Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot
Marlon's Marketing Minute
September 12, 2009
This week's Marlon's Marketing Minute article:
“Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot”
Subtitle: How to never lose money learning Internet marketing
IN THIS ISSUE:
— How a homeless woman blogged her way off the streets
— Two example products you CAN model today — without training
— Can you create 4 videos?
— Evergreen vs. easily outdated
— The 5 steps of “Old School” marketing
— How to not LOSE money
— The best way to build your list
Feel free to take this PDF and stick it on your web site, blog,
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Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.
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Marlon's Marketing Minute
Vol. 4, #33, September 12, 2009
This issue contains:
A. Sponsor Advertisement: Produce and Promote
launches on Tuesday
B. Announcements from Marlon (Important)
C. Main Article: Homeless woman blogs her way off the parking lot
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. Sponsor Advertisement
PRODUCE and Promote Whiteboard and Webinar
training launches on Tuesday
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“Lack of Labor” Party on Monday
Watch your email for details
B. Announcements from Marlon
==> Do NOT email us for customer support
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the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
C. “Homeless Woman Blogs Her Way OFF The Wallmart Parking Lot”
Subtitle: How to never lose money learning Internet marketing
This is a great story:
This formerly homeless woman spent hours at the coffee shop
sending out resumes. So she started blogging about her
adventures in a blog called…
“The Girl's Guide to Homelessness.”
She blogged her way OFF living on the Wallmart parking lot.
Now she's writing a column on fashion for Elle magazine.
This story should inspire MANY people.
I mean, if a homeless woman living on the Wallmart parking
lot can get off the streets by blogging, then, you know,
maybe it REALLY isn't hopeless for you!
Here's the difference between this lady and so many people:
She took a LOT of action.
Finding herself in a difficult circumstance, she spent hours
and hours at a coffee shop with wi-fi sending out resumes.
Then she started blogging about her job interviews.
She took action.
And that's the difference.
She didn't have an ebook on how to get off the parking lot
of Wallmart by blogging.
She didn't have a mindmap on how to get a job at Elle
magazine writing fasion.
She didn't even own a computer.
Now, learning is totally awesome. And I believe in giving yourself
every shortcut you can. But at the end of the day,
you gotta get it going — whether you know what you're doing or not.
Normally, I publish very specific tips, secrets, steps and how to's here.
But I see a small number of people in this business who have
a powerless mindset. They think “gurus” are doing it to them
and it's all the teacher's fault.
They think it's someone else's fault that they aren't driving a ferrari by now.
They think that it's “too hard” to blog, create products or do video.
Basically, they feel they're powerless to create results in
their life and their lack of results are all someone else's fault.
They feel it's someone else's fault they don't have a product
to sell yet.
I mean, come on now, the lady was homeless. Look at what SHE did!
Some people I read about NEED to get a job.
I read where people are going into DEBT trying to learn
They have it 360 degrees backwards.
You should be getting MORE money in the door than goes out
the door pretty much from month one.
You can't CREATE your own product and start selling it too soon.
Even if it's 6 videos on a web page.
Let me give you a MODEL for how to do this:
Look at that. Is there ANY reason you can't create such a
simple product YOURSELF?
Look at the sales letter! There's not a lot to it. But it's
good. It has a clear USP, a good headline, and proof in the form
The second one has FOUR videos.
LOOK at that site.
Are you telling me there's something about you that is so jacked
up YOU can't create FOUR VIDEOS and a very simple sales letter
like that with NO graphics?
Please! Jason was freaking painting homes for $10 an hour when
he started in this business. He'd never written copy nor created
a video or product in his life.
By the way, that second link has brought in quite a bit of
change. I dare say more than a lot of people make in a year,
if you take into account the upsell.
Here's my point:
A few people told me they didn't have the $499 my new training
will cost on Tuesday.
Then get busy and create 4 videos and a sales letter like you
Buy a banner on a forum and stick the link to your sales
letter in a sig line and post on some forums every day.
It's not like getting $500 in the door is a massive undertaking.
Your Internet marketing education can and should be BETTER than
Going into debt is ridiculous. If you can't pay your bills,
got get a job and some financial stability.
Mike Filsaime was sales manager for the nation's largest
Toyota dealership. And he drove 2 hours to work and 2 hours home
And he STILL put in an hour or two every day to start his IM business.
I'm NOT saying it's easy.
I'm saying it CAN be done and has been done.
There ARE no excuses for not having and selling your own products
Now, I'm all for selling affiliate products. And I realize you
see screen caps every day from people who throw out massive numbers
saying they do it by selling affiliate products alone.
And I believe they are telling the truth….sort of.
I DOUBT they're telling you what it REALLY takes for them to
have those sales.
But let's say they are.
I'm STILL going to contend the BEST way to build your list is
by selling your own product. And it's the best way to sell
To start with, selling affiliate products IS a good way to
get started. But really, it shouldn't be but a few months
before you have at least one product of your own.
Now, there are others out there saying you don't need to build
Listen to them if you want. But first ask yourself some
1. Has their method been working since 1998 and before?
2. Will their method be working 1 year from now?
3. What happens when a lot of people start using their method?
Of course, they're only selling it to 500 people. But listen,
word travels fast in this business.
You can listen to whoever you want to listen to and follow
whatever model you want. That's your choice.
Are the web 2.0 methods evergreen?
I like some of them. But will Twitter and Facebook BE here
5 years from now? I think web 2.0 is cool stuff and IS part
of a sound marketing arsenal.
Use them but don't bet the farm on them.
A lot of people want GIMMICKS instead of basic, sound,
“old school” marketing.
1. You find your target buyers
2. Put together an attractive report or video they WANT
and will subscribe to get.
3. Send follow up emails
4. Get your own product as soon as you can
5. Start using multi-media to sell and promote
Blog posts, video, podcast audio, even postcards and
direct mail. Not to mention webinars and teleseminars.
You can specialize in one of these or slowly roll out
the full arsenal.
Creating audio and video is EASY and fun now.
It used to be difficult. But it's stupid easy now, once
you know the tricks.
The King of Step-By-Step Internet Marketing and
“The Ambassador of Old School Marketing”
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
To get on his killer ezine list, to get cheat sheets and all kinds
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D. Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links at:
I've had to use LONG URL's here due to a temporary domain
1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme.
2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
3. Create your own info products
4. Design your web sites
E. Get the Evergreen Traffic System
Tinu emailed and says she has added new info on social media!
Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!
Evergreen Traffic System is now sold and serviced directly by Tinu
Copyright 2009 Higher Response Marketing Inc.
All Rights Reserved
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.