FOCUS On Getting Products Out The Door
So it’s the new year.
You have bills to pay, things to do, places to go,
people to see.
You need cash.
How do you get cash in the door?
My advice is simple:
Focus on getting products OUT the door to bring cash
IN the door.
I’d rather have an imperfect product OUT the door than
I would a perfect product on my hard drive but 90%
And if you’ve been in this business long, you’ve been
Here’s your action list:
1. Do a 12 product survey
You can skip this if you just can’t seem to get it done.
A lot of people get stuck here.
I’d rather have a product OUT the door without a survey
than one that never gets started for LACK of a survey.
2. Write a totally rocking sales letter
Do this before you create the product. If you can’t write,
go to WarriorsForum in the copywriting area and hire a writer
you can afford.
There are all kinds of prices of talent there. You can afford
someone. And if you can’t write at all, for $200 you’ll find
someone better than you.
Or listen to the Keith Baxter interview in Promo Dashboard for
how he has hired really good copywriters for $200.
3. Get the product DONE.
You can do audio, screen capture video, an ebook.
Get it done.
4. Get it out the door.
Now, do that 10 times in 2009!
Out of 10 products one will be a really good seller. Three or
four will pay the bills. A few will be duds.
Here’s what you do.
Either plan to write 300 words a day on your new product. Or
map out who you will interview to create the product.
Here’s some words of advice based on experience.
Get your product done NOW by following these simple
1. You go to row one, icon one.
2. You follow the steps
3. The next day you go to row one icon two.
4. Follow the steps.
5. Go through all six rows and you have a product done
and ready to sell.
— It’s A to Z.
— Documented step-by-step
— Includes videos where needed
— Priced under $100 currently
The product will morph and change as you write it.
You’ll write and realize this or that doesn’t flow or make
sense. It’s a dynamic thing. A work in progress. Let it take
shape as you write it.
Can you devote just ONE HOUR a day to creating a new product?
If you can, and you interview a few people, then transcribe
the interviews, you’ll have a new product in no time.
Want to get cash in the door?
Step one: Find wants
Step two: Write sales letter
Step three: Create product
Step four: Sell product
MY ADVICE: If you can write, write. Do an ebook. If you can
talk, talk. Do audio CD’s or podcasts. If you can do video,
do video. Screen capture video rocks.
If you can’t write, can’t talk and can’t do video, go to
elance.com and find someone who can!
My ADVICE for this new year is to get products OUT the door.
DOUBLE the number of products you did last year.
If you didn’t get even one product out the door last year, you didn’t FOCUS.
Because it doesn’t take any longer than 6 weeks. And can be done
much faster once you know what you’re doing.
So this year, it’s EASY to improve last year. If you didn’t
get even one product out the door last year, then get one out
the door in January of THIS year!
“But Marlon, I ain’t gotta list. How the ()_$# am I gonna SELL
Know how I built my list?
By SELLING products!
A hot product will ignite affiliates, get you traffic and
grow your list.
This is why I’m a huge advocate of creating an affiliate program
for your product. And getting traffic from affiliates.
Want cash IN the door?
Get products OUT the door?
“Marlon, I don’t know what to do. I need money IN the door.
How do I get money IN the door?”
Answer: Get products OUT the door
“Marlon, how do I get products OUT the door? I don’t know
Answer: Learn how
“Marlon, I’m not spending any money.”
Answer: Sometimes the wisest investment you make is a little
bit of knowledge. The knowledge on how to get products OUT
the door and sell ’em.
PS: If you want to create your FIRST product, then snag:
If you want to create a BIG TICKET info product, then