The 3 Key Principles of Amazing Formula That Changed My Life

The 3 Key Principles of Amazing Formula That Changed My Life

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.
.
.
Hello,

Marlon here.

This week’s ARTICLE:

The Three Key Principles Of Amazing Formula That
Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders

— Why the money really is in the list
— Don’t let your cash cow get a disease
— Know the real source of money online
— How to run a simple, 3-step business
— What you can do NEXT WEEK to make bank
— How do you signal value
— The secret of perceived value
— What’s the back end mean?
— How do you build perceived value?

Pass this along to a friend who needs it.

Four weeks ago I challenged you to create your own product and a
sales letter all in one week. I HOPE you’re still acting on that.
Are you doin’ or are you talkin?

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Pages.

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don’t have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.

Marlon

P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!
https://www.marlonsnews.com/

PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
down?

I’m here every week delivering rock solid content based on years
of experience.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 4, #16, May 9, 2009
******************************************

This issue contains:

A. Sponsor Advertisement: Discover The Amazing Formula
That Sells Products Like Crazy

B. Announcements from Marlon (Important)

C. Main Article: How to Get Our Of The Rate Race And Into
The Chips

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Discover The Amazing Formula That Sells Products Like
Crazy

Read the ebook that started a craze. It’s Evergreen and
applies every bit as much today as when I wrote it.
http://www.amazingformula.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. Announcements from Marlon

==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I’ve just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.

http://www.getyourprofits.com

==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

http://www.bestofmarlonsanders.com

There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.

==> Awesome Ateam call was posted this past week. Listen
to it if you haven’t yet.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. MAIN ARTICLE

The Three Key Principles Of Amazing Formula That Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

What are the 3 key principles of Amazing Formula
that changed my life? How can they be applied to
your life? How do they work?

These 3 key principles are used by the most successful
online businesses of any type. They’re buried in the
teachings of every prominent info product, yet not
made explicit.

Thousands around the world use these principles in
every walk of life and type of business.

************************
The First Key Principle:
************************

The Money Is In The List

I said this years ago in Amazing Formula. It’s often
quoted and often misunderstood.

This means that you first understand WHERE money comes
from online. And that source is selling products.

The only way you stop trading your time for dollars is
to have something else to trade for dollars. And
that other thing is products.

Just the other day I got an email from an online friend.
He started in this business only two years ago.

And in my email conversations with him, he had his
doubts and fears about his business. Yet, last month
he pulled in $50,000 — without doing a big product
launch. Just from selling products to his list and
a nice cadre of small affiliates…exactly what I teach.

But without the list of customers he’s grown and
cultivated, his products would be worth nothing.

Really, all he does is the basics. He creates helpful
products and does a great job at communicating the value
in them (principle two). Then he adds on back end items
(principle three).

Basically, he’s just running a 3-step business.

My dad grew up on a small farm in Kingfisher,
Oklahoma. Early every morning he’d wake up and
go out to milk the cows.

Like clockwork the milk would be there.

Until one day the cattle caught a disease and died.
There was no more milk.

Getting milk from a cow is like selling products to
your list. The milk is what gives you trade for
dollars. But the SOURCE is the cow.

People get all hung up on products. “Marlon, I got
this product. Show me how to sell it.”

See,, they got it all backwards. Products are NOT
your money source. It’s the customers. Products
bought and sold are the byproduct of the customer
list.

Some products will sell. Some won’t. But your
customers will buy and keep buying if you serve them well.

*************************
The Second Key Principle:
*************************

People Buy According To The Value They Perceive

People buy what they want not what they need.

And they buy according to the value they perceive.
This means they do NOT buy the best product.
They buy what they PERCEIVE as the best product.

Another story about my dad. When he was a young
man, he repaired washers and dryers for Maytag.
So he knew quite a bit about what made a sturdy
washer and dryer.

Well, over the years, my mom and dad had some
friends they saw regularly.

We’ll call my dad’s friend Charlie. Charlie came
over one day to visit my mom and dad. He was
bragging about the new washer he’d bought.

It had some kind of mechanism that made it go up
and down and in all kinds of gyrations. But the
clincher to him was this magazine had rated it
as the best buy.

He really thought he had a humdinger.

Later, my dad commented that all that washer had was
stuff that was gonna break and did nothing to wash
the clothes cleaner.

In other words, he bought gyrations that created
perceived value but little actual value.

Marketing is the same.

Hopefully, you do sell the best product. But
remember also that people buy what they PERCEIVE
as the best product.

This is why people write books. You know that book
“The Four Hour Work Week?” What are the chances the
dude would be so famous if it was only an ebook?

He wouldn’t be. Even if it was the same content.

It’s the publicity and the fact that it’s at the
bookstores that makes people perceive him as being
more an expert than someone else.

In marketing we call it “signal value.” The value
of a produce includes what you SIGNAL it to be. Not
just the actual value.

Become really great at knowing the signals you can
send that cost little but create a lot of perceived
value.

Storytelling is one way you signal value. The book
“The 7 Laws of Influence.” Those are all ways you
signal value and they don’t cost a DIME!

You build your perceived value with WORDS. Whether
they’re in a letter, a teleseminar, on a web page,
or in a video — you build your perceived value with
your words and your “messaging.”

In Amazing Formula, I called it the KSL for Killer
Sales Letter. But really, it’s more than that. It’s
your words and your messaging.

It’s creating the perception of value for what you
sell.

************************
The Third Key Principle:
************************

The Money Is In The Back End

Not only is the money in the list. The money is in
the back end, what you sell AFTER the initial sale to a customer.

In other words, in repeat business.

The manager of a boat shop hired a new sales person.

At the end of the day, he’s ringing up sales and this
new sales person had sold $250,000 on his very first day.

The manager being duly impressed asked him if he got
lucky and someone came in to buy a boat.

Here’s what the sales person said?

“Nope, story was empty. So I sent outside and saw a
man standing around looking for a light for his
cigarette. I walked up to him, offered him a light
and said, “Looks like a nice day to go fishing, doesn’t it?”

We chit chatted, and I invited the guy to come in the
store to see our new fishing rod. He decided to buy it.

As I started to ring up the order, I pointed out how it’d be
a shame to have the rod and reel without a new tackle box.

So after a bit of discussion, we added that on.

Then I said it’d be a shame to have a new fishing rod, and
a new tackle box without a boat to take out on lake
Pomawa, seeing how the bass there are plentiful and you
need to be able to maneuver into crooks and crannies to find ’em.

So that was it.

Basically, all I did was offer a favor to someone and
say it looked like a nice day to go fishing.”

That’s what I mean.

The money isn’t in the rod and reel. It’s in the back
end. Selling the boat to go with the rod and reel.

When I first got started selling Amazing Formula, my back
end was called “Big Course.” It sold for $500 and was all
digitally delivered.

I still talk to marketers today who are successful in this
business and that was the first big ticket they bought.

So these are the 3 principles of Amazing Formula. They’ve
made me a lot of money over the years and I they’ll work
for you also.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:
http://www.designdashboard.com/top10

Need a Sales Letter? Fill in the blanks and click a button.
http://www.pushbuttonletters.com”>Hello,

Marlon here.

This week’s ARTICLE:

The Three Key Principles Of Amazing Formula That
Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders

— Why the money really is in the list
— Don’t let your cash cow get a disease
— Know the real source of money online
— How to run a simple, 3-step business
— What you can do NEXT WEEK to make bank
— How do you signal value
— The secret of perceived value
— What’s the back end mean?
— How do you build perceived value?

Pass this along to a friend who needs it.

Four weeks ago I challenged you to create your own product and a
sales letter all in one week. I HOPE you’re still acting on that.
Are you doin’ or are you talkin?

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Pages.

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don’t have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.

Marlon

P.S. After you read today’s article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!
https://www.marlonsnews.com/

PPS: Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn’t going
down?

I’m here every week delivering rock solid content based on years
of experience.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 4, #16, May 9, 2009
******************************************

This issue contains:

A. Sponsor Advertisement: Discover The Amazing Formula
That Sells Products Like Crazy

B. Announcements from Marlon (Important)

C. Main Article: How to Get Our Of The Rate Race And Into
The Chips

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Discover The Amazing Formula That Sells Products Like
Crazy

Read the ebook that started a craze. It’s Evergreen and
applies every bit as much today as when I wrote it.

http://www.amazingformula.com

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

B. Announcements from Marlon

==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I’ve just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.

http://www.getyourprofits.com

==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

http://www.bestofmarlonsanders.com

There is a squeeze page. The idea is for you to enter
the email address you actually READ! I’ll send out a version
later where you can bypass the squeeze if it bugs you.

==> Awesome Ateam call was posted this past week. Listen
to it if you haven’t yet.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. MAIN ARTICLE

The Three Key Principles Of Amazing Formula That Changed My Life

Subtitle: Three simple principles you can apply today
to start selling your products like crazy

By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

What are the 3 key principles of Amazing Formula
that changed my life? How can they be applied to
your life? How do they work?

These 3 key principles are used by the most successful
online businesses of any type. They’re buried in the
teachings of every prominent info product, yet not
made explicit.

Thousands around the world use these principles in
every walk of life and type of business.

************************
The First Key Principle:
************************

The Money Is In The List

I said this years ago in Amazing Formula. It’s often
quoted and often misunderstood.

This means that you first understand WHERE money comes
from online. And that source is selling products.

The only way you stop trading your time for dollars is
to have something else to trade for dollars. And
that other thing is products.

Just the other day I got an email from an online friend.
He started in this business only two years ago.

And in my email conversations with him, he had his
doubts and fears about his business. Yet, last month
he pulled in $50,000 — without doing a big product
launch. Just from selling products to his list and
a nice cadre of small affiliates…exactly what I
teach.

But without the list of customers he’s grown and
cultivated, his products would be worth nothing.

Really, all he does is the basics. He creates helpful
products and does a great job at communicating the value
in them (principle two). Then he adds on back end items
(principle three).

Basically, he’s just running a 3-step business.

My dad grew up on a small farm in Kingfisher,
Oklahoma. Early every morning he’d wake up and
go out to milk the cows.

Like clockwork the milk would be there.

Until one day the cattle caught a disease and died.
There was no more milk.

Getting milk from a cow is like selling products to
your list. The milk is what gives you trade for
dollars. But the SOURCE is the cow.

People get all hung up on products. “Marlon, I got
this product. Show me how to sell it.”

See,, they got it all backwards. Products are NOT
your money source. It’s the customers. Products
bought and sold are the byproduct of the customer
list.

Some products will sell. Some won’t. But your
customers will buy and keep buying if you serve
them well.

*************************
The Second Key Principle:
*************************

People Buy According To The Value They Perceive

People buy what they want not what they need.

And they buy according to the value they perceive.
This means they do NOT buy the best product.
They buy what they PERCEIVE as the best product.

Another story about my dad. When he was a young
man, he repaired washers and dryers for Maytag.
So he knew quite a bit about what made a sturdy
washer and dryer.

Well, over the years, my mom and dad had some
friends they saw regularly.

We’ll call my dad’s friend Charlie. Charlie came
over one day to visit my mom and dad. He was
bragging about the new washer he’d bought.

It had some kind of mechanism that made it go up
and down and in all kinds of gyrations. But the
clincher to him was this magazine had rated it
as the best buy.

He really thought he had a humdinger.

Later, my dad commented that all that washer had was
stuff that was gonna break and did nothing to wash
the clothes cleaner.

In other words, he bought gyrations that created
perceived value but little actual value.

Marketing is the same.

Hopefully, you do sell the best product. But
remember also that people buy what they PERCEIVE
as the best product.

This is why people write books. You know that book
“The Four Hour Work Week?” What are the chances the
dude would be so famous if it was only an ebook?

He wouldn’t be. Even if it was the same content.

It’s the publicity and the fact that it’s at the
bookstores that makes people perceive him as being
more an expert than someone else.

In marketing we call it “signal value.” The value
of a produce includes what you SIGNAL it to be. Not
just the actual value.

Become really great at knowing the signals you can
send that cost little but create a lot of perceived
value.

Storytelling is one way you signal value. The book
“The 7 Laws of Influence.” Those are all ways you
signal value and they don’t cost a DIME!

You build your perceived value with WORDS. Whether
they’re in a letter, a teleseminar, on a web page,
or in a video — you build your perceived value with
your words and your “messaging.”

In Amazing Formula, I called it the KSL for Killer
Sales Letter. But really, it’s more than that. It’s
your words and your messaging.

It’s creating the perception of value for what you
sell.

************************
The Third Key Principle:
************************

The Money Is In The Back End

Not only is the money in the list. The money is in
the back end, what you sell AFTER the initial sale
to a customer.

In other words, in repeat business.

The manager of a boat shop hired a new sales person.

At the end of the day, he’s ringing up sales and this
new sales person had sold $250,000 on his very first
day.

The manager being duly impressed asked him if he got
lucky and someone came in to buy a boat.

Here’s what the sales person said?

“Nope, story was empty. So I sent outside and saw a
man standing around looking for a light for his
cigarette. I walked up to him, offered him a light
and said, “Looks like a nice day to go fishing, doesn’t
it?”

We chit chatted, and I invited the guy to come in the
store to see our new fishing rod. He decided to buy
it.

As I started to ring up the order, I pointed out how it’d be
a shame to have the rod and reel without a new tackle
box.

So after a bit of discussion, we added that on.

Then I said it’d be a shame to have a new fishing rod, and
a new tackle box without a boat to take out on lake
Pomawa, seeing how the bass there are plentiful and you
need to be able to maneuver into crooks and crannies
to find ’em.

So that was it.

Basically, all I did was offer a favor to someone and
say it looked like a nice day to go fishing.”

That’s what I mean.

The money isn’t in the rod and reel. It’s in the back
end. Selling the boat to go with the rod and reel.

When I first got started selling Amazing Formula, my back
end was called “Big Course.” It sold for $500 and was all
digitally delivered.

I still talk to marketers today who are successful in this
business and that was the first big ticket they bought.

So these are the 3 principles of Amazing Formula. They’ve
made me a lot of money over the years and I they’ll work
for you also.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for
dollars: http://www.productdashboard.com

Save 100’s on graphic design. FREEBIE report:
http://www.designdashboard.com/top10

Need a Sales Letter? Fill in the blanks and click a button.
http://www.pushbuttonletters.com

Many people have copied my software. But there really and
truly is only ONE original.

Grab The Best of This Ezine
http://www.bestofmarlonsanders.com

==============================

E. Tinu finally will hold you by the hand and teach you the
secrets of Evergreen Traffic step-by-step

Who Else Wants An Organic Traffic Master To Hold Your Hand
And Walk You Step-By-Step To Getting Big Rushes Of Organic
Traffic To Your Web Site That Doesn’t Cost You A Wooden
Nickel?

http://www.TurboProfits.com/tracking/go.php?c=4_24_ezine_tinu

Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.

marlon

About the Author

marlon

Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.

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