Get Your Email Delivered!
Today’s article is for intermediate and advanced marketers.
“Get Your Email Delivered!”
Subtitle: Email Delivery Issues For Intermediate & Advanced
There are some NEW changes in email delivery I wanna bring
up. Things I haven’t heard anyone else discuss.
Since it’s our lifeblood, I figure someone needs to have the
guts to openly discuss these issues. A lot of marketers are
smug and wanna act like they have all the answers to every
single thing under the sun.
This is a pitch, not an honest discussion.
If you’re a newbie, do NOT worry about this stuff. You’ll
learn these things as you go. And do NOT listen to the ding
dong naysayers who’ll try to use these things are reasons to
follow their lamo plan.
If you do NOT have a list yet or you are just building one,
you seriously need to follow the plan in Promo Dashboard
and listen to the interviews in there with Daegan, Baxter,
Deiss and Cavanagh.
Now, if you DO have a list, then you’ll likely learn some
things in this issue.
PROMO DASH FORUM: We just got the 1-click login working with
Amember on Friday. So next week I’ll be opening the forum.
ATEAM: New call on Thursday. Watch your email. Also, I’m
working on getting the audios posted.
NEW BONUSES COMING: I have new bonuses coming for Promo Dashboard.
If you get in now, you get grandfathered.
— How to do totally rocking video using stock video you buy
dirt cheap by Adeel Chowdhry.
— After 500 million in sales, he spills his secrets and shows
how he’s killing it online using the exact same strategies I’m
revealing in Promo Dash.
— Several more secret interviews….
Get in now or miss out and cry in your milk over what you coulda
Marlon’s Marketing Minute
Vol. 3, #29, September 06, 2008
This issue contains:
A. Sponsor Advertisement: The ONLY tool you MUST
buy if you do any sort of Google Adwords….
B. Announcements from Marlon (Important)
C. Main Article: Get That Email Delivered!
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. SPONSOR ADVERTISEMENT
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about it, there is ONLY one tool you absolutely, positively
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Even PRO ppc people don’t always use this tool. It gives you
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Instead of getting that next Adwords Ebook that tells you WHAT
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B. ANNOUNCEMENTS FROM MARLON
One: If you called the office in the past 2 weeks:
I turned over a staff member and some phone calls weren’t
returned till yesterday.
Please do NOT email support issues. Post to the supporst desk:
If you have a customer support issue of ANY type, whether it
may be a question on affiliate commissions, product not
received, problem logging in or just something you’re confused
about, here is how to get help:
Two: Joel Comm’s book has launched!
Joel Comm’s revolutionary new book on the history of Internet
marketing coming soon. This book is gonna be big and it launches
on Tuesday. It’s much more than just “history.” But that’s in
You have a REAL treat coming.
I know I’m in there. I dunno if what he said ’bout me was good,
bad or ugly. I may agree or disagree. But it’s SURE to be
Three: Did You Get Your Evergreen System Transcripts?
The link was sent by email. If you didn’t get it, contact Tim,
I’m also doing a mini Dashboard for it that’s be a freebie
Four: If you’re an affiliate, I NEED you to help us promote
Promo Dashboard. With the massive amounts of launches I need YOU
to help us break through the noise!
Four: FORUM for Promo Dashboard buyers
Should in live next week.
Five: Quick Start call recordings
They are now posted.
Six: ATEAM audio
I’m working on getting up an actual Ateam page. Hang
C. Email Delivery Issues For Intermediate & Advanced Marketers
By Marlon Sanders
Let’s talk about the latest changes in email delivery.
I’ve been monitoring my email delivery and noticed a
few changes in the past two months.
Let me FIRST say you should NOT buy into those who
use email delivery issues as a reason to not send
My emails still rock. And Daegan started just 2 years
ago and is now doing 100 g’s a month off of email.
I could site others. (Daegan’s interview is in Promo
Dashboard if you were lucky enough to snag it.)
NONE of the below stops people from shaking down
100 g’s a month or more or less.
What this does mean is you have to focus on email
delivery, once you have a list to monitor. If you don’t
have a list, then fire up a Squeeze page, place some
ezine ads and ppc ads and get with the program.
This ezine issue is for INTERMEDIATE to ADVANCED
marketers. If you’re a newbie, do NOT worry about this
It’s not a huge issue. These are nuances and things you
learn as you grow in this business. Frankly, I never even
bothered to pay attention to many of these things until
Change 1: Monitoring your email with Delivery Monitor.
I noticed this huge drop in my email delivery as reported
by a monitoring service I use called Delivery Monitor,
which is owned by Aweber.
I asked Aweber about it and they told me Brightmail and
some other services that help ISP’s screen their email had
tightened up their filters to only sporadically deliver
emails to single confirms.
This is what a supervisor at Aweber told me.
The seed emails used by Delivery Monitor to check for
delivery are single confirms. So this means the service
itself is apparently now inaccurate.
I’m sure the Aweber team is working hard to do whatever
they can to remedy this. Or maybe they can’t do anything.
Personally, I kinda doubt this explanation. I tend to
think it’s because I sent out ONE email endorsing a product
for a friend.
And I found out that email was on the blackhole list.
I can’t say the word here. But anyway, the issue on delivery
is that Brightmail works by email reputation.
They score your emails for reputation. Which means that just
that one email probably caused my account to take a hit on
reputation, which does heal over time.
The other factor is I sent some html emails that were mostly
graphics. That could have caused my reputation to take a hit.
And I emailed 2X a day for 3 days in a row.
That could have done it.
Or maybe it was a confluence. Or maybe my delivery was just
FINE! If what the supervisor at Aweber told me is true, I
have no way of knowing if those little bar charts showing that
my delivery sucked are really accurate.
SOLUTION: Here’s my solution:
I’m going to monitor my link clicks and open rate more closely.
You pretty much know you didn’t get delivered if your links
didn’t get clicked in normal percentages.
Change 2: It’s now important that you monitor your bounces
Here’s one I’m checking into but I’m not sure about.
When emails can’t be delivered, they bounce or come back.
If that happens 3X or so, they get removed by your email
A soft bounce is when the email couldn’t be delivered because
the person’s email account is full or their service is down.
If you email daily, you take a bigger chance on getting your
soft bounces removed because the person hasn’t had time yet
to clean out their email box.
A hard bounce is when the email isn’t good anymore.
I THINK that when my emails bounce (don’t get delivered) they
go to the email address I send ’em from.
If that’s true, I can check that pop email account and run
what’s called a bounce processor to see the hard and soft
Newbies, don’t worry about this. It’s an advanced strategy.
I’m not sure this will work but I’m gonna try it.
http://www.automateyourwebsite.com has hard and soft bounce
managment built into it. I like that.
Change 3: Automateyourwebsite.com now has a 100% email
I used an independent service given to me by one of the owners
of a big 3 autoresponder service to monitor what is called
Sender Score. This is the trust rating of the email provider
What I found out is that automateyourwebsite.com (my 1 shopping
cart private label) now uses the Strongmail service and has a
100% sender trust score.
So don’t believe the junk you read on the forums. They totally
have their act together on email deliverability from what I see.
In fact, it’s becoming a strong point with them.
Change 4: I noticed that my LONG emails seem to have a higher
An email can also bounce because the receiver marks it as
unwanted. Or complains.
So Aweber participates in an initiative that some ISP’s are
going to where they put a link at the top of your email where
people can even more easily remove.
Alright. But to be fair, if the ISP’s are gonna do that, why
don’t they ALSO put a link up there that lets people subscribe
to MORE of your lists?
I mean, let’s be fair. A lot of people WANT your emails.
Apparently this fact escapes the attention of ISPs.
Anyway, I’m going to continue to monitor the bounce rate of my
long vs. short vs. text vs. html emails. High bounce rates can
take a big dent out of your list fast.
But this has to be weighed against sales.
The ultimate solution is to be very aggressive in your lead
generation. And also watch your list closely.
Change 5: I noticed a very low click rate sending people to my
blog to read what I’d normally put in an email.
I’m going to test this more.
COMMENTS? Post to my blog.
But if you post an uninformed opinion there trashing email,
I won’t publish it.
NONE of the above stops people I personally know from snagging
100 G’s a month primarily from email.
These are things, though, intermediate and advanced marketers should
know about and watch.
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
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Copyright 2008 Higher Response Marketing Inc.
All rights reserved.