Info Product Secrets: How To Have An Amazing 2008 By Trading Products For Dollars
How To Have An Amazing 2008 By Trading Products For Dollars, Even If You're Filled With Doubt, Fear, Or Uncertainty and Creating Your Own Product Feels Like Pulling Teeth.
Subtitle: How to Get It Done Even Though You Don't Know If You're Doing It Right. Even Though You Might Be Making Mistakes. Even Though You Are Following a Less Than Optimal Process.
By Marlon Sanders
I'll never forget writing my first newsletter.
It took forever. I never dreamed I'd be able to do one monthly.
The first time you do anything, it's like pulling teeth. Sometimes you sweat bullets. You feel like you'll never get it done. You make lots of mistakes. You feel uncertain about every little detail.
This is what STOPS most people from HAVING their own info products. They let doubt, fear, indecision, and uncertainty stop them from getting it done.
Yet, this IS the path to having a great 2008. Finding a way to get it done anyway. Because it DOES get easier. It really does.
By the end of 2008, you will either be trading your own personal time for dollars. Or you will have a product of your own that you can trade for dollars.
Once you learn the process, you can bang out new products in a week or two. Maybe even less. But to get to that point, you have do it 3, 4 or 5 times. And the first few times will be tough. Hard. Almost like pulling teeth.
That's life. It's called a "barrier to entry." It's what STOPS people from doing it. Which is a good thing. Because if everyone did it, the opportunity would be greatly reduced as I explained in Red Factor.
What I CAN tell you is it gets easier.
The first newsletter I wrote took almost a month. The second one took something like two weeks of sheer agony. The third took a little less time.
Soon it was a week, then three days. Then a day or less.
Don't get me wrong. I still find those four to eight hours difficult and even agonizing at times. But at least those feelings only occur over four or eight hours and not a month!
My first products sucked. They took forever and weren't easy. I made a bonus video where I showed a few of my first info products.
One was a booklet on How to Avoid TV Repair Ripoff. I spent six months or so working on it as I recall. Whew!
Here's something I want you to understand: You WILL feel UNCERTAIN when you do your first anything. You won't have all the answers.
The people who make it plow THROUGH uncertainty and do it anyway. Others let it stop them.
Now, my Product Dashboard is an uncertainty reduction process. I try to remove a LOT of the uncertainty. But you can't totally eliminate it. You have to plow through it and get things done anyway — even though you are uncertain. Even though you're unsure. Even though you don't know if you're doing it right. Even though you might be making mistakes. Even though you are following a less than optimal process.
You do it anyway.
It gets faster. It gets easier. It gets simpler. It becomes less painful. It can even become fun. Although I can't say I'm at that point. I don't wake up in the morning and go, "Oh boy, instead of shopping today (like I do almost every day) I'm gonna create a product!"
I don't do that.
I'd rather be shopping. Rather be at a coffee shop or bookstore.
But the whole process DOES get easier and simpler.
What's more — is SURE beats working 8 hours a day at a J-O-B.
You work once on a product and get paid over and over and over on it. Instead of working 8 hours and getting paid for 8 hours.
What I offer you is an uncertainty reduction process called "The Product Dashboard." It helps but doesn't totally eliminate the fear of screwing up, fear of making mistakes, fear of feeling or looking stupid.
THOSE are the reasons most people don't have info products.
THOSE are the emotions and feelings you have to overcome.
If you're really struggling with that, if you're the kind of person who knows WHAT to do and HOW to do it but you don't just DO IT, then I highly recommend Anthony Robbin's 30-Day Personal Power Program.
Yeah, that's the one. The one he used to pitch on late night TV. You can even buy it on Ebay.
It will give you that kick in the tail end you need to get it going. I highly, highly recommend it.
Why? Because at the end of the day you either trade your time for dollars or products for dollars.
And trading products for dollars is a lot better choice.
Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:
REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your reseller URL for "Amazing Formula" in place of the existing URL.
Copyright 2008, Highre Response Marketing Inc.
I am one of your Info Product Dashboard students.. a great piece of work. No, it's not easy but at least I know where to find things on the internet.
I am stuck on finding 12 products but working my way through and determined that 2008 is going to be "my year" to get this business off the ground.
I read about your product "Product Dashboard" through http://www.dowhatyouloveuniversity.com/
which talked about the convenience of using it. Time management is key and it appears you have hit the mark.
You are exactly right about trading time for dollars or products for dollars. The great thing about products for dollars is that even though it may be "like pulling teeth" and take a lot longer in the beginning, you only have to do it once for each product and then it just keeps selling over and over without more work. Then, the time can be spent on more products to build up a nice catalog of products that keep the income rolling in.
But you must "pull your teeth" a few times before you really get rolling….
Thanks for this article.
Thanks for sharing. I feel much better about the time it is taking me to develop a product. It's not that I can't write…it's deciding what to write. So I am blogging at work and at home to learn how to build traffic. I sent out my first article today with Artemis pro, and I am very impressed with how well it works. I am "practicing" with an affiliate link, but that is one way to learn.
Really like the article, I'd much rather trade products for dollars then time for dollars any day of the week. I'm personally looking to do this sort of thing myself (i've been educating myself on it a bit through fredericpatenaude.com, raw health site)- he has numerous products which he has developed…did the work once and keeps getting paid again and again. Since I'm always looking for extra tips, you'll see me on the subscriber email list!
Thank you for being real. This blog nailed the reason exactly for me and has helped me. It is fearing the barrier of entry. The it has to be perfect before I can do it mentality. Take one step. Show up. Do it for myself. Letting go of the paralysis of indecision. This was so timely.
Thankyou,for your advice.I have struggeled with blogs,realy struggeld.But after reading your article,I'm a changed gal,I may get the courage up and write.
I enjoyed the article! I'd also like to share a little bit about my own process. I've created over 20 different info products (ebooks, audio products, etc.). My business makes about 30K per month. I really enjoy what I do… but it wasn't always that way.
Yes, the first product felt like pulling teeth. Mostly because I didn't feel like doing it!
Then I got better at it.
Next month, I'm releasing a $300 product. I will probably spend about 20 hours on it.
I've written ebooks in 5 hours (including the salespage and the marketing), and certainly, I wouldn't imagine spending months on a new product (except if it's something that can sell for several thousand dollars).
And Marlon's process has helped me tremendously, but mostly, it has required going through the process once, and then doing it again… in spite of the PAIN!
And every minute of it was still more pleasurable than any J,O.B.
Now if you tell me I have to write a 200 pages book in the next 14 days, I won't even flinch. I know the process for doing it. Once you've done it, it's easy to do it again. I can even look forward to it.
And creating a product is a lot simpler than that.
Here's my website, if you want to see what I've done:
I recommend to everyone the Product Dashboard as it is an excellent product for anyone who wants to make money online. The Amazing Formular has certainly worked for me.
Thanks for sharing your process of "getting over the hump" writing-wise.
I may have heard something similar about the "barrier to entry" being a good thing, but I'm glad to hear it again.
Have a great '08!