Comment on my 21-step Twitter Cheat Sheet - Online and Info Product Marketing

Comment on my 21-step Twitter Cheat Sheet



Marlon here.

This week's ARTICLE:

Marlon's 21-Step Cheat Sheet To Profiting From Twitter

Subtitle: Two New Conversion Formats You Can Use To Promote
Affiliate Offers Or Your Own Products

Today is a very useful issue. I'm showing you:

— The #1 mistake people make using Twitter
— How to network with list owners the right way
— What to do with great blog posts you run across
— The ONE reason you need to use Twitter now!
— How to get started even if you don't know anyone
— Two traps to avoid
— Why Twitter is a rising force in Internet marketing

This is NOT theory. This is all based on practical stuff you
can actually DO without being a rocket scientist or super duper

Save this for reference

NOTE: Important announcement for my small group leaders.
Read announcements please.


Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don't have a reseller ID, just go to: and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.


P.S. After you read today's article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!

PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going

I'm here every week delivering rock solid content based on years
of experience.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 4, #9, February 28, 2009

This issue contains:

A. Sponsor Advertisement: New Freebie Ebook Reveals How I Got 199,540 Optins And
Sold My First Million Dollars Online

B. Announcements from Marlon (Important)

C. Main Article: “Marlon's 21-Step Cheat Sheet For Twitter”

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher



New Freebie Ebook From Marlon

“How I Got 199,540 optins and Sold My First Million
Dollars Online”

The ebook features:

* Videos
* Actual screen caps from my Aweber
* PROOF that billions are sold online
* Pix from my travels and life
* Things you don't know about me

Snag it and pass it on to a friend.



One: Follow me on Twitter

This way, if you don't get my emails, you get my Twitters.
You'll want to use to follow me. Just download
the freebie software there. Very easy to use.

Two: Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I've just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.

Three: Download your FREEBIE ebook now.

“The Best of Marlon Sanders”

There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.


I'll send out an email next week. We did NOT get enough
sign ups for the small groups to move forward. I will
either refund your money or give you 2X product credit.
Or we might just do our own freaking group ourselves!

I'm dissapointed in the response of my list to this offer.
I KNOW that people will NOT learn and actually APPLY ORIS
fully without doing it in a small group.

I DO know what it'll take to make this happen. I under
estimated the difficulty of the task. I will return to this
project at a later date after I re-group.

In the meantime, if you had someone sign up for your group,
I'll give you instructions next week.


Marlon's 21-Step Cheat Sheet To Profiting From Twitter

Subtitle: Two New Conversion Formats You Can Use To Promote
Affiliate Offers Or Your Own Products

By Marlon Sanders


In this article I'm sharing my cheat sheet for profiting
from Twitter.

I want to share with you how to obtain joint ventures,
meet people you can produce products with, get people to
promote your products and jumpstart your business — all
without forking over even a dime.

And you can do all of this starting 60 minutes from now —
even if you don't know anyone to start, even if you don't
have any sort of list to begin with, even if you're a
newbie, even if you're a Mac user, even if you can't
attend seminars, even if ….

You get the idea.

By using Twitter, you will:

* Meet people who have lists and can promote your product.

* Meet people who have the know how to move your business

* Connect with people like you, so you don't have that
feeling you're in this all alone.

* Avoid the bickering, arguing junk that goes on in forums.

One thing I hate about forums is a few people post all the time
and become power brokers — even if they're obnoxious, don't
have any clue what they're doing and so forth.

Forums also attract a lot of negativity.

Twitter is a totally different and refreshing experience.

I've officially been on Twitter hard core for a few weeks now.
I still have lots to learn. But let me share the amazing things
I HAVE discovered about it that can benefit you greatly and almost

==> You'll meet and connect with wonderful people

I've met some really neat people I normally would have never
connected with.

==> You'll get to discuss things with people you might not
know about them in other venues.

==> You can interact with a lot of people quickly.

==> Your Twitter list builds virally

People will retweet (explained below) things you say. This
virally spreads your info through other people's networks.

This is the most powerful aspect of Twitter.

Now, here are my best tips on getting the most out of

1. Sign up at

That's step one, of course. It'll take you about 30 seconds.

2. Download Tweetdeck

It's a freebie download for pc's and Macs from
Tweetdeck will make your tweeting an unbelievable experience.

3. Keep the negative junk off Twitter

Don't use Twitter to try to get that refund or resolve disputes.
The purpose is marketing. Use it to bring positive energy and
meet people.

People have asked me, “Marlon, why can't I publish info if
someone rips me off?”

The reason is because the PURPOSE of being on Twitter is to
network with people who can promote your products for you.

When you complain about other people, it REPELS positive
people, exactly the ones you are hoping to ATTRACT.

4. Follow people who are in your niche.

Go to Click on “find people.” Type in names of
people who write blogs in your niche, who have affiliate
products and who are influencers.

Click the “follow” link under their photo. This will let you
see their tweets with other people.

5. Make friends

Do NOT go onto Twitter pitching people. Make friends. Be a
sociable person.

6. Learn the art of the RT

RT stands for “retweet”. There's a little icon that says RT.
When you retweet someone's messsage, you're passing it on so
the people on your list can see it.

This is the ultimate form of sharing. You give before you

Even if you only have 10 people on your list, use the RT.
But watch how others do it first. Don't just jump in.

7. Observe for a week

Spend a week or so just watching others and learning what
happens on Twitter before you jump in head over heels.

8. Anything and I do mean anything you say can and will be

It's crazy. People RT things you wouldn't think they would.
So be aware that anything you say can be spread. So be
very cautious about saying anything negative about anyone.

9. Share your positive energy

I said this before. But I'm going to repeat. Positive energy
attracts other positive people.

10. Give first

Do NOT ask people to promote you or your product. GIVE first.
Offer to promote THEM!

How? I don't know. Be creative. Think of something. Anything.
Even if it's just republishing their article on your blog. Or
retweeting them.

Let me repeat — give first. Offer to promote others first.
By law of reciprocity many will give back to you.

The #1 mistake people make is to ASK before they give.

11. If someone really annoys you, you can go to,
find their name and on the right side is link where you can
block them.

12. Go to and search for affiliate
programs in your niche market. Find the names of the product
creators and look 'em up on Twitter.

People who have products with affiliate programs also have
lists. Make friends with 'em. Do something to promote
their product and tell 'em about it. That WILL get a response
in most cases.

13. Offer viral ebooks and reports on Twitter.

Instead of blatantly promoting your product, it's better
to offer a little report or ebook with a decent chance
of others retweeting it.

Use Twitter to PULL more than to PUSH. This is PULL

14. When you run across a cool web site or resource tweet
it to your list.

15. Do NOT send a lot of messages without the @ symbol.
You want to send most of your messages to individuals
using the @ symbol.

16. Go out of your way to promote others to your Twitter
list. They'll reciprocate some time in some way.

17. When you find a good blog post on someone's blog,
pass it along to your Twitter list.

This endears you to the blog owner. Even if they aren't
on your Twitter list, there's a decent chance word will
spread back to 'em.

This IS the age of instant communication.

18. Learn to Twitter on your iPhone or cell. Yes,
you can do that too.

19. Understand that in the big picture your goal is to
find people who have lists and can promote your products
then make friends with 'em.

That's your ultimate objective. But you don't get there
by ramming your product down people's throats. You get
there by being an ATTRACTIVE PERSONALITY that others
gravitate to.

It helps if you pass along cool resources and on
occasion say things that are profound or retweetable.

20. Inspire others to go for it and pursue what they
know they should pursue but don't have the courage
to do it.

Be a cheerleader for people's highest and best

21. Use Twitter strategically to meet and network
with list owners.

Do NOT end up twittering away time you really should
be using to create products or do other promotions.

Use Twitter. Don't let it use you.

Please pass this cheat sheet along to others with the
resource box below. And then hit me with your feedback
and comments on my blog.

Let me know if this helped or inspired you:

Comment on my 21-step Twitter Cheat Sheet

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

Check out all my products here:

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention


D. “Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Stop trading time for dollars and start trading products for

Save 100's on graphic design. FREEBIE report:

NEED A SALES LETTER? Fill in the blanks and click a button.

Many people have copied my software. But there really and
truly is only ONE original.



LIST BUILDING VIDEOS: My friend Melvin Perry has some awesome list
building videos. NONE of the links you're reading now are
affiliate urls.

Melvin is a straight up guy. He cares about people.

Who ELSE is bringing you great content like this each week? Please,
spread the word. The gospel of Internet marketing according to
Marlon Sanders.

Promote this on your Facebook, Myspace, blog. Wherever! Tell the


A special thanks to those who have been instrumental in building
my business over the years.

— Allan Gardyne:
— Ewen Chia:
— Kevin Wilke and Matt Gill:
— Joel Comm:
— Jim Edwards:
— Yanik Silver:

Here is a more complete list:

Allan Gardyne
Michael Merz
Bill Hibbler
Jim Edwards
Sasi Kumar
Ewen Chia Ti Wah
Michael Wong
David Vallieres
Titus Hoskins
Michael Paetzold
David DiPietro
Brian Terry
Dan Kelly
Michael Filsaime
Dave Lovelace
Derrick VanDyke
Matt Adler
Sean Mize
Gary Martin
Melanie Mendelson
Keith Wellman
Joshua Jenkins
Jeremy Burns
Sharlene Raven
Michael Nicholas
Anil Kumar
Joel Comm
Gabor Olah
Craig Haywood
Sterling Valentine
Frederic Patenaude
Jessica Clark
Liz Barton
Roger Hall
Marc Horne

Thank all of you. You have my gratitude forever.
Your contributions to my life and my business do
not go unnoticed nor unappreciated.

If we stand tall, it IS because we stand on the shoulders
of giants.

Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

  • Thanks! I am truly green on the internet. And Twitter is totally unknown to me. I am following all the instructions I can get.

    Your article made a some things clearer for me.

    [Hey Deborah, good luck to you.]

  • Brandon says:


    I've been trying to figure out Twitter for a while. You sure offer some great tips. I love TweetDeck! It really keeps you in control of managing your searched keyword terms.

    I haven't used Push Button Sales Letters, but I'm considering it. I'm just thinking by the time I list the features and benefits of my new product, I will have basically written the letter any way.

    [Hey, Push Button Letters is a nice tool to help you follow a proven format. But you can write a great letter without it. It's really a tool I designed to force people to follow a proven format.]

  • Kat says:

    Hi Marlon,

    About this last offer
    I am very interested but want to know if that site we get is original for all of us or we each get the same thing?

    I know you said "It's not likely to "break" if a bunch of people start doing it" but that is a sales copy.

    –6 billion ad

    impressions and millions of clicks each month–

    Is that traffic available word wide or from 'mturk' that is USA only?

    I just don't want resale site everybody have plus traffic method I can't use.

    Thank you


    [Kat, yes, everyone gets the same thing. The system is NOT the adwords bit. That is a bonus. I haven't asked him yet if he counts international traffic. I would think it's international because there are only 5 billion people in the world. Of course, that is ad impressions, NOT people. Obviously people are getting multiple impressions. There are only 279 million people who browse the Net with an English browser or thereabouts. Only 1 billion actually have Internet access in the world. He shows the stats as I recall though. They come from Google. This wasn't a big mega launch. I wouldn't worry about it in this case. Plus, his method at only $3 a day per increment isn't likely to break any day soon. The Google Adwords is his method of using the content network. It could break but isn't likely to. Having said that, if you don't have the 100 bucks, don't spend it. ALL business involves risk. Anything you do in any business involves risk. An entrepreneur by definition assumes risk for the potential of reward. If you aren't comfortable with that, play another Game, you know?]

  • Arvada Yates says:

    Hi Marlon,

    I'd heard about TweetDeck, but hadn't taken the time to download. Thanks for the nudge/reminder… Love the program! Don't know why I waited so long to download it.

    [Hey Arvada, it's a great program. I love using it.]

  • Keisha says:

    Hi Marlon,

    Thanks for the Twitter Tip Sheet. I just started using Twitter, so this is a very "timely" resource for me.

  • Dirk Dupon says:

    Hi Marlon, I liked your tips, and yes, I followed you because of tip 1 😉

    Here's what I do…

    When people decide to follow me, I send them a (free) brandable Twitter Ebook, called "What Are You Doing?", allowing them to insert their own Twitter link, and 2 other affiliate links, so they can make money by spreading the book…

    This all goes out on autopilot via the Socialtoo system, so I don't have to deal with anything… how about that for a tip? 😉

    [Hi Dirk, how are you? Great to hear from you and glad to see ur engaged in online marketing.]

  • Thom Scott says:

    Anyone that doesn't follow Marlon's advice is "overthinking" things to the point of failure.

    I was doing pretty well online … but when I purchased Marlon's Amazing Formula, I hit $500K per year online within 6 months.

    Since then, I've purchased more of his great tools and information like the Dashboard, etc… because it ALWAYS overdelivers solid information that can be immediately be put to profitable use!

    [Hey Thom, thanks for sharing. Much appreciated.]

  • Lisa Tener says:

    Thank you Marlon,

    I got the sense that twitter has potential–but it's been challenging to figure out just how to get in the game. I do find it amazing that I am now interacting with many people I've never met who are in my field, but I'm still trying to figure it out–this RT function sounds great. I will try to do that with John Kremer's message about this posting.


    [Lisa, you network with list owners, blog writers, and influencers in your market.]

  • Hey Marlon,

    Thought you would like this as well

    Google This

    ways to Profit from Twitter

    Positions 5 & 7



    Ps. As i'm an eager little beaver

    spreading my Pal Marlons Gospel

    A Follow On Twitter Would Be NICE ( Lol)

    look forward to chatting further

    [Douglas, the only people I follow on Twitter are very close friends and people with very large lists. I do very much appreciate your promotion and go getter attitude.]

  • catherine rozanski says:

    As I have signed up to quite a few affiliate programs, would that be the best place to start ? and if so, do I just put the links in places like myspace etc I was taken to the clweaners previously ! So am rearing to go and make some cash following you guys !!!

    [Hi Catherine, is my site for affiliates. That will help you some.]

  • catherine rozanski says:

    Hi Marlon

    All the info you send is informative and 1st class But, for around a month now, I've been going round in circles to make money and all it leads to is purchasing something else. As a novice, Please could you tell me ONE thing that I should focus on to start with to make money

    Best regards

    Catherine (xsdosh4u)

    [Catherine, have you read I recommend it. Yeah, the ONE THING you should focus on is selling products to people who want to buy them. But read BestofMarlonSanders. It really lays out a lot more advice than that.]

  • Joe Crump says:

    Excellent article on Twitter, Marlon.

    I've been using your ideas on Twitter for just a few weeks and have logged in maybe 2 or 3 hours total during that time and now have 539 organic followers… and this is without even telling my 55k mailing list that I'm using Twitter – I wanted to see if it would work before I did that.

    Once again, you make me money and help me build my list. Thanks for the great info.

    [539 organic followers. Very nice! Perry Belcher has really good ideas on social media. You should follow his ideas too Joe. Nice hearing from you.]

  • Thank you for your 21 "best tips on getting the most" from Twitter. See how we are doing…

  • Don Loughran says:


    Sorry for the double post, but I forgot to mention that you're forgiven for the Mac user comment in your article 😉

    Don "OSX" Loughran

    [Don, in my biz, we use both Macs and PC's. Some employees have a high preference for one vs. the other.]

  • Don Loughran says:


    Thanks so much for the Twitter insights.

    I just recently started using the social media sites (Twitter, FaceBook, etc.) and am in the process of building my blog.

    It is certainly encouraging, and affirming, to see someone who has experienced such success in both online and traditional marketing embracing "Web 2.0" technologies. Makes me think that "if people like Marlon are doing it, it's gotta be the right thing to do."

    Not looking for brownie points here, just very thankful for your sharing of wisdom and looking forward to your tweets and other publications.

    [Don, the right thing to do is to connect with list owners. Right now, Twitter is the best way to do that. Also a good way to meet influencers and blog writers who can informally promote you through buzz.]

  • Hey Marlon,

    Just thought you might be interested in my implementation of your "Give" and You will "Receive" mantra !

    Following Your Lead Again my Friend

    Just check out the following on google.

    21 ways to Profit from Twitter

    Check 1,2 and 3 positions

    Respect As Always


    Ps Being A Cheeky Chap My Twitter is

    [Doug, totally awesome. Thank you!]

  • Linda says:

    Okay. Now I realize the problem. I went to Twitter and searched for Marlon Sanders and found Marlon_Sanders who had only ONE post, but it was about marketing. He had 151 followers and was following no one. I thought it was you, but I checked through this email again and found the link to your actual Twitter ID: marlonsanders

    I wasn't expecting you to follow everyone who follows you, but I thought 0 was a bit odd. My mistake!

    [No problem Linda. That's interesting…didn't know 'bout another Marlon Sanders. But there are 5 or 6 in Texas alone believe it or not.]

  • Eric Canja says:

    Thanks for posting your Twitter "cheat sheet"…

    It was about a year ago that I heard about Twitter – but because the people I was learning internet marketing from didn't see it for what it was – I simply let it go…


    I knew that it would become an incredible tool. That's why I started to use it a little bit more…

    Sure wish I had that "cheat sheet" earlier. Some of the mistakes that a "newbie" can make…

    Well, I made them. Oh well, experience is a great teacher!

    Thanks again for the article.

    Create A Great Day!

    [Eric glad ur on Twitter. Give me a shout out sometime.]

  • Linda says:

    By the way, I just went to Twitter and signed up to follow you. I see that you're not following your own advice, though. You're not following anyone. Why not? 🙂

    [Linda, I'm following the people who have LISTS. Understand the PURPOSE of Twitter is to network with people who have lists. I only follow close friends and a few people with large lists. But I communicate with everyone who follows me. So just because I don't follow you does NOT mean we won't chat on Twitter. Linda, remember that I have 3,000+ followers and adding many every week. If I was starting from scratch with no reputation I'd be following tons more. The rules change somewhat after you reach a certain point of visibility.]

  • Nira says:

    Hi Marlon,

    I've just checked my email folders and it looks like I've been on your list since 2006. Learnt a lot from you over the years – that's why you're one of the few I haven't unsubscribed from!

    I'm a relative Twitter newbie but I'm learning fast, not least from your advice.

    Keep up the good work & take care,


    [Hi Nira, wow following since 2006. Glad to have you on board for all that time. This video will help you with Twitter if you haven't seen it yet:… ]

  • Linda says:

    Loved your article, which was retweeted on Twitter. I'd like to retweet it, but I can't figure out how to do that. You said there's a RT symbol, but I'm not seeing it.

    Also, you say:

    15. Do NOT send a lot of messages without the @ symbol.

    You want to send most of your messages to individuals

    using the @ symbol.

    Would you explain that a bit more, please?

    [Hi Linda, this video should help:… ]


  • Jo says:

    Marlon, I am commenting on everything here. I am on you list and follow you on Twitter. I just wanted to say that i look forward to your e-mails as they are full of information that help. I am a newbie and your e-mail are very helpful.

    God bless you.


    [Hey Jo, glad to hear it. And I hope I serve you well.]

  • Patricia says:

    Hi Marlon,

    Just read your email on Twitter and your tweet. Thank you for the information on tweetdeck. Plan to install it and see if it will help me optimize the use of Twitter. Like Kathleen, I am still trying to discover all of its secrets. Glad to know that a Pro like yourself wrestles with some of this new stuff too.

    I learn something new everyday. Thanks for contributing to my knowledge. Pat

    [Pat, Tweetdeck makes it fast, easy and fun. In my ezine last week I think I had a link to a video on how to use it but it's very easy.]

  • I TOO HAVE SPENT THE LAST WEEK TRYING TO DISCOVER SECRETS OF HOW TO WORK WITH Twitter, I really appreciate your tips on looking for others to do joint ventures, that is exactly something I will be more on the lookout for, I ENJOY reading your info, always helpful, thank you kathy

    [Hi Kathy, use Tweetdeck and you'll have a blast!]

  • Captain-Rob says:

    Hi Marlon,

    Great tips. I have been using Twitter about 6 weeks now. I started 01-14-09.

    So your tip-1 signup is a good one! LOL

    There is a learning curve. On the one hand it is extremely to signup and use Twitter. On the other hand, there is a bit of learning to using Twitter effectively. I can't imagine what it will be like following and having thousands of people following me?!?!?!

    Thank you for sharing these excellent 21-step tips.

    Your Pirate Lifestyle Guru,


    [Rob, great chatting with you. Now your Pirate concepts needs a really potent USP.]

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