Info Products: How to Avoid The 4 Most Common Mistakes - Online and Info Product Marketing

Info Products: How to Avoid The 4 Most Common Mistakes


How To Avoid The Four Most Common Mistakes In Finding A Product Or Service To Sell

I don’t want you to be an easy “Mark” that others can take advantage of.

I want you to be educated and sophisticated in what you’re doing.

If you avoid the mistakes I’m about to give you, you’ll avoid a lot of the traps and pitfalls that others fall into.

Most of these wrong paths involve the following mistakes:

1. Believing that someone else has a turnkey, complete, ready-to-go money machine that requires hardly any skill, knowledge, effort, ability or capital to run.

It sounds ridiculous.

But so many people fall for this pitch, it’s staggering. But you know WHY they fall for it? It’s what THEY want to hear.

They don’t want to spend long hours reading, researching or working.

They don’t want to do what it really takes to make money.

They think that someone can and will hand them a money machine that a monkey could run and make a killing with.

2. Selling a product to anyone and everyone with little or no targeting.

Targeting a market is a confounding thing. It’s sounds good in theory but takes work and thought in reality. You CAN’T target small businesses. It’s darned near impossible. But everyone wants to.

Finding your target market takes research, thought and effort. That’s why it’s a temptation to skip.

3. Selling a product or service with a million competitors most of whom have more marketing training, business experience, skill and knowledge than you

OK. This again falls in the category of ridiculous. But I see it every day.

Everyone wants to be a marketing guru. Everyone wants to sell “how to make money online.” While it’s a BIG market, it’s also extremely competitive. If you want to play the game, you can’t be an amateur.

You have to be GOOD. Very good.

There are many people willing to sell you the dream of making money in the marketplace (usually by buying THEIR product or service to resell).

Yeah, maybe they did it. But they probably neglected to tell you the long hours they worked. Or the prior business experience they had. Or they big list they had already put together prior to launching the magical money making event.

4. Being married to a product or service no one wants.

It’s easy to get married to a product or service YOU like. You believe in. But no one else wants to buy. That is called a hard sell. There are lots of hard sells in the world.

The primary cause of this insanity is the “word” of someone else who swears a product is hot and sells well. They always quote their “poster boy” results without telling you that the poster boy has 20 years of business experience, a huge existing list and so forth.

Best Wishes,
Marlon Sanders

  • LinZi says:

    Keep up the fantastic work! Look forward to reading more from you in the future. I think it will be also nice if you add "send to email" tool so people can forward the articles to their friends easily.

  • I agree with what you are saying. Most of the time, the hype revolves around marketers using the same techniques they are teaching future marketers to solicit their business. If it were not so tragic, it would be funny. After failing at this for 2 years, I can tell you that the HARDEST part of all this is finding a mentor you can trust. While you seem to be brutally honest, we are in the sales "game", aren't we boys and girls?

    Mike Hutchins

  • Ronn Memel says:

    Bravo Marlon !

    You Are On Fire … and I'm spreading the word because you deserve it.



  • deborah says:

    I just wanted you to know that your blog on the most unpopular internet marketing article came through just fine. I always read your blogs and will keep on reading them. Please keep on doing what you do. As for the dirty bird that's doing this to you, well I for one firmly beleive that what you dish out you'll receive in return twofold. So keep on writing Marlon and I'll keep on reading 🙂


    Deborah Szopo

    [Hey Deborah, thanks for the words of encouragement, and I'm glad the post helped you. Spread the word!  I have more good stuff to come.  Really good stuff!]

  • Norm says:

    You are a real pro who has paid your dues and it is a pleasure to see your constant developments.


    Norm Abbott

    [Norm, I'm hoping to add even more exciting things over the next 6-12 months and keep helping people create, produce and promote.]

  • Dean Jensen says:

    Marlon, You asked me to respond to your email regarding the "Most Unpopular Internet Marketing Article" so here it is. Your blog looks great, and when I get back to my homebase, I will tag it.

    Thanks for the updates

    [Dean, THANKS!  Now, if we can just get of those RBL lists, all will be well!]

  • Hi, Good article, that unpopular one. Pity you forgot to say that all those people that are making zillions selling this stuff are selling stuff that's totally useless and not worth 99 cents There's not a course online, or a membership that's ever made anyone a penny except for the person selling it.

    <a href="” target=”_blank”>
    [Hey, thanks for the support!  Spread the word!  And keep on keeping on.]

  • How are you? Well, thanks to you I have confirm a lot of the plans that i have been wondering wheather to wait and do… Last Sunday, for the first time i had the courage to go and collect information from interested clients who travel, but while doing this it confirm a lot of other ideas…. Any how, thank you for this blog information, it is priceless…. Not, that you care, but i started a my first blog yesterday and i never work on one or even really read one… Tank you again, because by reading your blog i have more of a clear picture and i am not that far off! Not a expert, but learning about everything under the sun has shown me that marketing is a powerful skill to have in order to sell anything…. As soon as i start generating money i will buy your programs….. A .com is already in the plan, sorry i am behind there. I am trying to grow my business with its own income, call me crazy but with enough focus on marketing i will reach my goal, Smile! Love the inspiration~ Best Regards, AmazingTravels3 Rep: Arleen Wright amazingtravels3

    [Arleen, the truth is very simple:  The people who do well are the people who do.   You took your most important step yesterday by doing. Now keep doing and doing again.  Good luck to you.]

  • J M Dowden says:

    Hi, Marlon

    How refreshing to come across a blog that is so packed with really useful and helpful information, especially to budding Internet entrepreneurs.

    Previously, I steered clear of Blogs because the content of most of them left a lot to be desired. By that I mean they were either lacking sufficient substance to be of any value (to me at any rate), or they were ramblings of someone showing serious signs of running out of steam!

    Not, evidently, your Blog to which I shall return with pleasure, again and again.

    Both your most recent articles hit the spot! Like most new online marketers, I've been guilty of spending a disproportionate amount of time on research and not enough on action.

    This procrastination, for most beginners to online businesses, stems from a fear of not doing things perfectly, first time round. So more research is undertaken thus delaying progress! Not anymore, I'm glad to say!

    Kind regards.

    J M Dowden

  • Your experience shines through in

    this article, Marlon. The points

    all seem simple-yet it's amazing

    how many of us fall into the

    same traps when trying to

    find the "pot of gold" over

    the rainbow online. Thanks

    for the reminders.


    Kristi Sayles

    PS I would like to invite

    you to be on my Talk with

    Experts Show to discuss these

    mistakes so many make.

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