How To Get People To Give You Their Money — gladly
Marlon's Marketing Minute
The Secret of Getting People to Buy from You
and Give You Their Money — Willingly and Gladly
February 20, 2010
9:13 am CST
Today I show you:
Title: The Secret of Getting People to Buy from You and Give You Their Money — Willingly and Gladly
Ask yourself right now what you think that secret is and then read the article to see if you're surprised.
This is the very HEART of online marketing. And as you read the article, I think you might find yourself having a major breakthrough in insight.
I recommend you print it and read it once a day for the next 7 days to keep you focused on the idea.
PS: I have a brand NEW Writer's Secret quick start teleseminar in the works now for ALL buyers. It's going to be my most jam packed. You'll have a chance to submit YOUR questions to get answered. Stay tuned for details.
PPS: Next week I'll be launching NEW Quick Start VIDEOS to walk you through DOING the Writer's Secret. This is info no one else is giving or providing. The real nitty gritty of the business. AFFILIATES — Writer's Secret and the Quick Start
videos are available for your promotion.
Marlon's Marketing Minute Electronic Newsletter
Vol. 5, #8, February 20, 2010
This issue contains:
A. Sponsor advertisement
B. Announcements from Marlon
C. Main Article: The Secret of Getting People to Buy from You and Give You Their Money — Willingly and Gladly
Brought to you by: Marlon Sanders, Publisher
A. Sponsor Advertisement
Discover the “Money Getting” Secret I've used at least 122X since December 3, 1998
NEW Limited Time Bonus Quick Start Teleseminar.
Get on the webinar now:
B. Announcements from Marlon
1. Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to serve you at: http://www.getyoursupport.com
We have LIVE CHAT to serve you better. Most people in this business skimp on this. I don't. Tim is an award winning customer service person.
2. ATEAM 2010 is coming
Totally awesome things are ahead for Ateam in January. Keep your eyes peeled. Also, I'm really behind on posting the last few webinars. But we're completing revamping the private site. That is why. You'll love what you see in Ateam 2010.
I'm CLOSE! I'm installing new affiliate software before I launch this. So just hang out. I'm revamping all our systems to making things totally rock for our affiliates. Which also means a great site for you when it's done.
I have a bunch of my back webinars up now. I'm about to launch it. Stay tuned. All I lack is some quick start training I have to create for you.
3. Push Button Letters 10 minute consultations
Some of you purchased Push Button Letters a few weeks ago with a 10 minute consultation. Go to getyoursupport.com and tell Tim you want to schedule it.
4. The Writer's Secret Quick Start Call and WEBINAR
The call is posted on your download page. I think we got the webinar up there also. If not, I'll have it up next week.
C. Main Article: The Secret Of Getting People To Buy From You
What do you think the ONE thing is that gets people to buy from you?
Think about what your answer is before you read on. OK. Got it?
For the last 12+ years I've been saying this business is basically simple.
At heart, you find a group of people who want stuff and you get 'em to give you money for it.
Of course, the magic is in the part where people willingly give you their money.
When I was a child, my favorite part of the fair was the carnival pitchmen who sold knives and blenders and the little mouse that crawled up your arm.
I've been studying what gets people to buy ever since.
I have no desire to make it complex or complicated. I really believe when you discover the secret of something, it's, at heart, simple.
So here is the result of what I've learned since I was a kid watching carnival pitchmen.
The secret of getting people to buy from you is….
Now, in the old days I would have said. That the ONLY reason someone buys is to get benefits. And that's TRUE.
But I think the term “conveying value” better describes the process.
Here are a few ways you convey value for whatever it is you're selling.
1. Show the benefits over time
Show how money spent today results in benefits now and in the future.
2. Show the instant benefit
A lot of times people don't believe they'll get a benefit. So if it's instant, you raise believability.
3. Show all the WAYS the buyer benefits
Think of the infomercial where they say, “It slices, it dices, it chops and it even grates. You can use it to peel oranges, chop tomatoes, grate cheese, and even
make party favors.”
4. Demonstrate the benefit
Show it instead of just telling about it.
5. Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.
6. Tell STORIES about people who benefited.
7. Product packaging conveys value
The packaging of the product and the look or image of the web site and blog conveys value.
Here's my question to you:
Whatever it is that you're selling, HOW could you convey value?
Brainstorm all the ways you could do that.
A sales letter is a set of words that follow a proven formula for conveying value and creating urgency.
A lot of people get caught up in writing, and forget it's all about conveying value. The same thing goes for the belief that people don't read long copy.
They don't. Unless they're thinking about buying. THEN your copy had BETTER adequately convey value. There are MANY times I didn't buy ONLY because the web site conveyed too little information and too little value for me to make a positive buying decision.
You've got to SHOW and TELL me all the ways your product or service creates VALUE for me.
If that chunk of value ends up being multiples of the money I'll spend, then you have my positive buying decision.
To convey value, you've gotta get out of your head and get into your buyer's head. And say, “What do they WANT?”
Because the VALUE is NOT in your product or service. The VALUE, oddly enough, is in satisfying the wants of the buyer.
That's how value is created.
Now once you CREATE that value by satisfying their wants, you have to CONVEY the value. The best product does NOT win.
The most knowledgeable online marketers do NOT make the largest bank deposits. Those who do the most exquisite job of CONVEYING the value they have do.
There's an art to conveying value.
Some people do it by bragging and hyping really hard.
Some do it subtly with skill and implication.
Some do it via the brute force of a massive product launch.
Some do it via multiple channels of audio, video, text, emails, reports, interviews and so forth.
It's more art than science. Although there's a science to it.
But the common theme is CONVEY.
I LAUGH so hard sometimes about Internet marketing. Because new people and even experienced ones get so caught up in the pitches.
“I just don't know which method I should buy and follow. Should I do this one or that one or the other one? It's SO confusing.”
THINK about it.
The one thing ALL those systems have in common is the system promoter wants you to BUY something from him or her.
Now — go and do thou likewise.
You have to be in the Game a long time before you really see how simple and wise that advice is.
The money is in the selling. Not the buying.
So the smart person buys info that helps them sell. That's how I see it.
Products are a dime a dozen. People have this ILLUSION that if they create the BEST PRODUCT they'll win. So they get all caught up in the paralysis of analysis and should I do this or that product, and how can I make it the best.
The best product does NOT win. Products are a dime a dozen.
The best PROMOTION wins. And the marketer wins who does the best job of CONVEYING value.
So stop obsessing over creating the perfect product and create products with consistent value using “The Writer's Secret.”
Then get busy CONVEYING that value via every means possible. Or at least the ones that you enjoy the most or find interesting or challenging.
It's funny that people can be in this Game so long and not understand that it's all about creating value in the form of products then CONVEYING that value effectively through multiple channels.
Are you a value creator?
Are you a value conveyor?
If you aren't, then it's high time you start studying how others create and convey value.
This goes for anyone selling anything.
The lessons are out there in the real world on every street corner. Everyday merchants create and convey value.
Open your eyes.
Look. Watch. Listen.
This is the gospel of marketing.
It's there every second if you have eyes to see.
And now you know the secret of getting people to buy from you.
Marlon Sanders helps people with hopes and dreams figure out how to turn those into reality by selling stuff on the Internet. http://www.thewritersecret.com
REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your reseller URL for any products I mention
D. Resources you can use
(If you want to post this ENTIRE ezine, you can replace the following links with your RESELLER links. Get your links at http://www.getyourprofits.com)
1. The Marketing Dashboard: Amazing Formula and Gimme boiled down to icons and step-by-step. Doesn't replace AF and Gimme but useful. Basically, it spoon feeds all the things in AF and Gimme. http://www.getitgoing.com
2. The Marketing Diary: Me teaching Matt daily all the details of the Amazing Formula and Gimme system. This contains additional insights into The Amazing Formula and Gimme that you won't find in those products. It's literally what I taught to Matt in his first 90 days with me. http://www.themarketingdiary.com
This is an EVERGREEN product and if you're new to this business you'll learn tons.
3. After 8 years, thousands of customer emails, thousands of buyers in virtually every major city in the world (and many you haven't heard of), 13 web site designs, 4 product designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of marketers and products have come and gone, after attacks by the world's most notorious criminals, after attempts to put it under, there is ONE product that remains and stands
tall. There is one product that is stable. http://www.amazingformula.com
4. Are You Paying Over $10.00 For Hosting?
If you are, you may be getting ripped off. Design Dashboard shows you not only the basics of doing your own design but really walks you step by step through setting up your hosting, autoresponders and shopping cart. http://www.designdashboard.com
5. Promote your own products made easy
Grab the brilliant video by Adeel Chowdhry on how to mash together stock video, stock sounds and stock music to create an attention-grabbing, compelling video you can put on your sales page, Facebook, Squidoo lenses, Hub Pages, or even Twitter out to your list. http://www.PromoDashboard.com
6. Your Own Products?
It's the only step-by-step, A to Z system not JUST for creating info products …. but that shows you HOW to select product ideas using my “flanking move” I've built my business on, HOW to do 12-product surveys with an actual example, that gives you a tested, proven email & source with a 30% success rate in getting interviews with experts — PLUS, templates that would cost your more than the Dashboard to have custom created! http://www.productsdashboard.com
E. Get the Evergreen Traffic System
Tinu emailed and says she has added new info on social media!
Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some Days, Her Hands Swell Up Like Balloons, Her Podcast and Video Hosting Got Shut Down — And She STILL Snagged 3,579 Average Visits Per Day In April 2008!
Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.
Tinu's seo stuff is BRILLIANT and evergreen. It STILL works awesome.
Copyright 2010 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.