed reaps the harvest. Number two, if you're not over on my Twitter, it's at Marlon sanders.com/twitter.

LinkedIn is linkedin.com/i N slash Marlon Sanders, i.

We're doing the live streams every day, typically around eight 30 Eastern standard time and maybe as late as night. It really, honest to God, depends on what time I wake up and how long it takes for my coffee to kick in. So let me know what insight or value you got today. Let me know if you watch it on the replay.

Let me know if you watch it live. Let me know if you're sending it over on LinkedIn or Twitter or the Facebook page or the Facebook group. And if you got any insight today on this, let me know. By the way, if you wanna read a book about this it articulates it different than what I did, but I think the book by Alex or Mosey, $100 million Offers, has his own version of the value proposition in there, which is the same as what I just articulated, although he articulates it differently, but includes the element of speed.

The element of speed is. Actually a booster for preference. In other words, it's hardwired into human beings that they're going to have a high preference for getting the benefit sooner rather than a delayed benefit. So in the example of the affiliate offer or program, they have a preference for getting the cash now versus a preference if that cash is coming in over 60 days.

So in other words, if I wasn't delivering as much cash up front, then I have the value equation says, Okay, how much more do I have to deliver over 60 days? For them to say, Okay, I would prefer the delay ver, I'd prefer the two or three, or the four, or the five in the bush versus the one in the hand. Do you see how that works?

That's the mental math that's going on here. All right. This is, You all have a great day. Let me know your comments on this, where you watched it from, and if you have any topics that you want me to cover in live streams let me know. And y'all have a great day. Thank you for watching By.

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