The 3 Key Principles Of Amazing Formula That Changed My Life

The 3 Key Principles of Amazing Formula That Changed My Life

.
.
.
.
Hello,

Marlon here.

This week’s ARTICLE:

The Three Key Principles Of Amazing Formula That
Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders

— Why the money really is in the list
— Don’t let your cash cow get a disease
— Know the real source of money online
— How to run a simple, 3-step business
— What you can do NEXT WEEK to make bank
— How do you signal value
— The secret of perceived value
— What’s the back end mean?
— How do you build perceived value?

Pass this along to a friend who needs it.

Four weeks ago I challenged you to create your own product and a
sales letter all in one week. I HOPE you’re still acting on that.
Are you doin’ or are you talkin?

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Pages.

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don’t have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.

Marlon

P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!
https://www.marlonsnews.com/

PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
down?

I’m here every week delivering rock solid content based on years
of experience.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 4, #16, May 9, 2009
******************************************

This issue contains:

A. Sponsor Advertisement: Discover The Amazing Formula
That Sells Products Like Crazy

B. Announcements from Marlon (Important)

C. Main Article: How to Get Our Of The Rate Race And Into
The Chips

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Discover The Amazing Formula That Sells Products Like
Crazy

Read the ebook that started a craze. It’s Evergreen and
applies every bit as much today as when I wrote it.
http://www.amazingformula.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. Announcements from Marlon

==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I’ve just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.

http://www.getyourprofits.com

==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

http://www.bestofmarlonsanders.com

There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.

==> Awesome Ateam call was posted this past week. Listen
to it if you haven’t yet.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. MAIN ARTICLE

The Three Key Principles Of Amazing Formula That Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

What are the 3 key principles of Amazing Formula
that changed my life? How can they be applied to
your life? How do they work?

These 3 key principles are used by the most successful
online businesses of any type. They’re buried in the
teachings of every prominent info product, yet not
made explicit.

Thousands around the world use these principles in
every walk of life and type of business.

************************
The First Key Principle:
************************

The Money Is In The List

I said this years ago in Amazing Formula. It’s often
quoted and often misunderstood.

This means that you first understand WHERE money comes
from online. And that source is selling products.

The only way you stop trading your time for dollars is
to have something else to trade for dollars. And
that other thing is products.

Just the other day I got an email from an online friend.
He started in this business only two years ago.

And in my email conversations with him, he had his
doubts and fears about his business. Yet, last month
he pulled in $50,000 — without doing a big product
launch. Just from selling products to his list and
a nice cadre of small affiliates…exactly what I teach.

But without the list of customers he’s grown and
cultivated, his products would be worth nothing.

Really, all he does is the basics. He creates helpful
products and does a great job at communicating the value
in them (principle two). Then he adds on back end items
(principle three).

Basically, he’s just running a 3-step business.

My dad grew up on a small farm in Kingfisher,
Oklahoma. Early every morning he’d wake up and
go out to milk the cows.

Like clockwork the milk would be there.

Until one day the cattle caught a disease and died.
There was no more milk.

Getting milk from a cow is like selling products to
your list. The milk is what gives you trade for
dollars. But the SOURCE is the cow.

People get all hung up on products. “Marlon, I got
this product. Show me how to sell it.”

See,, they got it all backwards. Products are NOT
your money source. It’s the customers. Products
bought and sold are the byproduct of the customer
list.

Some products will sell. Some won’t. But your
customers will buy and keep buying if you serve them well.

*************************
The Second Key Principle:
*************************

People Buy According To The Value They Perceive

People buy what they want not what they need.

And they buy according to the value they perceive.
This means they do NOT buy the best product.
They buy what they PERCEIVE as the best product.

Another story about my dad. When he was a young
man, he repaired washers and dryers for Maytag.
So he knew quite a bit about what made a sturdy
washer and dryer.

Well, over the years, my mom and dad had some
friends they saw regularly.

We’ll call my dad’s friend Charlie. Charlie came
over one day to visit my mom and dad. He was
bragging about the new washer he’d bought.

It had some kind of mechanism that made it go up
and down and in all kinds of gyrations. But the
clincher to him was this magazine had rated it
as the best buy.

He really thought he had a humdinger.

Later, my dad commented that all that washer had was
stuff that was gonna break and did nothing to wash
the clothes cleaner.

In other words, he bought gyrations that created
perceived value but little actual value.

Marketing is the same.

Hopefully, you do sell the best product. But
remember also that people buy what they PERCEIVE
as the best product.

This is why people write books. You know that book
“The Four Hour Work Week?” What are the chances the
dude would be so famous if it was only an ebook?

He wouldn’t be. Even if it was the same content.

It’s the publicity and the fact that it’s at the
bookstores that makes people perceive him as being
more an expert than someone else.

In marketing we call it “signal value.” The value
of a produce includes what you SIGNAL it to be. Not
just the actual value.

Become really great at knowing the signals you can
send that cost little but create a lot of perceived
value.

Storytelling is one way you signal value. The book
“The 7 Laws of Influence.” Those are all ways you
signal value and they don’t cost a DIME!

You build your perceived value with WORDS. Whether
they’re in a letter, a teleseminar, on a web page,
or in a video — you build your perceived value with
your words and your “messaging.”

In Amazing Formula, I called it the KSL for Killer
Sales Letter. But really, it’s more than that. It’s
your words and your messaging.

It’s creating the perception of value for what you
sell.

************************
The Third Key Principle:
************************

The Money Is In The Back End

Not only is the money in the list. The money is in
the back end, what you sell AFTER the initial sale to a customer.

In other words, in repeat business.

The manager of a boat shop hired a new sales person.

At the end of the day, he’s ringing up sales and this
new sales person had sold $250,000 on his very first day.

The manager being duly impressed asked him if he got
lucky and someone came in to buy a boat.

Here’s what the sales person said?

“Nope, story was empty. So I sent outside and saw a
man standing around looking for a light for his
cigarette. I walked up to him, offered him a light
and said, “Looks like a nice day to go fishing, doesn’t it?”

We chit chatted, and I invited the guy to come in the
store to see our new fishing rod. He decided to buy it.

As I started to ring up the order, I pointed out how it’d be
a shame to have the rod and reel without a new tackle box.

So after a bit of discussion, we added that on.

Then I said it’d be a shame to have a new fishing rod, and
a new tackle box without a boat to take out on lake
Pomawa, seeing how the bass there are plentiful and you
need to be able to maneuver into crooks and crannies to find ’em.

So that was it.

Basically, all I did was offer a favor to someone and
say it looked like a nice day to go fishing.”

That’s what I mean.

The money isn’t in the rod and reel. It’s in the back
end. Selling the boat to go with the rod and reel.

When I first got started selling Amazing Formula, my back
end was called “Big Course.” It sold for $500 and was all
digitally delivered.

I still talk to marketers today who are successful in this
business and that was the first big ticket they bought.

So these are the 3 principles of Amazing Formula. They’ve
made me a lot of money over the years and I they’ll work
for you also.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:
http://www.designdashboard.com/top10

Need a Sales Letter? Fill in the blanks and click a button.
http://www.pushbuttonletters.com”>Hello,

Marlon here.

This week’s ARTICLE:

The Three Key Principles Of Amazing Formula That
Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders

— Why the money really is in the list
— Don’t let your cash cow get a disease
— Know the real source of money online
— How to run a simple, 3-step business
— What you can do NEXT WEEK to make bank
— How do you signal value
— The secret of perceived value
— What’s the back end mean?
— How do you build perceived value?

Pass this along to a friend who needs it.

Four weeks ago I challenged you to create your own product and a
sales letter all in one week. I HOPE you’re still acting on that.
Are you doin’ or are you talkin?

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Pages.

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don’t have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.

Marlon

P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!
https://www.marlonsnews.com/

PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
down?

I’m here every week delivering rock solid content based on years
of experience.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 4, #16, May 9, 2009
******************************************

This issue contains:

A. Sponsor Advertisement: Discover The Amazing Formula
That Sells Products Like Crazy

B. Announcements from Marlon (Important)

C. Main Article: How to Get Our Of The Rate Race And Into
The Chips

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Discover The Amazing Formula That Sells Products Like
Crazy

Read the ebook that started a craze. It’s Evergreen and
applies every bit as much today as when I wrote it.

http://www.amazingformula.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. Announcements from Marlon

==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I’ve just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.

http://www.getyourprofits.com

==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

http://www.bestofmarlonsanders.com

There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.

==> Awesome Ateam call was posted this past week. Listen
to it if you haven’t yet.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. MAIN ARTICLE

The Three Key Principles Of Amazing Formula That Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

What are the 3 key principles of Amazing Formula
that changed my life? How can they be applied to
your life? How do they work?

These 3 key principles are used by the most successful
online businesses of any type. They’re buried in the
teachings of every prominent info product, yet not
made explicit.

Thousands around the world use these principles in
every walk of life and type of business.

************************
The First Key Principle:
************************

The Money Is In The List

I said this years ago in Amazing Formula. It’s often
quoted and often misunderstood.

This means that you first understand WHERE money comes
from online. And that source is selling products.

The only way you stop trading your time for dollars is
to have something else to trade for dollars. And
that other thing is products.

Just the other day I got an email from an online friend.
He started in this business only two years ago.

And in my email conversations with him, he had his
doubts and fears about his business. Yet, last month
he pulled in $50,000 — without doing a big product
launch. Just from selling products to his list and
a nice cadre of small affiliates…exactly what I
teach.

But without the list of customers he’s grown and
cultivated, his products would be worth nothing.

Really, all he does is the basics. He creates helpful
products and does a great job at communicating the value
in them (principle two). Then he adds on back end items
(principle three).

Basically, he’s just running a 3-step business.

My dad grew up on a small farm in Kingfisher,
Oklahoma. Early every morning he’d wake up and
go out to milk the cows.

Like clockwork the milk would be there.

Until one day the cattle caught a disease and died.
There was no more milk.

Getting milk from a cow is like selling products to
your list. The milk is what gives you trade for
dollars. But the SOURCE is the cow.

People get all hung up on products. “Marlon, I got
this product. Show me how to sell it.”

See,, they got it all backwards. Products are NOT
your money source. It’s the customers. Products
bought and sold are the byproduct of the customer
list.

Some products will sell. Some won’t. But your
customers will buy and keep buying if you serve
them well.

*************************
The Second Key Principle:
*************************

People Buy According To The Value They Perceive

People buy what they want not what they need.

And they buy according to the value they perceive.
This means they do NOT buy the best product.
They buy what they PERCEIVE as the best product.

Another story about my dad. When he was a young
man, he repaired washers and dryers for Maytag.
So he knew quite a bit about what made a sturdy
washer and dryer.

Well, over the years, my mom and dad had some
friends they saw regularly.

We’ll call my dad’s friend Charlie. Charlie came
over one day to visit my mom and dad. He was
bragging about the new washer he’d bought.

It had some kind of mechanism that made it go up
and down and in all kinds of gyrations. But the
clincher to him was this magazine had rated it
as the best buy.

He really thought he had a humdinger.

Later, my dad commented that all that washer had was
stuff that was gonna break and did nothing to wash
the clothes cleaner.

In other words, he bought gyrations that created
perceived value but little actual value.

Marketing is the same.

Hopefully, you do sell the best product. But
remember also that people buy what they PERCEIVE
as the best product.

This is why people write books. You know that book
“The Four Hour Work Week?” What are the chances the
dude would be so famous if it was only an ebook?

He wouldn’t be. Even if it was the same content.

It’s the publicity and the fact that it’s at the
bookstores that makes people perceive him as being
more an expert than someone else.

In marketing we call it “signal value.” The value
of a produce includes what you SIGNAL it to be. Not
just the actual value.

Become really great at knowing the signals you can
send that cost little but create a lot of perceived
value.

Storytelling is one way you signal value. The book
“The 7 Laws of Influence.” Those are all ways you
signal value and they don’t cost a DIME!

You build your perceived value with WORDS. Whether
they’re in a letter, a teleseminar, on a web page,
or in a video — you build your perceived value with
your words and your “messaging.”

In Amazing Formula, I called it the KSL for Killer
Sales Letter. But really, it’s more than that. It’s
your words and your messaging.

It’s creating the perception of value for what you
sell.

************************
The Third Key Principle:
************************

The Money Is In The Back End

Not only is the money in the list. The money is in
the back end, what you sell AFTER the initial sale
to a customer.

In other words, in repeat business.

The manager of a boat shop hired a new sales person.

At the end of the day, he’s ringing up sales and this
new sales person had sold $250,000 on his very first
day.

The manager being duly impressed asked him if he got
lucky and someone came in to buy a boat.

Here’s what the sales person said?

“Nope, story was empty. So I sent outside and saw a
man standing around looking for a light for his
cigarette. I walked up to him, offered him a light
and said, “Looks like a nice day to go fishing, doesn’t
it?”

We chit chatted, and I invited the guy to come in the
store to see our new fishing rod. He decided to buy
it.

As I started to ring up the order, I pointed out how it’d be
a shame to have the rod and reel without a new tackle
box.

So after a bit of discussion, we added that on.

Then I said it’d be a shame to have a new fishing rod, and
a new tackle box without a boat to take out on lake
Pomawa, seeing how the bass there are plentiful and you
need to be able to maneuver into crooks and crannies
to find ’em.

So that was it.

Basically, all I did was offer a favor to someone and
say it looked like a nice day to go fishing.”

That’s what I mean.

The money isn’t in the rod and reel. It’s in the back
end. Selling the boat to go with the rod and reel.

When I first got started selling Amazing Formula, my back
end was called “Big Course.” It sold for $500 and was all
digitally delivered.

I still talk to marketers today who are successful in this
business and that was the first big ticket they bought.

So these are the 3 principles of Amazing Formula. They’ve
made me a lot of money over the years and I they’ll work
for you also.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:
http://www.designdashboard.com/top10

Need a Sales Letter? Fill in the blanks and click a button.
http://www.pushbuttonletters.com

Many people have copied my software. But there really and
truly is only ONE original.

Grab The Best of This Ezine
http://www.bestofmarlonsanders.com

==============================

E. Tinu finally will hold you by the hand and teach you the
secrets of Evergreen Traffic step-by-step

Who Else Wants An Organic Traffic Master To Hold Your Hand
And Walk You Step-By-Step To Getting Big Rushes Of Organic
Traffic To Your Web Site That Doesn’t Cost You A Wooden
Nickel?

http://www.TurboProfits.com/tracking/go.php?c=4_24_ezine_tinu

Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

  • Geremy says:

    Hi Marlon

    Hope you're well

    I posted a question first week in April but couldn't find your reply!

    Where or How can I get my eBook designed – a cover & some graphics inside required – I have the graphics.

    Is this a PhotoShop job please?

    regards

    Geremy

    [Hi Geremy, DesignDashboard.com teaches you design basics. Beyond that level of design, you probably need to hire someone. Designgururyan.com is someone I've used and also Darren at Graphicsgenie.com. Geremy, because I have a blog doesn't entitle you to free answers to marketing questions, although I'm happy to assist you today. My Ateam members are on calls with me 2x per month where I answer questions like this in more detail.]

  • Hi Marlon,

    great newsletter! Excellent example to really make the concept of perceived value super clear, and ditto for the importance of the back end. What a cool story!

    One quick question: Can we use cloaked affiliate links (or redirected ones to our own domain names) or do we have to use "raw" affiliate links when we republish your newsletter?

    Thanks so much.

    Elisabeth

    [You can cloak links. But if people have 3rd party cookies disabled and you redirect in a frame, it messes up the tracking]

  • […] More here: Learn Internet Marketing » Blog Archive » The 3 Key Principles of … […]

  • Tia Dobi says:

    Hi Marlon,

    I have a ? about affiliates you wrote:

    If you don't have a reseller ID, just go to:
    http://www.getyourprofits.com and sign up. It only takes

    2 minutes.

    1) How and when do you report affiliate earnings to the IRS? – this is 3rd posting of this question.

    [How: By mail. When: Jan of each year.]

    2) Are you willing to do a blog post just on explaining the affiliate – i.e. prompted by questions that you answer?

    [http://www.promotemarlon.com/blog is where I train affiliates]

    3) Aren't the emails to our affilate click-thrus then taken by the parent company, added to their list and sold to direct? So I wouldn't own the name on the list – we both would and now we're double-selling the same email address?

    [No one gets on our list by clicking. They have to double opt in. They have to opt in then basically opt in a second time by checking their email and clicking the double opt in link. I don't do single opt ins. If you have further questions on this, post to getyoursupport.com and Tim can assist.]

    Thank you,

    Tia in Los Angeles

  • Michael says:

    Hey Marlon,

    I finally got my first customer! It was my first attempt it was not hard as I picked through the tons of STUFF twirling through my brain and it was as natural as could be now to complete the project.

  • Maria says:

    Hello

    I just want to say thank you for all of your articles and have been considering purchasing the dashboard however I am just a procrastinator I have built a web site and am too scared to take the next step and publish and promote it I am extremely critical of my work and not sure if it is good enough. I guess if I keep reading your words I may get over myself and actually do something once again I really appreciate all you do

  • A dream that Changed My Life

    Post your comments on my blog:

    http://clicks.aweber.com/y/ct/?l=KkXFh&m=K80b

  • Betina Yurkus says:

    Hi Marlon

    It is a pleasure to be a member of your site and I must say that you really know how to get back to the basics when it comes to marketing and sales. I have been a Director of sales and marketing for the last 20 years in an offline community and I am now focusing on my 2nd new career within the online community. I chose to follow only those with great successes and you rank as # 1 when it comes to online content and the ability to communicate effectively as to "why" you choose to do what you do. For those of us who really care about what we promote and why, your approach is by far the best. The K.I.S.S. principle has always held a high perceived value is sales and marketing business and it always refreshing to read and learn from your point of view.

    Keep up the great work!

    [Hi Betina, thanks for your great comments and I hope to keep serving you well. I recommend you use your verbal sales abilities to do sales presentations over webinars, teleseminars and online videos. You should be able to crush it.]

  • Brad West says:

    Thank you for all the tips and e-mails.

    I am sticking with building content on our forum community. Got some awesome stuff so far. A little slow but that's OK. Quality takes time.

    Our Blog Co-Op Linking System is Kicking Butt for those who are useing it.

    Along with Traffic Android Book marking system. Linking and content are King, Rank high and stay there with Athority my friend.

    Thanks for everything

    Brad West ~ onomoney

  • Chuck Bartok says:

    Thank you again Marlon.

    Your articles are always so direct.

    I am new to Online Marketing but the principles you espouse have been the foundation of my past 50 years Marketing

    Products I have created and those of my "posse"

    Love #3! That principle has allowed us to live a comfortable stress free Lifestyle.

    I appreciate your wisdom and ability to communicate

    [Chuck, thank you for taking time to share. And yes, #3 is simple but really so important.]

  • Dennis says:

    I always appreciate the real value of your words, I worked inthe real estate bus. and hade my own company in kerrville and what you said about people buying what they want is so true, even in big ticket items.

    thanks for your great posts!

    Sincerely

    Dennis A. Howard

    P.S. I am running a june special promo and want to discuss about including some of your products!

    thanks again.

    [Dennis, you can post to getyoursupport.com and tell Tim to forward it to me.]

  • Mary says:

    Thank you for this posting. Especailly helpful was the part about "perceived value". I like how you described it. I've learned a lot from your articles.

    [Mary, thanks. Glad I can be of service to you.]

  • Burt says:

    Hi Marlon:

    Great words of wisdom, as always. I never fail to read your stuff.

    For what it is worth there are only two internet "gurus" I respect. A few others are OK, most are total scum or worse (I'll spare you the names of the latter…I'm sure you can guess!).

    You are one special guru, and Avril Harper (a gal in England) is the other.

    I knew Corey Rudl very well, he was a third, and regret what has happened to IMC without him. Very, very sad loss.

    I have gotten to know a very promising new "guru" Anthony Morrison, and recently helped him cut an infomercial for one of his products at CBS Orlando.

    He is one of the most decent individuals I have ever met.

    I buy almost EVERY poduct out there…probably $40K+ worth to date, and have attended dozens of conferences, starting with Corey's first-ever. I'm a knowledge/info freak. My personal library contains almost 10,000 volumes.

    I have photos of me and Declan Dunn and Corey, and Jonathan Mizel when they were literally teens blazing the new internet-commerce trail in the 90s (I'm 72).

    I have been in internet-related businesses for almost fifteen years, while running four "conventional" busineses with great success (I'm a self-employed licensed Real Estate Broker, Insurance Broker, Securities Principal and Loan Officer…and I've published eleven books over the years).

    And I have at least ten unpublished manuscripts that have commercial possibilities. Need to create audios and videos for back ends.

    For now I'm managing a portfolio of 600+ .com domain names.

    Now that I am about to "retire" I plan to expand my internet businesses, and will be applying your principals, and your various Dashboards, almost exclusively. You make everything logical and simple with minimal bull shit.

    I have been blessed over the years, have every toy I ever wanted, live in a 5,200sqft stone home on twenty acres, have a wonderful and beautiful young wife and two great dogs…..i.e., I now have time to relax and create, and to see how much money one can make focusing exclusively on internet commerce. (I am a firm believer in pure entrepreneural capitalism!)

    Hope we meet some day….I've managed to miss meeting you over the years, to my detriment.

    Sincerely,

    Dr. Burt Anderson

    Amado, Arizona

    [Hi Dr. Anderson, wonderful comments from you. Thanks. I'm sure your words of wisdom will encourage and inspire others here who are new.]

  • Dr Dave Hale says:

    Marlon, My friend you are always passing on these nuggets of gold to us. You hit it on the head with this one. The money is sure in the list and back end. I'm sure that's why we see many of the big name IMers giving product away. Not just to build community following (the lemming effect) but building your credibility and goodwill nature, which builds higher perceived value.

    Your offer for us to resend your newsletter is one we should all follow too. What better way to place an almost viral effect to it, and allow us followers to reap some of the benefits.

    Thanks and keep it coming,

    Dr Dave Hale

    The Internet Marketing Professor

    [Dr. Hale, appreciate your comments and passing on the word! Thanks for taking the time to stop in share with others here.]

  • Dave Mumme says:

    Thanks for another really good article, Marlon!

    It's funny how many times all of us get distracted from keeping to the basics. You just keep bringing these basic building blocks back to your readers, and

    I know that if they just follow your sound advice, they will succeed.

    I learned early on that having a targeted mailing list was the best way to go, alot of beginning marketers don't understand this, but I know by my own experience that it does work and keeps on working.

    Once you have that list of targeted contacts and have built a sound relationship with them, they are loyal followers and will look to you first for what they want.

    Keep out the good work, my fellow coffee drinking, Okie friend!

    Dave

    [Dave, how are you? Thanks for your kind comments. Yeah, I still got some of that okie accent!]

  • Site is not up & running yet. I'm having problems with getting affiliates which pertains to that line of article.

    About the 3 Key Principles.

    You have got a lot of information that is new to me (as I am a newbie)that really helps me

    Joanne

  • Doralyn says:

    Hi! Thank you for your e-mails and tips and tools for us strugglers. As always your tips are real "meat and potatoes" as to what is going on in the everyday marketing needs. My question is which one of your products would be the best for marketing on the internet. I know…that sounds so silly, but I get overwhelmed as to which one to use…I have 4 sites, a couple need finishing and this one is mine that has to be "revamped." However, my question still remains…which one of your products to use when you already have a site(s). Thanks!

    [Hi, without knowing much about your situation, it's probably Promo Dashboard. That teaches you to get people on a list and send emails to sell them something, whether it's your own product or someone else's.]

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