“How Walter Used Chapter 10 To Go From Nothing To $600 Million — And How You Can Use It Too”

“How Walter Used Chapter 10 To Go From Nothing To $600 Million — And How You Can Use It Too”


Marlon here.

The article this week:

“How Walter Used Chapter 10 To Go From Nothing To
600 Million — And How You Can Use It Too”

Subtitle: A most unusual article you'll only read here.
Print, save and SHARE.

If you're looking for your “money hookup,” if you're in search
of that big JV, if you're hoping a guru is gonna email their
list for you, if you need in any way to get things going or
get better results than you are today, this article is for you.

Ateam members? Please read announcements

VIDEO NEWSLETTER — I'll send out a video version tonight with
EXTRA info not in this text edition.

PROMO DASH FORUM — The Promo Dash forum is now LIVE! Just log
into Promo Dashboard and click the forum tab. You should be
logged right in. I'll be popping in next week and doing some

Ateam call — The recording DID turn out. Danny has been
swamped but he'll get it posted next weekl.


Marlon's Marketing Minute
Electronic Newsletter
Vol. 3, #31, September 20, 2008

This issue contains:

A. Sponsor Advertisement: I got 500,000,000 REASONS that
prove Promo Dashboard will rock your sales and color
your world green

B. Announcements from Marlon (Important)

C. Main Article: I'm Just Gonna Go Eat Weeds

D. Services You Can Use

Brought to you by: Marlon Sanders – Publisher



“Join my Ateam and get on calls with me 2X per month for
only $37.00.”

The Ateam is my group. We meet 2X per month on the phone.
You FIRST need to buy Promo Dashboard.

When you do, THEN you're presented with this video.
I want you to see the video now, though, so you understand
what Ateam is about.


Marlon Sanders


One: Recording of Ateam call

I got a good recording but Danny has to find some time to
get it posted next week.

Two: I read Joel Comm's book

Joel Comm's revolutionary new book on the history of Internet
marketing is fascinating. It has a lot of good stories and
Internet marketing history.

I'm in there a lot. It's a fascinating read.


Three: Did You Get Your Evergreen System Transcripts?

The link was sent by email. If you didn't get it, contact Tim,
I'm also doing a mini Dashboard for it that's be a freebie
for ya.

Four: If you're an affiliate, I NEED you to help us promote
Promo Dashboard. With the massive amounts of launches I need YOU
to help us break through the noise!


Four: FORUM for Promo Dashboard buyers is now lIVE!

Log in at: http://www.productlogin.com

Click on the forum tab.

C. “How Walter Used Chapter 10 To Go From Nothing To
600 Million — And How You Can Use It Too”

Subtitle: A most unusual article you'll only read here.
Print, save and SHARE.

By Marlon Sanders


Do you know where your “money hookup” is?

Let me explain:

Back in 1994 I was marketing on AOL and Compuserve.

In the AOL classified ads there was this ad by a dude giving away a
free copy of a direct marketing book if you bought is product.
The sales letter was well-written.

I emailed the dude and asked where he learned copywriting.

Since there were only 3 or 4 decent books at the time teaching
direct response copywriting, naturally he replied “Tested
Advertising Methods” by John Caples.

I freaked out!

That was where I'd learned to write copy also.

We became instant friends.

Later, I got a job writing sales letters for National Response
Corporation, a big player in the guru business at the time.

And I hooked up my new friend with this company to sell his
products. I didn't do it out of some ulterior motive. I just
believe what goes around comes around.

Sure enough. That cemented our friendship. Now, my friend was
writing the ONLY newsletter on the new, emerging field of
Internet marketing.

And a large seminar company was getting OUT of the 900 number
business INTO the Internet marketing business. They contacted
my friend and asked if he could put together several speakers
to do Internet marketing seminars.

My friend said yes.

And off on the road we went doing our first Internet marketing

That friend was Jonathan Mizel. And the other partner in crime was
Declan Dunn. Over the years we created a lot of waves in Internet
marketing. And became very influential. We did over 120 seminars
around the world.

But it all started with me making a friend online.

Declan went on to become a consultant to Amex and other big
companies and corporations. He speaks at prestigious events like
Affiliate Summit and others.

Jonathan started a coaching club that Carlos Garcia, Perry Marshall,
Keith Baxter, Frank Kern and many others were members of.

I went on to innovate many marketing methods that are now just
accepted as part of Internet marketing standard practice.

Times change and life marches on.

I'm out making new friends. One of my new friends is Daegan
Smith. And Daegan has already made valuable contributions to
my life. And hopefully me to his.

Another very new friend is Michael Jones.

And there's Lee Mcintyre, who is a very cool dude.

I have no idea where these acquaintances and friendships will
go or grow.. You never know.

Where is YOUR “money hookup”?

What I can tell you is if you just meet people online who you
resonate with, who you think are cool and interesting…and if you
help each other out, you never know what will become of it.

I didn't call up Mizel when I first met him begging for a JV.
I helped him sell a few of his products via the company I was
writing for. No big thang.

But what comes around, goes around.

At the time I met Mizel and Dunn, none of us were big names. The
big names at the time were Jay Abraham, Dan Kennedy, Ted Nicholas,
Bill Myers, and Gary Halbert.

Pretty hard to get those guys to do a JV.

So we didn't try.

We formed our own friends and made our own luck.

Your “money hookeup” isn't in getting me, Mike Filsaime, Frank
Kern or whoever it is you admire to do a JV with you no more than
my luck was in getting Dan Kennedy or Jay Abraham to promote my
new product.

It was in forming a team with some young, hungry marketers who
were smart, savvy and go-getters.

That's why Daegan is a new friend. He's still hungry. When you
build your relationships, you look for people who are hungry.

If you wanna find YOUR money hookup, do what I do. Go find people
you like, respect and resonate with.

Make friends.

Help each other out. Grow each others businesses.

You've gotta look beyond the quick fix of getting them to email for
you instantly like you're an email addict hopped up for your next

Most of the people I meet, even people I think at first are friends,
can't WAIT to ask me to mail my list. You can see it in their
eyes and hear it in their voice.

They're being nice for one reason — my list.

I reckon that's like a pretty girl who can see through the
intentions of guys befriending her. And the least valuable thing a
hot guy or gal has to offer is that night in bed.

And the most valuable is their emotions. And everybody gets it

Everybody thinks the most valuable thing another marketer has is
their list. And granted, a list has great value. But to those
who understand, that's the least valuable thing another marketer
has to offer you, no matter how large or responsive the list.

When I meet someone new, I give. I give some of my emotions. I share
information. It's a test to see if they give back.

It's rare for me to find someone at my level who I resonate with
and who isn't jonesing for me to email for 'em, like a crack addict
who is desperate for a fix.

But when I do, it's a nice thing.

Like my friend Kirt Christensen. We often talk on the phone. And
he's my Adwords go-to guy. Kirt is a master at it. But Kirt was
always a friend first. And never really cared if I emailed for
him or not.

It's funny. Because Kirt is one of the brightest, most talented
and accomplished Internet marketers I know. But he doesn't have
the high profile of some of the other marketers because he does his
own thang and doesn't seek out the big product launch JV hits.

I've never felt he got the respect he deserve. It's almost a joke
between us.

When we spoke at Andrew's huge event in UK, Kirt had like the worst
speaking slot. We joked about it. The irony is he outsells most
all other speakers consistently.

For example, he holds the record at Big (Armand's Big Seminar is
referred to as “Big” in the trade). Anyway, Kirt's my “dog” and we've
been through good times and bad times in this biz.

Let me also say this — the friends or people who think the greatest
thing I have to offer them is an email to my list don't get it.

They really don't get it.

The most valuable thing you have is your mind, the Master Mind.
Napoleon Hill said it was the source of all great business success.

Everyone reads “Think and Grow Rich.” But no one understands it.
Truly they don't.

It's all about chapter 10.

Depending on your version of the book, chapter 10 is called
“The Power of the Mastermind.”

Back when I spun words for a living, my best client was Walter
Hailey. He was worth 600 million. A million dollar product launch
didn't even impress him.

Anyway, Walter owed his success to chapter 10. And when people would
ask him for help as they often did, he'd tell 'em to go read chapter
10 THEN come back.

After they read chapter 10, if they “got it” they didn't NEED to
come back. And if they didn't, they didn't get it.

So this has been a long email.

And 99% have bailed out by now. But if you haven't, then you know
your money hookup is “The Mastermind.” Chapter 10.

It's all about chapter 10.

Everyone thinks what Napoleon Hill said was that “the secret” was
the 13 principles. That was NOT it.

The secret is and was chapter 10.

The thing about life is, it moves on. Like it or not. It moves on.
There are days I miss goin' down to Hunt, Texas where Walter had his
ranch. And hearin' him tell the old stories 'bout how he couldn't
sell insurance to anyone.

Until he read chapter 10.

And later sold a billion dollars and bought the company he was
sellin' for.

I still got this DVD here of Walter speakin'. And telling that
story as only he could tell it. And when he does, I find that
copy of TAGR (Think and Grow Rich) and read chapter 10 one more

If Walter were here, he'd tell you all about it. And how it
changed his life.

But he's where Corey, Ken Giddens, Ken Kerr, Jim Wilson and so
many others who've been in this business are. So for now,
I reckon I carry the torch of chapter 10.

Chapter 10.

The Power Of The Mastermind.

Best wishes,

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

I'm starting a new MasterMind so to speak. You gotta get
Promo Dashboard first to be a member.

But you can watch the video on it here:



REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

D. “Services You Can Use”


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Marlon Sanders

Copyright 2008 Higher Response Marketing Inc.
All rights reserved.

In 1978 this ad changed my life. But what is “the thing”
that caused me to buy it? What about the other ads I show?
What secret allowed me to get paid 70,000+ times for info products?
Click here to see it.


About the Author


Author of "The Amazing Formula That Sells Like Crazy", creator of the original Push Button Letters software, creator of the genre of "Dashboard" info products. Speaker in 120 seminars around the wordl.

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