How Gary Went From $18,000 a Year To $400,000 a Year — Without Working Harder
Marlon’s Marketing Minute Newsletter
How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder
May 15, 2010
10:27 a.m CST
Marlon here. Extremely important issue today….
“How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder”
Today’s article is awesome if I may say so myself.
This is a text issue although Lisa is working on a new html
template I’m going to test out in a week or two.
The Niche ATM’s product launch for my list is coming up
on MONDAY. Watch for my email on it Monday. It’s something
you’ll want to pay attention to.
PS: While others only give you good info during their product
launch only to disappear until the next launch, I’m here every week
delivering high quality content to you.
If you’d like to THANK me, the WAY you do that is by recording a
video testimonial on your web cam, uploading it to youtube then
posting the link on my blog at marlonsnews.com or telling Tim on
chat at getyoursupport.com.
Be sure to give me permission to use it in my sales letters if you
don’t mind. Some people just need to hear a REAL PERSON say it.
Marlon’s Marketing Minute
Vol. 5, #21, May 15, 2010
This issue contains:
A. Sponsor advertisement
B. Announcements from Marlon
C. Main Article: How Gary Went From $18,000 a Year To $400,000
a Year — Without Working Harder
Brought to you by: Marlon Sanders, Publisher
A. Sponsor Advertisement
Discover How to Create and Publish Your Own Book On
Amazon in 12 Minutes and 53 Seconds
That’s a download. I had a real problem with converting the wmv.
I’ll try to have it converted properly by Monday. The demo is
jaw dropping and worth the extra effort.
B. Announcements from Marlon
1. Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com
We have LIVE CHAT to serve you better. Most people in this
business skimp on this. I don’t. Tim is an award winning
customer service person.
2. Did you buy Big Course or Cash Like Clockwork?
These products are ONLY digitally delivered. Tim says I need
to make sure you know this. The tabbed interface to access the
products is quite elegant if you ask me and the ultimate in
3. Quick Start For Writer’s Secret Implementation Videos
available for purchase SEPARATE from “The Writer’s Secret”
Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:
4. Ateam webinars
Good things are coming. I’ve just been bogged down in this
darned Traffic Dashboard which is taking forever to research
and complete. But it’ll be 100% worth it for you.
C. Main Article: How Gary Went From $18,000 a
Year To $400,000 a Year
How do you go from being an insurance salesman to a 475,000 person
It’s an interesting story. The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale. I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
I bought the DVD and got sucked into a very fascinating story….
His name is Gary Craig.
At age 30 he was making $18,000/year selling insurance. He met a
man named Dick Oakley from Pace seminars who told him to use this
“I earn, easily and consistently, $40,000 per year.”
I believe Pace seminars were originated by James W. Newman author of
the outstanding book: “Release Your Brakes.”
See, Dick told him he was driving with his brakes on. And to change
his income he needed to change the programming inside his head.
He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.
The other important part of the wording was “easily and
consistently.” He didn’t say he had to grit his teeth and work 12
He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.
Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.
You can READ the whole in-depth story here:
It’s the best single thing I’ve ever read on doing affirmations.
At some point, he owned his own stock brokerage business but left
that to start a web business!
He created a whole self development method built around what someone
else had already pioneered. Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”
Gary Craig worked with him for awhile then developed his USP which
was basically the Roger Callahan method with the USP of SPEED.
He called his spinoff method “EFT” for emotional freedom technique.
He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.
He innovated some cool things.
But the main points are these:
1. He created a whole ebook on his method that was his freebie on
his web site.
As a result he built up a 475,000 person email list. He got a TON
of links that ebook from other sites which gave him awesome seo
2. He made his money on the back end selling dvd’s, workshops,
certification and so forth.
3. He published a regular newsletter of articles and success
stories to his email list.
There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.
The best source of traffic is affiliates. But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.
4. He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:
Now, the point is NOT whether you think his method is valid or not.
The point is he did the SAME things you know to do. Put success
stories on your web sites and blogs. Have a great freebie to build
your email list. Build an affiliate base. Publish content on your
blog and use it for your seo.
What’s so fascinating about this is Gary Craig didn’t INVENT the
core method. He took what Roger Callahan developed and put his own
USP spin on it.
Speed. That’s always a great USP.
He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.
The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas. But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.
Unfortunately, all isn’t well for Gary. He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.
The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale. You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.
If he DID want to sell his business, I’m sure he could sell it for
millions. The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.
I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.
1. The affirmation method works and is worth using
The book Release Your Brakes by James W. Newman explains the method
in depth. And you can read the article by Gary Craig:
2. Realize that the gist of this story is doing what you know to
a. Have a killer freebie on your web site just like he has his
b. Build your list, duh!
c. Develop a great affiliate base
d. Publish success stories in a newsletter or an ezine and use it
for search engine fodder.
e. Have a back end.
f. Be prolific
g. Promote relentlessly
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
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About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.