Hello, Marlon here. This week’s ARTICLE: 23-Point Cheat Sheet For “Now So Newbie” and “Wannabes” who want to go to the next level and discover the true Internet lifestyle - Online and Info Product Marketing

Hello, Marlon here. This week’s ARTICLE: 23-Point Cheat Sheet For “Now So Newbie” and “Wannabes” who want to go to the next level and discover the true Internet lifestyle


By Marlon Sanders

— The big shift between being a newbie and going to the next level
— Plain talk about getting traffic that actually makes sense
— The unvarnished truth about the #1 skill you MUST have
— What about screw ups and mistakes?
— Is the money in the details?
— What SHOULD you be focusing on?
— Who does all the work?
— How long is this gonna take?
— What you should know about the “build websites” model

This article is NOT for newbies. It has a lot of straight, plain
talk you probably won't hear anywhere else because not all of it
“pitches good.” No bull. You won't hear much of this talked
about other than here.

Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google

Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.

This IS an article people will want to read. You WILL make
sales from the link in the resource box.

If you don't have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.

There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.


P.S. After you read today's article, please pass it along
on your blog, email or just to a few close friends.

Then hit me back on my blog.

I personally comment back. Let me hear from YOU!

PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going

I'm here every week delivering rock solid content based on years
of experience. If you like what you get here, and want more of
it, please pass the word along on forums, blogs and so forth…
that THIS is the ezine to come to for real world marketing help.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 4, #19, May 30, 2009

This issue contains:

A. Sponsor Advertisement: How To Create Your Own Sales Machine

B. Announcements from Marlon (Important)

C. Main Article: 23-Point Cheat Sheet For “Now So Newbie”
and “Wannabes” who want to go to the next level and discover
the true Internet lifestyle

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher


A. Sponsor Advertisement

How To Create Your Own Sales Machine

If you're baffled about how to create your own sales machine,
I described it best in this product:



B. Announcements from Marlon

==> Give Away “The Best Of Marlon Sanders” to your friends
or list and snag spending cash and prizes!

I've just released “The Best Of Marlon Sanders”

Give it away to your friends or list and snag affiliate
commissions as well as prizes.


==> Download your FREEBIE ebook now.

“The Best of Marlon Sanders”


There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.

===> I'm hiring a new staff member to replace Danny so
the last recording ain't gonna make it up till someone new
is in his chair.


Cheat Sheet For “Now So Newbie” and “Wannabes”

Subtitle: How to go from where you are to the next level
where the going gets good

By Marlon Sanders

If you haven't snagged it yet, I have a freebie guide for
newbies at:


I refer you to that because today's article is NOT for you.
It's for people who have gone beyond the newbie stage and want
to go the next level and the next level beyond that.

Yesterday on Twitter, Karen asked if I could produce a
guide for “not so newbies” and “wannabes.” I'm going to
assume you know the basics of building websites, blogs,
market research, optins & aweber, SEO and Social Media.

But you're struggling to get by and working 10-12 hours a
day. Your biggest problem is building a stable, consistent

Let's dive right in:

1. Get really comfortable with producing products and
getting them out the door.

You need to get this down to a checklist. About everything
you need to know is in ProductDashboard.com. But you still
have to DO that process over and over.

When I was a kid, I loved to go to the skate rink. Now,
before you could learn to backwards skate (which was the
really cool thing to do), you had to learn to forward skate.

And until you're comfortable going around the rink
forward, you're not advised to start working on backwards skating.

Same way in marketing. Getting products created is
something you should do like breathing. Get comfortable with it.

2. There are several ways to get products out the door.
Find one or two that work for you.

You can interview people over the phone, transcribe the
interviews and create audio and pdf compilations.

You can do webinars and record them.

You can create Power Point presentations and record audio
with them.

You can write ebooks (don't attempt this unless you're a
fast writer).

3. Master Camtasia, Camstudio or Screen Flow.

These are what you use to record your screen in concert
with audio. Screen Flow works on Macs. Camstudio and
Camtasia are for use on PC's. Camstudio is a freebie download.

That's right, if you're too broke to spit, you can STILL
create products with Camstudio. Or just do audio interviews.

4. Get confident

Dan Kennedy is fond of repeating the saying that “in the
land of the blind, the one-eyed man is king.”

If you need a dose of good ol' fashioned self confidence,
try listening to Anthony Robbins.

5. You gotta write or talk

There are only two choices here — either you write or you
talk. If you write, you can always hire someone to turn
your written words into audio and video. If you do audio
or video, you can have it transcribed.

6. Now, once you get comfortable producing products, learn
to SELL them.

If the word “sell,” is a potty mouth word for you, the
reframe it as learning to create messages that make people
WANT to buy. Or “helping people make sound buying

This is a different learning curve. You've got to get
comfortable learning to sell stuff. You can sell via sales
letters, webinars, teleseminars or podcasts. But sell you must.

Let me point out something here. These are the things most
newbies focus on: Building websites, blogs, market
research, optins & aweber, SEO and Social Media.

These are all ways to get TRAFFIC to your web site. And
most newbies START as affiliate marketers. And that's a
good thing. You need to know how to get traffic.

But notice there's nothing in that list about learning to
SELL. See, building web sites and blogs and researching
the market, those things all involve NOT selling. They are
just fun little things you piddle around doing on your computer.

And they're good things to do no doubt.

But do you get paid for building web sites or setting up
Aweber? Do you get paid for building blogs?

As a matter of fact, you don't.

No one gets paid unless and until someone buys something.
In the end, that goes for Adsense clicks also. Because no
one pays for clicks in the long run unless someone buys at
the end of the day.

I do NOT recommend you build your business around adsense.
I recommend you build your business around learning to
SELL STUFF online. That's where the bux are.

Stated differently, the money is in learning to help
people buy now and not later. And learning how to craft
messages that give people really good decisions to want to
do that now.

7. Realize that your time as an affiliate, before you
create your own products, is best spent learning to sell.

Learn to get people on your list then invite them to a
teleseminar or webinar where you pitch a product. Learn to
write great “pre-sell” pages. Have someone interview you
about an idea and then subtly pitch one of your affiliate
products as you talk.

8. The money is learning how to sell

I'm famous for creating the saying, “The Money Is In The
List.” I said that in Amazing Formula back in 1998 or
whenever it was. But you've got to learn to SELL to your

That means learning to write emails that sell. Learning to
write words on a page that gets people to buy.

9. Realize that selling is NOT a dirty word.

Some people associate negative things to the word “sell.”
If that's you, then realize now that what you're really
doing is helping people make a sound buying decision.

When we use the word “sell,” what we're really talking
about is explaining why the value in a product is greater
than the money someone has in their pocket. An why it's in
their best interest to trade that stack of money for the
product today and not next week, month or year.

10. If you learn how to create products and how to sell
but you don't have anyone on your list to email, you still
aren't there yet.

So one of the things you'll want to do is create small
reports, videos, newsletters, pdf's or webinars that you
can offer people as a freebie in exchange for joining your email list.

If you don't know how to do this, I refer you to
promodashboard.com as a resource.

11. Learn to split test

The way you increase the number of people who join your
email list when they visit your web page and then the
number of people who buy from your presell, sales letter,
audio interview, teleseminar or webinar is by learning to split test.

You test one sales approach or sales message vs. another
one. And you see which works best.

12. Get really comfortable with writing and sending out emails

At this point you know how to create products and sell
them. You need to get in the habit of writing emails to
your list at least several times a week, if not daily.

Learn to write subject lines that get your emails opened.
Learn to write and format emails. Learn to create your
tracking links, so you can see what people click on and
how many people buy.

13. Create your automated follow up sales machine

Now you have products to promote, you know how to sell
them, and you know how to send out emails.

Now take the webinars, teleseminars, emails, blog posts,
podcasts, interviews, and pdf's that have worked BEST and
load 'em up in a sequence in your autoresponder, so that
every new subscriber gets a pre-planned sequence of offers.

Be sure you use your tracking links.

14. Calculate the value of a new list member

Once you have this follow up sequence, you can figure out
how much a new subscriber to your list is worth after 30
days. Now you know how much you can spend to buy traffic.

15. Ramp up your traffic

You can pay people to write articles for you. You can pay
ppc ads. You can buy banners. Once you know the value of a
new subscriber after 90 days, you know how much you can
afford to get that subscriber.

16. Ramp up your affiliate promotions

Once you've mastered your sales machine and have a healthy
worth for every new list member, ramp up your affiliate
recruiting. Now you can go to affiliates and say that
every click they send you should be worth $X.

If you need help setting up your affiliate systems, I've
laid out my whole system at affiliatedashboard.com. If you
have a really lucrative sales process, the affiliates will
come because you're paying their bills for them every time
they send you a click.

17. Learn to sell by speaking

If you haven't already started doing teleseminars and
webinars to pitch larger ticket products, now is the time to learn.

You're going to need larger ticket back end sales and this
is how you get them. Once you learn to pitch on
teleseminars and webinars, you'll be ready to hit the speaking circuit.

Bundle up your products into a bigger ticket you can sell.
Or create a series of teleseminars or webinars with high
value. Learn to sell big tickets.

18. Hit the speaking circuit

Now that you have a bigger ticket product that you know
you can sell because you've done it over and over on many
teleseminars and webinars, you're ready to hit the
speaking circuit. It's easy to get speaking slots once
people know you can sell from the stage and aren't boring.

If you've been practicing your webinars and teleseminars,
you've learned how NOT to be boring. If this is a
challenge, join a Toastmasters group.

19. Handling bumps along the way

You're going to run into problems, glitches and obstacles
along the way. Get used to it. That's part of business.

Learn to hire talent and outsource on elance, rentacoder
and the other sites. Find a “go to” technical person to
assist you. Find a “go to” graphics person who can do the
graphics for your web sites.

Struggling with technical things shouldn't be your focus.
Learning to create and sell products should be.

For the record, the money is NOT in the details. The money
is in the list an in learning how to sell. Or, if you
prefer, learning how to get people to buy stuff that's in
their own best interest to buy.

Selling stuff is what pays your bills.

People think they're getting into the web site building
business. It sounds sexy and exciting. It is. But make no mistake.

What puts large chunks of dollars in your bank account is
selling stuff, whether it's your own products or someone
else's. But eventually, you need to learn to create and
sell your OWN products, webinars, podcasts, seminars and teleseminars.

20. How to overcome mistakes

Let's say you screw up or make mistakes. So? You thought
you were God? Only God is God. Everyone else makes
mistakes and screws up.

How do you overcome mistakes?

You sell enough stuff and big enough ticket stuff that it
doesn't matter. You create a sales machine, so you have
the room to make mistakes and not suffer.

21. How to find the time

You may say, “But how do I find the time for all of this?”

If you use webinars or teleseminars as the basis for your
product creation, it doesn't take that long.

If you learn to interview people in your products, so that
part or all of the content is theirs, it doesn't take that long.

You've got to focus on what pays your bills — learning to
create sales messages that get people to buy then getting
those sales messages in front of the right people.

22. How to get traffic

One of the perennial questions is, “How do I get traffic
to my web site?”

This usually means you're still in the “web site creation”
model. The idea is that your job is to “build web sites.”
And somehow by building or assembling lots of web sites,
your bills will get paid. That's OK for newbies just
getting started. You can pay a few bills that way.

But you've been there and done that or you wouldn't be
reading this. So let's get real. You get paid when someone
buys something. Plain and simple.

Getting thousands of people to your web site makes you zilch.

Would you rather have 1,000 visitors who do NOT buy or ONE
who buys? I'll take the one who buys.

The BEST traffic bar none comes from your affiliates.
Chances are, you've been sucked into the idea of being
someone else's affiliate. And I love affiliates. Affiliate
marketing is a GREAT way to get started in this business.

But the best traffic comes from affiliates. And affiliates
send traffic to the offers that get the most bux per
click. And the secret to getting most bux per click is
split testing and learning to craft super powerful sales messages.

Nothing happens until someone buys.

And no one buys until someone sells.

Here are your best traffic sources:

a. Getting affiliates to promote your products

b. Article traffic

c. Ezine traffic (from buying ads in ezines)

d. organic seo

e. ppc

f. banners

g. cpa traffic

We could debate the order of some of the above. But you
can write or get written and submit dozens of articles a
week and get traffic that way. You can buy ads.

Here's the thing: It ALL works and pays your bills as long
as you have a SALES MACHINE that follows up and gets
people to buy over and over and over again.

Without a sales machine, not much above will work. As long
as you write the articles yourself, article marketing
will. If you have a sales machine, it ALL works.

23. The bottom line

The thing that separates the newbie from the next level up
is the willingness to create and the willingness to sell.

“But Marlon, what about all these stories of people who
just have these automated systems for building web sites
that magically make bank?”

Here is what I think:

a. It sounds good in theory

A lot of these people give you 2 or 3 examples of sites
they created in a few hours that bring in $30-$100 a day.
But they don't tell you they had to create 10 or 20 to
find those.

The same thing for those super big Adwords campaigns that
make your eyes bug out. They don't tell you they created
100 to find that 1 to give you as an example.

b. The person has a very high skill level

I've seen people who actually DO this. And they have a
very high skill level that few people could match. If
you're a genius, a lot of doors open up to you.

I prefer teaching methods that are within the realm of
realism for someone who is less than genius.

c. The person skews the truth

The pitch doesn't necessarily lie but it omits key facts.

d. The System isn't evergreen and will be “broken” in 6
months or a year.

If you want to build a solid business that will be around
5-10 years later like I've done, learn how to get people
on a list and get 'em to buy stuff.

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:


(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to read.)


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention


D. Resources for continuing education

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

1. Save 100's on graphic design. FREEBIE report:

2. The big picture of how a marketing process or system operates:

3. How to create your lead capture pages and follow up sequence:

4. How to create info products, so you have something to sell


E. Tinu finally will hold you by the hand and teach you the
secrets of Evergreen Traffic step-by-step

Who Else Wants An Organic Traffic Master To Hold Your Hand
And Walk You Step-By-Step To Getting Big Rushes Of Organic
Traffic To Your Web Site That Doesn't Cost You A Wooden Nickel?


Copyright 2009 Higher Response Marketing Inc.
All rights reserved.

  • […] Post to my blog if you’re 100% sure you’d be 1 of the 12: Marlon Sanders […]

  • […] Post to my blog if you’re 100% sure you’d be 1 of the 12: https://www.marlonsnews.com […]

  • KarenKramer says:

    I not only see a path… It's more like a Montana Highway… Wide open… and I got a clear view of the rabbit trails I been chasin.

  • KarenKramer says:

    Thank you for answering all my questions and for the great lesson on why "you da man" and I'm still the "wannabee". I'm still floored by how you took a casual conversation and within 24 hours did so much with a few Twitter DMs. Stop over and check out my response "Devouring Marlon" on http://www.karenkramer.net. Be sure to watch the video.. it's quick and will make you smile..maybe? LOL

    Thanks Again Marlon… you are one great human being.

    [Hi Karen, first of all, I hope the article proved to be of value for you and others. I'm hoping that you now see a path you didn't see before.]

  • […] Post to my blog if you’re 100% sure you’d be 1 of the 12: Marlon Sanders […]

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  • Nancy R says:


    Excellent blog post, as usual. We are just about complete with our website and created an introduction to our video blog. We couldn't have done all of this without you and your marketing savvy.

    We are stuck on pricing the product which goes to surveying your target market. We have all of your dashboards as well as other products, but which one again goes into surveys to determine pricing of products.


    [Nancy, I don't have anything that does a good job of doing price surveys. Price surveys are notoriously inaccurate. Try split testing prices. Good luck on your launch and congratulations. You can use Google optimizer to split test.]

  • […] Read the original: Learn Internet Marketing » Blog Archive » Hello, Marlon here. This … […]

  • […] Post to my blog if you’re 100% sure you’d be 1 of the 12: Marlon Sanders […]

  • Hey there Marlon 😉

    Let me give a bit of my 'history' over here and I promise…it'll be short.

    When I first started out online, the first guide I got my hands on was from Harvey Segal 'Ultimate SupeTip' and in there, the BEST tip that really leave its mark on me was his statement, "If I ever started with marketing online again, I won't bother creating my own product. I would focus on the lucrative world of Resale Rights!"

    That haunt me like my own shadow under hot, sunny day 😉

    So I focused on resale rights – MRR or PLR or whatever.

    And I see that you advocate creating own product.

    I know that I can call any resale rights product especially PLR as my own products and I literally own it without lifting a finger to create it.

    Heck, if I'm first to hit Clickbank or Paydotcom with customize graphic etc. I might made a killing 😉

    But Marlon, the real question here is, "Is resale rights in-line with what you meant by creating a product?" I admit that my Motto on one of my blog is 'Why create it when you can own it?'

    In fact I haven't change it. Hmm, maybe it's time for a change? I don't know. You tell me…

    Appreciate your reply 😉

    [Hi Nezrul, there's nothing wrong with reprint rights and plr when you're beginning. Remember, the article was for people wanting to go the next level. That level is you create products and SELL the reprint rights and MRR. There's 10X more money in that than buying them. Not that you can't make money that way. You can.]

  • Carlos says:


    Thanks for another content loaded Email.

    You made the following comment:


    Your point is not quite clear to me.

    First, I assume you means to say "interview people 'on' not 'in' your products".

    The part about some or all of the content is theirs is puzzling. When I do an interview, don't I want to use the resulting content in my sales funnel?

    If some or all is theirs wouldn't that limit my ability to do that?

    How does this help me save time if I don't get to use some or all the content?

    Maybe you meant we'd share the content?

    [Hi Carlos, how are you? What I mean is you can create a product that contains interviews with other people in addition to other content. For example, maybe the product has 4 interviews with other people, 1 Power Point recording, one interview with you, 3 special reports and 2 webinar recordings. There are no rules. It's whatever your people value and will pay for. I've seen a set of 12 interviews old for as much as $7500 as I recall. Value is in the eye of the beholder. When I write ezines, I write them very fast. So not all the grammar will be perfect, especially when I'm 1 1/2 weeks post surgery and have trouble sitting in a Carlos, the main point I'm making is there are lots of ways to create products and it doesn't need to take a lot of time.]

  • Hey Marlon,

    I'm still lazy with this one "Learn to split test", and I am getting started with my affiliate program (I started as an affiliate myself, so I know what they want)…

    I'm using the affiliate dashboard for this, and my affiliate page is at:

    If you want to have a look.

    By the way, I was thinking: the dashboard stuff: THIS is an USP.

    It would be good if you let us know how you came with this idea.

    Franck Silvestre

    [Franck, you're off to a fast here. Split test a higher end graphics look. Maybe try guru or graphicsgenie. However, Ewen does good with that sort of look. Personally, I don't like designs with money in them. I think it's cheesey and too mlm'ish. But it's certainly worked fine for Ewen.]

    The Body Guard Marketer

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