I’ve got to tell you this before its too late text of first 4 emails redux
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Email #1
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Read it here:
http://attractsalesnow.com/toolate
I've got to tell you this before it's too late
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Emai # 2
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This is day 2 of my 7-part series. Day one is
re-published at the end of this email.
It was a day.
A day like any other day. Except this one would lead
to a cataclysmic change in my life, my work style,
my place of living, my fame -- and everything else.
There it was.
In my mailbox.
16 pages. Nothing fancy. No graphics at all.
But the headline was in red.
It said: "I paid this marketing genius $600k
because he made me 2 million."
(Actually, the numbers were spelled out with 0's but
I can't get this your email in your inbox if I show
it that way.)
11 words.
11 words that riveted my attention. That practically took
my breath away. I started reading. I could feel my heart
beat pick up, my eyes start dilate as I read. My breath
quickens.
I grab a pen and start marking it up.
This guy was practically a marketing magician. He could
barter for roses and use them to increase health club sales.
He did marketing miracles I never dreamed of.
I had to have this. I had to know more. But it was $500.
I ran the balance in my checking account. I could BARELY
swing it.
There it was. The 800 number. Barely able to contain
my excitement, I dial to order. And then....
Get this.
They wouldn't freaking take my credit card. I kid you not.
They wanted to send me the course with an invoice. I'm
like SURE!
Of course, when that box arrived, that 500 bucks was long
ago SPENT! But I couldn't just send it back. I HAD to
read it.
I ripped it out open and gray, dull typeset, thin manuals
spilled out.
At the TIME, this was life-changing information I'd
never heard anyone, anywhere utter.
I'll tell you the two life changing lessons in a moment.
But first, if you're just joining me, let me catch you
up to speed:
In email one which is re-published at the end of this
email, I told you the beginning of my story.
And how I started out with no one to help or teach me
anything about the direct response marketing business,
hardly any books or courses to learn from.
I was on my own. But on quest to become a direct response
copywriter, a speaker, consultant and newsletter writer.
My car smoked like a bomb. I lived on a diet of corn dogs,
burritos, burgers, fries and drive-through nachos.
But then....one day, 16 pages and 11 words changed my
life.
Are you ready? Can you imagine what just one breakthrough
experience that changes everything would be like? How
exciting that would be?
To continue the story....
Here were the main two things I discovered:
Lesson 1: Why I got the crap beat out me when I tried
to sell stuff
I found out that it wasn't enough just to give BENEFITS
of your product or service You needed what was called a
Unique Selling Proposition.
HOLY SMOKES! No wonder I had the crap kicked out of me
when I tried to sell timeshare, did telemarketing, sold
insurance -- I never one time had a clear USP!
This huge light went on in my head and I felt the weight
of 1,000 pounds lifted off my shoulders! WOW! So THAT
explains it.
That explains my failures. My lack of success. That
shows me what the REAL cause of success is.
See, at the MOMENT I realized began to realize the KEY
that would later come to full fruition. But THAT was the
seed, the beginning.
In today's lingo, we call this differentiation. What
you sell has to be DIFFERENT from what everyone else
sells in a way that is highly desirable and creates
more value. If it isn't, all you are is a "me-too"
sales person.
Lesson 2: The lifetime value of a customer
The most expensive and hardest sale is the first one
because your customer doesn't know you. There is more
profit in follow up sales and they come easier.
If you knew someone would buy $200 from you in a year,
you could afford to spend up to $200 to GET them as an
initial customer, because you profit all the first year
AND in years to come.
You could go back to your customers and sell them again
and again in "concentric circles," meaning that the
follow up sales were for progressively larger dollar
amounts than the initial sale.
What started out as a $20 sale in on example literally
ended up resulting in a billion dollar business.
Back then, this was a massive revelation to me.
NO ONE was teaching this stuff.
I was so flabbergasted, I can't even tell you.
But there was a glitch.
As much as just this basic information changed my whole
world view and made me realize for the first time,
that my toolbox was missing tools. And it's hard to
assemble a home if the carpenter doesn't have a hammer or
a saw in the ol' toolbox.
As much as an impact that had, there WAS a problem.
The product was a series of thin manuals that were not
connected in any way. Instead of systematic teaching it
was some transcripts and totally hodgepodge information.
Still, if it wasn't for that 11-word headline that caused
me to read the 16 pages that caused me to order those
crazy little manuals, I don't know where I'd be today.
Maybe in the back room of some god-forsaken place pitching
timeshare. Or doing telemarketing. Or who knows what.
I don't know if you can imagine a time in the future when
whatever holds you back now doesn't hold you back any
longer. When you find and enjoy and know the other side.
What would that feel like? Can you imagine that?
If you can, then you have an inkling of what was about
ABOUT to happen. What was about to come down was huge.
I never fully and completely imagined it.
But before that...
My education had begun but there were huge massive
gaps in it.
So I went on this quest to fill in these gaps or
missing pieces. Missing pieces that I now KNEW EXISTED
because I had personally tasted them first
hand and felt the total and complete relief and even
exhilaration that came with seeing the real truth.
I started buying all the books on marketing I could
find at the bookstore. This was very frustrating because
most books had only a few pages of really good content.
When you're hungry, you're hungry. And every teeny tiny
little scrap is like one piece in this big puzzle you're
trying to assemble so you have the WHOLE PICTURE.
In the meantime, I was networking on AOL and doing more on
Compuserve.
If I could just find that one piece. I kept taking stabs
at different letters emails, mailing pieces. Things just
weren't CLICKING for me. They weren't firing on all
cylinders.
With the training I obtained from buying everything I
could find and the real world experience I got from
trying out letters and ads, I was getting enough results
that I pushed forward even harder.
I did free telemarketing for the biggest marketing name I
could find in exchange for products. I networked. I met
a guy who studied some of the same things I did. He owned
a video store.
I met others. But still, that one piece kept haunting me.
Now I was on a quest. I could feel the momentum building.
Along the way I owned a retail store and managed to get
a job as a copywriter by running a direct response
classified ad offering a free report on how to increase
your direct mail response.
Not that I had that much experience in REALLY doing it,
but I certainly knew more than anyone else in Dallas and
that qualified me for the job... with a guru at the time.
In fact, over the past year none other than Gary Halbert,
the SAME Gary Halbert I read about in 1978, flew in to
meet with this guru and, coincidentally, a psychologist
in Dallas.
By now I wrote good enough copy to get that job. And I
was fast. That came from practice on AOL and my own letters
and stuff. Even though I didn't make money from all that
practice, it gave me the advantage of speed.
This fulfilled PART of my vision, my dream of becoming a
speaker, writer, consultant.
Things were cooking. I'm now on a mission. Practically
like a direct response copywriting Warrior FIGHTING for
my right to have a place, fighting for respect to be
somebody.
At the time, Dan Kennedy, Jay Abraham and Ted Nicholas
had almost Marketing God status. Here I was slaving away
writing copy in a little room on a computer.
No big name knew me. The Antin brothers spoke about
writing copy at seminars. Gary Halbert endorsed them.
John Carlton was his best bud.
Who was I to try to butt in and make a name for own self?
How could I become somebody when all these big name gurus
dominated all the conferences, the events, and everything
and I was no one?
The plot thickens. Next email I reveal the missing piece
that vaults from no one to a globe trotting speaker and
personality.
Not only that, I get to personally hang out with....
Mmmmm, I'll tell you that too next email.
But he was legendary, had an unbelievable tan and
physique, more charm than any guy on the cruise ship --
but he was 79-years-old.
Fortunately, I had a personal letter of introduction
from another legend....
Next email tomorrow -- The cataclysmic insight that changed
my life, my success, my fame, my fortune, my path --
forever.
Your assignment: Go to my Facebook Group and post
ONE insight you've had from the first 2 emails so far:
http://attractsalesnow.com/marlonsfbgroup
Best wishes,
Marlon
PS #1: If you missed email 1, here it is:
http://attractsalesnow.com/toolate
PS #2: On Saturday August 4 at 3 p.m. Central Standard
Time, 4 p.m. Eastern Standard Time, 1 p.m. West Coast, I'll
be holding my special training event where I reveal the 11
core Formulas that make all the difference in the world in
online marketing, and 4 of the Esoteric Secrets of the Art
that are my advantages over other marketers.
These are all the things I want to reveal before it's
too late. They are the things you must know. They are the
things that were the turning point for me and I believe
could be for you also.
Best of all, you don't pay me until after the event. You
decide if it was worth the time and money or not. You are
the sole judge of that.
To register at zero risk, go here:
http://attractsalesnow.com/gottatellya
To vote for the one Formula you MOST want me to cover
go here: http://www.surveymonkey.com/s/7RVS9V9
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Email 3
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First, a quick recap of what I've covered so far:
Email #1: My quest to become a speaker, writer, and
consultant as a living with no one to guide me, or
help, and virtually no courses to train me. And how
can I ever possibly gain any respect or fame
whatsoever when people of immense stature like Dan Kennedy,
Jay Abraham, Gary Halbert and John Carlton dominate the
scene?
Email #2: The 16 pages and 11 words that changed
everything. The power of a Unique Selling Proposition
and the Lifetime Value of a Customer.
Email #3: Today: The missing piece that takes me over
the top, leads to millions of website visitors and
dollars in sales and world travel.
I'll be holding a special training August 4. You don't
pay until after the event, until after you agree it
was worth every penny and more:
Vote for the one topic you most want me to cover here:
http://www.surveymonkey.com/s/7RVS9V9
To register go here:
http://attractsalesnow.com/gottatellya
Now, to continue the story...
"Marlon," he asked.
"How did you like the pool?"
"You mean the hot tub, Walter?" I spit back?
"No, there's a pool. Open the door on the back left side
of my room."
Later that day while crashing in the room of his old house,
I opened this door at the back of the bedroom. I thought
it was just a closet or something.
Holy smokes.
There WAS a swimming pool. But NOT just a normal pool.
This was huge, enormous. Actually, olympic sized. Except
there was something STRANGE about it. Come to find out,
belonged to an ex-U.S. President who was in a wheelchair,
and it was bought, flown in and installed in his enormous
bedroom!
That evening I walk by the room Walter is in. "Marlon,
I'd like to introduce you to Norman." "Hi Norman," I say
politely.
"Norman is CEO of the corporation that owns Fridays and
Bennigans restaurants."
The pictures on the wall around the house were of Walter
with many very famous and wealthy people. While I was
there, the phone would always ring with someone famous
on the line.
Apparently, he'd made $600 million by taking 3 companies
public.
Why was I there? To write letters for him to sell his
marketing training bootcamps. $7500 to $10,000 a letter.
Not bad for a kid who started out the way I did, knowing
nothing. Having almost no innate skill.
But to tell you HOW I got there....let me step back one
notch.
Before I got there, as I mentioned in the last email,
I'd landed a job writing sales letters for a well-known
"guru" and seminar speaker at the time.
Basically, I pecked away at my keyboard in a non-descript
room with a desk and computer. That was about it.
One day, out the door of my room I saw this man being
treated like royalty in the conference room. He and Phil
stood pointing and marking up our company catalog I'd
written.
The man's name was Lew Williams. He'd been trained in
copywriting personally way back in the old days by none
other than Thomas Hall, the man Gary Halbert claimed as
his mentor. Lew would edit my letters 20 and 30 times.
Grueling. But like wax on, wax off, extremely educational
and informative. I owe him a debt of gratitude and
wonderful wife Anita, an enormously talented writer in
her own right.
I believe if we stand tall, it is because we stand on
the shoulders of giants who went before us and paved
the way.
As luck would have it, the owner of the company, Phil,
hired Lew to critique my copy. Now, I had a bit of an ego
by then but I knew to listen to a man who got paid the
princely sums he did just to consult.
Having Lew as my mentor gave me enormous CONFIDENCE.
Never underestimate the power of a mentor nor the
importance of self confidence.
Still -- I had a MISSING PIECE.
My letters were good. But Phil mailed out one of 'em that
flopped. I felt embarrassed. I got in hot water one day
because a really, really famous "guru" at the time thought
I'd copied one of his ads and read Phil the riot act.
Still green I was. And worse than that, I was missing
a BIG chunk.
Of course, Phil has a LIST. He had about 60 inbound
phone calls a day that were LEADS for his products and
services. A lead is a prospect or a person who is
interested in buying what it is you sell.
Now, those people were mostly sold over the phone then
but we also had a direct mail list and used it. See,
the world wide web didn't EXIST then.
Phil was breaking new grounds marketing on the old
text-based Internet. And he threw around terms like
Veronica and Archie and Gopher. My eyes just glazed over.
One day I was poking around on the shelves of the office
and stumbled across this notebook about writing sales
letters.
But I'd NEVER seen before what I saw on its pages....
An actual FORMULA for writing sales letters. STEPS.
16 steps. I borrowed that sucker and poured over it like
I'd never poured over anything before.
All of those INDIVIDUAL chunks and pieces I learned
along the way from that $500 course, from a $5000 course
I'd bought, from a bunch of cassette tapes and other
stuff I'd studied not to mention all the books --
In a FLOOD they ALL came together in those 16 steps.
All of a sudden it DAWNED on me WHY my letters hadn't
worked that well and many flopped.
NO ONE had ever before laid out a formua like this.
NO! Even today I heard total b.s. like the formula for
writing a sales letter is AIDA.
Attention - Interest - Desire - Action
That's the worst formula for writing a sales letter in
the history of the word. HOW do you create interest? HOW
do you create desire?
And even if you follow those 4 steps, you're missing a
TON of extremely important ones. The formula sucks.
Flat out sucks.
But THIS formula was different. In total, complete, logical
order it layed everything out.
I immediately and instantly GOT IT.
Not only that, everything I've told you so far leads up
to this one massive, huge insight....
The problem I had was NOT my ability to write, NOT my
ideas, NOT how hard I did or didn't work (I worked really,
really hard writing my copy.)
The problem I had was I didn't have a FORMULA that worked!
It was ALL about the formula. And dare I say a secret
formula. The reason I use that word is if most people
don't know it, it's a secret for ALL those people.
Do you know what a huge, massive burden lifts off your
shoulders when you realize it isn't your marketing or
writing ability -- it's the FORMULA you've been using?
You can work really, really hard but if you're using
the wrong formula, it just doesn't matter.
And when you have the RIGHT formula, getting exceptional
results often appears EASY.
It's like two people in a fight. One has a gun. One has
a sword. Doesn't matter how hard the dude with the sword
swings it. The guy with the gun pulls the trigger once
and it's GAME OVER.
I'll give you another example: This past year I struggled
selling on webinars. I'm 10x a writer than I am a verbal
sales person.
I THOUGHT I just sucked at doing webinars, even though
I'd bought all the courses and so forth. To be fair, I
haven't tried that hard to learn the skill.
BUT -- the other day my friend Russ shared some audios
with me of a $10,000 one-day consultation he had with
these 2 guys who simply helped him create his whole webinar
step-by-step.
They've done it 400 times for people at $10,000 a pop.
And you'd think for $10,000 it was some horribly
complicated formula.
NOT SO.
Actually, it's simple. Incredibly, unbelievably effective.
But simple. It's ALL about the skill level. Having the
RIGHT KNOWLEDGE makes all the difference in the world?
Can you see that?
Can you imagine how I felt when the thing I struggled to
do for 10 years became totally crystal clear to me in a
matter of 60-minutes from a 120-page manual.
I don't think it took me but 60 to 90 minutes to CONSUME
that whole manual on copywriting.
And in that period of time, what I'd spent 10 years trying
to learn became an easy thing for me.
So easy in fact that later I changed the formula to only
12 steps because I felt 4 of them weren't necessary.
Here's what this means TO YOU: Whether you've succeeded
or not so far, whether you've done well or sucked toads is
largely or mostly dependent on your formula you're using,
on your knowledge and the model you're using.
You don't need to work harder in many cases....you need
BETTER knowledge. How does that make you feel to know that?
Are you starting to feel the excitement course through
your veins? Are you "getting it?"
Once I learned that formula, it wasn't long before I found
myself visiting Walter Hailey in Hunt, Texas, the
eccentric millionaire, writing letters for him.
Can you imagine what it's like to go to Starbucks where
I am now, peck away at your keyboard while other people
rush in and out to grab their coffee and go to work --
and know you'll make more in a few hours than they will
all day, or even week or month?
With any luck at all, these little emails I'm writing you
will bring in $10,000 to $20,000. Not bad for a few hours
of hard labor at the keyboard.
Now that I had the FOUNDATIONS of things like lifetime
value, marginal net worth of a customer, Unique Selling
Proposition, host parasite relationships and stuff like
that I learned in that $500 course (and follow up training
I got by doing telemarketing as barter) -- and with my
super powerful letter formula, I set off to create and
make a name for myself.
But I still had a problem:
What LEVERAGE did I have to become somebody, to have
any fame, or to even be a decent-sized blip on anyone's
radar when Gary Halbert, John Carlton, Jay Abraham and
Dan Kennedy ruled the marketing world like gigantic-sized
Goliath's, and still didn't qualify as an itsy bitsy
David? I was still like smaller than David. I was like
the little pebble in his slingshot.
Yet, one thing propelled me from total obscurity to fame.
One thing I learned in that $500 course I bought. Well,
TRIED to buy but was sent with only an invoice and a
"Pay Me If You Feel It Was Worth It."
See, this is a secret. And you know those people who say
secrets don't exist? It's true in one way. It's all direct
response marketing. The critical chunks.
Yet, there are also secrets.
For example, how many people right now if you asked
them could tell you the answer to how to become famous in
marketing in a time when Dan Kennedy, Jay Abraham, Gary
Halbert and John Carlton were the unassailable "gods"
of the industry.
And so far above and beyond anyone else, that you hardly
even got the time of day? I mean, how are YOU going to
get people to pay you to explain how to write a
sales letter, when the likes of Gary Halbert and John
Carlton ALREADY teach this par excellence?
If you want to take a whack at it, post it on my
Facebook group. If you're the first to get it right,
you win $100.
http://www.facebook.com/groups/marlonsanders
Well, I'm revealing that secret in the next email.
But for now, know this....
Not long after the above events I hung out with the
legendary E. Joseph Cossman (with a personal letter of
introduction,) Ted Nicholas, and Cindy Cashman, the girl
who became a millionaire off a book with blank pages.
I had the enormous good fortune of hanging out with Cindy
at her home on the lake in Austin, Texas. And learned so
many things about how the simplest of ideas can make
numbers that boggle the mind -- when you can just repeat
a winning formula over and over.
More on THAT tomorrow....
Oh, and walked the sugar sands of Roatan with my friend
Jonathan Mizel, who I'd met back when networking on AOL.
Not to mention create an online revolution in ebook selling,
affiliate marketing and other things. And speaking at
120 seminars around the world.
But there's MORE. See, finding that ONE formula was only
the culmination of many formulas. The reason some people
make it and some don't is formulas.
There are "must know" REPEATABLE formulas. With them,
success is 10X easier and comes 10x if not 100x faster.
Instead of taking 10-12 years like it took me, it's
possible to happen in a fraction of that.
Coming up.....the cataclysmic result of putting my
formula in action. And the Esoteric Secrets no one knows
that allow me to do magic others marvel at.
Your assignment:
Go to http://attractsalesnow.com/vintage and watch the
Vintage Video. Here's the same link for the search engines:
Marlon Sanders vintage copywriting speech video
Post your comments about the video in my Facebook group:
http://attractsalesnow.com/marlonsfbgroup
Marlon Sanders Facebook Group
Best wishes,
Marlon Sanders
PS: On Saturday August 4 at 3 p.m. Central Standard Time,
4 p.m. Eastern Standard Time, 1 p.m. West Coast, I'll be
holding my special training event where I reveal 11
repeatable Formulas that you most want to hear.
These are all the things I want to reveal before it's too
late. These will be things that could be turning of the
corner for you.
Best of all, you don't pay me until after the event. You
decide if it was worth the time and money or not. You are
the sole judge of that.
You only pay if you agree you got 10x your value.
To register at zero risk, go here:
http://attractsalesnow.com/gottatellya
To vote for the one Formula you MOST want me to cover
go here: http://www.surveymonkey.com/s/7RVS9V9
===============
Email 4
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Quickie Recap:
Email #1: My quest to become a speaker, writer, and
consultant as a living with no one to guide me, or help,
and virtually no courses to train me. And how can I ever
possibly gain any respect or fame whatsoever when people
of immense stature like Dan Kennedy, Jay Abraham, Gary
Halbert and John Carlton dominate the scene?
Email #2: The 16 pages and 11 words that changed
everything. The power of a Unique Selling Proposition and
the Lifetime Value of a Customer.
Email #3: The missing piece that took me over the
top, leads to millions of website visitors and dollars in
sales and world travel.
------------------ Today's Story -------------------
My hands shook almost uncontrollably.
With one slip all my transparencies zipped out of my hand
at the speed of light and splattered across the floor.
Everyone is staring at me. There's my presentation --
scattered about in front of glaring eyes. I didn't know
transparencies could be slick as black ice unless you put
paper between them or scuff 'em up a bit.
I'd never done this before.
Quickly, I corralled my slides and got 'em back on the
projector. Of course, now they weren't in order. If I
was nervous before, now I think my voice shook like
a vibrator.
And to think, there are my idols all watching on.
Ted Nicholas, the man who had ran more full page ads than
anyone ever. The legendary E. Joseph Cossman. Dan
Poynter. Tag Powell. Cindy Cashman. All looked on ......
Fortunately, some of the speaker training I'd had in years
past kicked in and I made my way through that speech. The
camera man later told me it was the single greatest
marketing speech he'd ever heard.
I have no idea if he meant it or was trying to make me feel
good. I know Tag told the audience, "I guess we have some
speakers here who are afraid of the microphone."
That would be me.
Thus went my first talk about Internet marketing. I owe
Tag Powell a massive debt of gratitude for inviting me to
speak at his cruise.
There it was that I got to hang out with Ted Nicholas who
was and still is one
of them most accomplished marketers of our era. At the
time, any magazine you opened probably had one of his
full-page ads in it.
Ted shared, laughed, and told stories with a gusto for life
that inspired everyone. And he did it with any hint of
ego or one upmanship whatsoever.
And then there was E. Joseph Cossman. If you ever owned
an ant farm as a kid, E. Joseph probably got a cut of your
money. Spud guns, ant farms, you name it. He imported
and sold it via direct mail.
At age 79 he was more tanned and ripped than any 21-year
old on the cruise ship. And if his wife wasn't with him,
I dare say he could've and would've been more popular with
the women than any guy 50 years younger.
He was a larger-than-life figure in every sense of the
word. A man among men. He authored a book in his younger
years called "The Virile Male."
And he epitomized what he wrote.
Fortunately, I held a letter of introduction to him written
by none other than my mentor Lew Williams, who
coincidentally produced the first seminar E. Joseph ever
spoke at.
And, being the thoughtful mentor he was, Lew had warned me
in advance.
"Now Marlon, when you hear E. Joseph speak, remember that
he didn't speak like that at his first seminar. He was
nervous just like you'll be."
Make a mental note of that: Anytime you do or try
something new, you probably won't be very good at it at
first.
Just from that one cruise I have so many stories to tell
about Cindy Cashman, Dan Poynter and many others.
Oh, wait! I got all caught up in the glory of my first
big triumph and forgot to
tell you HOW I managed to get there to start with.
Come closer. Let me share with you the secret in whispered
tones....
At my copywriting job, Phil had a continuity program --
the cd of the month. He didn't have time to do the
interview one month so he asked me to do it. That interview
was with Tag Powell, a very famous self publisher at the
time of Silva Method books and many others.
Tag had this unique method, this formula, for self
publishing books and getting them in bookstores. And a
repeatable formula for promoting and making them
successful. He also had a repeatable formula for doing
seminars.
I interviewed tag and grilled him relentlessly, until I"m
sure he felt like he'd had every last morsel of knowledge
in his brain sucked dry!
I was relentlessly curious. Remember those words. My
good friend and powerful marketing force Daegan Smith, who
inspired me to write this email series, embodies that term
and reminds me today of the power it wields.
It's an odd thing. When you ask questions and listen, you
do something for someone almost no one else does. How many
times in a person's life will they ever have someone
honestly, truly listen to them for one hour, unless
they're paying for therapy?
When you do that for someone else, it's a powerful
experience. You bond in an unusual way. Dale Carnegie
wrote about the power of listening in "How to Win Friends
and Influence People." But most people write it off as
something they "already know."
Coincidentally, Dale Carnegie discovered this Formula that
if you used it the way he taught it, really would win
friends and influence people.
He canned and cloned that formula, franchised that formula,
wrote books on the formula, did seminars on the formula.
He capitalized on that formula about every way a man can.
Just as the others did I was soon to meet.
Such it is with all the greatest marketing and business
ideas. They're simple. Almost understated and enormously
powerful.
Like USP. "Oh yeah dog, I know all about USP. Don't talk
to ME about USP any longer. I've already heard that. Tell
me something NEW!"
Yet.....
There it was.....
In front of me. Speaking on that cruise ship that I found
my USP. See?
Why was it that Tag invited me to speak there? Well, I
DID promise to help out. And quite frankly, did the worst
job in the history of the world of fulfilling on that
promise, I'm embarrassed to admit.
1. Reciprocity. Tag bonded with me from our interview.
2. Insight -- I had a friend with an Internet marketing
list -- one of the only ones at the time. That friend was
Jonathan Mizel, author of the first (as far as I know) paid
newsletters exclusively about online marketing.
And Jonathan could sell some tickets to the cruise. And
that's how my pal Jonathan whom I'd met on AOL, made it
onto that cruise ship as a speaker.
3. USP -- And this would be the motherload.
See, Ted Nicholas didn't speak about Internet marketing,
did he? But he had his own USP formula that made him a
household name. Remember that ad on how to start your own
corporation for $50? You may not know Ted by name but you
know his USP. And the formula he repeated something
like a billion times in print.
E. Joseph Cossman didn't speak about Internet marketing,
did he? But he had his own USP "The ant farm and spud
gun man." And he had his own FORMULA he used over and
again to import products and sell them through one of 17
channels, a number of which were direct response marketing
channels.
Dan Poynter didn't speak about Internet marketing, did he?
But he did have his own self publishing books USP. And a
formula for self publishing and promoting books that he
taught to others.
I had an advantage though. Because Phil was very forward
thinking and right on top of online marketing from day one.
Unfortunately, he bet heavily on the text-based Internet,
really bet the future of his company on it.
No one thought or dreamed that the world wide web with
it's pictures and heavy graphics that loaded really slow
would beat the living crap out of the text-based Internet.
But so it did.
Still, I had the advantage of being involved in it from
day one. And before going back to running classified ads
on AOL and Compuserve.
Here's the big lesson: I couldn't compete with Gary
Halbert, Ted Nicholas, John Carlton, Dan Kennedy, the Antin
brothers or Bob Serling on the topic of "how to write
ad copy."
They all had their own unique and formidable formulas that
worked over and over and over again for them.
Are you GETTING this now? Are you seeing what a huge
breakthrough in insight this is?
See, I COULD make a name for myself and become somebody by
talking about writing ONLINE. And making sales ONLINE.
On that basis I could differentiate myself.
I could have a peg to hang my hat on.
You need a really good, strong peg to hang your hat on.
A weak, namby pamby one doesn't cut it. Do you have a
hook?
Today people are specializing in Facebook, or social media,
or mobile marketing, sms marketing or local business
marketing. They are choosing niches that less crowded or
uncrowded.
And once you find your peg, your USP, your uniqueness,
your differentiation, and once it gets traction in the
marketplace, be smart enough to give it everything you've
got.
You may not have another chance to find your fame and
fortune.
Before I move on, let me draw for you a few lessons:
Lesson 1: Mental curiosity creates aliveness. Be
relentlessly curious about what happens if you try this or
that. That's the attitude of testing. It's an attitude
that drives success.
It's also an attitude that enables you to listen intently
to others. I didn't try to impress Tag Powell when I
interviewed him. I had nothing to impress him with other
than my passion about online marketing.
But I listened. Really listened.
Lesson 2: Interviews open doors
Joe Polish pushed a wand cleaning carpets. But he started
a "Genius" series of interviews. He ain't a carpet cleaner
no more. Even I am surprised at the people he got to to
interviews with him.
Somehow he developed this formula for getting interviews
with people, publishing and then selling access to those
interviews on a monthly repeat basis.
And today he's not a wand pusher anymore.
The other thing he did was export basic direct response
marketing methods and techniques taught by Dan Kennedy and
others and taught them to carpet cleaners....
Just as some really sharp people today are taking basic,
fundamental Internet marketing methods like blogs, webinars
and autoresponders and exporting that knowledge to
businesses they know and have experience in.
You think Joe could talk carpet cleaner language and sell
marketing knowledge to them in a way that non-carpet
cleaners can't? You betcha.
If you did that, would have a USP? An advantage?
Differentiation? Just as I did when I jumped on the
opportunity to speak about online copywriting when no one
else taught it?
Most people don't understand Dan's business in the
slightest. He created a repeatable Formula people could
use to export core direct response marketing technology
(ads, sales letters, offers) to businesses in an industry.
He developed a way to create a funnel from lead generation,
through continuity, to the big ticket cash out for a
quarterly in person mastermind, a mastermind where the
person conducting it just listens and lets others do the
talking.
He developed this repeatable formula. Then created a funnel
culminating in his own Mastermind to help you can and clone
his formula in other industries.
Basically, he figured out a repeatable funnel formula all
the way through the big ticket Mastermind and teaches
people how to operate their own funnel in niche markets.
Repeatable Formula + Funnel + Big Ticket Cash Out =
Good Times
The other lesson here is that YOU are the U in USP.
When I spoke about Internet marketing and copywriting, I
didn't just drone on about it.
I educated. I entertained. I dramatized. I got people
walking around the room like a choo-choo train saying
"everything is funny when you're making money!"
I put some U or uniqueness into it. That caught on.
Of course, today no one would ever do that? Why? I don't
know. You tell me.
And remember my friend Jonathan Mizel who I helped get that
gig on Tag's cruise? And remember those 60 inbound leads a
day that Phil got at the company I wrote for?
Come to find out, a LOT of those calls came from Madison
& York, the largest 900 # seminar company in the U.S.,
doing $3,000 seminars and filling rooms for 5 years.
They referred their customers to Phil so he could sell
'em ads in newspapers, his core business.
Well, they were looking to do seminars on Internet
marketing. So they found none other than one Jonathan Mizel
since he published the ONLY (think U or unique) print
newsletter on online marketing (maybe there was another...
his is the only one I know for sure about).
Anyway, he called me up one day and said, "Sanders, you
wanna do a speaking gig? It's paying a G."
I said sure.
Then it became 2 G's. Then a LOT more than 2 G's. And we
did those gigs 120 times around the world with another
incredible, wonderful speaker and marketer named
Declan Dunn.
At those seminars I taught the 12-step online copywriting
FORMULA I had discovered and refined. See, one of the most
potent forces in the world is a formula that works.
A formula you can repeat over and over again. All great
wealth stands on the shoulders of a repeatable formula.
Not long after that I penned "The Amazing Formula That
Sells Products Like Crazy."
===================================================
Please go here and vote for which Repeatable Formula you'd
most like me to teach:
http://www.surveymonkey.com/s/7RVS9V9
To register for the event this Saturday, August 4, go here:
http://attractsalesnow.com/gottatellya
===================================================
Now, by that time Corey Rudl was selling enormous amounts
online. And a friend of mine named Patrick figured out how
to get access to the stats of his affiliates. He called me
and said, "Marlon, look at this."
A number of Corey's affiliates were making up to thirty
thousand a month in their commissions.
Patrick said I should start an affiliate program for
Amazing Formula, so I did using the only program at the
time I know of that did it. One Corey found or had a
guy program.
Mizel started putting on these annual events in Boulder,
Colorado. Jeff Walker was on our panel there. Corey Rudl,
Jim Edwards, Yanik Silver. Many other famous modern day
teachers of Internet marketing attended our original
events then.
That was the core. Where it all started and sprung from in
those days.
Here is vintage video from there.
http://attractsalesnow.com/vintage
Thanks to the promotion of Rick Beneteau and then
Allan Gardyne, Amazing Formula rocketed to a mega
smash hit. It was certainly the first 100% digitally
delivered ebook sold via an affiliate program that hit
it big.
I think Mark Joyner sold a boatload of ebooks on a dos
program as did Michael Enlow. Mine was windows-based. And
the traffic was all affiliate driven. Corey sold a zillion
dollars of his car secrets book digitally but also
followed up with a print copy.
This was a new MODEL.
A new FORMULA.
An Amazing Formula that sold products like crazy.
I taught others to use it. I used it myself. But a lot of
people didn't get it. The ebook Sitesell advocated search
engine positioning as a set up to a monthly continuity
software program to help you do seo.
I advocated using an affiliate program because all you
needed was a 2-page website.
1. The sales letter
2. The order form
Three pages if you added your affiliate sign up form.
This formula flat out rocked it. And I repeated it over
and over with other
products:
Gimme My Money Now
How to Create Your Own Products In a Flash
Web Site Order Taking Machine
Speed Cash
Pr Cash
I rolled 'em out fast as we could. I created Push Button
Letters to CAN and CLONE my 12-step ad copy formula.
My traffic and sales were astronomical at the time. My
phone rang off the hook 24/7 with calls from around the
world.
So much happened and so many stories happened, I'll have
to tell those another day.
What have you learned here?
How many businesses became successful because they got a
Formula that worked, canned and cloned it?
What about Coka Cola to start with/
What about McDonalds? Originally, that was a formula for
putting out one hamgurger and one french fry really
freaking fast. I loved it in those days.
You told 'em how many of the burgers you wanted, how many
fries. How many Cokes. Boom! In sacks. Out the door.
In the blink of an eye.
THAT was the original McDonalds formula imho.
My friend Jonathan Mizel later went on to develop a Formula
he called the Name Squeeze page. He holds a trademark on
that term by the way, lest anyone else says they invented
the proverbial squeeze page.
Frank Kern, Perry Marshall, many other modern day teachers
of Internet marketing (those the masses refer to as gurus,
a word which means teacher), were in his coaching program.
Anyway, he had a formula for converting a lot higher
percentage of email subscribers to sales than anyone else.
No one knew his formula for a long time.
He cleaned up on the cost per action (cpa) networks on the
back of that one formula.
My friend Declan Dunn became Ceo of a company that had
a repeatable formula for buying and re-selling advertising.
They raked in huge figures.
That's where Mike Hill of Traffic Tsunami fame got his
start.
But it was all a simple formula. One no one else knows
to this day.
Do you now SEE and FEEL the power of having a repeatable
Formula?
The power of canning and cloning it? Can you imagine
the feeling of just having one powerful, USP-driven,
repeatable formula that you just do over and over again?
Imagine a time in the not so distant future where you have
such a Formula working for you on your behalf.
What is life like?
How is it different?
How do you feel?
I don't know if you can see that clearly and vividly now.
But if you could and if you found your mind working
backwards in time to NOW when you and I make that happen
together.
That's where I'm headed with this. I'm holding a special
event on Saturday, August 4. And you're invited.
I'll be teaching 11 of the greatest repeatable formulas
I've learned over the years. And 4 of the most powerful
secrets that fortunes are made of.
You don't pay me a dime for this if you don't feel it's
worth many times more than I ask for it.
You don't pay until a day AFTER the event is over. See, at
the end of our time together, I'll give you a URL to post
to if you don't want to be charged. Just post a note and I
won't charge you a dime.
But that won't happen.
Because this is the event I share the things I've got to
say, the things on my mind, secrets and Formulas I want
YOU to know ...
Before it's too late. Every day I wake up and know my
name, I thank God and am grateful.
Today, I live each day like it's my last. Because at my
age you just never know.
A lot of people do this business only for money. I do it
for love and passion. The money is great.
But there is a difference. Some people will do anything
for a buck. I won't and don't.
But I need your help. And I need it today.
See, I have too many Formulas to share for one event. I
can't cram them all in.
I can only teach 11. And I want it to be the 11 YOU feel
will personally benefit YOU the most.
So here's what I what I need you to do right now. Your
assignment today is to go here and select the one
repeatable Formula you MOST want me to talk about.
Now, you'll notice that none of the formulas are "How to
make X amount in Y time." That's a great formula. And
personally I like it. I know that it's what you want or
would like to see.
I don't blame you. I'm very reluctant to publish that sort
of thing because in the U.S. the laws are pretty stringent
about it. I understand you're quite possibly in another
country like UK, Australia or Canada where such laws may
not exist. But it's how things are in the U.S.
Anyway, if you believe in the concept of repeatable
Formulas and you want me to share with you the best ones I
know, do you have enough belief to spend 2 hours, possibly
more, with me and then only pay me if you agree it was 10x
worth your time and 97 bucks?
You've probably already invested $97 of your time in
reading these emails, so you know that you know the value
or you wouldn't have spent the time.
So go ahead and take that next step to visibly demonstrate
your trust in me and belief in the power of repeatable
formulas and go here:
Vote for the one topic you most want me to cover here:
http://www.surveymonkey.com/s/7RVS9V9
To register go here:
http://attractsalesnow.com/gottatellya
But the story isn't finished quite yet....
In the next email....
My mum gets alzheimers....
The head of the Neo Nazi party in America attacks us
My web host gets more complaints than they ever had
My girlfriend gets sold into slavery
And my Internet marketing acumen and business comes to
the rescue on ALL counts....
That and more in the next email.
==>>> Your Assignment:
Vote for the one topic you most want me to cover here:
http://www.surveymonkey.com/s/7RVS9V9
Then to attend my event and pay only AFTER the event
and only IF you love it go here to register:
http://attractsalesnow.com/gottatellya
Finally, post your thoughts and feedback on this issue
here in my new Facebook group:
http://attractsalesnow.com/marlonsfbgroup
++++++++++++++++++++++++++++++++++++++++
B R E A K D O W N OF AUGUST 4 E V E N T
++++++++++++++++++++++++++++++++++++++++
The details are emerging from the survey:
1. Time length: However long it takes me to cover
the topics. Usually I fade after 2 to 2 1/2 hours
2. Will I cover the topics in a cursory fashion
or in depth?
I'll cover them 100% in the depth needed. Several
topics you WILL receive supporting videos or
documentation on as you'll see.
3. Will it be recorded if you can't make it?
Yep.
4. Don't know for sure if you'll get your money's worth?
You don't pay until AFTER the event. You just pop a
note in our support desk and we won't charge you.
Don't want to dissapoint me? LISA will be handling these
not me. So no guilt or worries if you don't want charged.
5. What the topics?
They are NOT all decided yet. That depends on YOUR
responses to my survey:
http://www.surveymonkey.com/s/7RVS9V9
And YOUR comments in my Facebook group:
http://attractsalesnow.com/marlonsfbgroup
Here are the FOR SURE topics:
1. Sales Letter Formula -- My 12-step formula that has
sold millions of dollars
I will be breaking this down in very good detail for
you. Plus, see the bonuses.
2. The Guru Creation Formula; What's the formula to become
a guru with a dedicated following who buy products on
demand?
I have secrets here I will share you've never heard
before.
3. The List Building Formula -- Use adswaps and solo ads
to explode your business overnight and build your list
In today's market, it's all about list building, so I'll
definitely cover this one.
The other topics are to be decided.
==============
B-O-N-U-S-E-S
==============
First 25 to sign up are guaranteed to receive:
1. FULL access to the complete presentation from my
Vintage video in 1997.
2. A written document covering my 12-step sales letter
formula in depth.
If you like to read and have concerns I won't cover it
in enough depth in the webinar (which I will) you have
this to fall back on. This is an extensive document.
3. One year access to my Push Button Format email
editor that is a complete and total life saver when
you're writing emails like this one.
Write the email in any text editor. Paste it in. Click
a button. Boom! Your text is 100% formatted the right
length.
All other tools I see jack up and truncate lines and
you have to manually go in and fix every line. This
includes the built-in tool on Aweber.
Note: Infusionsoft doesn't have a built in line length
marker and if you're sending text emails with it not
formatted to 72 characters per line or less, it's a huge
mistake.
This is the ONLY tool I know of that fixes this problem.
4. To be announced.
=======>>>> To sign up go here:
http://attractsalesnow.com/gottatellya
==================================
I'm in the 22nd story of the Sheraton Hotel in Hong Kong.
Overlooking me is Kowloon Bay. I came in at night from the
airport, in a limo, over the longest expansion bridge in
the world.
Stunning.
Breathtaking.
The electronic gadgetry really blows my mind. Things they
had there they didn't have in the U.S. I knew nothing
about where I was or where to go.
I jumped in a plane on 4 days notice. I snagged a $4,000
laptop and set reservations go to Thailand, the land of
smiles.
Money isn't a problem. Which is good. Because I get an
urgent message from Lisa. Someone decided to attack us
online.
Believe me, when you're a top 3 or 4 "guru" in the world,
a LOT of stuff goes down.
When I check out, the girl looks at me and says, "your
phone bill is $3,000." Of course, she barely speaks
English and I don't have time to debate it.
I pay and hop on the plane to Thailand. The people there
amazed me. Those stories will be on another day. But it
really and truly is the land of smiles, a magical,
enchanting land filled with mystery, legend, and rituals
from times gone by colliding with pollution, political
unrest and the economic instability of our times.
That was quite a contrast from not all that long ago.
Because back then, I remember buying deodorant with all
pennies. And the man at the Stop 'N Go on Dallas Parkway
and Spring Valley said, "Normally, we don't take this many
pennies but in your case, I'll make an exception."
I'll never forget the day I moved from the 600 square foot
apartment to a town-home on Hidden Bend, a street with no
sign because I publicly published my address and people
would try to hunt me down all the time.
I pre-paid my rent for something like 4 or 6 months
because I was scared the money wouldn't last. I'm sure the
rent lady thought I was really strange.
That happens. I send money to Lisa who is my webmaster and
designer and has been for years. She lives in Canada.
I have a penchant for wearing designer clothes, sometimes
a bit flamboyant. In a city like San Antonio, believe me
you stand out.
I think the girl at the western union place thinks I'm a
drug dealer. I wear fancy clothes. Wire lots of money.
Actually, I had to prove to the U.S. Gov't I was legit.
That happens when you have to wire $4000 to the
Philippines embassy in Syria to get your girlfriend out of
slavery.
More on that in a second.
================N O T E ==================
I realize this issue is packed. There are things I want to tell you
today, in this issue, because tomorrow? It might be too
late.
While seats are available, register right now for
Saturday's event:
http://attractsalesnow.com/gottatellya
=========================================
Before I go on, here are a few comments from our
Facebook Group:
http://www.marlonsanders.com/images2/2late/donnaname.jpg
http://www.marlonsanders.com/images2/2late/morris.jpg
And some of my highly esteemed friends stop by to say hi:
http://www.marlonsanders.com/images2/2late/cavanaugh.jpg
http://www.marlonsanders.com/images2/2late/frey.jpg
None other than Willie Crawford and Declan Dunn give
me a shout out:
http://www.marlonsanders.com/images2/2late/dec.jpg
Moving on....
These meandering stories I tell. The one about the cruise
ship. Other stories. They all have a common thread. A
theme.
The unstoppable power of a repeatable formula.
There are 3 parts to my original repeatable formula:
When they work in unison, it's like a well-oiled machine.
1. Your front end
You need new buyers or prospective buyers pouring into
your business every day.
This has to be a repeatable formula. Every day I got 40 to
50 sales for Amazing Formula like clockwork.
Imagine waking up in the morning and not even giving your
income a second thought because you know you'll have 50
sales that day on the front-end.
2. The "back end"
Here was my original repeatable formula:
a. Amazing Formula at $67
That was the first product that sold widely at that price
point. People price their products today at that but have
no idea where the price came from nor why I chose that
price.
There's a reason.
The sales letter followed my standard 12-step formula and
I wrote it in an hour or two and didn't even change the
typos for 3 years.
There's a reason for that too.
b. Big Course at $500, digitally delivered.
That's right. I shocked people when I sold Amazing Formula
100% digitally delivered. No one thought it could be done
without a major refunds problem.
But beyond that, no one to this day realizes I was back
ending it with a $500 digitally delivered course.
Pop a back end every day or every other day and you're
sitting pretty, depending on your overhead.
My second back end is a recurring billing service called
automateyourwebsite.com
c. Affiliate traffic
This was the ENGINE of my machine.
Your engine drives your front-end sales which feeds your
back end, which is where you make your money.
Get all 3 of those right and that engine will run a long
time with minor tweaking. Unless you count reading as
work, I probably didn't work 30 minutes to 2 hours a day
for 12 years.
And in my upcoming training, I'm going to explain some
nuances of these 3 steps and hopefully hammer it home in a
way you'll never forget.
Let me put it to you this way: I remember many times
digging around in a stack of papers for that $5,000 check
I'd left laying around for a few months.
$5,000 bucks. Didn't bother to deposit it ....sometimes
for several months. Those checks show up every month and
are true passive income.
That money allowed me to fly in many times and help out my
dad with my mum when she had Alzheimer's. And I"ll tell
you this.
If you wake up in the morning and you know what your name
is, it's a good day.
Of course, I stopped speaking at major events because I
was afraid I might need to fly in to see my mum. And
events are an intrical part of being a "guru."
Your best customers and affiliates come from speaking at
events. Plus, it gives you that celebrity halo effect.
Which makes people less price sensitive when they buy your
products.
I'll never forget taking 50 pictures at Yanik Silver's
birthday bash with attendees there. My hair hadn't been
cut. I felt exhausted and could barely smile. I vented a
bit too much to Mike Long about the state my mum was in.
But he patiently listened.
See, my dad had colon cancer so he was holed up in the
hospital and they wouldn't let him out. Some local ahole
in the neighborhood got the homeowners association to
serve him a lawsuit in the hospital because he put the
wrong grade of shingles on his home.
And my mum had to go into an Alzheimer's unit because my
dad couldn't care for her.
During this tough time, the money just kept coming in. And
I didn't have to work much. Of course, I had Lisa to keep
things afloat. When you have money, you can hire help,
thankfully.
My friend Art calls me up. He'd been one of the biggest
names in an industry so controversial I can't print the 3
letter acronym here.
There was a girl his Filipina wife had met at a Casino in
Vegas. He said she was visiting from Makati and I should
meet her.
It's a long story. But back in the Philippines she was
promised $250 a day to be a maid in Syria. Of course, she
gets there and they immediately take away her cell phone.
She wasn't allowed to leave the house and had to do dishes
while trying to eat food very foreign to her.
For 6 months day and night I contacted every agency
anywhere you could. They didn't know who they were messing
with. From the President of the Philippines to someone
running for Senator, to agencies in the U.S. you *really*
don't want to be having a conversation with, to lawyers in
Syria, to covert personnel who help liberate captives, to
negotiating with her "boss."
Two things happened in my career that taught you don't
have friends in business. You have allies.
12 million people in the world are in slavery. The biggest
export from the Philippines is labor. And many of those
people imho are put in slavery or close to it.
Try telling that to a friend. It's too much for someone in
the U.S. to grasp or relate to. That's how you make your
phone not ring, when you're using to it ringing 24/7.
But money isn't everything.
Somehow she escaped and made it to the Philippines
embassy. For $4,000 I flew her out. There was a very long
waiting list and it's enormously difficult to get out.
There were many poor girls there just waiting and waiting.
Money? What good is it? You can't take it with you. But it
can buy other things.
You know that part about the Internet lifestyle? I
probably started that, as I did many things in this
business the origins of which are long ago forgotten.
I had Milcers Marlon's Internet Lifestyle Club. I later
dumped it because no one could pronounce it!
Remember that 3-part formula? Front end, back end,
traffic. Get that machine humming and you can make more
money drinking a latte at Starbucks than the people
rushing in and out will make all day.
Now, dialing in that formula takes time and
experimentation or both.
Over time, the formula changes and you adjust or die. It's
one thing to be the guru of moment or day or week or month
or year.
It's another to do that over and over for many years, more
than you can remember. When I got started in 1997, I had
all my hair.
You know that if you watched my vintage video at
marlonsanders.com
But it ALL boils down to a repeatable formula. A lot of
people rocket to "guru status" with a short-term
repeatable formula.
But it won't repeat long term. So they are here today,
gone tomorrow.
The more you control where your traffic comes from, the
better the model. The less you control it, the worse the
model.
Oh, I forgot. Friends and allies. Your friends will turn
their backs on you if it's in their financial advantage to
align with someone else.
Never forget that. Ever.
In business, you don't have friends. You only think you
do. You have people who align with you because you're
powerful and they feel it's in their best interest to
align with you.
The ironic thing is, you could crush them. You could
demolish them and whoever else they chose to align with in
the blink of an eye.
Never underestimate a marketer. Of course, a person with
power won't crush a lesser opponent. It'd be like Anderson
Silva getting in a bar brawl. LOL.
Actually, I'd pay to see THAT one.
The head of the neo-nazi party in America attacked us once
when I was top 3.
That's another story. There's a book written about that
dude. If I recall, I think he's in jail now.
I vaguely remember translating one of his emails out of
Chinese into English then using it to take down a server
in China. And somehow getting his cell phone number and
using it to trace the IP block with ATT. And to tracking
down a phone number at the current residence.
I didn't have a formula to do what I wanted to do. I
invented one on the fly. Inventing a formula is a bitch.
It's a lot of wasted motion and effort because you don't
know which lever moves the world.
So you just pull a lot of levers, sometimes frantically.
It's a lot easier to start with a formula.
So what about you? This is my story. The story of the
power of having a repeatable formula.
Do you have a repeatable formula?
The short version is:
profit x velocity = Fat Hip Pocket National Bank
You have a product with a margin. That's your profit. You
sell something bigger ticket or recurring billing on the
back end. That's profit.
And you have velocity: How many do you sell and how fast?
To elongate the formula:
1. How many leads and new prospects and customers do you
get a day?
It all starts here.
Do you have a smoking hot front end? A way to get people
into your marketing funnel?
2. Your back end
What do you sell after the initial purchase? Is it a
well-oiled machine?
A few of my friends skip step 1. When you are ninja, you
can do that. They buy traffic and go direct for the big
ticket.
You can do that if you're really good at giving a verbal
pitch. Or if you practice a lot.
People think I'm a genius. I'm no freaking genius. I've
read more than about anyone. And I came into this business
having had 10 years of failure and extreme motivation.
Try eating microwave corn dogs and burritos for 10 years.
3. Your traffic
Without it, you die.
With it, you live.
It's your engine.
Get that formula right, and you don't work for 10 or 12
years. Or don't have to. It gives you the time and money
to buy and read 3,000 or 4,000 books for the heck of it.
Or to do whatever it is you want to do with your life.
I've shared a lot of my life. Stories of a lifetime. There
are many others. I've chose these to illustrate to you the
power of a repeatable formula.
Now, times are a changin'.
Gurus come and go. This is a celebrity-driven business.
The Guru business is a strange one. I never believed in
gurus because my mentor, Lew Williams, he told me many
years ago: "Marlon, all the real gurus died in WWII."
And he's right. If we stand tall, it is because we stand
on the shoulders of the direct response marketing giants
who went before us.
There are many stories I have to tell. Some of which are
better off not spoken.
But there is one. Before I tell you that, let me encourage
you to go register right now for the training event.
I want to share with you secrets of the Guru Business and
how to develop a loyal following that buys on demand.
How to use my 12-step copywriting formula.
How to build your list.
How to assemble your 3-part machine of front end, back end
and traffic.
Register right now here:
http://www.marlonsanders.com/toolate
One last story:
"Derek, it's Marlon. Is it true?"
"Yeah, he said. It's true."
I think I uttered something I don't care to repeat and
hung up.
The God of Internet marketing was no longer with us.
People don't even know his name now. That pisses me off to
no end.
You remember this name and you never forget it: Corey
Rudl.
He was the greatest Internet marketer of all time and no
one holds a candle. Only those around in those days know
it.
We had times I'll never forget in Amsterdam and London. He
once wrote me a $25,000 check on a handshake over the
phone.
He loved fast cars many times more than marketing. And he
ended it all that way. He knew the risk and what might
happen. Because I asked him about it once.
Kenny Rogers was right when he said the best that you can
hope for is if you die in your sleep.
None of us has a lease on life. By the numbers, once you
have angina pain, you got about a 75% chance of not being
here 5 years later.
Doesn't matter if you get stints or whatever.
Fortunately, one info marketer discovered a repeatable
formula around a somewhat radical diet. More fruits and
dark green leafy vegetables than you really wanna consume.
Most days I follow that diet.
And the research shows it allows you to beat the odds for
20 years. Fortunately, my dad is 89, my aunt is 100.
I have good genes. So I believe you'll have me around for
a long time to come. Which is great because I follow about
half the formula.
I eat subway. Crap. That's not on the list.
I eat salmon. Believe it or not, no animal fat at all.
Dang.
I drink freshly squeeze orange juice: Ain't on da list.
Good God. It's a miracle I'm writing this email!
So you live each day as if it's your last. And if you wake
up in the morning and know what your name is, it's a good
day.
Funny how people do 1/2 a formula then blame the Formula!
lol.
One day, the ezine I write will be my last. The email I
write will be my last. No man has a lease on life. You
walk out the door and you never come back. You pray to God
you helped a few people along the way. That you
contributed to the optimism of the human race and not the
pessimism.
That you inspired hope and not hurt. That you earned the
right to receive more orchids than onions.
One day you look back and all you have is your memories.
And if you're lucky you can remember those.
I have a fantasy. Not of the normal kind. That one day you
pass on to the other side. And when you get there, Gary
Halbert is at the head of the table.
You're first thought is, "Holy crap, how did he make it
here?" Your second thought is, Your second thought is,
"Hey, where the heck is Michael Enlow. Oh good, he's over
there mumbling something about how this really IS the
paperless, staff-less office. And right next to him Cory
is pitching the affiliate program. Ken Giddens is handling
the seo and Ken Kerr is licensing out the whole darned
thing."
And then Gary hands you a stack of envelopes and tells you
to start licking stamps. Because he's sending out a new
promo to sell chunks of the pearly gates.
And you're like, "Good God, I don't know if I want to send
this out or not!"
Then you think, "Oh, what the heck, this is heaven."
In any event, I'm sharing the thing I've got to tell you
before it's too late in a very special and magical
training event that I hope will be life changing for many
people, and quite possibly you.
-----------------------------------------
I'm offering you an irresistible offer:
-----------------------------------------
1. Come to the event and don't pay me until after the
event is over.
2. If it wasn't worth your time or money, just post with
no guilt to getyoursupport.com, and Lisa will cancel your
billing. She'll handle this not me, so you don't have to
worry about offending me.
3. Even if you don't want to pay for the event, you get to
keep the recording anyway. Yes, it will be recorded.
4. The event will be held Saturday. It'll run as long as I
have the energy to teach, and as long as it takes for me
to hammer home the most important formulas.
I'll be covering 11 formulas but spending the most time on
the ones ranked highest in the survey, which are:
Here are the FOR SURE topics:
1. Sales Letter Formula -- My 12-step formula that has
sold millions of dollars
I will be breaking this down in very good detail for
you. Plus, see the bonuses.
2. The Guru Creation Formula; What's the formula to become
a guru with a dedicated following who buy products on
demand?
I have secrets here I will share you've never heard
before.
3. The List Building Formula -- Use adswaps and solo ads
to explode your business overnight and build your list
4. The Advertising Formula -- Get paid advertising
without paying for it out of pocket.
I need more votes to decide the rest of the topics.
In today's market, it's all about list building, so I'll
definitely cover this one.
The other topics are to be decided.
5. There are some special bonuses...I may withdraw one or
more of these any hour now. So I urge you to sign up
immediately.
///////////////
B O N U S E S
///////////////
1. FULL access to the complete presentation from my
Vintage video in 1997.
2. A written document covering my 12-step sales letter
formula in depth.
If you like to read and have concerns I won't cover it
in enough depth in the webinar (which I will) you have
this to fall back on. This is an extensive document.
3. One year access to my Push Button Format email
editor that is a complete and total life saver when
you're writing emails like this one.
Write the email in any text editor. Paste it in. Click
a button. Boom! Your text is 100% formatted the right
length.
All other tools I see jack up and truncate lines and
you have to manually go in and fix every line. This
includes the built-in tool on Aweber.
Note: Infusionsoft doesn't have a built in line length
marker and if you're sending text emails with it not
formatted to 72 characters per line or less, it's a huge
mistake.
This is the ONLY tool I know of that fixes this problem.
========== Assignment ==========
Go here to the Facebook group and ask YOUR question you
want me to answer NEXT issue:
http://attractsalesnow.com/marlonsfbgroup
Vote for the one topic you most want me to cover here:
http://www.surveymonkey.com/s/7RVS9V9
Then to attend my event and pay only AFTER the event
and only IF you love it go here to register:
http://attractsalesnow.com/gottatellya
Finally, post your thoughts and feedback on this issue
here in my new Facebook group:
http://attractsalesnow.com/marlonsfbgroup
========= Next Issue =========
"Look at Marlon, he looks kind of bald now"
The lady looks and me and says, "So do you have any
websites?"
I know that you "used to be somebody back in the day."
"What those old school marketers teach doesn't work
anymore. Not now. Not in today's volatile market."
"He's really out of touch."
"He was great.....BACK in the day"
"Actually, it's true. I really AM that much more well
endowed than he is."
Next issue: The nasty side of the Internet marketing guru
business: Pitches, framing and webinars gone out of
control.
Plus, answers to YOUR questions about having a repeatable
formula:
++++++++++++++++++++++++++++++++++++++++
B R E A K D O W N OF AUGUST 4 E V E N T
++++++++++++++++++++++++++++++++++++++++
The details are emerging from the survey:
1. Time length: However long it takes me to cover
the topics. Usually I fade after 2 to 2 1/2 hours
2. Will I cover the topics in a cursory fashion
or in depth?
I'll cover them 100% in the depth needed. Several
topics you WILL receive supporting videos or
documentation on as you'll see.
3. Will it be recorded if you can't make it?
Yep.
4. Don't know for sure if you'll get your money's worth?
You don't pay until AFTER the event. You just pop a
note in our support desk and we won't charge you.
Don't want to dissapoint me? LISA will be handling these
not me. So no guilt or worries if you don't want charged.
5. What the topics?
They are NOT all decided yet. That depends on YOUR
responses to my survey:
http://www.surveymonkey.com/s/7RVS9V9
And YOUR comments in my Facebook group:
http://attractsalesnow.com/marlonsfbgroup
=======>>>> To sign up go here:
http://attractsalesnow.com/gottatellya
This PDF download has the exciting conclusion of
I've got to tell you this before it's too late
