A Return To Simplicity
Marlon's Marketing Minute
This week's ARTICLE:
“A Return To Simplicity”
Subtitle: The 7 Things You Gotta Know To Put Your Formula
One of the most important things you'll read this year.
— How do you quickly and easily find your target audience?
— How do you know what they wanna buy?
— Where do you find 'em?
— How do you get 'em into your marketing funnel?
— What do you sell 'em?
— How do you get 'em to buy?
— How do you ratchet things up?
Pass this along to a friend who needs it.
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Take the article, change the URL in the resource box at the
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This IS an article people will want to read. You WILL make
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P.S. After you read today's article, please pass it along
on your blog, email or just to a few close friends.
Then hit me back on my blog.
I personally comment back. Let me hear from YOU!
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going down?
I'm here every week delivering rock solid content based on years
Marlon's Marketing Minute
Vol. 4, #12, March 27, 2009
This issue contains:
A. Sponsor Advertisement: Killer PPC Course Shows You How
to Do PPC Even In Extremely Expensive Markets
B. Announcements from Marlon (Important)
C. Main Article: “A Return To Simplicity”
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
Killer PPC Course Shows You How to Do PPC Even In Extremely
This is a totally awesome PPC course. Most other courses focus
on stealing keywords from others using Keyword Spy. This course
shows you in depth how to pinpoint the buying stage of the
searcher and target them using keywords and ads.
This course blew open my ability to come up with killer ppc
keywords and ads. It's 500 bucks. But the videos are VERY
high quality, extremely well thought out and enormously insightful.
Seriously. I could have got comped this from Mike Dillard. But
I paid my own money for it and I'm 110% glad I did.
B. Announcements from Marlon
==> Grab this FREEBIE
a. I sent you a passionate email about a freebie being
offered by my long time friend Paul Myers. It's 100+ pages
of all content. Snag this puppy. Seriously.
It's a FREEBIE!
Also, I sent you an email with a video about Affiliate
Follow me on Twitter
This way, if you don't get my emails, you get my Twitters.
You'll want to use Tweetdeck.com to follow me. Just download
the freebie software there. Very easy to use.
==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!
I've just released “The Best Of Marlon Sanders”
Give it away to your friends or list and snag affiliate
commissions as well as prizes.
==> Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
==> Small Group Leaders
I have canceled the small groups.
If you are one of my small group leaders, you have the choice
of receiving my $1,000 Cash Like Clockwork system or getting
We really had a lot of work to do on the CD's. We fixed all
broken links, put all the products into the same template,
fixed outdated info. I'm 100% expecting it to be shipped
this week. Also, you should ALREADY have received an email
from Tim giving you access to the Dashboards.
If you'd rather have a refund, you can go there.
The GOOD NEWS is that we are 98% done. We really did a lot
of work cleaning up the products and makin' 'em high quality
C. MAIN ARTICLE
A Return To Simplicity
Subtitle: The 6 Things You Gotta Know To Put Your Formula
By Marlon Sanders
Let's return to simplicity.
There are all kinds of complicated things you can do to
market online. But let's just look at the simple things
we know work.
The following formula will work for you whether you have
your OWN products to sell or you're promoting affiliate products.
There are 6 basic things you gotta know to get your
Formula working for you:
1. Who is your target audience?
This is the FIRST thing you have to know. Who BUYS
what you're selling.
In today's world, this is easy to find.
a. You search Google for the keywords people interested
in buying what you hope to sell are likely searching for.
b. You take the top 10 web sites under those keywords.
c. You go to Quantcast.com and type in the URL's.
Now you know who your audience is.
2. What do they want to buy
a. Go back to the SAME websites in step one.
b. Look at what they're selling.
c. Now you know what people want to buy.
3. What's your advantage in the Game?
You need to have a USP or an advantage.
Look for 1 of 3 scenarios.
— People who are underserved
— or non consumers.
If they are underserved, you create products to serve them.
If they are overserved, meaning the products are more expensive
and elaborate than they need, you launch a scaled down product.
If they are non-consumers of your product, you make it easy
and convenient for them to use your product or service.
LAW ONE: Before going to battle, always have a clear, decisive
advantage. That's what Red Factor is about: Gaining an advantage.
Now, you know WHO buys, you know WHAT they buy, you know WHAT
your advantage is.
4. How you will reach 'em
Go back to the web sites in step one.
Go through and look to see if you can buy ads on their sites or
Do backlink checks with and see if any of those sites offer ads or
On the first “site referrals” tab, type in each domain in the top
ten. Now you can see what KEYWORDS deliver the traffic.
You can buy keywords using ppc OR you can get organic rankings.
All you gotta do is find out:
* Where these people are hanging out
* The blogs they read
* The forums they go to
* The things they search for in Google
Then you offer a freebie that's irrestible to 'em.
5. How to get 'em into your funnel
Now you know how to reach 'em. You need to offer bait. You offer
a free report or other bait to get people into your sales funnel
so you can follow up with 'em.
What attractive report can you offer that people will crawl over
broken glass to get? THAT is what you offer on your “Squeeze”
6. Send 'em emails
Send 'em emails and promotions that get 'em to buy.
The idea here is to find other things they want to buy, join
the affiliate programs, write up promos and send 'em to your list.
You'll also want to publish content to your list. You can write
that yourself or hire writers.
Once people are on your list, you send content and offers. There is
a sequence to that that my friend Lee McIntyre has proven to be very
Content. Pitch. Content. Pitch. For every pitch, send a piece of
content. My friend Jim Edwards used to do: Content. Content. Pitch.
You can send offers for your own products or those from other people.
You can do your pitches in the emails, in blog posts, by video, by
audio, by webinar, by Ustream, or by teleseminar.
In Promo Dashboard, I call this rolling out “The Full Arsenal.” You
use all the tools that work for you and fit who you are.
7. Turn every customer into an affiliate
In the ideal world, you wanna turn every customer into an affiliate.
The idea is that you make it easy for 'em to get articles, links,
banners and tools they can stick on a blog, Facebook or Myspace
* Know who buys
* Know what they buy
* Know where they hang out at
* Offer 'em a tasty freebie they can't refuse
* Send 'em content and offers
* Get 'em all to be your affiliate
If you wanna get fancy, have 'em post and talk to you on your blog
and Twitter. Get 'em into a Facebook group.
Poof! Now you know the simplicity of marketing online. Isn't that
10X clearer than a LOT of the things you've read to date?
You probably know someone who needs to read this article. Would
you post it on your blog, pass it along to 'em on Twitter or spread
the word to 'em on Facebook?
I know they'll appreciate the CLARITY. In marketing, there is no
100% certainty. But there is CLARITY.
Simple, clear thinking about how to pay your bills and have a nice
life by sellin' stuff online.
This is what I offer you.
In a time when it seems like everything is so complexl, there is
an essential simplicity. It isn't always easy.
But it is CLEAR.
CRYSTAL CLEAR thinking.
I hope it's all CRYSTAL to you now after readin' this article.
Spread the word.
Clarity exists at marlonsnews.com.
I've been around longer than most. Seen more things than most.
Tried more things that worked than most. Had more things fail
than most. Read more than most. And travelled and spoken more
Out of all that, there's on thing I have to offer you:
For help in finding your target market:
For help in finding your unique advantage:
For a software program that finds backlinks to a site:
http://www.findbacklinks.org. See my demo at:
For help with obtaining organic rankings:
That report is only $1.00.
For help with writing emails and promotions that get sales:
For more help in starting an affiliate program:
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
Check out all my products here:
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)
Stop trading time for dollars and start trading products for
Save 100's on graphic design. FREEBIE report:
Need a Sales Letter? Fill in the blanks and click a button.
Many people have copied my software. But there really and
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Grab The Best of This Ezine
E. My Special Thanks To The Following People:
A special thanks to those who have been instrumental in building
my business over the years.
Allan Gardyne: htttp://www.associateprograms.com
Ewen Chia Ti Wah
Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.
If we stand tall, it IS because we stand on the shoulders
Copyright 2009 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.