How Gary Went From $18,000 a Year To $400,000 a Year — Without Working Harder

How Gary Went From $18,000 a Year To $400,000 a Year — Without Working Harder

Marlon’s Marketing Minute Newsletter

How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder

May 15, 2010
10:27 a.m CST

Hi,

Marlon here.  Extremely important issue today….

Today’s article:

“How Gary Went From $18,000 a Year To $400,000 a Year —
Without Working Harder”

Today’s article is awesome if I may say so myself.

This is a text issue although Lisa is working on a new html
template I’m going to test out in a week or two.

The Niche ATM’s product launch for my list is coming up
on MONDAY.  Watch for my email on it Monday.  It’s something
you’ll want to pay attention to.

Marlon

PS:  While others only give you good info during their product
launch only to disappear until the next launch, I’m here every week
delivering high quality content to you.

If you’d like to THANK me, the WAY you do that is by recording a
video testimonial on your web cam, uploading it to youtube then
posting the link on my blog at marlonsnews.com or telling Tim on
chat at getyoursupport.com.

Be sure to give me permission to use it in my sales letters if you
don’t mind.  Some people just need to hear a REAL PERSON say it.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 5, #21, May 15, 2010
******************************************

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C. Main Article:  How Gary Went From $18,000 a Year To $400,000
a Year — Without Working Harder

D. Resources

Brought to you by: Marlon Sanders, Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. Sponsor Advertisement

Discover How to Create and Publish Your Own Book On
Amazon in 12 Minutes and 53 Seconds

http://marlonsvideos.com/videos/publish/publish.wmv

That’s a download.  I had a real problem with converting the wmv.
I’ll try to have it converted properly by Monday.  The demo is
jaw dropping and worth the extra effort.

=============================
B. Announcements from Marlon
=============================

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com

We have LIVE CHAT to serve you better.  Most people in this
business skimp on this.  I don’t. Tim is an award winning
customer service person.

2.  Did you buy Big Course or Cash Like Clockwork?

These products are ONLY digitally delivered.  Tim says I need
to make sure you know this.  The tabbed interface to access the
products is quite elegant if you ask me and the ultimate in
convenience.

3. Quick Start For Writer’s Secret Implementation Videos
available for purchase SEPARATE from “The Writer’s Secret”

Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:
http://www.quickiestart.com

4.  Ateam webinars

Good things are coming.  I’ve just been bogged down in this
darned Traffic Dashboard which is taking forever to research
and complete. But it’ll be 100% worth it for you.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. Main Article: How Gary Went From $18,000 a
Year To $400,000 a Year
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

How do you go from being an insurance salesman to a 475,000 person
list?

It’s an interesting story.  The other day I was at a bookstore as
I’m prone to do. And I saw this DVD called Tapping and it had a
testimonial on it by Joe Vitale.  I remembered last year that when I
hung out with Joe and Pat, he mentioned that he did this thing
called Tapping.

I bought the DVD and got sucked into a very fascinating story….

His name is Gary Craig.

At age 30 he was making $18,000/year selling insurance.  He met a
man named Dick Oakley from Pace seminars who told him to use this
simple affirmation:

“I earn, easily and consistently, $40,000 per year.”

I believe Pace seminars were originated by James W. Newman author of
the outstanding book:  “Release Your Brakes.”

See, Dick told him he was driving with his brakes on.  And to change
his income he needed to change the programming inside his head.

He started with the affirmation of making $40,000 a year because
that was more than double his income but still within what he
believed was possible.

The other important part of the wording was “easily and
consistently.”  He didn’t say he had to grit his teeth and work 12
hour days.

He started saying that affirmation 20-30X per day, not knowing HOW
he was going to do it.

Before long, we exeeded the $40,000 a year, so he raised it to
$60,000 then $80,000 up to $400,000.

You can READ the whole in-depth story here:
http://emofree.com/palace/palaceof7.htm#16

It’s the best single thing I’ve ever read on doing affirmations.

At some point, he owned his own stock brokerage business but left
that to start a web business!

He created a whole self development method built around what someone
else had already pioneered.  Roger Callahan developed a method for
eliminating phobias, anxiety and other things using an unusual
method called “Tapping.”

Gary Craig worked with him for awhile then developed his USP which
was  basically the Roger Callahan method with the USP of SPEED.

He called his spinoff method “EFT” for emotional freedom technique.

He developed a program where others could get trained in his methods
and developed what I’d call a massive affiliate base, even though it
wasn’t your traditional affiliate method.

He innovated some cool things.

But the main points are these:

1.  He created a whole ebook on his method that was his freebie on
his web site.

http://www.emofree.com/downloadeftmanual.asp

As a result he built up a 475,000 person email list.  He got a TON
of links that ebook from other sites which gave him awesome seo
juice.

2.  He made his money on the back end selling dvd’s, workshops,
certification and so forth.

3.  He published a regular newsletter of articles and success
stories to his email list.

There’s NOTHING here you don’t know how to do in that it’s things I
talk about all the time.

The best source of traffic is affiliates.  But he also worked the
seo angle by putting all the newsletters on his web site which
became a ton of content.

http://www.emofree.com/archives.aspx

4.  He put a lot of videos on his web site to pull people into his
funnel. The videos were mostly success stories/case studies:

http://www.emofree.com/freevideos.aspx

Now, the point is NOT whether you think his method is valid or not.

The point is he did the SAME things you know to do.  Put success
stories on your web sites and blogs.  Have a great freebie to build
your email list. Build an affiliate base.  Publish content on your
blog and use it for your seo.

What’s so fascinating about this is Gary Craig didn’t INVENT the
core method.  He took what Roger Callahan developed and put his own
USP spin on it.

Speed.   That’s always a great USP.

He added a great freebie, newsletters, a forum, and a heck of an
affiliate base and people with a vested interest in his success.

The way he did that is a bit more complex than I have time to go
into here. He innovated with a few clever ideas.  But the point is,
he followed a known model, added really great marketing to it
and passion, and made it a huge success.

Unfortunately, all isn’t well for Gary.  He had a heart attack
and as such decided to retire, so his dvd’s aren’t for sale any
longer. I offered to fulfill them for him and/or buy the rights to
them but for his own reasons he declined.

The thing about Gary is he’s a relentless promoter. I admire that.
He reminds me in that aspect of Joe Vitale.  You know, Joe is a
great promoter and relentless about it because he just flat out
loves doing it.

If he DID want to sell his business, I’m sure he could sell it for
millions.  The assets he built up, the list, the affiliate base, the
products, the inbound links have a very high value.

I don’t get that Gary did what he did for the money and I don’t get
that he needs money from my very short conversation with him.

TAKE AWAYS:

1.  The affirmation method works and is worth using

The book Release Your Brakes by James W. Newman explains the method
in depth.  And you can read the article by Gary Craig:

http://emofree.com/palace/palaceof7.htm#16

2.  Realize that the gist of this story is doing what you know to
do.

a.  Have a killer freebie on your web site just like he has his
freebie ebook.

b.  Build your list, duh!

c.  Develop a great affiliate base

d.  Publish success stories in a newsletter or an ezine and use it
for search engine fodder.

e.  Have a back end.

f.  Be prolific

g.  Promote relentlessly

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy and the KING of Step-By-Step
Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds
of other goodies every Saturday and during the week, to get simple,
to-the-point Internet marketing know that works real world without
all the hype, go to: https://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

D. Services You Can Use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)

Get an A to Z System for promoting our products
http://www.promodashboard.com

Save 100’s on graphic design. FREEBIE report:
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Many people have copied my software.  But there really and
truly is only ONE original.

Stop Trading Time for Dollars
http://www.productdashboard.com

==============================

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Who Else Wants An Organic Traffic Master To Hold Your Hand
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http://www.TurboProfits.com/tracking/go.php?c=4_24_ezine_tinu

Tinu now sells and services Evergreen System

==============================

Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.

marlon

About the Author

marlon

Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.

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