How to Make Money As An Info Product Marketer By Cashing In On The Amazing Power Of “The-One-And-Only.
Why You Don't Gotta Be A Rocket Scientist Or Extreme Expert To Get Started In The Info Product Business — And A Simple Way To Cash In On Quick Hit Products You Can Create THIS Week!
You know how when you get started as a newbie in this business you don't know WHAT to sell, WHO to sell it to or HOW you are gonna get started?
I'm gonna break it down for you today and give you a simple, easy, non-threatening way to get started in this business.
First, you have the big boys on the block in any highly lucrative market.
They pull out all the big guns — sophisticated product launches, video, high end membership sites, seminars, coaching.
This is the full arsenal.
And frankly, the skill level is beyond most beginners unless you have exceptional talent.
There's another kind of player — the Guerilla player. This player knocks off specific topics the big boys overlook or don't cover.
What they do is create little info products, PDF reports, ebooks, teleseminars that cover very specific topics within the broad, overall market.
The advantage of these products is they are fairly quick hits to create.
The other advantage is you can round up 10 of the products into a bundle and sell that. Or you can break them out and sell them separately.
I'll give you an example: I've mentioned the market recently that that teaches guys how to meet girls. And vica versa, girls and women how to meet guys.
I ran across a site the other day that was cool. He isn't a big name in the market. So he just is hitting topics that are very specific that no one else is covering in as much depth.
For example — the phone.
All guys DREAD calling that girl or woman they just met on the phone to ask for that illusive date.
So what this guy did is created a little audio product JUST on that. Only he added one twist to it that I thought was very clever — He KNEW guys get all nervous about picking up the phone and CALLING.
So his little info product teaches them how to do it via TEXT messaging! Brilliant. He just solved a big anxiety, a big problem.
And no other “gurus” in that market teach guys how to do the text game in as much detail (or hardly at all). So he took a little simple method he'd discovered for getting dates by text messaging and made a little $20.00 product out of it.
Yeah, no one gets rich off of a $20.00 product. But he does sell bigger ticket back end stuff. And here again, he has chosen the role of the GUERILLA.
He picked a topic hardly anyone else is doing seminars or big tickets on — daytime. How to meet girls and women in coffee shops, bookstores and other daytime activities.
So here he is in this crowded market. And he's founds some topics to focus on that are not well covered by the big guns.
In Red Factor, I called these “underserved” markets for those of you who are plugged into that body of knowledge.
Here's another one I spotted.
The point is, you may be new and wondering what YOU can sell in a crowded market or in ANY market! The answer is to find some topics that are IGNORED by everybody else.
Then you make those topics your specialty or the focus of your ebooks, audios, interviews, teleseminars, seminars or whatever.
Now, I've built my whole business on what I call FLANKING moves. These are similar to Guerilla moves but are different. The basic idea, though, is similar.
You sell to underserved markets. Vintage Red Factor thinking there.
And if you're a struggling beginner wondering WHAT do you sell, start looking for some little topics in a market that no one else has done anything on.
That would make you the one and only on that topic.
I used to sign my name: Marlon Sanders, the one and only.
Now you know why.
I don't care HOW crowded the market. You can always find those Red Factor opportunities, those Guerilla topics, those Flanking moves that no one else is covering.
It's a LOT easier to sell when you are the ONLY one with a product on the topic!
One last example: There's a guy in the magic field who had a trick that he stopped selling (because he got out of the trick selling business). I've heard the trick now sells for $1,000 on Ebay.
The trick is a gimmick that lets you FLOAT a bottle without strings attached. Most levitations of stuff that are close up involve some sort of string, and therefore can ONLY be done with very light stuff.
You can float heavy stuff like bottles. And you can do it close up. And there are no strings used!
How crazy is that?
The point? Here's a killer trick with a SOLID USP. It's a great little product because it's a “one and only.”
I hope I've convinced YOU to consider being a “one-and-only.” And to start out in this business by doing little quick hit products you can knock out in under a week. Or even a few hours.
Remember that little phone call product I told you about? It was $20.00 and just a little audio the guy made. But it had great info.
He could get $39.00 for it or maybe $49.00 if he transcribed it into a tidy little PDF.
“The one and only”
Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy.” If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit:
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