From Gimp To Pimp - Online and Info Product Marketing

From Gimp To Pimp



Memo From: Marlon Sanders
Re: Marlon's Marketing Minute
Date: July 14, 2007  8:27 am


Marlon here.

Well, we had a party for Matt's going away. I bought
crazy sponge Bob napkins and plates and we had a
cake with “happy trails” written on it.

Then we sat down and watched an old Walter Hailey
video I had where he talked about how “Think and Grow
Rich” changed his life.

The next day, Tim got his baptism by fire because
we had several non-standard problems. But his eagle
eye spotted the issues and kept us on track.

To help Tim out, I brought in additional manpower
from a temp agency to help out.


“Have Your Prosperity Goals Downgraded Into Survival
Goals Causing You To Putter Along and Get Nowhere?  If
you've lost your fire, your umph or your goals, here's
the secret to getting back on track.”

(Subtitle:  The man at the movies told me, “We don't
call it GIMP.  We call it PIMP.”)

Marlon's Marketing Minute Electronic Newsletter
July 17, 2007

This issue contains:

A. Announcements from Marlon

B. Main Article: Have Your Prosperity Goals Downgraded
Into Survival Goals Causing You To Putter Along and Get Nowhere?
If you've lost your fire, your umph or your goals, here's
the secret to getting back on track.

C. Services You Can Use

D. Ask Marlon Sanders

Brought to you by: Marlon Sanders – Publisher



Announcing “The Affiliate Dashboard — The Step-Byy-Step,
A to Z, Point-And-Click Way To Start Your Own Affiliate
Program, Trick It Out, And Make It Successful Faster, Simpler
and Easier Than Every Before”

It's coming soon to an email box near you!

It's bonused up, pimped out and ready to make your affiliate
program soar.

A. “Announcements from Marlon”

ONE: If you need customer support…

Tim is flying solo with a little temp help until we find
a permanent replacement for Matt's post.  Guys and gals,
be nice to Tim!  But if you need support, go to:

TWO: Want Matt's job?

If you're in San Antonio and want Matt's job, let me know.
The position pays $30,000 a year.  Bonuses can add to that
amount substantially.  Over time, the bonuses have the
potential to be as much as base pay.  You need to be
willing to stick with me 5 years.

If you do, the rewards are enormous in terms of your
skills, knowledge and future earning potential.  The
requirements are tough.  You've gotta be fast at typing,
a superior problem solver, articulate, super fast learner.
Willing to sign a non compete and no disclosure.

If you're interested in the position, post to our support
desk and ask Tim to pass your information along to me.

If you're slow, can't type worth a wooden nickel, can't
problem solve, can't multi task, or can't figure out where
our support desk is or how to post to it, and can't follow
up, you better keep your existing job. This ain't for you.

This is a LOCAL position at my office. Not virtual.

THREE:  How to go from $50,000 to $500,000.

OK.  I admit. I'm behind in launching this.  I didn't plan
on Matt leaving. Hang out.  I'll get you details when the
time is right.

B. “Have Your Prosperity Goals Downgraded Into Survival
Goals Causing You To Putter Along and Get Nowhere?  If
you've lost your fire, your umph or your goals, here's
the secret to getting back on track.”

By Marlon Sanders

Last night I was reading some information from Greg
Whitehall, a consultant to the dental industry (I tend
to read marketers and business ideas from all sorts of

He talked about a syndrome I think a lot of people have:
It's where you enter a field like Internet marketing
bright eyed and bushy tailed.

Then one of several things happens:

1.  You have a big trauma, problem, crisis or setback.

2.  You try some things that don't work out.

3.  Everything you try flops

As a result, what was once a prosperity goal to make a
mint, becomes a survival goal of “let's just get by.”

And, if that's a conscious decision on your part, there's
no particular problem with it.  Life is what you decide to
make of it.

But I think in many cases, the downgraded goals is a subtle
one that you don't realize has happened.

So I'll tell you a funny story.  As you know, I'm rehabbing
my knee from a little knee scope.  I'm a bit of a slow healer.
So about 3 or 4 weeks ago I was trying to rush to the bathroom
during a movie, so I didn't miss the good scenes.  I was
scooting along with a limp when this guy in the hallway saw me.

“He said, “I see you have a limp.  Don't feel bad.  Where I
come from, we don't call it a gimp.  We call it PIMP!”

I cracked up.

I guess the difference between gimp, pimp and walking normal is
how hard you rehab.  Or, I could settle for a bit of a hitch
in my gettyup and not do rehab.  I could settle for survival.

But I haven't.  I'm walking a lot better now.  Almost normal.

About a year ago, a martial artist (in mixed martial arts)
fought another guy (Matt Hughes for you UFC fans) and got
whipped.  He worked on his arsenal and added additional
kicks, moves and so forth.

And in the next fight, he won handily.

He could have just been in survival mode and limped along without
improving.  But he chose to work and add new moves.  And improve
the ones he already had.

Some of you are right there at the edge of success.  Yet, you've
let yourself downgrade from prosperity goals to survival goals.
You'll NEVER get where you wanna go with survival goals.

Maybe you're tired and need to recuperate some.  Take a rest.
Build up your mental and emotional reserves.  Then get back
to work.

Most people in this business are scared to talk about work.
It's a dirty word.  People hear it at seminars and walk out
of the room during that speech.

I don't work a lot.  If you define work as doing things you
don't wanna do. I DO spend an unusual amount of time learning
and sorting through complexity, so I can deliver simplicity
to you.

In a way, that's my work.  It's second nature to me and what
I enjoy, so I don't consider it work.

Where are you at?  Where's your heart at?  Do you need a
rest?  Do you need to add more skills to your arsenal?
Do you need to set a new prosperity goal?

You can't survive your way into prosperity.

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you'd like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for
“Amazing Formula” in place of the existing URL.

C. “Services You Can Use”

you may be getting ripped off.  Design Dashboard shows you
not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.

raging success.  It's coming soon. Watch your email.

D. Ask Marlon Sanders!


Hi Marlon,

Is it gonna cost me a lot to start my own affiliate program?



Here's the thing:  I don't know of a cheaper source of big

Writing and submitting articles is a great way to get traffic.
And can supplement your affiliate program. But it's not
replacement for it.

Some people say, “I don't want to spend money for the software
to run an affiliate program.”

I say:  You've gotta have the tools of the trade.

You can't run a business on dreams or build great traffic on
cotton candy.

You don't need a LOT of software. But you do need more than
Clickban in my estimation.  Most people wanna take the shortcut
and ONLY use Clickbank.

I beg to differ. And I'll put up my traffic numbers over the past
7 years or longer as evidence to support my assertion.

There ARE things to save money on.  But you can't “cheap” your
way into success.  There are some price tags you gotta pay.
The price of learning. The price of good tools.  The price of effort.

“Marlon's Marketing Minute” is copyright 2007, Higher Response
Marketing Inc. All rights reserved.

To those we love who have gone on to a greater mission,
I leave this thought…

May the road rise to meet you. May the wind always be at your
back. The sun shine warm upon your face. The rain fall
soft upon your fields.  And until we meet again, may God
hold you in the hollow of his hands.

— an Irish blessing

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