Online Marketing Promotion: Laugh At My Dumb Mistake! - Online and Info Product Marketing

Online Marketing Promotion: Laugh At My Dumb Mistake!



Marlon here.

I admit it.

Sometimes I do dumb, stupid things.

Here is one.

For as long as I've been IN this business, I've been making
this mistake. Let's see that's been since 1996 or 1997.

Actually, I've been selling online since 1994 since I was on

Anyway, go search THIS in Google:

Sales Letters

The last link on page one will be MINE. And here is what it
will say:

Push Button Letters
Now some people who use the software to create their sales letters
may have removed or ….. I purchased Push Button Sales Letters
about an hour ago. …

The BLUE LINK in Google reads …

“Push Button Letters”


Because that is the TITLE of my stupid web page. But how many
people are SEARCHING for “Push Button Letters”?

It's dumb. Stupid. Idiotic.

What you put as the TITLE of your web page in the header tag
of your html is what Google prints in your BLUE LINK. This
is what people will SEE in Google!

You want your Blue Link to have your keyword at the BEGINNING.
And you want it to INVITE a click.


Read the one dollar report that opened my eyes to my stupidity.
Actually, Evergreen System talks about this but I forget. And
this report explains it all so well for a BUCK. Plus, he shows
you why he has squeeze pages with only 300 words #1 in Google,
how to get rankings in 8 hours, how to get 15,000 backlinks
for .006 cents each with NO black hat.

So I SHOULD have something like this:

“Push Button Sales Letters: Fill in the blanks, click a button
and get a sales letter that works!”

You have 65 characters in the title. I'm not going ot count
that. I need to suck down more coffee this morning before I
do that.

Quick personal note: With this hernia, till I get it fixed, I
can't work out…. and then I don't sleep good….but yesterday
the doc said I can do the treadmill. So I'll try that.

But get this, the “reassuring” note from the doctor is that only
1 time out of 100 in this surgery do you GO STERILE! And only
1 time out of 100 do you get an infection! Great. Simply

Anyway, now read THIS from my Google listing:

“Now some people who use the software to create their sales
letters may have removed or ….. I purchased Push Button Sales
Letters about an hour ago.”

THAT text was made by GOOGLE since I didn't have a meta
description in my header on my page.

Here is what Yanik has on his Instant Sales Letters:



Note the TITLE makes you want to click. And he includes the
term “business letters” which is one of the high-search terms
in Google.

And then look at that description. THAT is what will appear in
Google. If you search sales letters again in Google and scroll
down to his listing, you'll see that is EXACTLY what Google

Action point: Check the TITLE of your web page and make sure
it has your keyword at the beginning and then something else that
will make people want to CLICK.

Check your meta description and make sure it makes people want
to click.

Best wishes,

Marlon Sanders

PS: Justin's report is here:

It's a buck. The upsell isn't that much and it's pretty good

PPS: Are YOU sending out content-rich emails like THIS to YOUR

Are you embedding affiliate links like I JUST did?

Are you also promoting your OWN products?

Are you posting your articles and content on your BLOG?

Are you asking people to COMMENT?

Earn Money As A Partner:

Get paid 75% commissions free:


  • To err' is human!!!

    We learn from our mistakes.

  • Tia Dobi says:

    Marlon &*($ing rocks.

    [Tia, wow. You have to have the most varied and interesting credentials on your site I've seen in a long time. Nice. Hope that fast-paced LA lifestyle is kind to you…:)]

  • Rosina says:

    Hi Marlon,

    You've got some great ideas here and a winsome way of presenting your material. It's not so much what you say, but how you say it that counts. Without being intelligable, the greatest material falls on deaf ears. Good job!

    [Hi Rosina, thanks. Wow, researching the client…nice.]

  • […] what they find. Important factors include: Number and quality of backlinks Freshness of content Laugh At My Dumb Mistake! – 01/22/2009 Laugh At My Dumb Mistake! Posted in Uncategorized | No Comments » […]

  • Leah Dubyk says:

    Here's a dumber one – back in 2003 I found out our home page title was "Index" and we had a so-called "Pro" Web Designer?

    I get it now – I knew that's what Google did with the Title and Description but never even thought to put it together like that and then check each page! Makes me wonder what's next? Is this new? Yes and No, mostly YES!! Thanks again!

    [Hi Leah, I'm sure there are thousands of pages out there titled Index. But that's a good one.]

  • Thanks for this information Marlon. You hear a lot of different information about meta tags – whether to bother with them or not. I always lean towards the side of "bother with them!"

    I did the search for sales letters and didn't find your site though. The last listing on my page 1 is at Did you change something that might of dropped it for a bit?

    Lisa Angelettie

    "Article Marketing Queen"

    [Lisa, same thing happened to me! It's NOW the #1 listing on page 2. I'm losing ground here!]

  • Nelson says:


    Still wondering if I can get a copy of your free "Best Of Marlon" ebook? I tried to download it last week after I bought Info Products Dashboard, but couldn't get it to work. You had indicated that you'd ask your support team to send me a link or something.


    Nelson Duffle

    [email protected]

    [Hey Nelson, I just skyped Tim. But if you need support from us, Tim is full time and on LIVE CHAT all day. We also have a support desk for after hours.]

  • Myfunatwork says:

    Thanks Marlon for the great advice. You always pass along information that we can use and put to work for us right away. This has to be one of your best tips so far. Thanks again for passing this along.

    [Hey, yeah, it's great. Because it's so simple and easy to implement. But I think a lot of people don't know!]

  • Robert says:

    Hi Marlon,

    To err is only human.

    You just show your humanity.

    I really do follow and evaluate

    and use most of your suggestions.

    Thank you,


    [Hey Robert, well, in the past I focused 100% on affiliate traffic. But still, I should have paid attention!]

  • Marlon,

    I do SEO, web design and internet marketing for a living, and yes, I noticed this problem with your site. Marlon, just last week when I was doing searches on "sales letter software". Note you will get different results with and without double quotes. With double quotes you are filtering down to just those sites that have "sales letter software: in the title or main content of the home page. Great way to zoom in on just the content you are searching for. Google is fickle and to keep her happy you need to follow the SEO rules, correct title, keyword and meta tags.

    Writing a profitable clickable meta tag is an art in itself. But buying extra domain names (with niche keywords) does not help much if you add a pointer to the main domain name — if the keywords for the new pointed domain names are not found in the content of the home page.

    Jennie Heckel

    SEO Expert Consulting

    [Hey Jennie, thanks for posting. And yeah, seo IS an art. It isn't something I focus on. But not doing titles and descriptions is dumb!]

  • Peter Soos says:


    Thanks for sharing the info. I think that this is the first time anyone has shown the exact results of title seo in all of the ezines/blogs I read. You are a champ!


    Lancaster, Ca.

    [Peter, yeah it's SO SIMPLE. And I think a LOT of people don't know this when I look at seo results!]

  • Mary Nolan says:


    I really like your stuff… mistakes and all.

    You know why??

    Because you are REAL and BELIEVABLE.

    You share a lot of stuff and most I need right now

    as I am one of the Newbies and just got my first site up .. imperfesct as it is.. and will monetize it today and go and build a better one tomorrow!!

    Thanks a bunch real guy!


    [Mary, that is a GREAT attitude about building it imperfectly today and improving it! That is EXACTLY what you should be doing. Get it going then as it shows life, improve it. If it doesn't show life, you go to the next thing until something shows life. Then you expand it. Glad I'm helping.]

  • Mike Stokes says:


    You are on Fire with your SEO information you're passing along!

    I can't speak for anyone else, but the info you're putting out daily is like it was written specifically for me. It is EXACTLY what I'm needing exactly when I need it.

    Stay healthy! I'm building my business in 2009 following your emails step by step.

    Mike Stokes

    Baton Rouge, LA

    [Mike, wow! Thanks. I'm trying to bring this to a level that is actionable. And as far as this seo thing, it just makes sense. I feel stupid to have not had our titles and meta descriptions correct all these years. But our focus was 100% my affiliate program and I'm expanding now.]

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