How to Pay For Your Car Using Ebooks - Online and Info Product Marketing

How to Pay For Your Car Using Ebooks

March 6, 2010
9:46 am CST


Marlon here.

Today I show you:

Title: “How to Pay For Your Car Using Ebooks”

Subtitle:  Can You Make a $350 Bank Deposit Per Month
Using Only 4 Ebooks Sales?

In this issue, I cover the REAL THING holding you back
from attaining the success you want or greater success.

And I break down the ridiculously small numbers it takes
to make your car payment selling only 4 ebooks per month.

Marlon Sanders

We launched a series of 17 videos that walk you in depth
through setting up all the mechanics for “The Writer's Secret”

Marlon's Marketing Minute
Electronic Newsletter
Vol. 5, #10, March 6, 2010

This issue contains:

A. Sponsor advertisement

B. Announcements from Marlon

C. Main Article:  How to Pay For Your Car Using Ebooks

D. Resources

Brought to you by: Marlon Sanders, Publisher


A. Sponsor Advertisement

Discover the “Money Getting” Secret I've used at least
122X since December 3, 1998

NEW Limited Time Bonus Quick Start Teleseminar.
Get on the webinar now:

B. Announcements from Marlon

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to
serve you at:

We have LIVE CHAT to serve you better.  Most people in this
business skimp on this.  I don't. Tim is an award winning
customer service person.

2.  Did you get your ALIST PDF?

If you have 2 refunds or less and have bought in the past
12 months, you should have a received a killer PDF on my
“Idea Chain” theory for developing new product ideas.

This is an extremely potent concept.  If you didn't get your
Alist email and you qualify, tell Tim at

3. Quick Start For Writer's Secret Implementation Videos

Lisa put sweat, blood and tears into covering all the crucial
details in these videos. You can see the videos at:

4.  Push Button Letters 10 minute consultations

Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation.  Go to and tell Tim you
want to schedule it.

ALSO, I'll do an mp3 audio response if you have trouble scheduling a

5.  The Writer's Secret Quick Start Call and WEBINAR

The call is posted on your download page.  Announcements for the
new Quickie Start conference call and the new quick start
teleseminar call for Writer's Secret buyers will be in your email
box shortly.

C. Main Article: How to Pay For Your Car Using Ebooks

I probably don't have to sell you on the benefits of ebooks:

1.  There's no inventory cost
2.  There's no cost of production
3.  You can produce them relatively quickly

But can you REALLY turn ebooks into bank deposits?  And if so,

I realize that even if you've been lurking for several months
or even years, you may not REALLY FEEL that you can turn
ebooks into bank deposits in YOUR bank account.

Sure you believe it's possible.

Sure you believe it happens for other people.

But you lack the reality or belief it can happen FOR YOU.

Let's break this down so it's real FOR YOU.

I have a friend who is a Video Jackey (VJ) in Denmark.  He
has an interesting skill set, so we talk sometimes over Skype.

In the summer, he works in a factory for a low hourly wage.
I explained to him recently that it's almost nothing for
him to get $350/month selling an ebook on his special area
of know how.

Obviously, you can use multiples of the figures I'm giving
here to arrive at the size of bank deposit YOU WANT.  I'm
just drawing out an illustration.

And while $350 USD per month may not sound like a lot, hey,
its a new car payment.  And very little of your own personal
time is involved once it's set up.

If he creates an ebook that sells for $35.00, all he has to
sell is 10 a month.

If he's lucky and gets ONE PERSON with a halfway decent
list of 1,000 to 10,000 people to send an email to their
list in a month, he would likely make many multiples of that figure.

Think about it.

1.  You ADD ON a checkbox upsell on the order form.

If he adds on another $20 per sale, 70% of the people
will probably take that, depending on the offer and the target audience.

That means that out of every 10 buyers, 7 spend $20.
That's $140 divided by 10 sales. So that's an extra $14 per buyer.

That bumps his average sale amount up to $49.  Now he
only needs to sell SEVEN a month to make the $350.

What if he adds a One Time Offer (OTO) for say $100?
And 10% of the people take him up on that?  That means
that out of ever 10 buyers, one snags the $100 product.
That adds another $10.00 to the value of each buyer.

So instead of his buyers being worth $49, they're worth
$59.  Now he only needs 6 sales a month to make the $350.

What if there's a DOWNSELL for $50?  So if they decide
not to buy the $100 one time offer, they are offered
a half price version of the product without the bonuses
or something else removed?

That probably takes it down to needing only 5 sales a month.

Add on 2 more OTO's. And you're maybe at needing 4 sales
per month, or even 3.

Obviously it all depends on your target audience and
the variables involved. But the numbers I'm presenting
here would be realistic based on my own personal
experience and what I've observed in the industry.

Now, what does it take to get those 5 sales a month?

If you convert 1/2% of visitors to sales, that means you
need 1,000 visitors per month.

If you convert 1%, you need 500 visitors.  And so forth.

If you get one person with a decent list per month to
email their list about your product, and they have just a
modest-sized list, that alone could do the trick.

And if they have a good list, you could easily dwarf
those numbers.  A really good list might bring in
$3,500 — or more.

Your “work” each month involves posting daily in a few
forums, making friends with people who have lists and
striking up a few friendships on Twitter.

You maybe need an hour a day or 30 minutes a day. Or
an hour every few days. And the smart people use
strategies where others get the affiliates for them,
so even these numbers can be reduced.

But there are a few things you MUST have to implement
this plan:

1.  Ability to take orders
2.  Ability to have a checkbox upsell on the order form
3.  Ability to do one time offers
4.  Ability to set people up as affiliates and email them
5.  Ability to email your list
6.  Ability to deliver your PDF in a password protected area
7.  Ability to put up a web page with a sales letter on it

Those are the BASICS.

Now, you CAN use Clickbank.  But there ARE restrictions with
Clickbank, the main one being that THEY have the list of
affiliates not you.

So you can't push a button and send a promo to your

Your upsells and downsells on Clickbank are going to
be limited.  You won't automatically be able to add people
to your customer list.

Anyway, you need to have SOME system in place to do
these 7 things.  I discuss the options in “The Writer's
Secret” and walk through the implementation on video
in my product.

What about you?

Are you going to sit on the sidelines making up reasons
you can't do it, won't do it, why it won't work for yo
or why you have to be skeptical of “the gurus?”

The MAIN thing is that you get started on the process
of trading products for dollars instead of your own personal time.

To go back to my friend who is a VJ.  Here's this guy
with know how I know people will pay for. The problem
is HE doesn't know that yet because he doesn't have
the experience to know it.

He thinks if he produces an ebook, maybe only one person
will buy it.


I know there's a market for it.

Sometimes you gotta take a bit of a risk and say,
“shoot, I'm just gonna go for it.”

Granted, it's not as easy as sitting on the sofa watching TV.

But if you just modify that and stick a laptop in your
lap while sitting there and peck away at the keyboard
for 30 minutes or an hour a day, you might be able to
create an evergreen source of bank deposits that works
for you, so you don't have to.

What's stopping you?  What's holding you back? I'm going
to state right here, right now that the REAL reason you're
not doing this yet is because your socks are PURPLE.

Allow me to explain.

1.  Lack of belief you can do it

This is the #1 obstacle everyone faces.  Most people just
don't believe they can pull it off. I don't know why.

Whether or not you believe is irrelevant.  What you DO
need is just to DO what needs to be done, regardless of
whether or not you believe.

2.  Lack of ideas

I solve this problem in Writer's Secret. The main thing to
know is that if you immerse yourself for a bit in a market
you WILL get ideas.

3.  Lack of motivation

If you lacked motivation, you wouldn't have read this far
in this article.

4.  Lack of time

Largely, this is an excuse to NOT do.  See, doing takes
risk that that has a chance of NOT returning a reward.
And it bears the risk of making mistakes, which no one
including myself likes to do.

But the point is, lack of time is largely a straw man.
Start making a list of ways you waste time every day
doing stress-relieving activities.

You'll find out your time is being taken up by doing
activities to relieve the stress of not having the
money you want or being able to lead the life you want.

5.  Not knowing how

This is NOT an issue anymore with the advent of Writer's
Secret and my other products.

6.  Lack of self confidence

See #1.

7.  Fear it's too hard for you to do

Again, most of this is solved in my new VIDEO product where
we walk you through all the mechanics on video. And if you
get stuck on something, that's why exists.

8.  Because your SOCKS ARE PURPLE

When you're looking for an EXCUSE one is as good as another.

Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet.


REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

D.  Resources you can use

(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links.  Get your links

1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme.

2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with

This is an EVERGREEN product and if you're new to this business
you'll learn tons.

3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.

4. Are You Paying Over $10.00 For Hosting?

If you are, you may be getting ripped off.  Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.

5. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.

6.  Your Own Products?

It's the only step-by-step, A to Z system not JUST for
creating info products …. but that shows you HOW to select
product ideas using my “flanking move” I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a  30% success
rate in getting interviews with experts — PLUS, templates
that would cost your more than the Dashboard to have custom

E. Get the Evergreen Traffic System

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days,  Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down — And She STILL Snagged 3,579 Average
Visits  Per Day In April 2008!

Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.

Tinu's seo stuff is BRILLIANT and evergreen. It STILL works


Copyright 2010 Higher Response Marketing Inc.
All rights reserved.

  • Johnnylu says:

    I was really stunned when i read your post such valuable information for free. I will certainly be putting it into practice. I would suggest everyone who comes across this post to take a few minutes to read it and put it into action

  • Pol Bablak says:

    I would suggest that everyone new or newish to this game reads the post above! It is awesome, packed with information for free. I have paid money in the past for less than what is written here.

    All I can say is thank you for generously sharing your knowledge and experience.

    Go safe


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