Can YOU Go From Scratch To $50,000? Secrets Revealed… - Online and Info Product Marketing

Can YOU Go From Scratch To $50,000? Secrets Revealed…

Marketing Minute

Vol. 5, #25, June 12, 2010

Overview of This Week's Issue:

A. Sponsor advertisement

— B. Announcements from Marlon

— C. Main Article: How to Go From Scratch To $50,000

— D. Resources



week's article: How To Go From 0 to $50,000 — Even If

You Don't Know How, Even If You're Starting From Scratch,

Even If You Don't Think You Can, Even If You Think It's

Dreaming — My Brand New “Basic Formula' — REVEALED!

PI reveal the 4 stages of growing to 50 G's, what the Basic Formula is, several pitch formulas and more.

Lots of stuff in this issue you won't read elsewhere.

Brand new 6 week series here you MUST get in on or you'll kick yourself 100 times over. It's my new Round Table and baby it's a barn burner!

Congratulations to Connie Green!

Connie stepped up to the plate and sold 12 products and snagged herself some nice speakers in my affiliate contest. Connie is a real go-getter and I heard through the grapevine she won Armand's Better Your Best Contest. Keep your eyes peeled on Connie Green, she's going places.

And if you want me to recognize YOUR name here, go to:

You can sell up a storm just like Connie did and I'll recognize you here.


Marlon Sanders

P.S. While others only send you cool info during their product launches, I'm here week in and week out sending you great marketing information.

This is my service to you. You can repay me not only by using the information but also by spreading the word about my ezine. Every time I send you one of these issues I lose about 80 subscribers due to email bounces.

You can help me replace those 80 people by actively recommending MMM to your friends.

A. Sponsor Advertisement

In Just 6 Weeks……

You Will Have a Complete

Step-by-Step Plan To Build Your Own

Online Money Machine From Scratch

That Could Spit Out Up To $5000 a Month…

Every Month, While Letting You Sleep Late,

Have More Spare Time and Freedom!

I've Been Doing it Since 1998 — And Now I'm Revealing

All My Evergreen Marketing Secrets and Step By Step Systems.

Most Importantly, I'll Show You How to Go From Scratch

To Potentially Crushing It… But HURRY Because

Seats ARE LIMITED with ONLY 23 Available at

a Discounted Rate


B. Announcements from Marlon


1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to

serve you at:

Get Customer Support Here

We have LIVE CHAT to serve you better. Most people in this

business skimp on this. I don't. Tim is an award winning

customer service person.

2. Did you buy Big Course or Cash Like Clockwork?

These products are ONLY digitally delivered. Tim says I need

to make sure you know this. The tabbed interface to access the

products is quite elegant if you ask me and the ultimate in

convenience. There was a mistake in the first follow up email that said that cd's are sent. They aren't. But the sales letter made it clear the delivery is digital.

3. Ateam webinars

Good things are coming. I've just been bogged down in this

darned Traffic Dashboard which is taking forever to research

and complete. But it'll be 100% worth it for you.


C. Main Article: How To Go From 0 to $50,000 — Even If

You Don't Know How, Even If You're Starting From Scratch,

Even If You Don't Think You Can, Even If You Think It's



I want to talk today about how to build something from nothing.

The awesome thing about your online business is you get to come up

with an idea, put it out there FAST and see how it works.

I want to look today at a process for going from scratch to $50,000.

I'm going to break it down into stages:

Stage one: Going from nothing to something

Out of ALL the stages, this is the absolute hardest and yet it's the most


When you go from $50,000 to $100,000, that's not nearly as exciting as going from scratch to $50,000.

There are 3 things you need to go from scratch to something:

Eyeballs, Pitch, Product.

I call this the “Basic Formula.”

The FIRST thing you have to do is figure out your Basic Formula. After that, it's relatively smooth sailing.

In this issue I'm using some terms you may not know if you're a newbie. This link is your best friend:

a. Eyeballs

You can't sell something to someone unless you can get your message in front of their eyeballs.

There are two parts to getting eyeballs:

— Figuring out what eyeballs you WANT to reach

— Reaching them

Ask yourself this question: Where do the folks I wanna reach hang out?

What do they read? Where do they go?

Key: Start with the forums they go to. You can almost always find the forums they hang out in. Then from there, you'll discover the web sites they go to, the blogs they read and the products they buy.

If you own Promo Dashboard, I refer you to row one for detailed info on this step.

Remember those three things. They are key. You sell them what they already buy in places they already go to and read. These sites are where you do Google site targeted placement or where you buy banners or who you approach for joint venture offers.

b. Pitch

Once you find the eyeballs, you have to develop two pitches.

Pitch one is the email capture pitch. The pitch you make that gets people to give you an email address.

Pitch two is the one you make for a product or service AFTER you get the email.

Once you get 250 people on your list, you can start doing ad swaps like Jit Uppal teaches. But you gotta prime the pump by getting some people on the list yourself.

Everything boils down to the pitch.

I don't care if it's a webinar pitch, teleseminar pitch, sales letter pitch, video pitch.

And it's all pretty much the same formula just changed up a little to match the medium.

The urgency step (on my 12-step formula) is different for a teleseminar or webinar vs. a sales letter.

But it's ALL a pitch.

If you can't pitch by talking or writing, you better hire someone who can. True story. But once you learn the TRUE 12-step formula and UNDERSTAND it, you'll see how to do it quickly.

Most people do NOT understand either “The Amazing Formula” nor my

real 12-step sales letter formula. People just grasp at the obvious parts

and miss the REAL guts.

Once you truly “get it” you realize you CAN pitch even if you think you can't.

Here's one of the most useful little big picture formulas you'll ever learn:

Story + {Benefits – cost} x urgency

Another formula I use is:

probability x saliency = expectancy

Maybe I can talk about that in a future ezine issue.

Anyway, you gotta learn to pitch by doing Power Point videos (slides),

real video, webinars, teleseminars, audio or letters. You MUST be able to pitch in one of those formats or hire someone who can.

c. Product

You either promote your own or someone else's. I recommend your OWN because then you can go out and get your affiliate army.

Theoretically, you could do that with PLR (private label rights). PLR is good for quick cash or for getting started. For a bit longer term solution, you need your own product.

There are so many easy ways to create products fast now, there ARE no excuses for not having your own. Really, there are no excuses. It's about you and your TV set.

You decide which do you want more? To watch TV shows for a week or to have your own product.

And if the answer is to watch TV shows, hey — no problem. If you want to keep trading your time for dollars, I don't have a problem with that. More power to you.

If you want to trade products for dollars, you have to create them.

You can even get PAID to create them, which is the best.

People get hung all up on being perfect. I fall into that trap too. We've spent about 6 months TOO long creating Traffic Dashboard. It's a stupid, dumb trap.

Get good content put into a consumable product and blow it out the door with tight promotion.

That's how you make your first buck.

Everyone for some bizarre reason thinks the easiest part should be going to $1,000 in sales. If you do it right, that's the hardest part of making it up to $50,000 — and beyond.

Fifty G's is 4 G's a month. I have friends who did that their first or second month in the business. That is NOT normal. What I see as normal is people muck around for 6 months a year or however long it takes for them to grasp the basic principles of direct response marketing.

Then they figure out their formula. Then they sometimes explode overnight. And others just slowly build. Most give up before that because they think it is supposed to be super easy and fast to start with.

They think step one should be easy because it's step one. No, step one is the hardest of all steps if you do it right.

There are tons of gimmicky ways to make a G or more. But they don't figure out the Basic Formula for you so you can't expand, grow and scale your business.

You MUST unlock your Basic Formula to scale up to 50 G's then 100, 250 and 500 G's.

I know you're thinking, “Can't someone just give me the ‘Basic Formula?' No, they can't. Where do you advertise, with what hot buttons, with what email capture page, with what types of follow up emails with what type of pitch?

Those are all elements of the Basic Formula. If nothing else, the way you pitch will be different from how anyone else pitches. So you have to figure that piece out.

People can give you some of the pieces. But you still have to put it all together.

Once you stop thinking the first step should be the easiest and realize that if you do it right, it's the hardest and after that it gets tons easier, all of a sudden you have the perspective you need to make strides much faster — as ironic as that sounds.

Basically, step one is experimentation and practice. Experiment with traffic sources, lead capture pages, different pitches. You're unlocking the secrets to your Basic Formula via experimentation and practice.

Stage Two:

Once you have a bit of a list, a product that sales and a pitch that sells the product, you're ready to go to a thousand or two thousand a month.

Once you hit the right formula for where to find eyeballs, what kind of incentive gets them to join your email list, what their buy buttons are and how to pitch them in a way that gets a response, you move up to the next levels fast.

See, the WHOLE secret is in the first step.

The hardest thing to do is to unlock the initial combination. Now, the next challenge is how to get more traffic.

If you're running an affiliate program like I do, you might want a contest. Check out my current one:

I'm not really into the huge prizes like a lot of programs offer. But if you're in a highly competitive space like Internet marketing, I'm not going to blow smoke up your anatomy.

The competition for affiliates in this space is intense and there are a lot of huge prizes thrown around. This isn't bad. Some of the marketers do a really, really good job at providing great incentives for affilaites to promote.

As an affiliate, you can score great swag as an affiliate. If you're a product owner in this market, you better be ready to compete for affiliates. Fortunately, in niches the competition is far less stiff — and sometimes almost non-existent.

But I'd STILL rather be the one at the top of the food chain, not the bottom. The product owner with the affiliate army is at the top of the whole entire food chain. Well, above him are services like aweber, getresponse and so forth.

Those are people making the biggest bank. The point of profit flows upwards in the value chain if you're read Michael Porter (author of the seminal book Competitive Advantage).

Anyway, stage two is about traffic because you've already done the hard part. Finding out eyeballs, finding a pitch they buy from, getting them on a list.

Now you just ramp up and 10X what you already did.

Once you UNLOCK the formula, you often hit the vault fast. I see it all the time. Someone figures out the combination and boom. They rocket almost overnight.

In stage 2 you often blow out 2-4 products fast and the profits roll in so quickly it's almost dizzying.

Stage 3: Consolidating gains and growing more.

At this point you have growing pains. Customer service kicks in. Holy smokes.I need a refund. I didn't order this. Could you splain to me which of your 4 products I should buy.

The questions never end.

In the beginning you handle these yourself. But at some point it eats into your productivity and you HAVE to hire part time help. This person will make you a small fortune because they let you go back to expanding on the Basic Formula.

Often at this stage you hire a webmaster who also does customer support. That way, they can help with web pages and such.

If you're lucky you hire someone really freaking talented and smart who grows with you in the business.

For my friend Lee McIntyre, I think James was the best hire he'll ever make. For me, it was Lisa.

Stage 4: Repeating the Basic Formula

Once you have your Basic Formula down pat, just REPEAT it to grow.

This works up to around $250,000 to $500,000 and then you often have to change your formula.

But by that time you've blown WAY beyond $50,000 obviously.

Somewhere between 1/2 million and a million in sales a year a major

shift has to be made in how you create and promote products and run

the business.

This is less if you run a continuity-based business.

Now, let's go back and look again at how you make it to 50 G's.

Fifty G's a year is 4 G's a month. That's a G a week. Or $200 a day. Sell

a front-end report for $7 to $27.

Back end it with $100. Get 100 to 300 visitors a day and depending on the quality of the visitors you'll be there. Later you add on a $500 product after the $100.

Pop two 500's a week and there's your G.

50 -100 front-end sales should pop you two 500's a week, all depending on your market, positioning, demand and a bunch of other stuff.

This is how you make it there.

Best wishes,

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That

Sells Products Like Crazy and the KING of Step-By-Step

Internet Marketing.”

Join me on my new Round Table where for 6 intense weeks I'm going to walk you step-by-step, blow-by-blow through my Basic Formula revealing what it is, how it works, why it works, how to do it, mistakes to avoid, how to pitch, how to find or create products, how to get eyeballs and so much more.

Check out all my products here:

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where

the above link is, post this on your web site and make some

dough for spreading a killer guide everyone will want to



REPRINT RIGHTS: You have permission to use the above

article without omission and including the resource box.

You have the right to insert your reseller URL for any

products I mention


D. Resources you can use


It's a 6 week blowout where I teach Basic Formula in detail.


May the road rise up to meet you

and the wind be always at your back

and until we meet again

may God hold you softly

in the palm of his hand

— Irish poem

Copyright 2010 Higher Response Marketing Inc.

All rights reserved.

  • Hey Marlon, Yet another classic post. I think making makinbg ffrom the ground up is the hardest part but I always get the most satisfation. Make sure everyone checks out marlons "round table"

  • Marlon,

    Your information is the most solid on the Internet today. It is my pleasure to be your affiliate. My small list is responsive and they were eager to receive information on your new 'Writer's Secret' product.

    Connie Ragen Green

    [Connie, if you need anything Tim at will get it for you. If not, hit me on Facebook and I'll make sure you get it. Let's get in touch this week.]

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