New MMM: The Art and Science of Money Getting
This week’s ARTICLE:
“The Art and Science Of Money Getting”
One of the most important things you’ll read this year.
— Why you can’t manage time
— The only solution to overwhelm
— Why you need to cut your to do list by 75%
— 3 simple ways to get money
— How to make Google Adwords work — simply!
— The difference between the artand science of money getting
— New innovation makes testing 10X better
— The REALITY of money getting
This is NOT theory. This is all based on practical stuff you
can actually DO without being a rocket scientist or super duper
Save this for reference
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P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.
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PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
I’m here every week delivering rock solid content based on years
Marlon’s Marketing Minute
Vol. 4, #1, March 14, 2009
This issue contains:
A. Sponsor Advertisement: Who Else Wants To Snag $3
SEVEN HUNDRED times a day?
B. Announcements from Marlon (Important)
C. Main Article: “The Art and Science Of Money Getting”
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
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link to get the video:
B. Announcements from Marlon
==> Grab this FREEBIE
a. I sent you a passionate email about a freebie being
offered by my long time friend Paul Myers. It’s 100+ pages
of all content. Snag this puppy. Seriously.
It’s a FREEBIE!
Also, I sent you an email with a video about Affiliate
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“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.
==> Small Group Leaders
I have canceled the small groups.
If you are one of my small group leaders, you have the choice
of receiving my $1,000 Cash Like Clockwork system or getting
The new Cash Like Clockwork system should be to our fulfillment
center at the end of this next week. Then it’ll take a
week or two in shipping. I THOUGHT I’d have it done this past
week but it didn’t happen. I SHOULD get it out this next week.
If you’d rather have a refund, you can go there.
C. MAIN ARTICLE
The Art and Science Of Money Getting
By Marlon Sanders
A few weeks back, Frank Kern used a term in one of his
videos, “money getting system.”
I thought the use of the term sizzled because it got to
the heart of the matter.
Why do people play the Internet marketing Game?
To get money right?
So let’s talk about the art and science of money getting.
First of all, the art of money getting.
If you’ve been following my Marlon’s Marketing Minute
issues, you have your bills broken down into daily
You’ve set out a month-by-month plan for the year.
You are now focusing on what you can SELL to generate
the dollars to liquidate your bills.
I want to add a new concept to your arsenal.
The concept of simplicity:
What is the SIMPLEST thing that will work to get you the
money you need?
1. It has to be simple.
2. It has to work.
Any idiot can create complexity.
But simplicity is beautiful.
Here was my ORIGINAL formula:
I sold Amazing Formula for $67.00.
I had one back end product for $500.
Traffic came from affiliates.
That was the system.
It worked incredibly well. I taught that system in
“Gimme My Money Now.”
Here’s another simple system that my friends Kirt
Christensen, Perry Belcher and Ryan Deiss all use:
1. Get traffic from Google Adwords
2. Sell a product that eliminates the cost of
running the ads
3. Make your dough from “forced continuity.”
When people buy the product, they get a 30 day trial
of your newsletter, cd-of-the-month or membership
If they don’t cancel, after 30 days, they are billed
The initial product sale erases the cost of the ads.
The recurring billing is the profit.
You break even upfront and grab a profit in 30 days.
If you add in one click upsells, you get a profit front
That’s the art of money getting.
My friend Jim Edwards had a good one.
1. Create a $1,000 or $2,000 product.
2. Create a power point presentation to sell it
3. Test it out and get your conversion up to 10%.
4. Contact list owners and offer 50% and tell them you
should close 10%.
My friend Kirt Christensen also does this (he’s a sharp
Here’s one more for ya that is vintage Amazing Formula:
1. Offer a freebie report to get people on your list
2. Upsell immediately
3. Send frequent content mixed in with pitches
See, simplicity. The art of money getting.
Try the SIMPLEST thing that will work to get money first.
Don’t START with complex systems.
Start with the simplest thing you feel will work.
Then, if it doesn’t work, add to it or alter it.
I told a friend yesterday that this concept of SIMPLICITY
was what Ockham’s Razor was about. He was like, THAT is
what it’s about?
People don’t get it.
Ockham said the simplest solution is the best all things
Now, let’s move on to the art of money getting.
Law 101 of direct mail marketing is to test.
If you’ve been online any time at all you’ve heard about
AB split testing. You test version A against version B
to see which one works.
Genichi Taguchi wrote a book called Robust Engineering. He
teaches his Taguchi mehtod of advanced testing that companies
like Ford, ITT, 3M, Monolta, NASA, Nissan, Xerox and many
The Taguchi method is a way to test hundreds or thousands
of combinations with the absolute minimum amount of information.
This means you can find out what works 100X FASTER.
Taguchi testing = speed
Two popular software programs that do this are:
But THIS software does Taguchi testing even FASTER.
Here is why:
The software uses a pattern of time on page instead of SALES
to determine results.
The authors found a very high correlation for time on page vs.
But the program also tracks sales, because time on page isn’t
Anyway, this is the state-of-the-tool for light speed testing.
And the GREAT thing is you can test with almost ANY volume of
traffic since you don’t have to wait for SALES to determine
I can’t tell you what a breakthrough I believe this is for
So there you have it.
The ART of money getting is about doing the SIMPLEST thing that
will work to get you the money you need.
I imagine you have a pretty good idea right now of something
you could do to knock off a few of those bills.
Then the SCIENCE of money getting is about testing.
Finally, there is the REALITY of money getting.
The REALITY of money getting is that you must get things
And the reason people don’t get things done is very simple:
They are violating the art of money getting: Simplicity
You do NOT have a time management problem.
You have too much on your plate.
You have too many things on your to do list.
Because you aren’t doing the simplest things FIRST.
Clear out a bunch of that crap. You probably need to get
rid of 75% of the junk on your to do list. Get rid of
everything you don’t understand and that is too complex
for you to get a handle on at this moment in time.
Pick the simplest thing that could work.
Put everything else on a list in order of priority
according to simplicy.
Now do the FIRST simple thing that could work. It
must be workable.
Go through your prioritized list one thing at a time.
NOT 2 or 3 things at a time.
ONE thing at a time.
I’d rather do ONE and get ‘er done than have 10 half done,
almost done or gonna be done.
So the REALITY of money getting is you must get things
The REALITY of money getting is you got too many things on
your to do list.
The REALITY of money getting is you can’t manage time because
you can’t create it. Frankly, time doesn’t exist anyway.
It’s just a way to measure something that doesn’t exist.
So you can’t manage time.
You can only manage your to do list.
And the reason you feel overwhelmed is you got too many
things on your list.
And the reason you got too many things is you violated the
art of money getting.
And if you know someone, maybe a friend or associate, who NEEDS
to read this, pass it along.
Post it on your blog.
Put it in your ebook. Just include my little resource box.
Spread the word.
Do the simplest thing that will work.
Get a load off your plate.
And your mind.
Return to the art.
Return to the science.
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
Check out all my products here:
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use
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following links with your RESELLER links)
Stop trading time for dollars and start trading products for
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E. My Special Thanks To The Following People:
A special thanks to those who have been instrumental in building
my business over the years.
Allan Gardyne: htttp://www.associateprograms.com
Ewen Chia Ti Wah
Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.
If we stand tall, it IS because we stand on the shoulders
Copyright 2009 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
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What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.