Online Marketing Success Secret?
I want to share with you an Online Marketing Success Secret.
This is a secret few people will tell you about.
Yet, most of your online marketing success will be due to this secret. If you want to succeed online or make more money online faster and easier, this blog post is for you.
I’ll tell you a quick story.
In 1940 at the National Association of Life Underwriters, Albert E. N. Gray delivered a speech that has been quoted and remembered ever since.
Here’s what Mr. Gray said:
“The common denominator of success – secret of success of every individual who has ever been successful – lies in the fact that he or she formed the habit of doing things that failures don’t like to do.”
Now, that sounds like it heads off into a preachy rant. But actually, it doesn’t. It’s quite a good read.
My take on it is a bit different.
The way I explain what Mr. Gray said is that you can either be driven by PLEASING ACTIVITIES or PLEASING RESULTS.
The REASON goal-setting works when it works is it allows people to focus on a pleasing RESULT. And then to engage in ACTIVITIES that are NOT pleasing in and of themselves in order to obtain that pleasurable end result.
The problem is, a lot of people who seek success in online marketing see it as a way to ONLY engage in pleasing ACTIVITIES.
So they do what they love.
They love to research stuff. Why? Because there’s no unpleasantires associated with research. You discover things others don’t know. When you share those tidbits, they think you’re smart and cool.
That’s a pleasurable activity.
Planning projects is a pleasurable activity.
It’s FUN to dream about what “could” happen or what you “could” do. It’s all in the realm of theory and possibilities.
In theory, if I do this idea I could become a millionaire.
That’s fun and pleasurable to fantasize about.
But it’s not productive.
The rubber meets the road when you have to engage in UNPLEASANT activities in order to obtain that pleasurable end result.
“Hold your horses here Marlon. I thought the whole point of online marketing was I got to do only what I want to do when I want to do it. Now, you’re telling me that be an Internet marketing success, I have to do activities that are not inherently pleasurable?”
That’s the truth.
Bu let’s put it in perspective.
You don’t have to go out in blazing heat and dig ditches for a living. You’re working inside your cool, comfy house puttering away at the computer.
And yet, it’s not all fun and games.
I don’t personally enjoy setting up products to sell on my shopping cart. It’s a bit of a pain and if you screw it up, it’s not good.
I don’t personally enjoy handing customer support tickets. They aren’t “bad.” It’s just not my idea of a good time.
In fact, writing this blog post now is ok. But it’s not what I do for fun.
What’s more, sometimes you have to do things that are downright hard. If your blog gets malware, and you have to fix it, that sucks.
If something goes wrong, and you have to fix it, that sucks.
If you have to move hosting companies, that sucks.
But here’s what does NOT suck: Seeing the money come into your bank account! Waking up in the morning and seeing that you made good money while you slept!
Being recognized, respected and known.
All those things generate endorphins. They’re rewarding. They’re the fun part of the business.
But if you have “been at this a long time and not made money,” then maybe you need to mosey on over there and read that speech by Albert E. Gray.
Because chances are, you’re doing what sounds easy, pleasurable and fun. And you aren’t doing the “hard things” like building an email list.
This is NOT a complicated business.
We get people on our list and in our database.
Then we send emails or other communications and ask our audience to buy stuff. Either things we created (the not so fun part). Or affiliate products others created.
The money is in the list.
But to build up that list, you might have to do live streams like I did this morning. You might have to do podcast interviews. You might have to do things you don’t particularly WANT to do.
So the choice is really yours:
Do you want to be driven by pleasing ACTIVITIES?
Or by pleasing RESULTS?
I enjoy a lot of what I do in Internet marketing. But I don’t enjoy everything. It’s not all fun and games.
So you have to focus on the pleasing end result you desire.
That’s the whole secret.
It’s also the secret to why Zig Ziglar taught goal setting.
Focusing on the end result and then doing activities, pleasing or not, that create that end result flat out works.
Joe Vitale is fond of saying that the word ACTION is in the “Law of AttrACTION”.
A lot of people want the attract part but NOT the action part. Because the action part isn’t always fun or pleasurable.
It’s simply where the rubber meets the road as my dad would have said.
I hope this didn’t sound preachy or like I’m “all that.”
I don’t like this any more than the next guy. I like doing pleasurable things like reading, learning and watching videos.
I don’t like some of the other things like accounting and detail work.
But that’s the line you have to cross to attain Online Marketing Success.