Money Getting System - How to Evaluate - Online and Info Product Marketing

Money Getting System – How to Evaluate

How to Evaluate ANY Money
Getting System — And Save A Small Fortune In
Time and Money, Plus Get Better Results Faster

February 27, 2010
9:16 am CST


Marlon here.

Today I show you:

Title: How to Evaluate ANY Money Getting System —
And Save A Small Fortune In Time and Money, Plus Get Better Results Faster

Are you looking at an affiliate model?  Product launch model?
List building model?

Do you even know or have a clue?

Today I show you how to see through SMOKE SCREENS and get down
to the heart of the matter, saving yourself a ton of wasted time
and money in the process and getting results a whole lot faster.

Marlon Sanders

Next week I'll be launching NEW Quick Start VIDEOS to
walk you through DOING the Writer's Secret.  This is info no
one else is giving or providing. The real nitty gritty of the
business.  AFFILIATES — Writer's Secret and the Quick Start
videos are available for your promotion.

I intended to launch it last week but we wanted to make the
videos even better. There are 17 total walking you through ALL
the nuts and bolts that hardly anyone else teaches.

Marlon's Marketing Minute
Electronic Newsletter
Vol. 5, #9, February 27, 2010

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C. Main Article: How to Evaluate ANY Money
Getting System — And Save A Small Fortune In
Time and Money, Plus Get Better Results Faster

D. Resources

Brought to you by: Marlon Sanders, Publisher


A. Sponsor Advertisement

Discover the “Money Getting” Secret I've used at least
122X since December 3, 1998

NEW Limited Time Bonus Quick Start Teleseminar.
Get on the webinar now:

B. Announcements from Marlon

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at:

We have LIVE CHAT to serve you better.  Most people in this
business skimp on this.  I don't. Tim is an award winning
customer service person.

2.  Did you get your ALIST PDF?

If you have 2 refunds or less and have bought in the past
12 months, you should have a received a killer PDF on my
“Idea Chain” theory for developing new product ideas.

This is an extremely potent concept.  If you didn't get your
Alist email and you qualify, tell Tim at

3. Quick Start For Writer's Secret Implementation Videos

Lisa put sweat, blood and tears into covering all the crucial
details in these videos.  The fee will be under $100 and save
you buckets of sweat and blood.

4.  Push Button Letters 10 minute consultations

Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation.  Go to and tell Tim you
want to schedule it.

ALSO, I'll do an mp3 audio response if you have trouble scheduling a

5.  The Writer's Secret Quick Start Call and WEBINAR

The call is posted on your download page.  I think we got the
webinar up there also.  If not, I'll have it up next week.

C. Main Article: How to Evaluate ANY Money
Getting System — And Save A Small Fortune In
Time and Money, Plus Get Better Results Faster


Every week a new barrage of email promotions likely hit your inbox.

A few are good.

The others I'm not so sure about.

How do YOU see through the hype and get to the truth, so
you know WHAT do do, and what NOT to do?

You're probably on a limited budget with limited time and
resources to spend on you Internet marketing activities.
How do you be a wise steward of what you DO have?

In other words, how can you get the maximum payoff with
limited time?

First, get to the CORE of the model asap

Any “money getting” system, to use Frank Kern's wonderful
term, works on the basis of a few models.

When you GET offers in your email box, you have to ASK
yourself, “What's the core model?” Then you have to apply
rational thinking TO that model to think about it.

1. The “Product Launch” Models

You'll see screen caps of massive numbers that make your
head swim.

Sometimes these figures come in fast. Like 5 or 10 MILLION
dollars in 30 days, or faster.

Realize that these are extremely complex models based on
herding cats. The cats are the joint venture partners who
all email the same offer during a 1 day to 2 week time span.

Getting these joint ventures involves highly sophisticated
personal relationships for the most part.

Fact is, if people mail for your launch, most will expect
a reciprocal mailing. And you'll be obligated whether or
not you believe in the product.

There are also issues with your merchant account getting
frozen due to the unusual influx of funds. Refunds can run
up to 30%.

This isn't a method for the shy or timid.

Now, you CAN run a product launch model without those
drawbacks. But if you do, your income won't remotely
resemble the gigantic numbers thrown out in the examples.

First, let me say that the way Jeff Walker teaches the
Product Launch Model is NOT the way it's often done, used
or taught by others.

I know Jeff and think very highly of him and his methods.
I'm talking here about a more general model of product
launches that has evolved and isn't necessarily advocated
by any ONE person.

I'm NOT targeting an individual with these comments. I'm
just talking about the overall model. Frank Kern? Cool
guy. Very talented and funny too. NOT talking about Frank or Mass Control.

I'm JUST talking about a model that is a general consensus
or a standard method of operation that has evolved.

Consider these drawbacks:

a. Product launches can absorb 3-6 months of your time.

So what APPEARS to be overnight money actually took 3-6 MONTHS.

b. You'll lose ANOTHER 3-6 months doing all the reciprocal
emails you owe people.

c. Merchant account issues

d. Refund issues

e. Sales issues

You have one shot to get the product to sell. If you
screwed up your sales letter, you're a dead duck.

More people flop at this than succeed. But a number DO
succeed. I'm NOT against the model as long as you
understand the GAME you're playing and you aren't all
glossy eyed over the big numbers without knowing what goes into it.

I've seen some very good marketers work HARD to get others
to promote a launch for them and end up with paultry
results. I've also seen a few unknowns crush it with the
right offer at the right time.

High risk. High potential reward.

2. Affiliate models

In these models, you don't create a product. You sell
OTHER people's products. Just think:

* No customer service * No product fulfillment * No complaints * No hassles

Sounds awesome right?

A lot of beginners get started as affiliates and that's as
it should be. No problem with that. You're learning the ropes.

But you DO need to consider the following:

a. Most of the affiliate checks that are sizeable I see
are based on getting top Google ranking for the product
name about a week before the launch.

This means you need to get good at beating out others for
the SAME product names and you need to to do it in a short time span.

Just understand what Game you're playing.

Still, if you ARE going to play the affiliate Game, this
is one of the best ways to play it. You leach off of
product launches and your traffic comes from people
searching for the product name.

The downside is a lot of other affiliates play the same
Game and you're competing against others who are really
good at this. By the samme token, if you promote a product
launch that fails to generate buzz, no one searches the
product name or the author's name and you don't make diddly squat.

b. Some big affiliate success stories are based on the list

A lot of times, it comes back to good ol' basic evergreen
marketing, the kind of stuff I teach.

The person created special reports, got people onto their
email list, built the list OVER TIME and then just did a
big bonus offer for a new product launch.

You'll see people pull in $30,000 to $50,000 by promoting
a big, juicy bonus bundle to their list for a product
launch offer. BUT that person usually has their OWN
products and a great reputation and relationship with their list.

Otherwise, the bonus products have no value.

What I'm saying is, what APPEARS to be an affiliate
marketing model is really NOT. It's a product creation and
promotion model where a list was built THEN used to
promote a product launch via a special bonus offer.

Here's the CRUX of the issue:

Where will the TRAFFIC come from?

If YOU are the affiliate someone else is paying you a
commission in exchange for YOUR traffic. So where are you
going to get the traffic and how?

Usually the traffic comes from organic seo, which involves
a lot of article writing, web 2.0 sites, backlink creation and so forth.

c. You CAN build an evergreen affiliate business

1.) In niches, you can build a list off of a pay-per-click
campaign. John Barker from Adwords Blackbook fame is a
master of this.

2.) You CAN build a list without your own product via
giveaways, ad swaps and other methods.

Then you use the list to promote special offers to.

d. TRICKS of the Game — A LOT of times those giant
numbers on screen caps were produced promoting an offer of
questionable value like ringtones or an offer with
recurring billing that is buried.

If the letter doesn't say WHAT was promoted, it's probably
because it was an extremely broad product that involved
buried recurring billing.

That means you aren't likely to replicate the success.

3. Paid Advertising Models

Some of the most dramatic success stories are based on
paid advertising models.

These often involve a high level of skill NOT
duplicatable by the novice or even intermediate marketer.

The BEGINNING media buys can be $10,000+. This fact is
conveniently left OUT of the sales letter.

4. List Building Models

The model that comes closest to my model is the list
building model.

Theses people advocate building big lists or small,
responsive ones. It's hard to argue with that.

My only caution on these is that a lot of the list
building methods taught are dubious and don't work.

Your BEST list building comes from creating your own
products and getting people who ALREADY have lists to
promote them via email to their lists. And yes, there
might be some reciprocity involved.

But you can LIMIT this to products and people you believe
in and know are quality.

5. The Evergreen Model

I advocate what I call “The Evergreen Model” because it
has been working for 1,000+ years. You create products and
sell them via a network of sales people. In this case,
affiliates and joint venture partners.

The drawback is getting affiliates isn't “push button
easy” or crap like that. But it IS doable with attention
and focus.

a. You don't have to join a coaching program to figure it

There ARE details involved, most of which I explain in low
cost products.

b. It relies on a dose of creativity

You need to have a bit of an eye for a topic that will
sell well.

c. You build a relationship with your list

Since the products you sell are created by you, your
customers develop a relationship WITH YOU, not another

d. You build over time

A lot of advertising-based models don't build lists that
grow over time. So a year from now you're no better off

I like growing an evergreen business where you develop a

============ Conclusion ============

a. Stop chasing rabbits

KNOW what marketing model you're following and don't chase
a new marketing model each week.

b. Get good at ONE model

c. Realize no model is perfect

There IS no perfect model. And if the model sounds
perfect, someone is leaving something out. Every model has
an aspect that is less than desirable.

If youre eyes are glazing over because you're so excited
about a model, you've likely bought into hype and a smooth

d. Consistency of effort is key

The key is to know your model, focus on it over time and
improve it.

Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

D.  Resources you can use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links.  Get your links

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme.

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with

This is an EVERGREEN product and if you're new to this business
you'll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off.  Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.

6.  Your Own Products?

It's the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom

E. Get the Evergreen Traffic System

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days,  Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits  Per Day In April 2008!

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu's seo stuff is BRILLIANT and evergreen. It STILL works awesome.


Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

Malcare WordPress Security