How to Start From Scratch And Grow Your Internet Business
The ezine this week:
How to Start From Scratch And Grow Your Internet Business
Subtitle: “The 7 simple keys that make the big difference between
success and failure.”
I'm having an awesome webinar with Yanik this week:
“Double or triple the results of any email, sales letter or
P.S. Hit me with your feedback on my blog:
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
Marlon's Marketing Minute
Vol. 3, #35, October 18, 2008
This issue contains:
A. Sponsor Advertisement: Webinar with Yanik on doubling
results of emails, sales letters and web sites
B. Announcements from Marlon (Important)
C. Main Article: How to Start From Scratch And Grow Your Internet
D. Services You Can Use
Brought to you by: Marlon Sanders – Publisher
A. SPONSOR ADVERTISEMENT
New webinar helps you double or triple the results of all
your emails, sales letters and web sites.
Yanik Silver unleashed:
I just persuaded my good friend, Yanik Silver, to reveal his sneaky
tricks, tactics, formulas, shortcuts, strategies and jealously-
guarded secrets he's personally used to create huge piles of cash
at will…simply using his keyboard.
Yes, you can look like you have the ‘Midas Touch' when you master
this ONE critical skill…
B. ANNOUNCEMENTS FROM MARLON
===> Follow me on Twitter
This way, if you don't get my emails, you get my Twitters.
===> Existing Evergreen Customers
The mini Dashboard is in your
Just go to: http://www.productlogin.com
Click on Evergreen System.
===> FORUM for Promo Dashboard buyers is now LIVE!
Log in at: http://www.productlogin.com
Click on the forum tab. There's some good discussion goin'
===> New Ateam Web Site:
C. “How to Start From Scratch And Grow Your Internet
The 7 simple keys that make the big difference between
success and failure.
By Marlon Sanders
How to Start From Scratch And Grow Your Internet
I started my Internet business from scratch.
In the early days it was AOL and Compuserve
Later, the World Wide Web burst onto the scene.
If you're starting from scratch, I've been there.
If you're already got “something” going but you
wanna have multiples of that something going,
this article will help you.
Key #1: Build your lead generation
The heart and soul of your online business is lead
You've gotta have traffic to your site. And you've
gotta get people on your email list and make sales.
The most important skill you'll develop is the ability
to generate leads for your business. Never lose focus
on that fact.
If you haven't started a daily lead generation activity,
start today. Find something (anything) that generates
leads and get it running.
Even if it's only one lead a day. If you've heard the
Promo Dashboard interview with Daegan Smith, you know
he converts 3% leads off of Traffic Swarm.
He gets leads off of ezine ads. I personally am going
back to running ezine ads.
You can write articles, submit them, turn them into
videos, submit those, record an audio and submit it
to podcast directories.
You can post in forums 3X daily with a signature line
offering a freebie.
You can run a few pay-per-click ads or buy a banner
Just get started. It IS the engine of your business.
It's everything. Without it you are nothing.
Key #2: Add a new skill weekly or monthly
I believe that success in this business is built one
skill at a time.
You stack skill sets.
Maybe this week or this month you learn to do screen
capture video using Camstudio or Camtasia.
Next week or next month you learn to use Dreamweaver,
Sonic Memo or Photoshop Elements.
But you keep layering in skill sets.
In my Dashboard series, I try to turbocharge people's
skillset stacking. That's my objective. To put it
on fast forward.
You need to learn how to submit articles using article marketer or
submit your article. You need to learn how to use tracking links.
There are many skills to learn. Just add one a week and you'll be
rocking in no time.
Key #3: Outsource once you have a system
I really think some people are getting the cart before
the horse. Once you have something rolling, you outsource
It's difficult in my experience to get results by
outsourcing what you don't already have rolling.
First get it rolling.
Then outsource it.
Key #4: The hardest person you'll ever hire is person
You'll worry and fret about whether or not you can afford
If they have talent, you can afford them. If they have
mediocre talent, you can't afford them. If they have
a low level of talent, they'll suck money out of your
But once you have something coming in, don't be afraid to
pay for help.
If you don't, it'll cost you in the long run.
Key #5: Never take your eye off the ball
The ball is your lead generation. Whether you use an
affiliate program, article marketing, seo, ppc, paid
advertising or viral marketing, that is the engine of
Never take your eye off of it. In Key #1 I said you
build your business by lead generation.
Now I'm telling you the secret to staying in business
is to keep the pedal to the metal when it comes to
Key #6: The better you convert visitors to sales, the
easier your lead generation will come.
You'll find it's easier to afford media, outsourcing
and help the more visitors you convert to sales.
Key #7: A robust back end fuels the fire
The more you have rock solid upsells in place, the more
you have recurring billing or forced continuity, the
more you have big tickets, the more you sell on the back
end, the more lubrication your business has and the
easier it runs.
A skinny rabbit will lose a long race for lack of fuel.
Keep your back end (your repeat business) fat and happy.
Out of all these keys, the most important one is #2.
Because if you keep doing that, you'll eventually do all
the other keys.
Leaders are readers. Charlie Tremendous Jones said that
many years ago.
And it's true.
There's a niche market I'm involved in as a buyer, not
And what I've noticed is that the people who succeed in
this field are ones who have an awesome skill set. While
some people complain about how hard it is to learn new
things and how tough it is, the winners just keep plowing
Some people succeed in business due to genius.
But the surest route to success is to keep plowing away.
Keep learning. Keep doing.
Balance your learning and your doing. If you spend 80% of
your time learning, that's likely too much unless you're a
If you spend 90% of your time doing, you probably aren't
building your skill set enough and sharpening your saw.
Have a great week,
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”
I'm starting a new MasterMind so to speak. You gotta get
Promo Dashboard first to be a member.
But you can watch the video on it here:
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
D. “Services You Can Use”^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
If you do PPC, you gotta have Speed PPC. I, Marlon Sanders,
100% endorse it:
YOUR OWN AFFILIATE PROGRAM?
NEED A SALES LETTER? Free demo
Many people have copied my software. But there really and
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E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS
If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutely, positively
must know about, live with, sleep with, and use.
Even PRO ppc people don't always use this tool. It gives you
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Instead of getting that next Adwords Ebook that tells you WHAT
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full endorsement. I'm using it myself on my new ppc campaigns.
Copyright 2008 Higher Response Marketing Inc.
All rights reserved.
In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.
About the Author
Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.