Marlon here with another issue of Marlon's Marketing Minute.
You probably can think of a super rich author or athlete. While it isn't obvious on the surface, there are methods and ideas THEY use that you can too. That's what we'll expore today.
Yesterday I was thinking about Internet marketing.
I get hundreds of emails in my inboxes daily because I have special Gmail accounts set up just to capture emails and offers, so I can study them.
What occurred to me is people lose sight of what a SIMPLE BUSINESS this is.
It's not complex.
It's really not complicated.
It's not hard to understand.
Here's the whole entire wonderful business in a nutshell:
1. You offer something at a low price to get a customer on board
2. You keep selling them things they love, value and benefit from — and you do that over and over.
This means there are ONLY several important skills:
Skill #1: Finding new potential customers who are likely to become repeat buyers over and over
Skill #2: Getting them on board with a low-priced offer
Skill #3: Getting them to REMEMBER you and why they'll want to buy from you over and over
Skill #4: Coming up with new things to offer them over and over
Skill #5: Giving them reasons to CONTINUE paying attention to you and buying from you
Skill #6: Finding your best buyers and customers and making sure you offer them the things they want
Just follow me a second here.
One of the things that steals your profits is getting stuck in the paralysis of analysis and endless research mode, and never turning on the switch for action mode.
Before I get into that, I've created some SPECIAL new things I'm adding to Level One Training. Here's just a teaser:
If you haven't snagged it yet, grab “The Best of Marlon
Sanders.” It's a freebie ebook download with 100+ pages
This week's ARTICLE:
==> How Sticking Points Will Get You New Customers
==> Subtitle: You gotta unstick your sticking point to
get new customers and make sales, and you can't do that until
you know WHAT your sticking point is!
I have field-tested answers to these questions:
— The ONE thing to zero in on in 2009
— The 4 laws of unravelling sticking points
— Why you gotta get it wrong before you get it right
— The secret of getting into action
— What if you can't decide your sticking point?
— What I want you to post on my blog
— A game plan if your sales are under 1 million
This is NOT theory. This is all based on what I personally just
finished doing to plan my 2009.
Save this for reference and use it as a checklist
Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.
This IS an article people will want to read. You WILL make
sales from the link in the resource box.
If you don't have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.
P.S. Read the announcements…
* FREEBIE DOWNLOAD (see announcements)
* Brand new reseller site makeover. New tools!
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going
I'm here every week delivering rock solid content based on years
Marlon's Marketing Minute
Vol. 4, #2, January 10, 2009
This issue contains:
A. Sponsor Advertisement: How to Make Commissions By Giving Away
“The Best Of Marlon Sanders”
B. Announcements from Marlon (Important)
C. Main Article: How Sticking Points Will Get You New Customers
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. SPONSOR ADVERTISEMENT
Attention All Resellers and Affiliates:
I've revamped completely my affiliate site and tools:
* You can now GIVE AWAY the Best of Marlon Sanders ebook
and get commissions.
* I also have a “Newbie Guide to Internet Marketing”
PS: If you need your reseller ID, contact Tim at:
B. ANNOUNCEMENTS FROM MARLON
One: Follow me on Twitter
This way, if you don't get my emails, you get my Twitters.
Two: Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!
I've just released “The Best Of Marlon Sanders”
Give it away to your friends or list and snag affiliate
commissions as well as prizes.
Three: Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
Four: Ateam call
We'll have a call this Thursday at 11 a.m. CST
C. “How Sticking Points Will Get You New Customers”
==> Subtitle: Are you gonna freeze up with paralysis or are
you gonna kick some booty?
Save this for reference and use it as a checklist
By Marlon Sanders
We're one week into the new year.
And my question to you is, “What will you focus
on the next 3 weeks of January?”
Do you have your game plan mapped out week-by-week?
I'm going to submit to you that if you did under
1 million last year, there is ONLY 1 thing you should
Making sales to new customers.
You're either selling your OWN product or someone
You need two things:
1. A steady source of traffic
2. A sales process to get people to buy
Until you figure out those two things, there really IS
nothing else to do in your business. And if you have
those two nuts solved, you should be doing 1/2 million
to a million.
If you aren't, then your traffic is anemic or
sporadic, which means you haven't figured out the
Either that or you don't have a sales process to get
that traffic to buy.
If you have a steady traffic source and a good sales
process, you should be grossing 1/2 million to a million.
If you aren't, you aren't,, one of those two pieces is
How do you get new customers?
A lot of people get stuck in the planning dead zone.
They plan this and plan that. Then plan some more.
Then research some more. Then plan some more.
The Game is played on the field not in the locker
room on a white board.
The SECRET to getting into action is to realize you'll
get it wrong the first few times out. Don't agonize
if your first few products or attempts at selling a
product don't work.
Here is the rule: You get it wrong before you get it right.
And if you never get it wrong, you'll never get it right.
The thing I've noticed is that if and when people DO get
into action, they just agonize over the first project that
Get over it.
This is a learning curve. You usually get it wrong before
you get it right.
When that happens to you, just tell yourself, “Marlon Sanders
told me “you usually get it wrong before you get it right.
So you need traffic. And you need to be able to turn that
traffic into sales.
You can do this with your own product or someone else's
It's OK to start with someone else's product.
If you use my Promo Dashboard, there is NO reason you can't
turn your traffic into sales.
The advantage of having your own product is you can start
your own affiliate program using my Affiliate Dashboard.
And if you buy traffic, you have more margin to play with
to afford the traffic.
Here is the single most critical thing I can tell you:
Know your STICKING POINT!
You don't know how many times in different fields, whether
Internet marketing or other fields that involve a learning
curve, people say….
“I tried it and I didn't get results.”
Which is a totally useless thing to say.
You've got to break things down to your sticking point.
You've got to analyze your sticking point.
Is your sticking point getting traffic?
If it is, what specifically is the problem?
Law one: Define the problem
Law two: You can't solve a problem until you follow
Law three: Once you define your problem, THEN get help from
people who have already solved the problem.
Law four: If you've defined your problem, got help from people
who have solved a similar problem before and you still have a
problem, go back to law one.
Know your sticking point.
Can you not get people on your list?
If that is your sticking point, now you have something to work
If you are getting 10% to 15% of your web site visitors to JOIN
your email list, then getting people ON your list isn't the problem.
The problem is you aren't selling them.
Then THAT becomes your sticking point.
If you're selling people once but not selling them again, that is
a totally different sticking point.
1. Do you know your sticking point?
2. How do you define your problem?
The SOLUTION is in the definition. So how do you define your
If you define your problem the right way, it will lead you to
So here's what I want you to do:
Post your current sticking point on my blog. And define your
Just scroll to the bottom of this page and type in the comments box.
If you can't decide exactly WHAT the sticking point, then
start with this:
1. Are you getting at least 100 visitors a day to your web
2. Are you getting 10% or more to join your email list?
3. Are you turning 3% to 10% of those people into buyers?
If you aren't, then define the problem.
Let's say your sticking point is you don't have 100 visitors
Why don't you?
What's stopping you?
* Do you have bait?
* Have you advertised your bait anywhere?
* Are people reaching to get your bait?
* How much does it COST you to get someone to request your
bait and get on your email list?
* How many times are you emailing them?
* Are you getting them on streaming video, teleseminars or
* What types of emails are you sending to get them to buy?
See, THIS is how you analyze your sticking point.
Let's say you're doing $15,000 a month and you want to get to
$25,000 a month.
What's STOPPING you from getting to $25,000 a month?
Do you have a steady source of traffic?
If you convert 10% to 15% of that traffic to subscribers,
and sell 3% to 10%, will that get you to your goal?
If not, then you need to define your sticking point.
What's your sticking point?
Define the problem.
Post it in comments at the end of this article.
Do you know HOW to figure out your sticking point and define
How many visitors a month do you need this year?
What percent do you need to get on your list?
What percent do you need to get to buy?
Which of those issues is your main sticking point?
Tell me your sticking point.
Your business is like a SLOT MACHINE. You put dollars
into your advertising.
Then over the period of 12 months, you get dollars back out.
If your dollars out exceeds your dollars in by my “magic ratio”
then you should have a successful business.
If you don't know about the magic ratio, go to my blog and read
What's stopping your business slot machine from working?
What's YOUR sticking point?
HINT: Your sticking point is often:
1. You don't have the know how
2. You know how but don't have the skill
3. You know how, have the skill but don't put it into action
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
Check out all my products here:
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)
Stop trading time for dollars and start trading products for
Save 100's on graphic design:
NEED A SALES LETTER? Fill in the blanks and click a button.
Many people have copied my software. But there really and
truly is only ONE original.
NEED SYSTEMS FOR YOUR VIRTUAL ASSISTANT?
See the original systems I created for Lisa
Copyright 2008 Higher Response Marketing Inc.
All rights reserved.