Going Back To Square Freaking One
Marlon's Marketing Minute
September 5, 2009
This week's Marlon's Marketing Minute article:
“Going Back To Square Freaking One”
Subtitle: What It Means To Be Old School
IN THIS ISSUE:
— Have you lost your way?
— Are you creating or promoting a product THIS week?
— How to find your way back home
— 4 things the “Old School” stands for
— How to put the U back in Usp
— What about automated quotes on Twitter?
— An article you won't forget
Feel free to take this PDF and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.
This IS an article people will want to read. You WILL make
sales from the link in the resource box.
If you don't have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.
PS #1: A NEW product will ba announced this week! You
WILL want to get in on this…and it's limited…for a good reason.
PS #2: AFFILIATES — Get in on the mini launch for a new product
Just send people to my BLOG using THIS URL and your cookie
will get set. There's a good video on that page with content and
Put YOUR affiliate ID where the X's are. And if you don't know
your affiliate ID, Tim is off on Monday for labor day but if you post to
getyoursupport.com he can get it for you on Tuesday.
After you read today's article, please pass it along
on your blog, email or just to a few good friends.
Then hit me back on my blog.
I personally comment back. Let me hear from YOU!
Go there today to see what all the cool stuff looks like that I'm
showing you how to add today.
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going
I'm here every week delivering rock solid content based on years
of experience. If you like what you get here, and want more of
it, please pass the word along on forums, blogs and so forth…
that THIS is the ezine to come to for real world marketing help.
Marlon's Marketing Minute
Vol. 4, #32, September 5, 2009
This issue contains:
A. Sponsor Advertisement: Join me Monday for the
“Lack of Labor” Labor Day Party
B. Announcements from Marlon (Important)
C. Main Article: Going Back To Square Freaking One
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
LABOR DAY PARTY!
Watch this video to learn about my Labor Day
“Lack of Labor” Party on Monday
Hey, it's labor day in the U.S. on Monday…and I want to share
with you 3 great, awesome “lack of labor” strategies so you
can trade products for dollars instead of your time.
It's about producing and promoting and if you like the article today,
you'll want to join me on the call.
B. Announcements from Marlon
==> Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com
We have LIVE CHAT to serve you better. Most people in this
business skimp on this. I don't. Tim is an award winning
customer service person.
**** AFFILIATES — Send people to the video on my blog and get
your cookies set. See the instructions in the PS of the intro.
==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!
I've just released “The Best Of Marlon Sanders”
Give it away to your friends or list and snag affiliate
commissions as well as prizes.
==> Download your FREEBIE ebook now.
“The Best of Marlon Sanders”
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
C. “Going Back To Square Freaking One”
Subtitle: What It Means To Be Old School
If you're new to my list, my name is Marlon Sanders.
I AM what you call an old school marketer. Not old….
old school. I got started in this business back in 1978
when I read Ben Suarez book “SuperBiz ™in 1978 and also H.K.
Simon's “Out of the Rat Race and into the chips.”
A lot of folks today don't know about old school marketing
nor what it stands for. George Haylings made bank the old
school way back in the days of the great depression.
If it worked back then, it'll sure work in today's less chaotic
I'm writing this because a lot of foks have gotten lost somewhere
along the way. They got distracted by bright and shiny objects
and forget the simplicity of this business….
…..maybe you're one of 'em.
If you've been in this business longer than 6 months and have
been buying courses and training and you haven't made your
first $100 in sales, you may have lost your way.
If you've been in this business longer than a year and haven't
sold at least $5,000 or $10,000, then you might have forgotten
what it means to be old school.
If you're an old pro or veteran but somehow have lost your way,
you might have gotten sidetracked and forgotten the bare
simplicity of this business.
I want to talk about what it means to be “old school.”
1. Old school means you produce products.
Now, there's nothing wrong with promoting affiliate products.
It's true a lot of newbies get started that way. You can build
a list and start sending out emails selling affiliate products.
But the best way to build your list is with your own product.
And you can have one of those in 3 hours if you know what
2. Old school means you promote what you produce.
Think of it like breathing.
You do it every day. It's your essence.
You breathe in…that's creating new life with the oxygen
that hits your blood stream.
That's creating new products.
It's your lifestream.
You breathe out.
That's promoting…it's an outward energy.
You go inside to produce…that's breathing in. You go
outside to promote. That's breathing out.
If you're listening to someone telling you to do things
other than breathe in and out, that's fine. But if it's not
working for you, you might rethink what you're doing.
3. Old school means you roll your own
There's something to be said for hand made.
You can outsource lots of things. You can mechanize
lots of things. And you should.
But no one can replace the human spirit and soul.
And plr and automated this and that are great. I've
automated much of my business. But do you have
I'm a human being, not a machine. I'm here. I have
emotions. I have ups and downs like anyone else.
Like late last year when I was TRYING to be the only guy
in my city at age 51 to have a 6-pack (you know, lean
stomach area), and I ripped some muscles working out and
had to have surgery, that was a tough time for me.
I know some people read a few of my emails and wondered.
It was a very emotionally challenging time.
But that's life. I don't try to be something I'm not…at least
not on my good days when I'm my highest and best self.
And I recommend you do the same.
I don't pretend to live in a million dollar house with a 1/4 million
car and Rolex watch.
I don't need the watch, I got plenty of house and my car is
But one thing you can say about me is since day one in this
business I've been REAL and called it the way I saw it, even
if it meant going counter to the opinions of some of my
closest and best friends.
So I think old school is about being real. The day you
replace you in your business is the day the U is removed
from the word UNIQUE and the day the U is tripped out
of the term USP (unique selling proposition).
Marketers are a funny bunch.
The first thing they do on Twitter is load up a thousand
quotes that someone else wrote.
That's not old school.
want to know who YOU are what YOU think, even if
I disagree at times.
Even if you aren't the biggest Mac Daddy of 'em all.
At least you're real. And maybe I'm interested in what you
have to say.
4. Old school means getting things done
I love to talk on the phone.
My dogs (close friends) Jonathan Mizel, Declan Dunn,
Jason Fladlien, Kirt Christensen, Daegan Smith,
Ray Edwards, Paul Myers and others have probably lost
more than a day of production chatting on the phone.
But we share. And it means something to me.
One day I won't be here to write this ezine. All the products
I got to create will be gone. All the sales letters will be
written. All the insights will be given. All the words will
I hope that at that time, people will look back and say,
“Marlon Sanders was real. He told the truth. He made me
a better marketer and a better person.”
That means you can't just talk. You have to create. You
have to walk the walk and not just talk the talk.
All that means is your breath, your life, is creating and
selling and marketing and promoting.
That's who I am.
That's what I do.
And if you're reading this ezine, then I suspect that's who
you are or want to be.
It's NOT the only way to run an Internet business.
Like I say, I'm Old School. I believe in stacking a few bills
in my bank account by creating a valuable product and promoting
it to others who can honestly benefit by it.
It's a noble way to make a living.
A lot of people don't get that. Selling is spiritual. You're taking
a person with hopes and dreams of a better life and you're lending
a helping hand.
You're taking a person with problems and frustration and helping remove
You're making the world a little better, more relaxed, more convenient,
more enjoyable and less problem laced place to be.
And that is a great, awesome thing.
The first thing some marketers want to do is remove the human spirit
And I guess some businesses operate that way.
I'm an Old School dog and I've been around the block. I've seen people
go to jail, even gurus. I've seen them make comebacks by turning over
a new leaf.
I've seen more gurus come and go than you can shake a stick at.
I've made more products than I can remember and sold most of 'em
How about you?
Have you lost your way?
Have you strayed from the way of the Old School?
If you have, then maybe it's time you get back to breathing.
You find wants and needs, hopes and dreams, desires and
You create products.
You promote products.
This may sound like a daunting task if you're new to this Game.
But over and over and over, people who take action prove you CAN produce
products with value in less time than you think. I'm NOT saying you need
to be perfect or produce the world's greatest products.
I'm saying to put some of YOU into your products. Put some heart in
there. Put some soul in there.
Get out stuff that helps people. But get out a lot of it. You really do need
to be a Prolific Product Creator.
Old School means you get produts out and you sell 'em. And on the one
hand you don't succumb to the need to be perfect.
That's a trap.
On the other hand, you make sure you got a baker's dozen in there.
It's time, you and I and everyone else in this Game get back to a few simple
Finding out what people want. Creating lots of products and selling 'em good.
Breathing as a way of life.
Production and promotion.
Good gosh that's simple.
How did we ever lose our way?
Maybe it's time a little Old School finds its way back in your life.
If you aren't working TODAY, this week on creating a new product or promoting
the one you got, then what are you freaking thinking?
What are you doing? Researching more and more and more until you're certain?
Can you guarantee me you'll wake up tomorrow?
If you can't find certainty about that, how do you think you'll find certainty about
whatever it is you're trying to feel certain about?
Find your way back home.
Now. Today. It's never too late.
This moment is all there is.
Embrace the Old School.
This is the straight and narrow path.
My name is Marlon Sanders. I've been in this Game long as I can remember.
I am the King of Step-By-Step Internet marketing. And I cherish and relish
every moment life has given me to be in this Game.
Every day I wake up, suck down some coffee, and feel thankful for another
day to play the Game.
Old School Lives.
The King of Step-By-Step Internet Marketing
Sells Products Like Crazy and the KING of Step-By-Step
To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe
Check out all my products here:
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links
1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com
2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
4. Are You Paying Over $10.00 For Hosting? If you are,
you may be getting ripped off. Design Dashboard shows you
not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
5. LAST CHANCE?
Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
6. Your Own Products?
It's the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source witha 30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom
E. Get the Evergreen Traffic System
Tinu emailed and says she has added new info on social media!
Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!
Evergreen Traffic System is now sold and serviced directly by Tinu
Copyright 2009 Higher Response Marketing Inc.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.